- •Череповецкий государственный университет
 - •Кафедра экономики
 - •Современный бизнес
 - •Contents
 - •Введение
 - •Unit 1. The effects of demand and supply on business
 - •1.1. Markets
 - •Test Questions
 - •Case study ‘Understanding the Market’
 - •1.2. The Operation of Markets
 - •If social costs exceed social benefits, the decision to produce a good or service makes society worse off even if the producers make a profit.
 - •If social costs are less than social benefits, the decision to produce a good or service will make society better off. Test Questions
 - •Case study ‘Record Industry’
 - •1.3. The Effects of Government Policy on Markets
 - •Indirect taxes
 - •Test Questions
 - •Unit 2. The competitiveness of a firm
 - •2.1. The Performance of an Industry
 - •International Trade
 - •International comparisons
 - •2.2. Government Action to Improve Competitiveness
 - •2.3. Government Action and International Trade
 - •2.4. Business Competitive Strategies
 - •Test questions
 - •Case Study
 - •Unit 3. Business Organisations
 - •3.1. Types of Business Organization
 - •3.2. Organizational Structures
 - •3.3. Factors Influencing the Organisational Structure
 - •Internal factors
 - •Test Questions
 - •Case Study ‘Business Organisation & Structure’
 - •Unit 4. Administrative systems
 - •4.1. The Purpose of Administrative System
 - •4.2. Administration Functions in Business
 - •4.3. Evaluating Administrative Systems
 - •4.4. Information Technology in Administration
 - •Test Questions
 - •Case Study ‘Satellite Supplies’
 - •Unit 5. Communications Systems
 - •5.1. Why Do Businesses Need Communications System?
 - •5.2. The Objectives of Communication
 - •5.3. Verbal Communication
 - •Internal communications
 - •5.5. Evaluating Communication Systems in Business
 - •Test Questions
 - •Case Study ‘Can You Communicate?’
 - •Unit 6. Information Processing
 - •6.1. The Purposes of Information Processing
 - •6.2. Types of Information Processing Systems
 - •Information Technology: positive and negative effects
 - •6.3. Evaluating Information Processing Systems
 - •Test Questions
 - •Case Study “Information Technologies in Business”
 - •Unit 7. The principles and functions of marketing
 - •7.1. What is Marketing?
 - •7.2. The Objectives of Marketing
 - •7.3. Implementing the Marketing Mix
 - •Test Questions
 - •Unit 8. Market Research
 - •8.1. What is Market Research?
 - •8.2. Sources of Marketing Information
 - •Information requirements
 - •Internal sources
 - •8.3. Primary Research
 - •8.4. Market Changes
 - •Information on sales
 - •Test Questions
 - •Case Study ‘Sun Rush’
 - •4M Brits shrug off gloom in sun rush
 - •Unit 9. Marketing Communications
 - •9.1. Targeting an Audience
 - •9.2. How to Reach a Target Audience
 - •9.3. Product Performance
 - •9.4. Guidelines and Controls on Marketing Communications
 - •Test Questions
 - •Case Study ‘Marketing Communication’
 - •Unit 10. Customer Service and Sales Methods
 - •10.1. ‘The Customer Is Always Right’
 - •10.2. Placing the Product – Distribution
 - •Indirect distribution via intermediaries
 - •10.3. Closing the Sale
 - •Test Questions
 - •Case Study ‘Company Handbook’
 - •Unit 11. Production
 - •11.1. What is Production?
 - •11.2. Just in Time Production and Total Quality Management
 - •11.3. Improving the Productivity of Labour
 - •11.4. Health and Safety at Work
 - •11.5. Reducing Pollution from Production
 - •In the working environment
 - •In the natural environment
 - •Test Questions
 - •Case Study ‘Production and Productivity Consulting’
 - •11.6. The Costs of Production
 - •Identifying business costs
 - •Indirect costs
 - •Insurance
 - •Variable costs
 - •Test Questions
 - •Case study ‘Waterhouse Waffles’
 - •Unit 12. Pricing decisions and strategies
 - •12.1. The Pricing Decision
 - •12.2. Cost-Based Pricing
 - •12.3. Market-Based Pricing
 - •12.4. Competition-Based Pricing
 - •12.5. Problems with Demand- and Competition-Based Pricing
 - •Test Questions
 - •Case Study ‘What Price Promotion?’
 - •Unit 13. Monitoring business performance
 - •13.1. Accounting for Business Control
 - •13.2. Budgetary Control
 - •Variance analysis
 - •13.3. Ratio analysis
 - •Test Questions
 - •Case Study ‘Business Performance’
 - •Unit 14. Preparing a business plan
 - •14.1. What Is a Business Plan?
 - •14.2. The Purposes of a Business Plan
 - •14.3. Legal and Insurance Implications
 - •Insurance
 - •14.4. Business Resources
 - •14.5. Potential Support for a Business Plan
 - •Some review questions
 - •Unit 15. Producing a Business Plan
 - •15.1. Business Objectives and Timescales
 - •15.2. The Marketing Plan
 - •15.3. The Production Plan
 - •15.4. The Financial Plan
 - •15.5. Conclusion
 - •Some Review Questions
 - •Case Study ‘Business Plan’
 
Test Questions
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				 1.  | 
			
				 A US-owned supermarket discount store has recently opened in the UK. In the first year of operation its main business objective is likely to be:  | 
		
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				 A.  | 
			
				 Gain market share  | 
		
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				 B.  | 
			
				 Reduce operational costs  | 
		
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				 C.  | 
			
				 Maximise growth potential  | 
		
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				 D.  | 
			
				 Restructure the organisation  | 
		
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				 2.  | 
			
				 Which of the following is not a private sector business organisation?  | 
		
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				 A.  | 
			
				 Public limited company  | 
		
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				 B.  | 
			
				 Worker co-operative  | 
		
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				 C.  | 
			
				 Public corporation  | 
		
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				 D.  | 
			
				 Partnership  | 
		
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				 3.  | 
			
				 If a business owner has unlimited liability it means:  | 
		
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				 A.  | 
			
				 The business cannot be declared bankrupt  | 
		
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				 B.  | 
			
				 The owner must meet all debts  | 
		
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				 C.  | 
			
				 The business has sold shares  | 
		
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				 D.  | 
			
				 The organisation is non-profit making  | 
		
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				 4.  | 
			
				 A public limited company is an organisation which:  | 
		
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				 A.  | 
			
				 Is owned by the government  | 
		
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				 B.  | 
			
				 Is owned by its workers  | 
		
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				 C.  | 
			
				 Is listed on the Stock Exchange  | 
		
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				 D.  | 
			
				 Holds shares in other companies  | 
		
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				 5.  | 
			
				 Which of the following is a staff function which supports the main line functions within an organisation?  | 
		
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				 A.  | 
			
				 Marketing  | 
		
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				 B.  | 
			
				 Finance  | 
		
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				 C.  | 
			
				 Sales  | 
		
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				 D.  | 
			
				 Production  | 
		
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				 Questions 6 – 8 share the following answers: The aims of business organisations are many and will include:  | 
		
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				 A.  | 
			
				 providing a public service  | 
		
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				 B.  | 
			
				 profit maximisation  | 
		
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				 C.  | 
			
				 expanding sales and market share  | 
		
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				 D.  | 
			
				 providing a charitable service  | 
		
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				 Which of the above could explain the following busying activities?  | 
		
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				 6.  | 
			
				 Two people selling cold cans of drink for 1 pound each on beach during a hot summer  | 
		
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				 7.  | 
			
				 An electronics company producing video recorders that can play 8mm video tapes from camcorders and full-size VHS tapes  | 
		
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				 8.  | 
			
				 Collecting unsold sandwiches from retailers to distribute to homeless people  | 
		
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				 9.  | 
			
				 Which of the following features do you associate with organisational structures which have a wide span management, or control?  | 
		
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				 A.  | 
			
				 Management and supervision costs are lower  | 
		
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				 B.  | 
			
				 Subordinates may have more than one boss  | 
		
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				 C.  | 
			
				 Management can lose control  | 
		
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				 D.  | 
			
				 It allows for tight control and close supervision  | 
		
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				 10.  | 
			
				 Compare the likely objectives of the following organisations: 
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				 11.  | 
			
				 ICI is a public limited company (plc). Describe the form of ownership and main method of finance in a plc. ICI is also a multinational. Explain what is meant by this. Suggest an appropriate organisational structure for ICI.  | 
		
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				 12.  | 
			
				 Explain differences between the following types of business organisation in terms of ownership, control, and main method of finance: 
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				 13.  | 
			
				 Answer the following questions:  | 
		
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