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William J. Rothwell - Effective Succession Planning (2005)(3-e)(en)

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Organizational leaders can encourage that practice by rewarding managers for talent development, establishing mentoring programs (see the CD-ROM that comes with this book for a briefing on mentoring programs), and clarifying their role as managers in cultivating talent (see the CD-ROM that comes with this book for a briefing on the manager’s role in succession planning and management).

Most development occurs on the job. The kinds of assignments that managers give their workers build their competencies. That is why experience is prized in organizations. That experience can be managed in such a way that workers can build their capabilities while meeting the real-time requirements of the organization. Managing that situation on a daily basis is the manager’s job. I predict that, in the future, organizational leaders will do a better job of building managers’ abilities to develop their workers’ talents in real time.

Prediction 10: Succession Planning and Management Will Center as Much on Ethical and Value-Oriented Issues as on Competency-Based Issues

Earlier in the book, I explained that, as a result of the Enron and other corporate scandals, leaders have recognized that performance cannot be gained at any price. It must be constrained by legal, moral, and ethical considerations. I predict that potential assessment will increasingly survey how well individuals comply with corporate codes of conduct, as well as meet other ethical, moral, and legal standards. Indeed, the mere appearance of impropriety can lead to onerous new regulations; consequently, organizational leaders will insist that individuals being considered for more management responsibility—or more demanding professional and technical responsibility—be measured against ethical, moral, and legal standards as well as competency-based (productivity) standards.

Prediction 11: Succession Planning and Management Will Become More Fully Integrated with Selection Decisions

Some competencies can be developed, but others must be selected for. As a result, it is essential that development and selection efforts be integrated. During competency identification efforts, HR professionals and others may need to pinpoint which competencies can be developed and which must be selected for.

Prediction 12: Succession Planning and Management Will Focus on Leveraging Talent as Well as Developing It

It is not enough to develop talent. Since some people are more productive or creative than others, the challenge is to leverage that ability to mentor, coach, and build the competencies of others. A challenge for organizational leaders is to find ways to match those who possess unique talents and strengths with

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those who can stand to develop those competencies. Mentoring can occur between peers and not just between an individual and those at higher levels of the corporate hierarchy.

Prediction 13: Succession Planning and Management Includes Alternatives to One-Hire- at-a-Time Approaches, Such as Mergers, Acquisitions, or Takeovers, for the Purpose of Rapid and Broad-Based Talent Acquisition

Organizations can acquire talent in more than one way, and one way to acquire talent is to hire it. A second way is to develop it. But there are alternatives.

For example, yet another approach is to merge, acquire, or take over other organizations that enjoy talent that may be otherwise lacking in the organization. Think of it as a blood transfusion. A merger, acquisition, or takeover can inject a lot of talent at once into the organization.

Of course, great care should be exercised in such ventures. If the corporate cultures of the two organizations are not compatible, talent will vanish through attrition. For that reason, organizational leaders should take steps to reassure the talented people in an organization being merged, acquired, or taken over that their futures are not in jeopardy. Without such due diligence, the high potentials may leave quickly, rendering the whole change effort a failure.

Prediction 14: Succession Planning and Management Will Become Closely Linked to Risk Management and Concerns About Security

The unexpected loss of talent can occur in more than one way. Accidents happen, but if the organization’s leaders take steps to minimize the impact of such accidents, they are acting prudently with the talent of the organization. It is for this reason that some organizations limit how many executives may travel on the same plane, in the same automobile, on the same bus, or in any other vehicle.

Another issue to consider is what to do in the event of the sudden loss of an entire facility. It is no longer unthinkable that a whole city could be lost. Will the organization be able to function if the corporate headquarters is destroyed, as happened to several companies when the World Trade Center towers collapsed? Organizational leaders should thus do scenario planning to prepare for such catastrophic losses of human as well as physical assets.

Prediction 15: Succession Planning and Management Will Become Associated with More than Management Succession

Most people have traditionally associated succession planning and management with management succession. Moving up the organization chart has been a traditional focus, as has finding those who can be groomed for such

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advancement. But advancement can mean more than management succession. For example, it can also mean advancement along a horizontal continuum of professional competence.10

Summary

This chapter has offered fifteen predictions about succession planning and management. In the future, succession planning and management will: (1) Prompt efforts by decision-makers to find flexible strategies to address future organizational talent needs; (2) lead to integrated retention policies and procedures that are intended to identify high-potential talent earlier, retain that talent, and preserve older high-potential workers; (3) have a global impact; (4) be influenced increasingly by real-time technological innovations; (5) become an issue in government agencies, academic institutions, and nonprofit enterprises in a way never before seen; (6) lead to increasing organizational openness about possible successors; (7) increasingly be integrated with careerdevelopment issues; (8) be heavily influenced in the future by concerns about work/family balance and spirituality; (9) focus increasingly on real-time talentdevelopment efforts as well as strategic efforts, which center around the role of managers in daily work with their reports; (10) center as much around ethical and value-oriented issues as around competency-based issues; (11) become more fully integrated with selection decisions; (12) focus on leveraging talent as well as developing it; (13) include alternatives to one-hire-at-a-time approaches, such as mergers, acquisitions, or takeovers for the purpose of rapid and broad-based talent acquisition; (14) become closely linked to risk management and concerns about security; and (15) become associated with more than management succession.

A P P E N D I X I

F R E Q U E N T LY A S K E D Q U E S T I O N S ( FA Q s ) A B O U T S U C C E S S I O N

P L A N N I N G A N D M A N A G E M E N T

1. What is succession planning?

Simply stated, succession planning is a process of developing talent to meet the needs of the organization now and in the future. Every time a manager makes a work assignment, he or she is preparing someone for the future because he or she is building that worker’s ability. Work experience builds competence, and different kinds of work experience build different kinds of competence.

2. How is succession planning different from replacement planning?

Replacement planning is about finding backups to fill vacancies on an organization chart. But succession planning is about grooming the talent needed for the future. They are related but different activities.

3. Why is succession planning needed?

Organizational leaders need to think about aligning their staffing and leadership needs with the organization’s future strategic objectives. If they do not take action to establish an effective succession planning and management program, they are likely to fall victim to the so-called like me problem. That is the dilemma in which people are biased to pick other people like themselves, viewing them more favorably. It is not intentional discrimination but, rather, human nature—to see the world through our own lenses. For that reason, men tend to prefer men, women prefer women, engineers prefer engineers, and so forth. The more ways that you are like your boss, the more likely your boss is to regard you favorably. Since there is a tendency to want to ‘‘clone’’ job incumbents for successors, organizations must take steps to counteract that built-in bias, for the simple reason that the job incumbent of today, while

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perhaps perfectly suited for the business environment now, may not be suitable for the business environment of the future. For that reason, organizational leaders must take steps to determine how many and what kind of people are needed for the future so that succession plans can pick winners who can help the organization realize its strategic objectives.

4. Why are organizational leaders interested in succession planning and management now?

Many organizations are experiencing the effects of aging workforces that are putting them at risk of losing their most experienced workers to retirement. At the same time, concerns about terrorism have raised the stakes on prudent planning to ensure that leaders, and other key workers, have backups in case they are needed. Finally, years of downsizing and other cost-cutting measures have reduced the internal bench strength of many organizations so that it is more difficult to find internal replacements. Since most managers do not want to wait a long time to fill critical positions, and organizations have downsized such that external talent is not readily available, many organizational leaders are taking steps now to ‘‘grow their own talent,’’ particularly for those hard- to-fill internal positions that require extensive, unique knowledge of ‘‘the way we do things here.’’

5. What are the essential components of a succession planning program?

Think about the following:

The Purpose of the Program. Why do you need it? (Do not assume that all executives of the organization will just naturally share the same objectives. They will not. Some will want some things; others will want others. But confused goals will not lead to effective results.)

The Measurable Objectives of the Program. What measurable results are desired from it over time?

The Competencies Needed for Success Now. What kind of person is needed to be a successful performer in every department and at every organizational level?

The Way Those Competencies Are Measured. How well is the organization’s performance management system measuring present competencies? (That is needed because we only want to promote those who are succeeding in their current jobs.)

The Competencies Needed for Success in the Future. What kind of person is needed to be a successful performer in every department, and at

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every organizational level in the future, if the organization is to realize its strategic objectives?

The Way the Organization Assesses Potential. How do we know that someone can succeed at a future, higher level of responsibility if we have never seen him or her perform it? (Think of this as measuring performance against future, as yet unperformed, job challenges.)

Narrowing Gaps. How do we narrow gaps between the person’s present job requirements and present performance and his or her future targets or possible future levels and what he or she needs to know or do to be ready for that higher-level or more difficult responsibility?

Evaluating Results. How do we know that our efforts to narrow gaps are working and that the succession program is achieving its mission and accomplishing its measurable objectives?

6.How does an organization get started establishing and implementing a succession planning and management program if it has not had one before?

Start by ‘‘making the business case,’’ which means ‘‘showing a compelling business need to establish and implement a succession program.’’ (Some people say ‘‘find a burning platform.’’) Based on that case, establish the goals to be addressed by the program. How exactly do you make the business case? Here are some possibilities:

Conduct a study of the projected retirements in your organization by going to your payroll system and asking for a report that shows the projected retirement dates of everyone on the payroll. Then dig deeper to see projected retirement dates by job level (position on the organization chart), geographical location, department, job code, and any other specifics that may be important to your organization. Then do the same work by examining projected retirement dates over rolling three-year periods. Remember that some people will not retire when they are eligible, but you are simply assessing risks.

Ask executives what would happen if the whole senior team was wiped out at once in a plane crash, car accident, or bombing of corporate headquarters.

Ask each manager how he or she would advise handling his or her sudden loss due to death, disability, or accident. Who is the backup, and how did he or she determine that person?

Of course, you may be able to come up with some other ways to build a business case, depending on the unique business conditions that your organization faces. But start with a persuasive argument, since succession planning is

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one of those things like buying burial plots that everyone knows should be done but wants to put off doing. (In fact, the old joke is that succession is something we are too busy to do when business is good and too expensive to do when business is bad. The result is that we never do it.)

7. What’s the return-on-investment for succession planning and management programs?

Nobody knows the average ROI for succession planning and management programs. Even best-in-class companies have not effectively measured it. (By the way, what is the ROI of your accounting department?) Determine ROI by starting with the measurable objectives to be achieved by the program. Find out what it costs—and how long it takes—to fill vacancies today. Then find out what it costs—and how long it takes—to fill vacancies after the succession planning and management program is up and running. Use these figures to show the costs and benefits of an SP&M program.

8. What are the most common problems that organizations experience in getting started on a succession planning and management program?

Common problems in getting started on a succession planning and management program include:

Defining it as an HR problem rather than as a responsibility shared by the board of directors, senior leadership team, managers at all levels of the organization, and even individual workers. Everyone has some responsibility to groom talent to meet the organization’s future needs.

Understaffing the effort. A good succession program requires time and effort. Someone must coordinate that. It cannot be ‘‘completely outsourced.’’ Consultants can help, but they cannot ‘‘do it for you.’’ Managers cannot abdicate responsibility—or accountability.

Establishing confused or overly ambitious goals. If the organization’s leaders do not focus the succession effort on specific, and measurable, objectives to be achieved, the succession program will lack goal clarity and resources will be wasted in pursuing many confusing, overlapping, and perhaps conflicting goals. You have to be clear about what you want before a program can be established to accomplish it.

Failing to hold people accountable. This is perhaps the biggest problem facing all succession programs. What happens if this year’s individual development plans are not met by an individual? What happens if the senior executive in charge of a division does not meet measurable tal- ent-development objectives for his or her division? These questions center on accountability. Different organizations solve the problem in

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different ways, depending on corporate culture. But the real question is, ‘‘How do we arrange consequences for building talent or failing to build talent?’’ ‘‘How does talent development stack up against meeting the numbers for this week, month, quarter, or year, and what do we do if we are making profits or sales but not grooming people for the future?’’

9. What are the biggest benefits that organizations experience from a succession planning and management program?

If an organization has established an effective succession planning program, organizational leaders should expect that:

It will take less time and expense to source talent to fill vacancies because the talent has already been identified and prepared.

People-development efforts have been aligned with the organization’s strategic objectives so that the right people will be available at the right times and in the right places to meet the right objectives.

The organization is prepared to deal with sudden, catastrophic losses of key people.

10.What is the role of the corporate board in a succession planning and management program? CEO in a succession planning and management program? What is the senior management team’s role? What is the HR department’s role? What is the individual’s role?

The board should ensure that an effective succession planning and management program exists and is actually working effectively.

The CEO is personally responsible for ensuring that an effective succession planning and management program exists and works effectively. If he or she does not, it is like a pilot who is not flying the airplane. If the plane crashes, who is responsible?

Senior managers are like the co-pilots of the airplane. Each is responsible for establishing talent development objectives for his or her own division or department and then meeting those objectives.

The HR department provides support for the effort by arranging for the policies, procedures, technology, and other support to help ensure that the ‘‘plane flies in the right direction.’’ Think of the HR vice president’s role as akin to the navigator of the plane. He or she gives advice to the pilot where and how to fly and provides on-the-spot advice about how to deal with unique problems, situations, or challenges.

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Department managers are responsible for attracting, identifying, developing, and retaining talent for their respective departments. They should realize that they are responsible—and accountable—for both ‘‘making the numbers’’ and ‘‘grooming talent to meet the organization’s future requirements.’’

Individuals are responsible for knowing what they want out of life, their careers, and the organization. They are also responsible for developing themselves for the future. While there is nothing wrong with individuals ‘‘wanting to stay where they are’’—particularly if that stems from a work/life balance decision—individuals have a responsibility to let people know what their objectives are so long as it does not hurt their own interests and possible future employability.

A P P E N D I X I I

C A S E S T U D I E S O N S U C C E S S I O N P L A N N I N G A N D M A N A G E M E N T

The case studies in this Appendix are meant to represent a broad range of succession planning and management programs drawn from previously published accounts. They represent both best-practice and typical-practice cases. Read them and note the similarities—and the differences—that exist in succession planning and management efforts across a spectrum of organizations.

Case 1: How Business Plans for Succession:

Matching Talent with Tasks

With 61,000 workers in more than ninety countries, Dole Food Company Inc. has talent all over the world. Only a few hundred of those employees are in top management at the 151-year-old company headquartered in Westlake Village, California, which produces and markets fruits, vegetables, and flowers. Trouble is, Dole doesn’t have comprehensive knowledge of who these managers are or what they can do.

To be sure, business-unit leaders know their own direct reports well—their strengths, weaknesses, experience, and career goals. The problem is, these leaders have no way to share that knowledge with other business units. If a key job opens up in North America, the business-unit leader wouldn’t know if the perfect candidate worked in another Dole unit in South America. Dole has no way to match its top managerial talent with its executive needs.

But that is changing. The highly decentralized company is launching a succession planning process, supported by Web-based software, through which Dole executives hope to rectify their inability to promote the best and the brightest across the corporation.

‘‘We are looking to execute an organized process where we will identify weaknesses and strengths of our people and build plans to deal with that,’’ says George Horne, Dole’s vice president of administration and support operations.

Source: Bill Roberts, ‘‘Matching Talents with Tasks,’’ HR Magazine 47:11 (2002), 91–93. Used with permission of HR Magazine.

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