- •Кафедра «иностранные языки»
- •Английский язык
- •Москва 2009
- •Предисловие
- •Economic policy and economic indicators
- •Vocabulary notes
- •The basic macroeconomics indicators.
- •Business cycle.
- •Discussion
- •Prologue
- •Economic Systems
- •Vocabulary Notes
- •Discussion
- •Inflation
- •Vocabulary notes
- •Language practice
- •Discussion
- •Banking and banking services
- •Vocabulary notes
- •Language practice
- •Discussion
- •Banking system in the uk and the usa Text 1 The Bank of England
- •Vocabulary notes
- •Vocabulary practice
- •Text 2 The Federal Reserve System
- •Vocabulary notes
- •Discussion
- •Types of business organization
- •Vocabulary notes
- •Answer the following questions based on the text.
- •Comprehension
- •Discussion
- •Management
- •Vocabulary notes
- •Management Functions
- •Discussion
- •What makes a good manager?
- •Marketing I
- •Vocabulary notes Text a
- •Vocabulary notes Text b
- •When to shop
- •Marketing II
- •Vocabulary
- •Vocabulary notes
- •Answer the following questions based on the text.
- •Comprehension
- •Discussion
- •Заключение
- •Литература
- •Contents
Marketing I
Vocabulary notes Text a
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Techniques — технические приемы |
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respond — зд. реагировать |
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charities — благотворительные дела |
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media — средства массовой информации |
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by word of mouth —устно |
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flourish — процветать |
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primarily — главным образом |
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execute campaign — проводить кампанию |
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source of income — источник дохода |
■ Ex. 1. Restore the word order in the questions based on the text. Answer them.
1) What is by the term "advertising" meant? 2) What most advertising involve does? 3) Where advertising is used? 4) What the most important source of income for the media is? 5) How was advertising in the ancient and medieval world conducted? 6) What the first step toward modern advertising was? 7) Who to carry advertisements in the 17th century in London began? 8) What was accompanied the great expansion of business in the 19th century by? 9) What century the saw establishment of advertising agencies?
Advertising and its history. To advertise means to tell people publicly about a product or service in order to persuade them to buy it. Advertising — the techniques and practices used to bring products, services or opinions to public notice for the purpose, of persuading the public to respond in a certain way toward what is advertised. Most advertising involves promoting a good that is for sale, but similar methods are used to encourage people to drive safely, to support various charities, or to vote for political candidates. In many countries advertising is the most important source of income for the media through which it is conducted. The media are all the organizations, such as television, radio, and the newspapers, that provide information for the public. In the ancient and medieval world such advertising as existed was conducted by word of mouth. The first step toward modern advertising came with the development of printing in the 15th and 16th centuries. In the 17th century weekly newspapers in London began to carry advertisements, and by the 18th century such advertising was flourishing. The great expansion of business in the 19th century was accompanied by the growth of an advertising industry; it was that century, primarily in the United States, that saw the establishment of advertising agencies. Advertising agency is a company that designs and makes advertisements for other companies. By the 1920s advertising agencies could plan and execute complete advertising campaigns.
■ Ex. 2. Agree or disagree with the following statements.
1) To advertise means to make an announcement, for example in a newspaper or on a poster, that a job is available. 2) Advertisement is a picture, set of words, a film etc that is used to advertise a product or service. 3) Advertising is used to bring its preconceived opinions to public notice. 4) Advertising promotes unsaleable goods for sale. 5) Advertising encourages people to make traffic violations. 6) Advertising discourage people to back up various charities. 7) Advertising has the purpose of persuading the public that charity begins at home. 8) Advertising encourages people to vote for political candidates holding extreme views in politics. 9) Advertising encourages people to hold a candle to the devil. 10) Advertising is something that gives people what they want knowing it is not good for them. 11) Advertising is the most important source of income for the gutter press. 12) Advertising tuckers any man of sense out. 13) Advertising makes anyone extremely angry or annoyed.