References
Grönroos,
C. (2007) Service
Management and Marketing. Customer Management in Service
Competition, Third Edition .
UK: John Wiley & Sons
Hollis,
N. (2008) The
Global Brand: How to create and develop lasting brand value in the
world market.
UK: Palgrave Macmillan
Lovelock,
c. (2000) Services
Marketing: People, Technology, Strategy
O’Guinn,
T., Allen, C., Semenik, R.J. (2009) Advertising
and Integrated Brand Promotion, Fifth Edition.
US: Cengage Learning
Riesenbeck,
H., Perrey, J. (2007)
Power Brands: Measuring, Making and Managing Brand Success.
UK: WILEY-VCH
Verlag GmbH & Co. KGaA
http://www.brandingstrategyinsider.com/2010/01/brand-licensing-basics.html
http://www.investorwords.com/6664/service.html
1
Grönroos,
C. (2007) Service
Management and Marketing. Customer Management in Service Competition
2
Hollis,
N. (2008) The
Global Brand: How to create and develop lasting brand value in the
world market
3
http://www.brandingstrategyinsider.com/2010/01/brand-licensing-basics.html
4
http://www.investorwords.com/6664/service.html
5
Brand-drivers
6
Landor
provides a full range of integrated brand consulting, creative and
design services to help clients create, build and revitalize their
brands
