- •Executive Summary
- •Initiator and Organizer of the Project
- •Project Features
- •Classification of the facilities of the retail and office center and of its structure
- •The basic indicators of the retail and office complex.
- •Technical features of construction and architecture of the complex
- •Description of the office premises
- •Technical equipment, networks and systems of the complex
- •Traffic solutions
- •Landscaping and site finishing of the territory
- •Landscaping and site finishing of the territory of the complex involves modern hardscaping, gardening, planting of bushes, lawn planting.
- •4. The analysis of the real estate market of Moscow vicinity and its development prospects.
- •The analysis of the construction sector of retail and office complexes and business centers
- •Development trends of building of retail and office complexes and business centers
- •Sales value of residential and office premises of the Moscow Region
- •Marketing strategy.
- •Potential customers
- •Marketing plan of the retail and office center
- •Tactical marketing plan
- •Advertisement
- •Demand stimulation activities
- •Swot-matrix of the Project
- •Investment commitments
- •Basic components of the investment plan
- •Volume of investments.
- •Financial Plan of the Project
- •Performance characteristic of the Project
- •Sensibility analysis и possible scenarios of course of the events
- •Forecasting balance sheet statement of the Company
- •Table 8. Forecasting balance sheet statement of the Company, Euro
- •Conclusions
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Initiator and Organizer of the Project
Initiator and the legal owner of the present Project is «Mezhregionproekt» LLC (further – the Company), created in 2003. Founders are individual persons.
EIN/IEC 5001043768/500101001 PSRN 1035000718466
Main business activity of the Company are investments into building and house construction, sales of apartments in the primary and secondary real estate market, performance of functions of project owner.
General Director – Bazhibin Victor Vladimirovich
Postal address - Pobedi street, 6, Balashikha, Moscow Region 143900
Management of the Company is presented by a management team, members of which have experience of work in the following fields:
- Designing and construction of community facilities;
- Carrying out investment projects in the sphere of construction;
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Project Features
Planned location of the
retail and office centre
General development layout of the city district Balashikha of the Moscow Region for the period till 2020 (the layout is conformed according to established procedure and approved by the decision of Deputies Council of Balashihinsky district №8-39 from 20.12.2005) provides carrying out of reconstruction of the existing development in the territory of microdistricts №№ 23-24 with demolition of 5-storeyed buildings of the first period of industrial housing construction.
On reconstruction of the given microdistricts the Investment contract №192 from 30.01.2004 is concluded among:
- The Ministry of construction sector of the Moscow Region;
- The Administration of Balashikhinsky district;
- «Mezhregionproekt» LLC
The subject of the Contract is building (reconstruction) of the object of real estate of residential purpose in the town Balashikha of the Moscow Region
According to the Town-Planning Code of the Russian Federation, on the basis of the spent competition, the Contract on development of the built-up area between «Mezhregionproekt» LLC and Administration of the city district Balashikha of Moscow Region is concluded.
The present Project is planned to realize in the east part of city Balashikha of the Moscow Region (the territory is enclosed by Trudovye Reservy driveway from the West, and Lenin's prospectus from the north, by territory belonging to «Sojuzdor» R&D Establishment from the West, and a highway "Volga" from the South).
The territory of the city district of Balashikha is equal to 21,631 thousand in hectare. The town of Balashikha is located 6 km to the east from Moscow.
Infrastructure consists of objects of public health services, education facilities, child care centers.
At present time a number of higher educational institutions is located in Balashikha, such as: RGAZU, the Moscow regional institute of management, Institute of socio-economic forecasting and modeling, Military-technical university and a number of other educational institutions. In the territory of the city district Balashikha 30 schools are located.
All in all there are 36 preschool facilities in the city, including 30 municipal ones in which 5300 children are raised. For 1000 children of preschool age 477 places exist. Also there are 8 hospitals with more than 2200 places in the district; and more than 20 health centers.
From the point of view of infrastructure Balashikha is growing rapidly now. There are about 100 shops in the city, several food markets.
Commercial infrastructure of the microdistrict is relatively developed. Social infrastructure of the city isn't developed enough (schools, nurseries, pools etc.), there isn`t enough places in nurseries and schools, health care facilities are overloaded.
Transport connection with the capital is performed by means of eight bus routes and twelve lines of a fixed-route taxi.
It is possible to get to Balashikha for 15–20 minutes by route taxi from the metro stations «Novogireevo», "Shchelkovo", «Izmajlovsky park», or by an electric train from Kursk railway station for 20 minutes.
Now more than 122 thousand people live in the town, middle age of the residents is 40 years. The city is a municipal unit as a part of Moscow Region.
The town-ship forming enterprises are: SPA "Kreogenmash", «345 Mekanichesky zavod» LLC, «Balashihinsky litejno-mechanichesky zavod».
Fig. 1. Location of the site in the system of Moscow agglomeration
The social infrastructure of the city isn`t developed well. There exist 20,3 sq. m of the lodging per capita included in the program of demolition of rundown buildings. Not less than 100 000 sq. m. of lodging is occupied annually. The education system includes 30 general education institutions and 36 establishments of preschool education. 830 teachers work at schools, about 7 thousand children are educated. 75 % of schools leavers continue their education in high schools or secondary schools both in the town and in Moscow.
The social safety net of the town is only beginning to develop. Citizens enjoy sport clubs and centers, swimming pools, the multipurpose ice stadium, outdoors playgrounds, a network of cultural institutions, two music schools, art school, City art gallery, local history museums, five libraries. Reality proves that the town lacks community and cultural facilities.
At the same time there is everything necessary in Balashikha for business development. Balashikha has been justly rewarded with the name "Capital of small businesses of the Moscow Region". There exist favorable conditions for business development in the town. To support businessmen such structures as the Department of economic development of Administration of the City district Balashikha, Property Managing Committee, Chamber of Commerce and Industry of Balashikha, "Business Development" Center, social-business center "Initiative" and others are created.
The unique feature of the territory of the complex is its location along highways with heavy automobile and passenger transport traffic (highway "Volga" of federal value).
Fig. 2 General plan of №23 and №24 microdistricts of Balashikha.
Thus, considering high business activity of a federal highway "Moscow-Volga" and good transport accessibility of the projected complex in the given area, we may speak about high level of infrastructure`s relevance and its operating efficiency.