- •Executive Summary
- •Initiator and Organizer of the Project
- •Project Features
- •Classification of the facilities of the retail and office center and of its structure
- •The basic indicators of the retail and office complex.
- •Technical features of construction and architecture of the complex
- •Description of the office premises
- •Technical equipment, networks and systems of the complex
- •Traffic solutions
- •Landscaping and site finishing of the territory
- •Landscaping and site finishing of the territory of the complex involves modern hardscaping, gardening, planting of bushes, lawn planting.
- •4. The analysis of the real estate market of Moscow vicinity and its development prospects.
- •The analysis of the construction sector of retail and office complexes and business centers
- •Development trends of building of retail and office complexes and business centers
- •Sales value of residential and office premises of the Moscow Region
- •Marketing strategy.
- •Potential customers
- •Marketing plan of the retail and office center
- •Tactical marketing plan
- •Advertisement
- •Demand stimulation activities
- •Swot-matrix of the Project
- •Investment commitments
- •Basic components of the investment plan
- •Volume of investments.
- •Financial Plan of the Project
- •Performance characteristic of the Project
- •Sensibility analysis и possible scenarios of course of the events
- •Forecasting balance sheet statement of the Company
- •Table 8. Forecasting balance sheet statement of the Company, Euro
- •Conclusions
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Conclusions
As a result of design, marketing, technological and economic studies undertaken, it is possible to draw the following conclusions.
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High relevance of the Project. Participation of the Project in the program of shabby lodging demolition;
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Support and interest to the development of microdistricts №№ 23 and 24 on the part of the local authorities;
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Provision of the population with comfortable apartments (the project involves building of about 530.600 square meters of living space);
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High level of development of social, cultural and household infrastructure of the designed microdistricts;
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Provision of residents of the microdistricts with comfortable conditions of living environment;
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Provision of the population with the completed facilities of social and household infrastructure as a result of realization of the Investment Project, in particular:
- Two children`s preschool institutions, 640 places in total;
- One school for 1.650 pupils;
- Additional building to the existing school building for 615 pupils;
- Demolition of 27 five-floor houses within the framework of the program of shabby lodging demolition.
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Allocation within the borders of build-up territory of the microdistricts №№ 23 and 24 cities of Balashikhas such facilities as:
- Polyclinic department for adults, polyclinic for children, women`s health clinic, drugstores (integral and attached premises);
- The centers of creative work and of technical development of youth (integral and attached premises);
- a Library and a cinema (integral and attached premises);
- a post office, halls for veterans and disabled persons (integral and attached premises);
- a ground for indoor soccer, a hockey rink, tennis courts (as parts of schools);
- Arrangement of sports grounds (in courtyard territories);
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Successful location of the designed retail and office center. Foundation in the district of the big center with modern conditions for proper business dealing;
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Favorable marketing situation;
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Business reputation of the Initiator and the Organizer of the Project;
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Realistic period of recoupment of the Project (its conformity to standard recoupment terms of the branch);
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Rather high performance indicators of the Project;
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High degree of safety of the Project.
On the whole it is possible to draw a conclusion on high investment attractiveness of the present Project.