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  1. Translate into English:

Реклама нового автомобіля споживацькі товари

Ринкова економіка попит і пропозиція

Розміщати рекламу рекламувати товар

Рекламне агентство соціальна реклама

Рекламний щит рекламний трюк

Виробник реклама на всю країну

Вдало продавати щось лідируюча торгова марка

  1. Match synonyms from columns a and b:

A B

Consumer billboard

Goods market leader

To place advertisement publicity agency

Advertising technique customer

Advertising campaign products

Commercial break slot

Brand leader leaflet

Advertising agency promotion campaign

Hoarding advertising trick

Handbill to put advertisement

  1. Give the opposites to the following:

Misleading advertisement-…………….

Responsible-……………………………

Fast moving consumer goods-………….

To be in great demand-…………………

Profit-…………………………………..

Consumer-……………………………...

  1. Here are some definitions of the words given in the vocabulary. Find the words:

……………….is a short clever phrase used in an advertisement.

……………….is a large flat board in public place, where large printed advertisements are shown.

……………….means to try to make people buy a new product by selling it at a lower price or talking it on TV.

……………….is a form of commercial in which a short rhyme is set to music.

……………….is a broadcast advertisement.

……………….is a period of the day on TV when advertising rates are the highest: 7.30-11 p.m.

  1. Read and translate the text, using the vocabulary on the topic:

Paul and Barbara are having their coffee in the kitchen on one of Sunday mornings. They look through the morning papers and discuss articles and news.

A Serious Discussion

-Don’t you think advertisements sometimes cause people to buy things they don’t need? Those who write them are so clever! They persuade us to buy a new washing machine or a new fridge to keep up with the neighbors.

- You are quite right. Some advertisers do make use of social snobbery. But the mustn’t be blamed for that. I’ve known people who have bought a thing just because they have seen that their neighbors have one.

-You know. I never buy widely advertised brands. They are more expensive. Goods could be much cheaper if the advertising costs were cut down.

-I’m not sure that’s always true. Advertising results in higher sales and the manufacturers may be able to use mass production. That usually means lower prices and cheaper goods.

-Won’t there be mass production anyway if the article is something that everybody needs?

-Cars are mass produced. Still the car manufacturers spend millions on advertising.

-That’s because there’s s much competition. If there was only one company producing cars. Advertising would be unnecessary and the cost could be saved.

-That raises quite a different question-whether the competition serves any useful purpose. We’d better nit start discussing that.