To Nica, Brendan, and Alex

Forever Wise, Forever True, Forever Loved

And to Tony

Forever

—Terri M.

To my Parents

I hope I was a good long-term investment.

—Wayne A. Conaway

And to the late George A. Borden, Ph.D., a gifted friend.

Copyright 1995, 2006, Terri Morrison.

All rights reserved. This book, or parts thereof, may not be reproduced in any form without permission from the publisher; exceptions are made for brief excerpts used in published reviews.

Published by Adams Media, an F+W Publications Company 57 Littlefield Street

Avon, MA 02322 www.adamsmedia.com

ISBN 10: 1-59337-368-6

ISBN 13: 978-1-59337-368-9 (paperback)

ISBN-13: 978-1-60550-820-7 (EPUB)

Printed in the United States of America

J  I  H  G  F  E  D  C  B  A

Library of Congress Cataloging-in-Publication Data

Morrison, Terri.

Kiss, bow, or shake hands / by Terri Morrison and Wayne A. Conaway. -- 2nd ed. p. cm.

Includes index. ISBN 1-59337-368-6

1.Business etiquette. 2. Corporate culture. 3. Business communication.

4.Negotiation in business. I. Conaway, Wayne A. II. Title.

HF5389.M67 2006 395.5’2--dc22

2006013587

This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional advice. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

—From a Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations

Many of the designations used by manufacturers and sellers to distinguish their product are claimed as trademarks. Where those designations appear in this book and Adams Media was aware of a trademark claim, the designations have been printed with initial capital letters.

Interior design and composition by Electronic Publishing Services, Inc. Tennessee.

Maps © Map Resources.

This book is available at quantity discounts for bulk purchases.

For information, please call 1-800-289-0963.

“In this global economy, ANYONE who leaves the United States is a fool if they don’t read up on their destination’s customs. Kiss, Bow, or Shake Hands is THE definitive authority on how to conduct yourself around the world. You can easily offend your prospects and there is no faster way to kill the most lucrative business deal. Kiss, Bow, or Shake Hands has been immeasurably helpful over the years.”

—Louis Altman, President, New Hampshire International Trade Association (NHITA), and President, GlobaFone

“Kiss, Bow, or Shake Hands is the one book on international culture and customs that our students couldn’t do without. And the new edition is even more impressive.”

—Kris Swank, Pima Community College, Librarian and International Business instructor

“Kiss, Bow, or Shake Hands is recommended reading in each of our six international real estate education courses. This book has helped REALTORS® throughout the world understand how to serve their international clients.”

—Heidi Hennig, Manager, International Education and

Membership, National Association of REALTORS®

“Kiss, Bow, or Shake Hands is a great resource of cultural and business-related information. The material is concise and easy to read. The cultural information is unique, educational, and fun! It’s a book that can be enjoyed by a great number of people, from a student, to a leisure traveler, to the most sophisticated business person.”

—Joanna Savvides, President, World Trade Center of Greater Philadelphia

“In my work, I train employees of multinational corporations on how to manage the intercultural aspects of an international assignment. Kiss, Bow, or Shake Hands is a tremendous resource for the growing number of individuals in today’s global workforce who find themselves working across international borders and on assignment outside their home country.” —Carolyn Ryffel, Senior Manager of Intercultural Services, Cartus, Chicago, IL

“Kiss, Bow, or Shake Hands is a smart, authoritative source of good, useful information. Over the years I’ve had the pleasure of recommending this treasure to students, business travelers, and friends who love travel. They’ve all emerged with a better understanding of how to interact with other citizens of our varied and wonderful planet.”

—Joanne St. John, President, International Academy at

Santa Barbara and the University Club of Santa Barbara

“Terri Morrison’s book Kiss, Bow, or Shake Hands has been an invaluable asset over the years when used by our transferees and travelers. The expertly written chapters give our business people an edge when dealing with people in other countries, helping them gain insight into such topics as negotiation strategies, cognitive styles, country history, and even what to bring as a gift. I highly recommend this book to anyone visiting a new country on business.”

—Nancy Linwood, Staff Information Specialist, DuPont Central Research and Development Information and Computing Technologies

“Kiss, Bow, or Shake Hands has enabled us to accelerate our efforts to become a truly global organization. The material fits our training paradigm of ‘just in time, just enough, and just for me,’ and allows our international travelers to quickly review exactly the information they need, whenever they need it.”

—Darryl Carson, Director of Education and Training, Cypress University, Cypress Semiconductor

“Kiss, Bow, or Shake Hands will appeal to a wide readership of those seeking concise and intelligently presented data on multicultural awareness. The book is a classic cultural read. If you wish to understand your customer . . . this is the book to keep as a reference.”

—John J. Gerace, Ph.D., PE, Assistant Professor and Chair of the Business Department, Chestnut Hill College

“Whether I am traveling for business or pleasure, Kiss, Bow, or Shake Hands helps me avoid others’ gaffes and my own faux pas around the world. Terri Morrison fills gaps in the traveler’s fund of knowledge that most don’t discover until it’s too late. The cost of not knowing local custom and practice varies from unexpectedly poor accommodations to lost business deals, making the net present value of this book extremely high. I’ve recommended it to grateful friends and relatives—it’s even fun to read!”

—David Reiter, M.D., M.B.A, Medical Director, Clinical Effectiveness and Medical Informatics, Thomas Jefferson University Hospital, Philadelphia, PA

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