William J. Rothwell - Effective Succession Planning (2005)(3-e)(en)
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C H A P T E R 1 4
T H E F U T U R E O F S U C C E S S I O N P L A N N I N G A N D M A N A G E M E N T
No organization is immune to changing external environmental conditions. However, what external conditions will affect an organization varies, depending on such factors as the organization’s industry, size, and relative market dominance. Moreover, how those conditions affect an organization depends on the ways in which its leaders and workers choose to address them. These principles hold as true for succession planning and management (SP&M) programs as for strategic planning.
Examining trends is a popular HR activity. Much has been written in recent years about trends affecting HR generally,1 functional areas within HR specifically,2 and SP&M efforts.3 A cursory glance at the writing in the field yields many topics concerning outsourcing HR, cutting HR (and particularly benefits) costs, transforming HR into a strategic partner, building bench strength and talent pools, enhancing work and life balance, maintaining employee security in the wake of increasing violence in the workplace and threats of terrorism outside the workplace,4 and using technology to leverage HR productivity.
In this final chapter, I gaze into the crystal ball and offer predictions for the future of SP&M that are likely to arise from changing external environmental conditions. While some predictions remain unchanged from the last edition of this book, I add some additional ones. SP&M needs will:
▲Prompt efforts by decision-makers to find a flexible range of strategies to address organizational talent needs.
▲Lead to integrated retention policies and procedures that seek the early identification of high-potential talent, efforts to retain that talent, and efforts to retain older high-potential workers.
▲Have a global impact.
▲Be influenced increasingly by real-time technological innovations.
▲Become an issue in government agencies, academic institutions, and nonprofit organizations in a way never before seen. Businesses will not be the only organizations interested in succession issues.
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▲Lead to increasing organizational openness about possible successors.
▲Increasingly seek to integrate effective succession issues with careerdevelopment issues.
▲Be heavily influenced by concerns about work/family balance and spirituality issues.
▲Focus increasingly on real-time talent-development efforts as well as strategic efforts, which center on the role of managers in daily work with their reports.
▲Center as much on ethical and value-oriented issues as on competencybased issues.
▲Become more fully integrated with selection decisions.
▲Focus on leveraging talent as well as developing it.
▲Include alternatives to one-hire-at-a-time approaches, such as mergers, acquisitions, or takeovers for the purpose of rapid and broad-based talent acquisition.
▲Become closely linked to risk management and concerns about security.
▲Become associated with more than management succession.
Before you read about these predictions, use the worksheet in Exhibit 14-1 to structure your thinking (and that of decision-makers in your organization).
The Fifteen Predictions
Prediction 1: Decision-Makers Will Seek Flexible Strategies to Address Future Organizational Talent Needs
In the future, decision-makers will not view succession issues as one problem requiring only one solution. Instead, they will seek a range of strategies to address future organizational talent needs that will include, but will go beyond, SP&M programs. In other words, succession problems will be solved using many possible solutions. The choice of a solution will be made on a case- by-case basis, but with a strategic view that seeks an integration of approaches.
Think about it for a minute. In how many ways can an organization’s talent needs be met through approaches other than an SP&M program that is designed to build in-house bench strength over time? Consider at least fifteen possible alternative approaches. Each approach should be reviewed at the time decision-makers plan for succession needs. Decision-makers should begin by clarifying what talent they require, why their organization has that need, and how the need might be met.
The first alternative approach to SP&M is to hire from the outside. In fact, this is probably the most obvious way to meet a talent need other than through internal promotion or development. It is sometimes chosen before internal
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Exhibit 14-1. A Worksheet to Structure Your Thinking About Predictions for Succession Planning and Management in the Future
Directions: Use this worksheet to structure your thinking about possible predictions that may influence SP&M programs in the future. For each prediction listed in Column 1 below, indicate in Column 2 whether you believe that the prediction is true. Then describe under Column 3 what you believe the prediction means in your organization and under Column 4 how much impact that prediction will have in your organization. Finally, under Column 5, offer suggestions about what your organization should do about the prediction. There are no ‘‘right’’ or ‘‘wrong’’ approaches to addressing these predictions. Instead, use this worksheet to do some brainstorming about predictions affecting SP&M in your organization in the future.
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Column 2 |
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Column 5 |
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Do you |
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Succession planning and |
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management will: |
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Prompt efforts by decision- |
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makers to find a flexible range |
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of strategies to address organi- |
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zational talent needs. |
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Lead to integrated retention |
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policies and procedures that |
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seek the early identification of |
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high-potential talent, efforts to |
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retain that talent, and efforts to |
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retain older high-potential |
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workers. |
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Have a global impact. |
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Be influenced increasingly by |
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real-time technological innova- |
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tions. |
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Become an issue in government |
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agencies, academic institutions, |
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and nonprofit organizations in a |
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way never before seen. Busi- |
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nesses will not be the only orga- |
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nizations interested in |
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succession issues. |
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Lead to increasing organiza- |
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tional openness about possible |
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successors. |
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Increasingly seek to integrate |
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effective succession issues with |
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career development issues. |
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Be heavily influenced by con- |
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cerns about work/family bal- |
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ance and spirituality issues. |
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CLOS ING TH E ‘‘ DEVE LO PME NTAL GAP ’’ |
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replacements are considered. A key advantage of this approach is that it prevents inbreeding, since newcomers often bring with them fresh solutions to old organizational problems. A key disadvantage of this approach is that the cycle time required to fill a vacancy can be agonizingly long—and there is no guarantee that someone chosen from outside the organization will successfully adapt to its unique corporate culture.
A second approach is to reorganize. Take just one example: If the vice president of human resources retires, dies, or leaves the organization, the CEO may choose to meet the need by assigning the HR function to another manager. That is just one example of how to solve a talent need by reorganizing. The same approach can be used to meet talent needs in other key positions. Of course, this approach only works if someone qualified is available—and has sufficient interest, motivation, and ability to assume more responsibility.
A third approach is to outsource the work. If this approach is chosen, the challenge is to find a suitable outsourcing partner. That cannot always be done, but it is one option. A disadvantage is that this approach should be used only with activities not directly related to the organization’s core compe- tence—the key strategic strength that sets an organization apart from competitors. It is, after all, unwise to outsource the essence of what makes an organization competitive, since that path can lead to bankruptcy or to a takeover.
A fourth approach is to insource the work. If this approach is used, deci- sion-makers seek to find synergy between two functions. Of course, this assumes that some excess capacity—that is, people or resources—exists somewhere in the organization. Suppose, for instance, that a vacancy for a key position exists in one industrial plant. That need could be met by insourcing the work to another plant operated by the same company. An external partner is not sought. Instead, the function is performed internally. This approach differs from reorganization because the insourcing partner does not permanently assume the duties of the new function but performs them only temporarily.
A fifth approach is to hire, on contract, a temporary replacement for a key position.. Some firms specialize in supplying temporary help, even for positions such as CEO, with which temps have not been historically associated.
A sixth approach is to bring in a consultant to help. While similar to using a temp, this approach differs in that a consultant is usually not on site every day to perform the work, as temps generally are. The consultant, in short, performs the work on a project-to-project basis and may even telecommute. This can reduce costs but may also diminish the impact of the key position on the organization.
A seventh approach is to transfer someone from another part of the organization, temporarily or permanently, to meet a succession need. Of course, it is usually assumed that an individual who is transferred meets at least the basic entry-level requirements for the job. Internal transfers, however, have the disadvantage of touching off a domino effect (sometimes called a musical chairs effect), in which the movement of one person can prompt movements by many others.
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An eighth approach is to acquire another organization that possesses the needed talent. In the past, mergers, acquisitions, purchases, and takeovers were sought to realize savings from economies of scale, a desire for higher executive salaries resulting from correlations between senior executive pay and organizational size, and the pursuit of improved integration with such key groups as suppliers, distributors, and even competitors. In the future, however, CEOs will regard mergers, acquisitions, purchases, and takeovers as one means to address talent shortages.5 (That is an issue treated at greater length below.) Organizations with well-known core competencies will become acquisition targets for other firms that are cash rich but are experiencing talent shortages. Instead of struggling to fill one vacancy at a time, organizations will look for other firms to absorb outright to achieve a massive infusion of new talent.
The ninth approach is to reduce or eliminate the work completely. In other words, the work performed by an otherwise critically important function or position could be reduced or eliminated to solve a succession problem. As one way to do that, the CEO can choose to spin off or sell the business or function.
A tenth approach is to delegate the work up to a high potential in the organization. This is, of course, a form of reorganization. But instead of giving responsibility to another manager when the organization experiences a loss of talent, the work is absorbed by the immediate organizational superior.
An eleventh approach is to delegate the work down. As with the tenth approach, it is a form of reorganization. The work of a high-potential employee is absorbed by one or more of his or her subordinates, without promotion. A variation of this approach is to form a team and delegate the work to that group.
A twelfth approach is to form a strategic alliance with another organization to meet succession needs. This usually means arranging a short-term partnership. While strategic alliances have often been formed in product manufacturing, they could also be formed to meet succession needs. However, this approach is potentially useful on a short-term basis only, since few organizations want to lose high-potential talent forever.
A thirteenth approach is to trade needed talent, temporarily or permanently, with other organizations. Similar to a strategic alliance, this approach tends to be even shorter term. Some organizations provide ‘‘loaned executives,’’ for instance, to build the competencies of their high potentials. However, few organizations want to lose their high potentials for an extended time.
A fourteenth approach is to recruit globally rather than domestically, targeting individuals with needed talent outside the United States. Multinational corporations especially may be able to trade talent from one part of the world to another and thereby treat succession issues as moves on a global chessboard.
A fifteenth approach is to hire back managers or other talent. As the U.S. population ages, this approach is already being used by many organizations, such as is the case of Deloitte’s Senior Leaders Program, launched to preserve
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the knowledge and experience of its talent after the traditional retirement age.6
Use the worksheet in Exhibit 14-2 to structure your thinking about ways to meet succession needs based on the approaches described above. Whenever a talent need arises in your organization, use the worksheet to contemplate possibilities for meeting that need. Also use the worksheet to integrate the strategies so that your organization is not dependent on only one strategy.
Prediction 2: Decision-Makers Will Seek Integrated Retention Policies and Procedures
Employers in the United States may face a growing problem in finding and keeping talent. As this book goes to press, employment levels are at record lows. While that means that talent is plentiful at the moment, employers can no longer safely assume that the future will be like the present. It is likely they will be competing with many other employers, and this competition is especially intense for high-potential workers with proven track records.
To address this problem, employers should formulate and implement policies and procedures to identify the high-potential talent earlier and to retain that talent longer. Employers will thus need to take such steps as these:
▲Develop early tracking systems to find new hires having special promise. That can be done with potential assessments performed within the first few months of employment.
▲Track the reasons for ‘‘quits’’ generally and the reasons for the departure of high-potential talent specifically. That may require revamped exit interviews to capture information about why people (and especially high potentials) leave, where they go, and what they believe could have prompted them to stay. Exit interview systems beg to be reinvented.
▲Use attitude surveys on a continuing basis to predict turnover and measure job satisfaction. That can be done simply by asking workers on a survey whether they plan to quit within the next year and then supplying questions to uncover chief sources of dissatisfaction. The results can be cross-tabulated, and provide useful information for improving retention and making accurate predictions of turnover.
▲Track voluntary turnover and critical turnover by department and examine increases in each department for trends or patterns. Then act to address problems in these hot spots.
▲Provide incentives for people to remain with the organization. (Do not assume that all incentives are financial.) Find out what people need to encourage them to remain with the employer.
By taking these and similar actions, employers can devise an integrated retention strategy to reduce turnover and thereby improve retention.
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Exhibit 14-2. A Worksheet to Structure Your Thinking About Alternative Approaches to Meeting Succession |
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Needs |
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Directions: Use this worksheet to structure your thinking about alternative approaches to meeting succession needs. First, |
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describe the succession need in the space below and indicate how important it is to the organization, why it is important, |
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and when action needs to be taken to meet the need. Then, rate possible alternatives to internal succession. Then rate each |
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alternative approach, using the following scale: |
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1 Not at All Effective |
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2 It May Be Somewhat Useful |
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3 It Will Be Useful |
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4 It Will Be Very Useful |
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What is the succession need? (Describe the need. Then answer these questions: (1) How important is this succession need |
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to the organization? (2) Why is it important? and (3) When does action need to be taken to meet the need?) |
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Approach |
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Rating of the Approach |
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It May Be |
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How well can the succession |
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Somewhat |
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need be met by: |
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Hiring from the outside? |
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Reorganizing? |
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Outsourcing the work? |
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Insourcing the work? |
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Hiring a temporary replace- |
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ment on contract? |
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(continues)
Exhibit 14-2. (continued) |
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Approach |
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Rating of the Approach |
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How well can the succession |
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need be met by: |
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Bringing in a consultant to |
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help? |
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Transferring someone from |
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another part of the organiza- |
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tion, temporarily or perma- |
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nently, to meet the succession |
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need? |
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Acquiring another organiza- |
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tion that possesses the |
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needed talent? |
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Reducing or eliminating the |
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work completely? |
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Delegating the work up in the |
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organization? |
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Delegating the work down in |
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the organization? |
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Forming a strategic alliance |
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with another organization to |
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meet the need? |
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Trading needed talent, tem- |
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porarily or permanently, with |
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other organizations? |
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Recruiting globally rather |
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than domestically, targeting |
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individuals with needed talent |
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outside the borders of the |
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United States? |
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Hiring back needed manag- |
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ers or other talent after they |
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have departed from the orga- |
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nization? |
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What other alternative ap- |
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proaches can you think of, |
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and how effective are they? |
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(List them below.) |
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