3. Ответьте на вопросы.

1. What does marketing mean?

2. What activities does marketing consist of?

3. What do marketing operations include?

4. Why is it so important for the producer to predict the trends?

5. How was mass consumption possible in the USA?

4. Выберите подходящие слова и вставьте их вместо точек.

1. One of the aims of marker research is to indicate new … among people.	1. predict
2. Advertising must … the consumer and make him buy the goods produced.	2. influence
3. Often marketing is called…	3. promote
4.In order to sell a new product, a producer has to consider now to … it.	4. marketing
5. The goods of this company are not sold very well, they must think about… .	5. trends
6. Sometimes it is difficult to influence the… through advertising.	6. distribution
7. If you want to produce something new, you should start with the… .	7. market research
8. A producer wants to … the new trends and then tries to influence them.	8. product planning
9. … includes product development and pricing among other things.	9. consumer

5. Научитесь правильно читать следующие синтагмы:

1. Belong to the Economic Engineering Faculty.

2. We are given fundamental knowledge.

3. Purchasing.

4. Insurance and stockbrokering.

5. To work as market specialists.

6. Advisory departments.

7. Movement of goods and services.

8. From producers to consumers.

9. Storing and selling goods.

10. The ability to recognize early trends.

11. For what purpose.

12. To predict what people will want.

13. He attempts to influence.

14. Available to consumers.

15. A wide range of merchandise.

16. Plenty of parking facilities.

6. Найдите в тексте

a) английские эквиваленты данных выражений:

1. планирование

2. закупки, приобретения

3. страхование

4. биржевое маклерство

5. движение товара

6. от производителя к потребителю

7. это называется распределением

8. исследование рынка

9. хранение товара

10. продвижение товара

11. угадать ранние тенденции

12. предсказать, что люди будут покупать

13. исследование рынка стоит очень дорого

14. широкий выбор товаров

b) русские эквиваленты данных выражений:

1. parking facilities

2. a wide range of merchandise

3. mass consumption

4. very expensive

5. for what purpose

6. to recognize early trends

7. the ability

8. pricing

9. promotion

10. traffic and marketing research

11. storing and selling goods

12. market specialists

7. Прослушайте неполные предложения. Постарайтесь понять, какие слова или словосочетания в них отсутствуют. Повторите полные предложения.

1. I belong …

2. We are prepared for … of work.

3. It will give us the right to work as market specialists in … .

4. Sometimes it is called … .

5. Marketing is made up of such activities as … .

6. Marketing operations include … .

7. The ability … is very important.

8. Producer must know why, where, for what purpose … .

9. And through advertising he … .

10. Marketing operations are … .

11. They take up more … .

12. It provided a wide range of … .

8. Перескажите текст по вопросам, восстанавливая правильный порядок пересказа.

1. На каком факультете вы учитесь?	1. Producer must know why, where, for what purpose the consumers buy.
2. Какие дисциплины вы изучаете?	2. In different services, firms, banks and advisory deparments.
3. Где вы сможете работать, получив диплом?	3. I belong to the economic-engineering faculty.
4. Что включает в себя понятие маркетинг?	4.A specialist of marketing deals with transporting, storing and selling goods; pricing, promotion, credit, traffic and marketing research.
5.Какие торговые операции проводит маркетолог?	5. Throught advertising he attempts to influence the customer to buy.
6. Что должен знать производитель?	6. They build good shopping centres with a wide range of merchandise and plenty of parting facilities.
7. Как производитель влияет на потребителя?	7. Marketing includes all the business activities connected with the movement of goods from producer to user.
8. Каким образом повышают объем проданных товаров?	8. We study planning, accounting, marketing, management, purchasing, data-processing, insurance and stock-brokering