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Contents in Brief

 

Introduction to Economics

2

 

Chapter 1

What Is Economics?

4

 

Chapter 2

Economic Systems and

 

 

 

the Global Economy

30

 

Chapter 3

Free Enterprise

54

 

The Basics

86

 

Chapter 4

Demand

88

 

Chapter 5

Supply

110

 

Chapter 6

Price: Supply and Demand Together

128

 

Microeconomics

154

 

Chapter 7

Business Operations

156

 

Chapter 8

Competition and Markets

186

 

Chapter 9

Labor, Employment, and Wages

222

 

Macroeconomics

252

 

Chapter 10 Money, Banking, and the

 

 

 

Federal Reserve System

254

 

Chapter 11

Measuring Economic Performance

286

 

Chapter 12

Economic Changes and Cycles

310

 

Chapter 13

Fiscal and Monetary Policy

340

 

Chapter 14

Taxing and Spending

364

 

Trade and Investment

390

 

Chapter 15

International Trade and

 

 

 

Economic Development

392

 

Chapter 16

Stocks and Bonds

428

vii

Contents

 

 

 

 

 

Introduction to Economics

2

 

The Basics

86

Chapter 1 What Is Economics?

4

 

Chapter 4 Demand

88

Section 1

The Foundation of Economics

6

Section 2

The Economic Way of Thinking 13

Section 3

Basic Economic Language

24

 

Chapter Assessment

28

Section 1

Understanding Demand

90

Section 2

The Demand Curve Shifts

95

Section 3

Elasticity of Demand

102

 

Chapter Assessment

108

Chapter 2 Economic Systems and

 

Chapter 5 Supply

110

 

the Global Economy

30

Section 1

Understanding Supply

112

 

 

 

Section 1

Economic Systems

32

Section 2

The Supply Curve Shifts

117

 

 

 

Section 2

Globalization

41

 

Chapter Assessment

126

 

 

 

 

 

Chapter Assessment

52

 

 

 

 

 

 

Chapter 6 Price: Supply and

 

Chapter 3 Free Enterprise

54

 

Demand Together

128

Section 1

Characteristics of

 

 

Free Enterprise

56

Section 2 Profit and Loss in Free

 

 

Enterprise

62

Section 3

The Ethics of the Free

 

 

Enterprise System

66

Section 4

Entrepreneurs

71

Section 5

The Role of Government in

 

 

a Free Enterprise Economy

74

 

Chapter Assessment

82

 

 

 

 

 

 

 

 

Section 1

Supply and Demand Together

130

Section 2

Supply and Demand in

 

 

 

 

Everyday Life

140

 

 

Chapter Assessment

150

 

 

 

 

 

 

 

 

 

 

viii Contents

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Microeconomics

154

 

Macroeconomics

252

 

 

Chapter 7 Business Operations

156

 

Chapter 10 Money, Banking, and the

 

 

 

 

 

 

 

Section 1

About Business Firms

158

 

 

Federal Reserve System

254

 

 

 

 

 

 

 

 

Section 2

Costs

172

 

Section 1

The Origins of Money

256

 

 

 

 

 

 

 

 

Section 3 Revenue and Its Applications

176

 

Section 2

The Money Supply

263

 

 

 

 

 

 

 

 

 

Chapter Assessment

184

 

Section 3 The Federal Reserve System

270

 

 

 

 

 

 

 

 

 

 

 

 

 

Section 4 The Money Creation Process

274

 

 

Chapter 8 Competition and Markets 186

 

Section 5

Fed Tools for Changing the

 

 

 

Section 1 A Perfectly Competitive

 

 

 

Money Supply

280

 

 

 

 

 

Chapter Assessment

284

 

 

 

Market

188

 

 

 

 

 

 

 

 

 

 

 

Section 2

A Monopolistic Market

194

 

Chapter 11 Measuring Economic

 

 

 

Section 3 A Monopolistic Competitive

 

 

 

 

 

 

 

 

Performance

286

 

 

 

Market

206

 

 

 

 

 

 

 

 

 

 

 

Section 4

An Oligopolistic Market

211

 

Section 1

National Income Accounting

288

 

 

 

 

 

 

 

 

 

Chapter Assessment

220

 

Section 1

Measuring GDP

293

 

 

 

 

 

 

 

 

 

 

 

 

 

Section 3

Real GDP

297

 

 

Chapter 9 Labor, Employment,

 

 

Section 4

Measuring Price Changes

 

 

 

 

and Wages

222

 

 

and the Unemployment Rate

301

 

 

Section 1

What Determines Wages?

224

 

 

Chapter Assessment

308

 

 

 

 

 

 

 

 

Section 2 Labor and Government

 

 

Chapter 12 Economic Changes

 

 

 

 

Regulation

238

 

 

 

 

 

 

 

and Cycles

310

 

 

 

Chapter Assessment

248

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Section 1

Inflation and Deflation

312

 

 

 

 

 

 

Section 2

Business Cycles

323

 

 

 

 

 

 

 

 

 

 

 

 

Section 3

Economic Growth

329

 

 

 

 

 

 

 

Chapter Assessment

338

 

 

 

 

 

 

 

 

 

 

 

Contents ix

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Trade and Investment

390

 

 

 

 

 

Chapter 15 International Trade and

 

 

Chapter 13 Fiscal and Monetary

 

 

 

 

Policy

340

 

Economic Development

392

Section 1

Fiscal Policy

342

Section 2

Monetary Policy

351

Section 3

Stagflation: The Two Problems

 

 

Appear Together

357

 

Chapter Assessment

362

Section 1

International Trade

394

Section 2

Trade Restrictions

407

Section 3

The Exchange Rate

415

Section 4

Economic Development

422

 

Chapter Assessment

426

Chapter 14 Taxing and Spending

364

Chapter 16 Stocks and Bonds

428

 

 

Section 1

Taxes

366

Section 2

The Budget: Deficits and Debt

376

 

Chapter Assessment

386

Section 1

Stocks

430

Section 2

Bonds

442

Section 3

Futures and Options

450

 

Chapter Assessment

456

Resource Center

 

Personal Finance Handbook

461

 

Economic Skills Handbook

479

 

Databank

491

 

Glossary

503

 

Spanish Glossary

511

 

Index

523

 

 

 

x Contents

Chapter 1

Why Didn’t Chris Rock Go to College?

Do Seatbelts Cause Accidents?

Why Did British Troops Wear Bright

Red Uniforms?

Chapter 2

Do People Around the World Work the

Same Number of Hours?

What Should I Tip?

Will Globalization Change the

Sound of Music?

The Price Gap Between Brains

and Brawn: Is It Increasing?

Chapter 3

What Saved the Pilgrims?

Did the Airlines Overlook the

Overbooking Problem?

Why Is the iPod Scrollwheel So Slick?

Why Does McDonald’s Put Hash

Browns in Half-Sized Bags?

 

Why Is It So Easy to Put On Weight?

174

9

How Much Time Should You Study?

182

18

Chapter 8

 

 

 

26

Will the Internet Bring an End to

 

Monopolies?

198

 

 

Why So Much for Such a Short Ride? 202

 

Do You Sometimes Choose to Pay

 

34

Higher Prices?

216

38

Could Your ZIP Code Cost You?

218

44

Chapter 9

 

Do You Want the 1st or the 43rd Pick

 

 

 

48

in the NFL Draft?

228

Are Entertainers Worth Millions?

231

 

 

Will You Sleep Less if You Earn More? 241

64

When Is $50,000 Not $50,000?

245

 

69

Chapter 10

 

Would You Hear Hip-Hop in a Barter

 

72

 

Economy?

259

 

80

What Is Money in a Prisoner of

 

War Camp?

266

 

Chapter 4

Are the Prices at Disneyland Goofy?

New Coke, Classic Coke, or Pepsi?

Who’s Rockin’ with “Elasticity of Demand”?

Chapter 5

Are You Nicer to Nice People?

Why All the Reality TV Shows?

Where Do TiVo, Podcasts, and

Blogs Come From?

Will You Live to Be 100?

Chapter 6

How Much Would You Pay for an Ocean View?

Do You Speak Economics?

Who Feeds Cleveland?

Chapter 7

Should NASCAR Be Required

for an MBA?

 

How Is the English Language

 

92

Like Money?

278

98

Chapter 11

 

 

 

106

Is There Real GDP Growth in

 

Your Future?

299

 

 

Did President Kennedy Earn More

 

113

than Today’s President?

304

114

What Is the All-Time Top-Grossing

 

 

Movie?

306

118

Chapter 12

 

122

Grade Inflation: When Is a B+

 

 

No Better than a C?

318

 

Can You Have “Too Much Money”?

321

133

Did the Great Depression Change

 

135

the Country?

327

Can Economic Growth Eliminate

 

144

 

Politics?

333

 

 

Chapter 13

 

161

Can Batman Crowd Out the

 

Box Office?

345

 

Contents xi

Can Monetary Policy Determine

Eye Color?

What Is The Wizard of Oz

Really About?

Why Does the Public Know So Little

About Economic Policy?

Chapter 14

Are You Paying Someone Else’s

Taxes?

Do Tax Rates Affect Athletic

Performance?

Would We All Be Better Off

Without Show-Offs?

 

Splitting the Check: Do You Order

 

352

Lobster or a Hamburger?

381

354

Chapter 15

 

To Mow, or Clean, or Both?

399

 

358

Might Someone in India Grade

 

Your Homework?

410

 

 

Can Big Macs Predict Exchange Rates? 417

368

Chapter 16

 

Was the Great Crash the Culprit?

435

 

371

Picking Stocks: Darts or Analysts?

439

 

 

 

Are Economists Poor Investors?

445

379

Want to Make $1.3 Quadrillion?

453

 

 

 

 

 

 

 

 

Spend a Little Now,

 

Education—It’s Like Multiplying

 

or a Lot More Later?

22

Yourself

236

Too Good to Be True?

100

The Psychology of Credit Cards

268

Investing in Yourself

124

Your Goal: Generic, Not Specific,

 

The WWW Gets You More for Less

148

Human Capital

336

 

 

Don’t Fall for an Old Scam

204

Filing an Income Tax Return

374

 

 

 

 

Jobs: Location Matters . . . Sometimes

420

 

 

 

 

 

Ch 3

Economic Freedom

65

Ch 10 Banks Becoming Partners

272

 

 

Ch 4 Demand for Oil

104

Ch 11 Exports and GDP

300

 

 

Ch 5 Supply Goes Up, or Down?

121

Ch 12 One Country Affects the Other

324

 

 

Ch 6

Offshoring

145

Ch 13

China and U.S. Prices

360

 

 

Ch 7

Who Benefits?

180

Ch 14

Tax Advantages

385

 

 

Ch 8

Lower Taxes?

210

Ch 15

Reduced Bargaining Power

419

 

 

Ch 9 Wages Around the World

234

Ch 16

Stocks Around the World

449

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Working After School: What Are

 

What Is Government’s Role When

 

the Trade-Offs?

84

It Comes to the Economy?

388

Should There Be Price Controls

 

Is Free Trade the Best Policy for

 

on Some Goods at Certain Times?

152

the United States?

458

Should There Be a Minimum Wage?

250

 

 

 

 

 

 

xii Contents

Exhibits

Chapter 1

1-1 Opportunity Cost

1-2 Production Possibilities Frontier

1-3 Economic Facts of Life

1-4 Two Major Branches of

Economics

Chapter 2

2-1 Index of Economic Freedom

Scores

2-2 Two Economic Visionaries

2-3 Globalization Facts

2-4 Globalization and Life

Expectancy

2-5 Annual Average Percentage Change in Output per Person in the 1990s

Chapter 3

3-1 Characteristics of Free Enterprise

3-2 The Circular Flow of Economic Activity in the U.S. Economy

3-3 An Ethical Economic System

Chapter 4

4-1 Demand Schedule and

Demand Curve

4-2 From Individual Demand Curves

to Market Demand Curve

4-3 Shifts in a Demand Curve

4-4 A Change in Demand Versus a Change in Quantity Demanded

4-5 Elasticity of Demand

4-6 Relationship of Elasticity of

Demand to Total Revenue

Chapter 5

5-1 Supply Schedule and Supply

Curve

5-2 Supply Curves When No More Can Ever Be Produced or There Is No Time to Produce More

5-3 From Firms’ Supply Curves to Market Supply Curve

5-4 Shifts in a Supply Curve

5-5 A Change in Supply Versus a Change in Quantity Supplied

 

5-6

Elasticity of Supply

123

 

5-7 Average Annual Earnings by

 

 

 

Level of Education

124

8

Chapter 6

 

10

 

6-1

Supply and Demand at Work

 

 

 

12

 

at an Auction

131

 

6-2

Moving to Equilibrium

132

19

6-3

Changes in the Equilibrium

 

 

 

 

 

Price of Television Sets

134

 

6-4 Changes in Both Supply and

 

37

 

Demand

137

39

6-5

Price Controls

138

45

6-6

Rock Concert Ticket Price

141

 

6-7

Supply and Demand on a Freeway 143

46Chapter 7

7-1 U.S. Manufacturers’ After-Tax

47

 

Profits per Dollar of Sales

164

7-2

Advantages and Disadvantages

 

 

 

 

 

of Different Types of Business

 

57

 

Firms

165

 

7-3

Structure of a Typical

 

60

 

Corporation

166

66

7-4

The Location of Firms

170

 

7-5

Five Cost Concepts

175

 

7-6 The Law of Diminishing

 

93

 

Marginal Returns

181

7-7 The Marginal Benefits and

 

 

 

94

 

Marginal Costs of Studying

182

 

 

 

95

Chapter 8

 

 

8-1 Is the Sky the Limit for the

 

99

 

Monopolist?

196

103

8-2

Antitrust Acts

200

 

8-3 Conditions That Characterize

 

107

 

Various Markets

212

 

Chapter 9

 

 

9-1 The Demand for Labor

225

115

9-2

The Supply of Labor

225

 

9-3 Finding the Equilibrium

 

 

 

Wage Rate

226

115

9-4

The Demand for Radios, the

 

 

 

 

 

Demand for the Workers Who

 

116

 

Produce the Radios, and Their

 

117

 

Wage Rates

230

 

9-5

Right-to-Work States

239

121

 

 

 

Contents xiii

Chapter 10

 

12-8

Real GDP, 1980–2005

330

10-2

The Major Functions of Money

261

12-9

Economic Growth from a

 

10-2

Components of the Money

 

 

Position Below and On a PPF

331

 

Supply

264

12-10

Liberals, Conservatives, and

 

10-3

Federal Reserve Districts and

 

 

Economic Growth

333

 

Federal Reserve Bank Locations

271

Chapter 13

 

 

 

 

 

10-4 The Check-Clearing Process

10-5 Reserves: Total, Required,

and Excess

10-6 The Banking System Creates

Demand Deposits (Money)

10-7 Fed Monetary Tools and Their Effects on the Money Supply

Chapter 11

11-1 Gross Domestic Product (GDP)

11-2 GDP in 2004, the World and

Selected Countries

11-3 What the GDP Omits

11-4 Gross National Product Does Not

Equal Gross Domestic Product

11-5 The Expenditures Made by the Four Sectors of the Economy

11-6 Computing GDP (2005, in

trillions of dollars)

11-7 Computing GDP and Real

GDP in a Simple, One-Good

Economy

273

13-1

Two Types of Fiscal Policy

342

 

275

13-2

The Effectiveness of Fiscal Policy

347

13-3

A Hypothetical Laffer Curve

350

 

276

13-4 The Effectiveness of Monetary

 

 

Policy

353

 

 

283

Chapter 14

 

14-1

289

14-2

14-3

290

14-4

291

14-5

292

14-6

294

14-7

295

14-8

Federal Tax Projections,

 

2006–2011 ($ billions)

366

Where the Money Comes From

367

Three Income Tax Structures

370

Countries with a Flat Tax

370

How Many Days Do You Have

 

to Work to Pay Your Taxes?

372

Federal Individual Income Tax

 

Categories

373

Projected Federal Government

 

Spending

377

Projected Federal Budget

 

Deficits, 2006–2011

384

298 Chapter 15

11-8

Calculating the Consumer

 

15-1

Value of U.S. Exports and

 

 

Price Index

302

 

Imports, 1980–2005

395

11-9

CPI, 1995–2004

303

15-2

Number of Imported Cars,

 

11-10

Aggregate Demand and

 

 

1980–2005

396

 

 

 

 

 

Aggregate Supply

305

15-3

The Benefits of Specialization

 

11-11

Breakdown of the Total U.S.

 

 

and Trade

400

 

 

 

 

 

Population by Employment

 

15-4

Hourly Compensation for

 

 

Status

307

 

Production Workers, Selected

 

Chapter 12

 

 

Countries

411

 

15-5

Exchange Rates

416

12-1

Consumer Price Index (CPI),

 

 

 

 

 

 

1913–2005

313

Chapter 16

 

12-2

Inflation Rate, 1960–2005

314

16-1

The 30 Stocks of the Dow Jones

 

12-3

Inflation

314

 

Industrial Average

432

 

 

 

12-4

Aggregate Demand Increases

 

16-2 Dow Jones Industrial Average:

 

 

 

1928–June 2005

433

 

by More than Aggregate Supply

315

 

 

 

 

 

12-5

The Simple Quantity Theory

 

16-3

Translating Financial Talk

436

 

 

 

 

 

of Money

316

16-4

Reading the Stock Market Page

 

12-6

Deflation

320

 

of a Newspaper

441

 

 

 

12-7

The Phases of the Business Cycle

323

 

 

 

xiv Contents

C H A P T E R 1

What Is Economics?

C H A P T E R 2

Economic Systems and

the Global Economy

C H A P T E R 3

Free Enterprise

2

Economics is a study

of men as they live

and move and think in

the ordinary business

of life.

—ALFRED MARSHALL

3

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