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1. Поисковое чтение с целью определения наличия в тексте запрашиваемой информации.

Определите, какое утверждение соответствует содержанию текста.

  1. Smugglers work only for profit.

  2. The best merchandise for smuggling is Swiss watches.

  3. Smuggling has a lot in common with other businesses.

  4. A large city is the best city for a smuggling operation.

2. Поисковое чтение с целью определения наличия или отсутствия в тексте запрашиваемой информации.

Определите, какое утверждение не соответствует содержанию текста.

  1. A lot of smugglers have a creative mind.

  2. Smuggling is worldwide, but it amounts to less than $1 billion.

  3. Smugglers deal with registered companies.

  4. Smuggling business has special people to work for it.

3. Изучающее чтение с элементами анализа информации.

Ответьте на вопрос

Why do you think smuggling business hasn’t been stopped yet?

  1. It is easy for smugglers to hide goods and to remain above suspicion because they do not need special equipments.

  2. The people of small border cities and seaports help smugglers.

  3. The smuggling business is very profitable. Besides witty smugglers use special devices to hide smuggled goods.

  4. It’s difficult to catch smugglers in big cities.

4. Изучающее чтение с элементами аннотирования.

Укажите, какой части текста (1, 2, 3, 4) содержится ответ на вопрос

How do smugglers hide the illegal goods they carry?

  1. 2

  2. 1

  3. 3

  4. 4

5. Изучающее чтение с элементами сопоставления.

Укажите, какой части текста (1, 2, 3, 4) соответствует следующая идея

The present smuggling business has connections with legal businesses in many fields.

  1. 4

  2. 1

  3. 3

  4. 2

6. Изучающее чтение с выделением главных компонентов содержания текста.

Определите основную идею текста.

  1. Smuggling is worldwide, it is a profitable business which amounts billions of dollars every year.

  2. Modern smugglers carry on business around the world.

  3. Smuggling businessmen can help their clients to get all goods they want at a reasonable price.

  4. Art smuggling trade is one of the most profitable ones.

2. Прочитайте текст и выполните задания

Marketing Magic

1. Why would anyone who lives in a city where the drinking water is clean, good-tasting, and free of charge pay $1.50 for a glass of bottled water? Odd though it may seem, this is a daily occurrence in New York City and has been since 1977, when Perrier water was first introduced in the United States. Perrier, a lightly carbonated water from the south of France, is chic. It became that way because the company that bottles Perrier had a very smart marketing strategy.

2. A marketing strategy is a plan for presenting a product so that it will be as attractive as possible to potential buyers, regardless of any intrinsic merits the product may have. Before Perrier came to the United States, Americans rarely drank bottled water, and then only when they feared the local water supply was contaminated. But the Perrier people changed that by appealing to Americans who were highly conscious of three things: health, weight, and fashion. Perrier was presented as a sparkling, natural drink, free of alcohol and other dangerous chemicals. But not only was it good for you, it was French. Therefore it was sophisticated as only a French drinking water could be. With this strategy, Perrier sold over 40 million bottles of water in the United States in one year.

3. Another example of marketing magic is "designer jeans." For over a hundred years, miners, farmers, and cowboys have worn jeans because they were made of sturdy blue denim that didn't wear out. They were simply the best work pants in the world.

4. But a Hong Kong businessman, Mohan Murjani, wasn't interested in selling something practical and durable. For him, jeans were a marketing problem and he wanted a new way of presenting them to the public. He decided to make a new kind of jeans, not for working cowboys, but for people who wanted to look glamorous. And Murjani succeeded. By 1978, 17% of all jeans sold were tight-fitting designer jeans. They cost no more to make than cowboy jeans, but they sold for four or five times as much. Why? Because people will pay more for fashion than they will for work clothes. And if the marketing strategy is right, anything can be made fashionable. (World English)

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