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Although the average citizen is usually annoyed by all the advertisements printed in newspapers and magazines and the commercials broadcast on TV, the impact of the whole advertising industry on a single person is immense and plays a very important role in our lives. Advertising absorbs vast sums of money but it is useful to the community. What are the functions of advertisements?

The first one to mention is to inform. A lot of the information people have about household devices, cars, building materials, electronic equipment, cosmetics, detergents and food is largely derived from the advertisements they read. Advertisements introduce them to new products or remind them of the existing ones.

The second function is to sell. The products are shown from the best point of view and the potential buyer, on having entered the store, unconsciously chooses the advertised products. One buys this washing powder or this chewing gum, because the colorful TV commercials convince him of the best qualities of the product. Even cigarettes or sweets or alcohol are associated with the good values of human life such as joy, freedom, love and happiness, and just those associations make a person choose the advertised products. The aim of a good advertisement is to create a consumer demand to buy the advertised product or service. Children are good example as they usually want the particular kind of chocolate or toy or chewing-gum. Being naive they cannot evaluate objectively what is truthful and what is exaggerated and select the really good products unless they buy the goods and check for themselves.

Thirdly, since the majority of advertisements are printed in our press we pay less for newspapers and magazines, also TV in most countries in cheap. The public advertising seen on street hoardings, railway stations and buildings makes people's life more joyful. Moreover, all those small ads in the press concerning "employment", "education" and "For sale and wanted" columns, help ordinary people to find a better job or a better employee, to sell or to buy their second-hand things and find services, or learn about educational facilities, social events such as, concerts, theatre plays, football matches, and to announce births, marriages and deaths.

Thus despite our dissatisfaction when being bombarded by all the advertisers' information we must admit that they do perform a useful service to society, and advertisements are an essential part of our everyday life.

Universiade 2013 in Kazan

Kazan was announced the capital of the World Summer Universiade of 2013 in May, 31 2008 in Brussels.

The logotype design for the SUMMER UNIVERSIADE in Kazan is based on the so-called "flower style", which is used in Tatar national ornaments. Furthermore, flowers symbolize summer, youth, development, joy and happiness.

A winged snow leopard cub named Unie has been selected as the mascot of the SUMMER UNIVERSIADE 2013 in Kazan.

At present there are 28 objects in Kazan that after some modifications can be used for conducting competitions of the World Students Games. All in all, 64 sports objects are planned to be used during the Universiade.

The Universiade-2013 sports objects will be concentrated in 4 zones. This is the area of the Pobeda Avenue and the Orenburgsky Trakt where the Universiade Village will be located, as well as the Palace of Water Sports, Tennis Academy, Gymnastics Palace. A lot of sports objects will be located downtown of Kazan, and some of them in Novo-Savinovsky District. The fourth zone will be Zarechye with training grounds mainly.

These zones are planned to be connected by renewed highways with two-level flyovers, including a completed Big Kazan Ring. Also a new bridge over the Kazanka river is planned to be built – from the Youth Centre to the Baturin street. The main transport through-passage connecting sports objects with the Universiade Village will be the subway.

All sports objects should be ready by the end of 2012. After the Universiade the newly constructed sports objects are planned to be given to high schools and universities of the capital of Tatarstan, to children and youth sport schools, to the Olympic reserve schools. After the competitions the Universiade Village will become a campus.