contents english examination

Four basic factors necessary for any business. Give the arguments for (or against) the statement that business is essential for all economies.

Advantages and risks of entrepreneurship. How would you initiate the business if you were an entrepreneur?

Similarities and differences between a sole proprietor and a partnership.

Favorable and unfavorable points of a corporation. Which of the three businesses would you prefer to work for?

The difference between intermittent and continuous production.

Which method of production would you choose for a) custom-made goods and b) standard goods? What are the most important factors in these methods?

What two methods do employers use to select applicants for an interview? Suppose you are to employ a manager for your firm. Which method would you use?

The functions of the personnel department. Your first steps as the Head of the PD if you happen to be appointed to this post.

The general concept of marketing, its constituent parts. Types of markets.

Modern marketing – new principles.

The function of distribution from the view of a business manager. The role of a middleman in distribution.

The distribution system from the view of a customer. Different types of retail outlets.

The concept of promotion, its main activities. What type of advertising would you use for promoting a new kind of product your firm has just launched?

Personal selling – what way does it differ from other forms of promotion? Try to persuade a foreign firm to buy a new passenger airliner constructed in Russia.

Two types of sales promotion activities. What would you do to promote a new type of tea or coffee?

Interdependence of promotion and market situation. What would you do if the market turns out to be saturated with your goods?

Four aspects of international business. What is the main difference between Smith’s theory and Ricardo’s theory?

Discuss the activities of an exporting company and the reactions of the country importing products. How should the country protect its domestic industries?

The importance of computers. Your opinion about the advantages and disadvantages of using computers. The prospective ways of computer development.

Types of layout. Compare product layout and process layout.