NON-FICTION.materials / Questions on 13 and 14
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Media Content: Issues, Concepts and Methods of Analysis
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Critical Perspectives on Content
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Discuss the critical tradition based on a Marxist theory of ideology. In what three ways do media contribute to promoting the dominance of a ruling-class ideology?
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Outline major concerns of critical attention to advertising.
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Describe the attempts to assess the quality of mass media. Enumerate the criteria and standards applied.
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Comment on the critical perspective on mass media concerned with the demonstration of violence.
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Discuss critical feminist perspectives on media content. What two issues necessarily arise in this respect?
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Objectivity and its Measurement
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Discuss the standard of news objectivity, highlighting the notions of factuality, accuracy, completeness, relevance, significance, interest, and impartiality of information.
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Describe sources and the most salient examples of media bias. Discuss the notion of ‘unwitting bias.’
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Why is the reality reflection norm is open to criticism?
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Media Genres and Texts
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Questions of Genre
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Discuss the meaning of the term ‘genre.’ Why is it sometimes controversial?
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Name characteristics of the category of content that can be called ‘a genre.’
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Why can a genre be called a mechanism for ordering the relations between producers and consumers?
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Genre examples
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What was the basis for genre study of film?
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Describe the application of the genre idea to the study of westerns and soap operas.
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Discuss the capacity of the genre idea to adapt and extend to cope with dynamic developments.
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A typology of genres
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Analyze the structure of television genres.
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Why is the application of the scheme and the idea of genre in general complicated?
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Media format
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Discuss the terms ‘media logic’ and ‘media format.’
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The News Genre
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Why so much attention is paid to the news genre?
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What is news?
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Describe two early attempts to answer the question of the nature of news.
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Name major attributes of news.
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News and human interest
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Discuss the relations between news stories and human interest stories.
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The Cultural Text and Its Meanings
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Developments in what sciences gave rise to a new form of discourse concerning media text?
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The concept of text
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In what basic senses can the term ‘text’ be used?
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Why, according to Fiske, is polysemy a necessary feature of truly popular media culture?
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What dimension of multiplicity of textual meaning was pointed to by Newcomb?
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Differential encoding and decoding again
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Discuss the notions ‘preferred reading’, ‘inscribed reader’, ‘implied audience’, ‘interpellation.’
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Intertextuality
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Discuss intertextuality as an accomplishment of the reader and a feature of media themselves.
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What effect did the expansion of marketing based on media images have on intertextuality?
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What does the term ‘third level of intertextuality’ refer to?
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Discuss the notion of a code.
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Open versus closed texts
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Describe the difference between open and closed texts.
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Is this differentiation consistent between genres?
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Why does this distinction have a potential ideological significance?