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  1. Read and translate the text, using the vocabulary on the topic Mass media abroad Commercials in the usa

You can’t escape from a radio here. Radios are switched on early in the morning and go on all day as a permanent background noise. So you hear them wherever you go in –houses, cars, restaurants, taxis, and railway stations. You don’t pay for a license, as you do in England, to have a radio. The money for the program is provided by the manufacturers of cars, soap, cigarettes, who ‘buy time’ in which to advertise their products.

Every few minutes the program is interrupted to give a commercial advertising of something or other.

American TV follows much the same pattern set up for the radio system. Unlike many other countries, in the United Sates broadcasting is predominantly commercial, owned by private corporations with three giant networks controlling the industry: the Columbia Broadcasting System (CBS), the American Broadcasting Corporation (ABC), the National Broadcasting Corporation (NBC).

Since the viewer does not play directly for the broadcast, the source of profit for TV companies is advertising. Major corporations buy time on TV programs to advertise their goods and services.

The commercials take up approximately 8 minutes of an average television hour-appearing during the hour as short advertising breaks interfering with whatever program is shown.

Naturally, the aim of the sponsors is to support the most popular programs. These include shows featuring well-known stars, westerns, comedies, movies, spy shows and soap operas. A special feature in American broadcasting is the ‘soap opera’. Practically all stations broadcast these operas between 12 noon and 4 p.m. on every week day from Monday to Friday, they last 15 minutes each. Originally they were sponsored by soap advertisers. They are called operas because they present highly emotional situations like many European operas of the 19th century.

  1. Write down and translate the words that are marked in the text.

Translate the sentences and make up a dialogue using them:

  1. If you want to attract more customers, try advertising in local papers.

  2. The cruise was advertised as the ‘journey of a lifetime’.

  3. We are advertising for a new sales manager.

  4. We should have advertised the concert much more widely.

  5. If I were you, I wouldn’t advertise the fact that you don’t have a work permit.

  6. Put an advertising in the local paper to sell your car.

  7. Dirty streets and homelessness are no advertisement for a good society.

  8. A good advertising campaign will increase our sales.

  9. Cigarette advertising has been banned.

  1. Translate into English:

  1. Мене дратує, коли через кожні 5 хвилин показують рекламу.

  2. Ми можемо замовити товар по телефону і через годину отримати його.

  3. Чим дешевше і якісніше продукти, тим вищий на них попит.

  4. Коли виходиш з метро, тобі постійно сунуть якусь рекламу.

  5. Під час реклами можна піти і зварити каву, але краще переключитися на інший канал.