Федеральное агентство по образованию

Санкт-Петербургский Государственный Политехнический Университет

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Факультет Экономики и Менеджмента

Кафедра «Стратегический менеджмент»

КУРСОВОЙ ПРОЕКТ

по дисциплине Иностранный язык (Английский)

на тему: «Strategic planning for small businesses in modern Russia»

Выполнила

студентка гр. 3075/1 Свиридова А.Ю.

Руководитель

Валиева Ф.И.

Санкт-Петербург

2012

Contents:

Y

Introduction 2

Chapter 1. Understanding strategic planning 4

1.1. What is Strategic Planning? 4

1.2. Benefits of Strategic Planning 6

1.3. When Should Strategic Planning Be Done? 7

1.4. Strategic planning for small businesses 8

1.5. Conducting business in realities of Russian economy 9

Chapter 2. Conducting Strategic planning 11

2.1. Preparation for Strategic Planning 12

2.2. Strategic Analyses - Analyzing External and Internal Environments 16

2.3. Setting Strategic Direction 16

2.5. Action Planning and Operational Planning 18

2.6. Writing and Communicating the Plan 19

2.7. Implementing, Monitoring, Evaluating and Deviating from the Plan 19

2.8. Monitoring Implementation, Evaluating Implementation 21

Conclusion 22

References: 23

Introduction

Simply put, strategic planning determines where an organization is going over the next year or more, how it's going to get there and how it'll know if it got there or not. The focus of a strategic plan is usually on the entire organization, while the focus of a business plan is usually on a particular product, service or program. There are a variety of perspectives, models and approaches used in strategic planning. The way that a strategic plan is developed depends on the nature of the organization's leadership, culture of the organization, complexity of the organization's environment, size of the organization and expertise of planners.

Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. In order to determine the direction of the organization, it is necessary to understand its current position and the possible avenues through which it can pursue a particular course of action. Generally, strategic planning deals with at least one of three key questions¹:

1. "What do we do?"

2. "For whom do we do it?"

3. "How do we excel?"

The goal of writing this project is understanding problems, consequences and difficulties of conducting strategic planning for small business in Russian realities. The objectives of writing this project are:

• understanding the point or sense of strategy and strategic planning

• understanding the difficulties of conducting business in Russia

• pointing out the differences between small and medium businesses

The subject of study is strategic plan, object – small business, for which this plan is written.

The relevance of this study seems logic since strategic planning occupies an important place in efficient management, and also is deeply connected with my specialization - Strategic management.

Strategic planning is a very important business activity. It is also important in the public sector areas such as education. It is practiced widely informally and formally. Strategic planning and decision processes should end with objectives and a roadmap of ways to achieve them. The goal of strategic planning mechanisms like formal planning is to increase specificity in business operation, especially when long-term and high-stake activities are involved.

One of the core goals when drafting a strategic plan is to develop it in a way that is easily translatable into action plans. Most strategic plans address high level initiatives and over-arching goals, but don't get articulated (translated) into day-to-day projects and tasks that will be required to achieve the plan. Terminology or word choice, as well as the level a plan is written, are both examples of easy ways to fail at translating your strategic plan in a way that makes sense and is executable to others. Often, plans are filled with conceptual terms which don't tie into day-to-day realities for the staff expected to carry out the plan.