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Вариант 5

I. Перепишите следующие предложения, раскрыв скобки и поставив глагол в нужном времени и залоге. Переведите предложения на русский язык.

  1. In 1999, the combined sales of the different Virgin holding companies (to exceed) £ 3 bn.

  2. I (to think) about investing on the stock market but I can’t make up my mind.

  3. Colgate-Palmolive (to become) a truly global consumer products company, selling in more than 200 countries.

  4. They still haven’t given us the contracts to sign. When do you think they (finally, to do) it.

II. Переведите предложения на русский язык, подчеркните в них конструкцию для выражения будущего.

  1. He is going to make a career move by joining a small but rapidly growing company.

  2. The fact that their product will be so expensive will really distinguish them from the competition.

  3. They are meeting with the finance department to discuss the project in week.

  4. They leave for London at 9 a.m. on Monday.

III. Прочитайте и выполните следующие задания. Обратите внимание на правописание и произношение числительных и символов

а) Напишите прописью данные числительные и символы.

in 2010; 7,829 companies; 0.5%; $ 349; € 471m; .

б) Переведите следующие предложения, содержащие числительные на русский язык.

  1. There is some evidence, however, that three quarters of women who are too attractive - unless they have high-visibility jobs - do not rank well as managers.

  2. Revenues increased by 11.6 per cent from $ 229.6 bn to $ 256.3 bn.

  3. It is interesting to note that about three out of five American top executives were born in cities.

IV. Прочитайте и устно переведите текст. Выпишите из него 10 ключевых слов. Перепишите из текста на английском языке 1-й и 4-й абзацы и переведите их на русский язык письменно.

Global advertising and marketing.

1. IBM’s “Smarter Planet” platform, developed with long-time agency Ogilvy & Mather, was awarded the Gold Global Effie in recognition of marketplace success and creativity at last night’s 42nd Annual North American Effie Awards.

2. “Smarter Planet is a business strategy that reflects how IBM’s business has evolved to meet the changing needs of business in a data-centric world,” explained John Kennedy, VP, WW Corporate Marketing at IBM. “This award is a testimony to the success it has helped deliver for IBM around the world.”

3. Conceived initially as a business idea to capitalize on the “Mandate for Change” sweeping business, governments and institutions, the IBM Smarter Planet initiative was first unveiled in a speech by IBM Chairman and CEO Sam Palmisano to the Council on Foreign Affairs. It then evolved into a multiplatform communications program involving all marketing channels and disciplines promoting the way in which IBM technology and know-how helps industry, government, transportation, energy, education, healthcare, cities and other business work smarter and contribute to building a “Smarter Planet.” “Being able to bring to life such a transformative effort as Smarter Planet takes extraordinary vision and leadership from our clients, something that IBM has throughout its organization,” explained Lou Aversano, Global Managing Director at Ogilvy.

4. Since IBM first consolidated its global advertising and marketing account with Ogilvy in 1994, the agency and client have won 31 Effie awards in 16-years. In the Smarter Planet Effie entry, the agency noted that The Smarter Planet strategy has significantly helped expand IBM‘s market potential. ”Winning the Global Gold Effie is among the toughest in the Effie competition as a brand needs to demonstrate results across multiple continents, in at least four countries while competing with brands across all sectors,” explained Mary Lee Keane, President of Effie Worldwide.

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