8. Попыкина
10 Packaging Tips That Will Make Consumers Buy Your Product
The customer is king/queen. We have all heard this mantra. Its up to you, the supplier, to prove it so. With these ten tips you will be a lot closer to proving that you are on top of industry trends and technologies for the packaging industry.
1) Understand the customer. The problem today is that one package may not satisfy the needs and requirements of all buyers. There are numerous niche markets out there that require specialized packaging. So if you are targeting one of those, do your research first. What works for one target market may not work for another. EX: Child resistant closures on medicines are almost impossible for those over 50 to open.
2) Find out what package attributes appeal to the customer you are targeting. If its a harried housewife shopping for your product then convenience of use better be at the top of the list. Those over 50 are seeking convenience too but issues like the size of print on the package and ease of use top their priority list. Make sure your package employs the characteristics that appeal to your target market.
3) Understand how the package will be used. Families no longer sit and eat a meal with everyone at the same time. There are special diet requirements or dieting in general in most households. Its not uncommon to serve different meals to different individuals. Package sizes will vary accordingly. EX: People who travel a lot buy sample or trial size packages because they are small and easy to deal with
4) Know your customers current buying trends. Several years ago we went through the supersized phase. There are still a lot of supersized packages, however, buying trends are changing to smaller sizes in general. To package smaller does not mean less profit, in many cases it means more. Consumers are willing to pay a premium for convenience, ease of use and smaller quantity. EX: 3 premium baking potatoes in a package cost almost the price of a 5lb bag. If you live with just one other person, do you really need 5 lbs of potatoes?
5) Keep abreast of new packaging technologies. Creative new products have the advantage in the marketing world even if their technology is not new but the application is. Several years ago Metedent took the world by storm with the duel aperture dispensing mechanism. Recently a host of new cleaning products have revived interest in this type of dispensing. Look for innovate ways to combine two products into one package.
6) Watch where people shop. There is a shift from traditional retailers to new and innovative store formats. The convenience store, once considered a low end marketer, has now transitioned into store that provides premium products at a premium price. This evolved from the hurry up and go mindset demonstrated in today's shopping habits. Recent studies are showing that consumers no longer make one big trip and stock up but make several trips a week and get just what is needed at the moment. EX: The grab and go cups of snack foods convenience stores are now offering.
7) Keep pace with "hot button" packaging issues. This includes legislation too. People do really care about the environment and the amount of excess packaging. There is a move afoot to expand the number of vegetable based plastic materials used in food packaging. If packaging consumers give these products their endorsement look for other new products to surface. Legislation can change packaging mandates overnight. There have been "bottle bills," surcharges and bans on certain types of package that prohibit the use of certain packages. EX: Several fast food companies are test marketing corn-based plastic packaging materials. Ex: Ban on juice boxes in Maine.
8) Security in packaging is becoming increasingly important. This will continue to come into focus as more people become concerned about product integrity. One major security scare could force everyone to change their packaging methods immediately. Look for new tamper evident and security devices that can be incorporated into your packaging. Cost efficiencies are now making many of these devices more affordable and will soon become mainstream.
9) Competition of various packaging materials is increasing. With the imports that are readily available to the merger and acquisition mania that is taking place, keep current on your chain of supply globalization. Certain products such as plastic bags that used to be the mainstay of American manufacturing have now gone offshore. Ethic diversity both her and abroad is demanding that all packaging be multi-lingual.
10) External influence of power players. The big box retailers are driving packaging procedures and policies at retail. Mandates from these companies such as RFID tracking are in their infancy. This type of requirement could become mandatory overnight. If you want to do business with companies such as Home Depot and Wal*Mart, you will need to include the design and selection of your packaging materials.
Remember, the customer depends upon you, the manufacture, as a resource. They expect you to keep up with packaging trends and technologies and provide the latest and greatest innovations the industry has to offer.
4340
Петухова
Why You Buy
Behavioral economics is a new science that sheds light on some of our most important decisions. It is the study of how and why people make money-related choices. Here are some of the things the studies have shown thus far:
Decision Paralysis
One study showed that customers spent more when given four samples of jam to taste than when they had twenty to choose from. Too many choices seemed to lead to an inability to decide. Limiting options may be a useful sales technique, according to this research finding.
Sunk-Cost Fallacy
People are more likely to attend an event if they paid for the ticket than if they got it free, even with the same information and interest. The money is spent, and logically has no relevance to the decision, but this phenomena of behavioral economics persists even when this is pointed out. Aren't most of us going to feel worse throwing away a ticket we paid for?
The applications are obvious, if you look. Perhaps, for example, rather than giving away tickets to "get rich" seminars, the organisers would get better attendance by selling their "$100" tickets for $3. Just having paid something makes people more likely to attend.
Confirmation Bias
We tend to act economically in a way that confirms our current beliefs. When negotiating to buy the exact same model of Mecedes, for example, current owners, who presumably already believe in the value of a Mercedes, pay $7,000 more, on average, than new Mercedes customers. I'm sure you can imagine the value of this knowledge to companies that sell high-priced items.
Extremeness Aversion
People seem to instinctively avoid extremes, according to the research. Given a choice of televisions costing $300, $500, and $700, for example, not many buy the $700 one. Add a $1200 television to the choices, however, and more will then buy the $700 one, because it is no longer the most expensive one.
In the information coming from these studies, you'll find much to help your sales and marketing efforts right now. You can also learn enough to protect yourself as a consumer. For more on behavioral economics, watch for "Why You Buy, Part Two."
Steve Gillman has been studying every aspect of money for thirty years. You can find more interesting and useful information on his website; http://www.unusualwaystomakemoney.com
1900
Лауринайчуте
Catalogs are Selling Machines
If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. But mailing catalogs can be expensive. You've got to send a lot of them out, and many of them are going to non-productive destinations-- in other words, most mailings don't just go to sure-fire customers. On the other hand, there are lots of ways to get these powerful sales tools in front of all kinds of motivated, eager customers who want what you've got and are ready to slap some cash in your hand to get it. Catalog Distribution means exactly what it says: getting your catalogs out where they can generate orders. It isn't complicated; in fact, it's incredibly simple.
OVER 20 WAYS TO DISTRIBUTE YOUR FAR HORIZONS CATALOGS AND BROCHURES
1. Show them to friends.
2. Show them to neighbors.
3. Leave some with your dry cleaner, doughnut shop, coffee shop, laundromat, and anywhere else you're a "regular." (Offer the owner a percentage of all orders)
4. Show one to your local PTA Chairperson (you could end up with a fund-raising campaign!)
5. Take them to work, especially around the holidays.
6. Ask if you can leave one in your doctor's office. People love to browse while they wait. (Offer the receptionist a free gift in return for holding the orders for you).
7. Hand out lots of them on bowling night, or at the lodge meeting, or any type of club gathering.
8. If you're familiar with the neighborhood and feel safe, take a Sunday afternoon and go door-to-door.
9. While you're watching your child's soccer game, show catalogs to the other parents.
10. In fact, be sure to show the League Director. Again, you may end up with a lucrative fund-raising campaign.
11. If your job requires you to make deliveries to various homes or businesses, be sure to leave a catalog with the owner, receptionist, or Receiving Department official at each stop. (Again, you can offer a free gift, or even a percentage of total orders).
12. Hire a crew of kids to distribute brochures on car windshields in parking lots
13. Hire that same crew to hand out brochures at large sporting events, concerts, fairs, etc.
14. Take some with you to the beauty salon, gym, tanning salon, etc. and show them to staff and customers.
15. Ask if you can leave several catalogs in the teacher's lounges at the local schools.
16. Ask the Human Resources Directors at local companies if you can place catalogs in the employee lounge or lunchroom.
17. Approach merchants at local swap meets who are selling non-competing items. Ask if they would display your catalog and take orders, for a reasonable percentage
18. Do you have relatives living in different parts of the country? See if they would be interested in distributing catalogs using any of these methods, for a percentage, of course.
19. Make a deal with the local newspaper to insert your brochure.
20. Anytime you deliver an order, always stuff the order with additional catalogs and/or brochures.
21. At Christmas time, make a deal with the Christmas tree lots to let you distribute catalogs. Same with the pumpkin patches at Halloween.
22. Senior citizen communities are a great place to hand out catalogs. Many of the residents aren't able to get around as well as they used to, and appreciate the opportunity to shop at home. Extend a healthy discount, too; many senior citizens are on fixed incomes.
23. Many communities have Welcome Wagon services. Contact those service providers and get your catalog included in the Welcome Basket
Certainly you may come up with many more ways to successfully distribute your catalogs and brochures. Any way you come up with is fine, as long as you get your material into a prospect's hands.
Note: It's not legal to distribute sales materials by putting them into people's mailboxes.
Darren Hendricks has been involved in marketing in one form or another since 1979. He has owned or co-owned 3 successful companies. He is currently owner of Far Horizons Home Based Business Program
3350
Кошелева 2700 +5500 = 8200
Лауринайчуте 2700+2800 + 3350 = 8850
Михайлова 4150 +3800 = 7950
Музуров 5300+ 3950 =9250
Петухова 2300 +3800 + 1900 = 8000
Подлесный 5100 + 4180 =9280
Половинкина 3850+ 2900 = 6750
Попыкина 4550 + 4340 = 8890
Косиневская 8430