- •Contents
- •Preface
- •Introduction
- •Cultural Orientation
- •Argentina
- •Austria
- •Australia
- •Belarus
- •Belgium
- •Belize
- •Bolivia
- •Brazil
- •Canada
- •Chile
- •China
- •Hong Kong
- •Colombia
- •Costa Rica
- •Czech Republic
- •Denmark
- •Ecuador
- •Egypt
- •Finland
- •France
- •Germany
- •Greece
- •Guatemala
- •Honduras
- •Hungary
- •India
- •Indonesia
- •Ireland
- •Israel
- •Italy
- •Japan
- •Kuwait
- •Malaysia
- •Mexico
- •The Netherlands
- •New Zealand
- •Norway
- •Pakistan
- •Panama
- •Paraguay
- •Peru
- •Philippines
- •Poland
- •Portugal
- •Romania
- •Russia
- •Saudi Arabia
- •Singapore
- •South Africa
- •South Korea
- •Spain
- •Sweden
- •Switzerland
- •Taiwan
- •Thailand
- •Turkey
- •Ukraine
- •United Kingdom
- •United States
- •Uruguay
- •Venezuela
- •Vietnam
- •Index
Saudi Arabia
Saudi Arabia
Kingdom of Saudi Arabia
Local short form: Al Arabiyah as Suudiyah
Local long form: Al Mamlakah al
Arabiyah as Suudiyah
Cultural Note
Non-Muslims may not enter Saudi Arabia without an invitation, which usually involves being sponsored by a prominent Saudi. Once you enter the country, realize that you are beyond the protection of your government. You are subject to Saudi Islamic law, and something as innocuous (to westerners) as dressing immodestly in public can result in your being arrested or even whipped. Study the rules for acceptable behavior carefully. Also be aware that you may not leave Saudi Arabia without an exit permit, no matter what the emergency.
As for foreign businesswomen, the limitations on allowable behavior are stringent—and the activities they will be permitted to engage in (like driving) may seem restricted.
●3 What’s Your Cultural IQ?
1.The Saudis use the Muslim calendar, which is different from the Gregorian calendar used in most Western countries. Which of the following abbreviations indicates that a date is written using the Muslim calendar?
a.h
b.a.d.
c.c.e.
ANSWER: a. The h (usually written in English without a period) stands for Hijrah (sometimes spelled Hijra or Hejira). a.d. (of course) is used for the Western calendar; it stands for “anno Domini,” meaning “in the year of our Lord.” c.e. is a more recent indicator of the Western calendar. It means “Common Era” and is a way of referring to the Gregorian calendar without referencing Christianity.
2.True or False? Saudi Arabia occupies the entire Arabian Peninsula.
ANSWER: False. Although Saudi Arabia takes up most of the Arabian Peninsula, it shares it with many other nations, including the United Arab Emirates, Oman, and Yemen.
3.Match the following Saudi cities with the appropriate reference:
a. |
Jeddah |
1. |
The capital of Saudi Arabia |
b. |
Makkah (Mecca) |
2. |
A seaport and major commercial center of Saudi Arabia |
c. |
Riyadh |
3. |
The birthplace of the prophet Mohammad |
ANSWERS: a. 2; b. 3; c. 1
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Cultural Note
Observant Muslims pray five times a day in the direction of Makkah. The five prayer times are:
•Fajr (dawn)
•Dhuhr (midday)
•Asr (afternoon)
•Maghrib (sunset)
•Isha (night)
Not everyone arises at dawn to pray. Dawn prayers can be completed a little later, at Shuruq (sunrise).
As a non-Muslim foreigner, you are not expected to pray. However, you are expected to avoid distracting those who are praying. If you are within earshot of a praying Muslim, you should be silent. And it is considered a great insult to walk in front of praying Muslims—in doing so, you are coming between them and Makkah.
Saudi Arabia
●3 Tips on Doing Business in Saudi Arabia
●Public activities in Saudi Arabia are strictly segregated by gender. Do not try to change traditions through any controversial behavior.
●Punctuality is not a traditional virtue in Saudi Arabia. Many Saudis do not even make appointments with specific start times. Instead, they set appointments for the time between particular prayer times. If you don’t know when the prayer times are (they vary with the season of the year), check a daily newspaper.
●Don’t expect Western-style checks and balances in Saudi Arabia. Government contracts do not need competitive bids, and transparency is almost nonexistent. The Saudis have their own way of doing business, and they feel that it works just fine.
Cultural Note
All countries consider their flag important, but the Saudi Arabian flag is important to all Muslims. This is because it contains the name of Allah, written in Arabic. Muslims all over the world object when the Saudi flag is not treated with respect, because it shows contempt for the name of Allah.
For example, when the World Cup is held every four years, many manufacturers market soccer balls decorated with the flags of every qualifying nation. When the team from Saudi Arabia qualified, Muslims were outraged—the name of Allah was placed on something designed to be kicked!
●3 Country Background
History
Although the Arabian Peninsula has been occupied for thousands of years, the Saudi Arabian nation was only founded in 1932. In that year, after thirty years of fighting, Abdul Aziz Bin Abdul Rahman Al-Saud united the tribes of the Peninsula.
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Much of the day-to-day running of Saudi Arabia is left in the hands of foreign workers. Technical and managerial workers tend to come from North America, Europe, and Japan. Manual and unskilled laborers are primarily from Africa and Asia. The Saudis have been replacing the Middle Eastern workers that formerly constituted a large part of their foreign work force; these Palestinians and Lebanese are not considered politically reliable by the Saudi government. Guest workers may not become citizens, no matter how long they stay in Saudi Arabia.
While most of the citizens of Saudi Arabia are quite well off, some segments of the population have not benefited from the country’s wealth. Some nomadic Bedouins still maintain their traditional lifestyle. But the Bedouins are given the opportunity to change, whereas the Shiite minority is not. (Concerned by the Shiite power in Iran, the Saudi government allows its Shiite citizenry to remain poor and powerless.)
Thus far, Saudi Arabia has had a relatively peaceful succession from one king to another. However, King Faisal Bin Abdul Aziz Al-Saud deposed his brother, King Saud, in 1964. In 1975, King Faisal himself was assassinated by his nephew. Faisal was succeeded by his brother, King Khalid, who died in 1981. Khalid was succeeded by his brother, King Fahd Bin Abdul Aziz Al-Saud.
The 1990 invasion of neighboring Kuwait by Iraq proved a traumatic experience for Saudi Arabia. Iraqi Scud missiles struck Saudi territory, and a Saudi border town was briefly occupied by Iraqi troops.
To support the allied liberation of Kuwait, Saudi Arabia found itself hosting troops from thirty-three nations. Both foreign troops and Saudis had to adjust. (In deference to Western sensibilities, public beheadings were delayed until after the effective conclusion of the war; upon resumption of the executions, sixteen men were beheaded in one day.)
After the war, opposition to the continued presence of foreign troops in Saudi Arabia (along with the many foreign workers in the oil industry) became a rallying point for opponents of the Saudi royal family.
In 1992, King Fahd initiated the first of a series of reforms, including the establishment of a new Consultative Council. The council was composed of a chairman and sixty members chosen by the king. The number of members was increased from sixty to ninety in 1997.
The September 11, 2001, terrorist attacks on the U.S. World Trade Center and the Pentagon caused great consternation to Saudi Arabia, especially when it was revealed that fifteen of the nineteen terrorists involved were Saudi nationals. Saudi officials have vehemently denied that they gave Al Qaeda terrorists any financial support.
Once considered one of the safest countries in the world, Saudis must now contend with terrorism. In the past few years, terrorists associated with Al Qaeda have targeted foreigners—especially U.S. citizens—working in Saudi Arabia.
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Type of Government
Saudi Arabia is an Islamic monarchy. It was united, is ruled, and is run by the house of Saud (al-Saud). There is no written constitution, although it is traditional to say that the Koran is the constitution of Saudi Arabia. King Abdul Aziz Bin Abdul Rahman Al-Saud (known incorrectly in the West as ibn Saud) united the Arabian Peninsula in 1932. Saudi Arabia was named after him, and he became the new country’s first king. All of the successive kings have been sons of Abdul Aziz; indeed, the majority of government officials are members of the al-Saud family. (King Abdul Aziz united his kingdom by marriage and by conquest. He married more than 300 times and had thousands of descendants.)
The king of Saudi Arabia is also prime minister, making him both the head of state and head of government. An appointed Council of Ministers advises the king. In 1993, a Consultative Council was established; its members are also appointed by the king. There is no elected government at this time, although eventual elections have been promised. The only codified restraint on the power of the king is Islamic law. In practice, however, the king is careful not to alienate either the religious fundamentalists or his people. He receives members of the general public at the Majlis, the weekly meeting where his subjects can discuss issues and raise grievances.
Current government data can be found on the Web at the Royal Embassy of Saudi Arabia at www.saudiembassy.net.
Language
Arabic is the official language. English is the most popular foreign language and is spoken by the majority of Saudis who conduct business internationally. Ethnologue.com has identified four variants of Arabic spoken in Saudi Arabia, plus a sign language for the deaf.
Saudi Arabia
Cultural Note
The Arabic phrase Abu al-Hol (Father of Terror) has been applied to numerous people and things. In Egypt, for example, it is the local name given to the Great Sphinx in the outskirts of Cairo. But in Saudi Arabia, Abu al-Hol is the name given to a great cave formation.
Saudi Arabia has a vast network of caves, many of which have yet to be explored. Except when hunting for precious water, Saudis tended to avoid the sinkholes that lead to caves. Bedouin tradition held that sinkholes were the home of djinn—spirits who were best left alone. If you happen to be traveling in the interior and see a flock of rock doves apparently rise from nowhere, they probably live in a cave and just emerged from a nearby sinkhole.
The Saudi Arabian View
Saudi Arabia is an Islamic nation. Saudi citizens are Muslim and are not permitted to change religions. Westerners are frequently surprised to learn that Saudi Arabia is a more fundamentalist nation than the Islamic Republic of Iran.
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The official religion of Saudi Arabia is the Wahabi branch of Sunni Islam. Wahabism is a rigid, puritanical sect that reflects Islam as it was practiced during the lifetime of Mohammed, over 1,300 years ago.
A massive education campaign has raised the literacy level. But many older, rural Saudis are still illiterate; around post offices you can find scribes who write letters for the illiterate. Educational levels for males have traditionally been far above those for females, as Wahabi tradition dismissed education for girls as counterproductive.
Many Western observers believe that Wahabism is insufficiently flexible for the wealthy, modern state that Saudi Arabia has become. However, it is firmly entrenched, and adherence to its precepts is enforced daily by the Matawain (religious police).
Since 1972, when Saudi Arabia began taking control of Aramco Oil, Saudi leaders have forged their own destiny, free of foreign control. However, Saudi Arabia’s leaders can only push their people in a direction they wish to go. Unprecedented public protests in 2003 suggest that Saudi leaders are not changing quickly enough.
In recent years, suicide bombers have caused much soul-searching. The Saudis have referred to the 2003 attacks that killed thirty-five people in the capital of Riyadh as “our own 9-11.”
Saudi Arabia is home to the two holiest cities of Islam: Makkah and Madinah. Hundreds of thousands of Muslims from all over the world make the pilgrimage to Makkah each year. Entry into Makkah and Madinah is prohibited to non-Muslims. Guardianship of these sites poses difficult security issues. Stampedes during the Makkah pilgrimages can result in hundreds of deaths.
*Know Before You Go
■
The importation of alcohol, pork products, and pornography is prohibited.
Terrorists (presumed to be associated with Al Qaeda) have attacked, kidnapped, and killed foreigners in Saudi Arabia. Although terrorists have sometimes disguised themselves in police or military uniforms, foreigners are still required
to stop at all police checkpoints. Failure to comply can lead to arrest and detention by Saudi authorities.
Malaria is endemic in the low-lying coastal plains of southwest Saudi Arabia, especially around the port of Jeddah. Homosexual activity is considered a criminal offense, punishable by lashing, imprisonment, or even death.
Other prohibited activities include criticizing Islam, the Saudi royal family, and public practice of any religion except Islam. Foreigners are warned against wearing visible signs of non-Islamic religions, including wearing a crucifix.
●3 Cultural Orientation
Cognitive Styles: How Saudi Arabians Organize and Process Information
Saudis find it difficult to accept any outside information that does not reflect Islamic values. Most Saudis are trained to think associatively. However, the majority of Saudi males complete their higher education in the United States, where they learn to process information conceptually and analytically. They do become personally involved in all situations rather than using rules or laws to solve problems.
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Negotiation Strategies: What Saudi Arabians Accept as Evidence
Generally, a Saudi’s faith in Islamic ideologies shapes the truth, but it is also affected by the immediate feelings of the participants. Reliance solely on objective facts seldom overrules a Saudi’s feelings and faith in a decision.
Value Systems: The Basis for Behavior
Saudi Arabia is a very strong Islamic state and finds it difficult to integrate Western ideas into its value systems. The following three sections identify the Value Systems in the predominant culture—their methods of dividing right from wrong, good from evil, and so forth.
Locus of Decision-Making
The male leader is the decision-maker, but he always seeks out and considers the opinion of the group or collective. The individual is always subordinate to the family, tribe, or collective. Solutions to all problems are found in the correct interpretation and application of divine law. Leadership and identity come from one’s lineage and one’s ability to protect the honor of the extended family.
Sources of Anxiety Reduction
Tribal membership remains the cornerstone of the individual’s social identity, and security is found in family loyalty and absolute submission to Islamic law. There is a strong sense of fatalism, with one’s destiny in the hands of Allah. Individuals can do nothing about this, so they tend to accept the status quo. Loyalty to the house of Saud, not nationality, historically brought a feeling of national security—although this loyalty is increasingly being challenged.
Issues of Equality/Inequality
Within Islam all believers are equal and united in the ulema. There is cultural homogeneity among tribes. Most are Sunni Muslims adhering to Wahabi religious tenets. There are a great number of foreign workers who are accepted with varying degrees of bias. Men and women are seen as qualitatively different in emotion and intellect. Public life is primarily the domain of men. However, there are more highly educated Saudi women who pursue professional careers nowadays, like medicine or teaching. Within the confines of the home, the position of women has changed somewhat. Many of the traditional housekeeping duties of a mother are now often assigned to servants. Many husbands now share decisions concerning the home with their wives. And fewer Saudi men take multiple wives.
Saudi Arabia
Cultural Note
Visitors to Saudi Arabia, whatever their nationality, are subject to the same rigorous Islamic law as Saudis. It is not uncommon for westerners to be imprisoned in Saudi Arabia for possessing an illegal substance. (Alcohol, pornography,
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pork, and narcotics are all highly illegal.) Saudi law is draconian; thieves still have their hands amputated, and capital crimes are punished by public beheadings. Not surprisingly, the populace is quite law-abiding.
●3 Business Practices
Punctuality, Appointments, and Local Time
●Punctuality is not considered a virtue in Saudi Arabia. Your client may be late for an appointment or not show up at all. You, however, should endeavor to be prompt.
●It is standard practice to keep supplicants, including foreign businesspeople, waiting. Do not expect to be able to keep more than one appointment per day.
●You will need a Saudi sponsor before you may enter Saudi Arabia. This sponsor will act as intermediary and arrange appointments with the appropriate individuals.
●An appointment is rarely private. Expect your visit to be interrupted by phone calls and visits from your client’s friends and family. Westerners frequently find these distractions infuriating; try to maintain your equanimity.
●Saudi officials were traditionally prohibited from working more than six hours per day. Mornings are usually best for appointments.
●Because of the summer heat, some Saudi businesspeople work after dark. They may request an evening appointment at any time up to midnight.
●Friday is the Muslim holy day; no business is conducted. Most people do not work on Thursdays, either. The work week runs from Saturday through Wednesday.
●Business hours vary widely, but most businesses close for much of the afternoon and reopen for a few hours in late afternoon.
●Holidays: Remember that the Islamic calendar uses lunar months of 28 days, so an Islamic year of 12 months is only 354 days long. Holidays will thus be on different dates by the Western calendar every year. Paperwork should carry two dates, the Gregorian (Western) date and the Hijrah (Arabic) date.
●Check with your Saudi sponsor as to which holidays the persons you intend to meet will observe. There is only one secular holiday, the Saudi National Day, which commemorates the unification of the kingdom. Many businesses remain open on Saudi National Day.
●Everyone observes the two most important holidays, and no business will be conducted during them. They are:
■Eid al-Fitr—The festival of breaking fast. This is a three-day feast celebrating the end of the fasting of the month of Ramadan.
■Eid al-Adha—The feast of the sacrifice. This is a three-day festival beginning on the tenth day of the month of Zul-Hijjah.
●Saudi Arabia is three hours ahead of Greenwich Mean Time (G.M.T. +3) or eight hours ahead of U.S. Eastern Standard Time (E.S.T. +8).
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Negotiating
●The pace of business is much slower in Saudi Arabia than in the West. Be patient.
●Business meetings always start slowly, with long inquiries into one’s health and journey.
●Decision-making can be a protracted process.
●An experienced Saudi contact will sound out the opinions of various decision-makers before you meet with them. Then, he will put you in contact only with the ones most likely to favor your proposal. Do not rush your contact into these important introductions. To do so is to risk having your proposal turned down because you met with the wrong persons.
●Your Saudi contact-sponsor is the single most important key to success in Saudi Arabia. You must find one who has the right temperament and influential friends or relatives. Once you choose a sponsor, you will not be permitted to switch.
●Business cards should be printed in English on one side and in Arabic on the other.
●Remember that Arabic is read right-to-left, so place your company logo accordingly.
●Many Saudis have unlisted telephone numbers. When a Saudi gives you his business card, be aware his numbers, e-mails, etc., may not be listed on it.
●Be prepared to leave multiple copies of all brochures and materials. The person you spoke to might not be the real decision-maker, and your proposal may have to be relayed to many others.
●Saudis speak at a much closer distance than North Americans. Do not back up or shy away. There is also more physical contact (but only between the same gender). Conversations usually involve touching.
●Coffee is often served toward the end of a business meeting. This is a signal that the meeting will soon conclude. Incense is often lit at this time as well.
●Saudi men often walk hand in hand. If a Saudi holds your hand, take it as a sign of friendship.
●Arabic is a language of hyperbole. When a Saudi says “yes,” it usually means “possibly.” Be encouraged by this, but do not assume that the negotiating is over.
●Protecting one’s dignity is vital to Saudis. You may have to compromise on some issue just to ensure that your Saudi contact is not mortified by an inadvertent action or decision.
●Do not bring up the subject of women unless your Saudi counterpart does so first. Do not even inquire as to the health of a Saudi’s wife or daughter.
●The topic of Israel should similarly be avoided.
●Sports are a good topic of conversation. Football (soccer), horse and camel racing (with betting prohibited), hunting, and falconry are the most popular Saudi sports.
Business Entertaining
●Hosting visitors is considered a virtue among Saudis, so they will take care of all of the entertaining within their country.
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Be prepared to remove your shoes before entering a building. Follow the lead of your host. |
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Saudi |
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Remember that alcohol and pork are illegal, and that eating is done with the right hand |
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only. Even if you are left-handed, eat with your right hand. |
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If you cannot keep up with Saudi appetites during a meal, try to nibble on something |
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while they finish eating. |
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Expect to encounter eating utensils only in westernized Saudi homes. |
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Also expect constant inquiries of “How are you?” Your host will be concerned that you |
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have everything you want to eat or drink, and this is a common way of asking. |
●3 Protocol
Greetings
●As there are several styles of greeting currently in use in Saudi Arabia, it is safest to wait for your Saudi counterpart to initiate the greeting, especially at a first meeting.
●Westernized Saudi men shake hands with other men.
●Some Saudi men will shake hands with Western women. Saudi women are generally not involved in business. When a veiled Saudi woman is with a Saudi man, it is not traditional to introduce her. Again, follow the Saudi’s lead.
●A more traditional Saudi greeting between men involves each grasping the other’s right hand, placing the left hand on the other’s right shoulder, and exchanging kisses on each cheek.
Titles/Forms of Address
●Westerners frequently find Arabic names confusing. The best solution is to ask your Saudi sponsor to provide you with the names—written in English—of any Saudis you will have to meet, speak to, or correspond with. Find out their full names (for use in correspondence), and how they are to be addressed in person.
●Saudi names are written in Arabic. Translating from Arabic to other alphabets is not an exact science. Arabic names may be spelled several different ways in English. For example, the founder of the Kingdom of Saudi Arabia was King Abdul Aziz Bin Abdul Rahman Al-Saud. However, his name is also rendered in English as King Abd-al-Aziz Al Saud. History books tend to render his name as King Ibn Saud.
●For further information on the proper titles and forms of address for Arabic-speaking countries, please consult Appendix A.
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Cultural Note
It can be difficult to achieve the correct balance between respect and familiarity with a Saudi. One way to do this is to address a parent by his kunya—that is, as “father of . . . .” If a Saudi’s eldest son is named Fawaz, he may be addressed simply as “abu Fawaz” (father of Fawaz).
While it is less common, you can address a Saudi woman in a similar way. Use the word umm (mother of), as in “umm Fawaz” (mother of Fawaz).
Gestures
●The left hand is considered unclean in the Arab world. Always use the right hand in preference to the left (unless you are handling something considered unclean). Never eat with the left hand; eat only with your right hand. Avoid gesturing with the left hand.
●Although Arabs constantly gesture with their hands while speaking, they do not point at another person. This would be considered impolite.
●As a general rule, keep both feet on the ground. Arabs do not cross their legs when sitting. Never show the bottom of your foot to an Arab; it is offensive.
●The “thumbs-up” gesture is crude throughout the Arab world.
Saudi Arabia
Gifts
●Saudi hospitality is legendary. However, you are not expected to bring any gift when invited into a Saudi home.
●Saudis have great appreciation for craftsmanship. To show respect for the gift, a Saudi is likely to open it immediately in the presence of the giver. Then he and everyone assembled will examine it minutely. Never present any gift that is of inferior craftsmanship.
●Some gifts for men are prohibited by tradition. Muslim men do not wear gold jewelry or wear silk clothing; these are reserved for women.
●Typical gifts for Saudi men include oriental carpets (which must be handmade), jewelry (silver or platinum, never gold), incense, and perfume. Be aware that prestigious incense and perfumes can be extraordinarily expensive. The traditional male scent is called oud and is made of an extract of aloes wood.
●Another woman must present gifts to a Saudi woman. It would be inappropriate for a foreign man to give a gift to a Saudi woman.
●Traditionally, every Saudi who must broker or approve a business deal takes a percentage. Be careful that you do not run afoul of your government’s foreign corrupt practices law.
Cultural Note
Only close friends give gifts in Saudi Arabia. To give a gift to a Saudi before a close relationship has been established may mortify him, or at a minimum, make him uncomfortable.
When gifts are given, it is traditional to give the best gift one can afford. Saudi businessmen are often quite wealthy, so it is not unusual for such gifts to cost thousands of dollars.
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Dress
●While foreigners are not exempt from Saudi standards of dress, do not adopt native clothing: for men, a ghutra (headdress) and thobe (flowing white robe); for women, a veil and an abaya (black head-to-foot robe). Saudis may find it offensive to see foreigners dressed in their traditional garments.
●Foreigners should wear Western clothes that approach the modesty of Saudi dress. Despite the heat of the desert, most of the body must remain covered.
●Men should wear long trousers and a shirt, preferably long-sleeved. A jacket and tie are usually required for business meetings. Keep shirts buttoned up to the collarbone. Saudi law prohibits the wearing of neck jewelry by men, and westerners have been arrested for violating such rules.
●Women must wear modest clothing. The neckline should be high, and the sleeves should come to at least the elbows. Hemlines should be well below the knee, if not ankle-length. The overall effect should be one of baggy concealment; a full-length outfit that is tight and revealing is not acceptable. Therefore, pants or pantsuits are not recommended. While a hat or scarf is not always required, it is wise to keep a scarf at hand. The suitability of your attire will be apparent as soon as you venture out; if Saudi men stare lewdly at you, your dress is not sufficiently modest. These same stares are used to determine when a Saudi girl is old enough to start wearing an abaya.
Cultural Note
The Matawain (often called “the religious police”) enforce the modesty of dress in public. They have the authority to punish violators with their camel hair whips. While they do not possess the power to arrest, they are often accompanied by police officers that can make such arrests. Where the jurisdiction of the civil and religious police overlap, the civil authorities generally defer to the Matawain. While the ranks of the Matawain include a surprising number of foreigneducated Saudis, the ones enforcing Islamic law on street corners—and there are many—are often less-educated zealots brandishing camel whips. Western women who wear skirts that are too short may have their legs whipped. The Matawain can be neither reasoned with nor bribed, only endured.
