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5. Work in small groups. Discuss the questions below and complete the tasks.

a) Imagine you can visit 4 events from the calendar, each in a different season. You can only visit them as a group. First, think of your own preferences, and then discuss the choice with your group.

b) Imagine 4 more international events that would attract foreign tourists to Belarus. Describe them in brief.

LESSON 2: BFW

Active vocabulary: mass market, runway, terminology, accessory, prêt-a-porter, haute couture, commercial

Communicative area: writing an e-mail, describing an event

1. Work in pairs. What do you know about Belarus Fashion Week? (илл. 8.2.1)

What kind of event is it? How often is it organized? Who is it organized for? What is the aim of this event? Why is it important for Belarus to organize international events like that? Have you ever visited or would you like to visit the show?

2. A) Look at the words and phrases below. Can you guess their meaning?

1. terminology 2. fashion industry 3. prêt-à-porter 4. on the runway 5. mass-market clothing 6. commercial collection 7. capsule collection 8. accessories 9. haute couture

b) Listen to the definitions for ex. 2a and match them with the words.

3. A) Read an introductory article about the show. Check your answers for ex. 1 and 2a.

October 19-23, 2011 Minsk will host the third edition of the International Fashion Week.

Belarus Fashion Week (BFW) is an international event aimed at popularization of prêt-à-porter designer clothes in Belarus. BWF draws public attention to the development of domestic fashion, as well as encourages the development of fashion industry as a whole (in such spheres as designer and mass-market clothing, photography, cinema, journalism and art in general).

Most participants of BFW are local designers who create the image of contemporary Belarusian fashion. Some of them are already successful and well-known; the others are young designers with a great future ahead of them. 

Thereby, the leading Belarusian designers will present their “Spring-Summer 2012” collections on the runway of BFW: BOITSIK, Efremova & Haridovets, TARAKANOVA, Tanya Arzhanova, BRAVO-bel, ULIA LATUSHKINA, Natasha Tsuran and others. 

As we want to demonstrate the international character of fashion, we invite foreign designers to take part in the event, and we suppose that Belarusian fashion market may interest them as a promising one.

This season BFW welcomes special guests – designers from Russia, Ukraine, Poland, Lithuania, France and Portugal.

Belarus Fashion Week includes a number of associated projects and fashion events for the participants to enjoy, such as BFW Fashion Study Centre. The main purpose of this action is to provide an opportunity for professionals engaged in fashion business, as well as to everyone interested in fashion, to exchange views and enrich their experience. We also strive for laying the foundations of basic knowledge, professional skills and terminology of social groups whose representatives have to interact with fashion due to their activities (designers, stylists, specialists in marketing and advertising, photographers, bloggers, critics, etc.).

Among other projects held within the frameworks of BFW, we should note “Fashion Weekend – SHOWROOM” – a sales-exhibition of designer clothes, accessories and footwear. For designers this project is a unique chance to present and sell their collections, as well as to communicate with their prospective customers and to get to know their suggestions and preferences.

Traditionally, Belarus Fashion Week will assign a special day for its charity project “Fashion for kids", organized by Crystal Nymph Centre of Fashion and Beauty together with an organization TOUCH OF LIFE

One of the novelties of this season is a contest New Names BFW held among young designers with ambitions, confidence and ability to work, whose talent will enable them to launch a new fashion brand in the Belarusian market. One of the main peculiarities of this contest is that everybody can enroll to be a participant, and the winner will get a feasible chance to create a commercial collection for one of the leading knitwear manufacturers of the Belarusian market, as well as to show a capsule collection at BFW Fall-Winter 2012-2013.  

A series of club parties, official receptions, press-cocktails and a photo exhibition will be organized during Belarus Fashion Week in Minsk.

The main tasks of Organizing Committee BFW during this season are, firstly, to expand the geographical boundaries of the project as a whole, and secondly, to study new areas and to introduce new forms of fashion events. 

The Europeans know about Belarusian fashion, and our designers take part in the Fashion Weeks in Europe and Asia. So let's push the boundaries of the Belarusian fashion worldwide!