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Файл:CD IMC / transmedia.ppt
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- •Transmedia storytelling
- •New users/readers/viewers/consumers
- •Paleo/neo/hyperTV
- •From paleo to hypertelevision
- •From paleo to hypertelevision
- •From paleo to hypertelevision
- •Hypertelevision
- •Hypertelevision
- •Hypertelevision
- •Hypertelevision
- •Hypertelevision
- •Definition(s)
- •Television
- •Television
- •Television
- •Television
- •Television
- •Television
- •Television
- •Card game
- •Card game
- •Card game
- •Anything else?
- •Anything else?
- •User-generated contents
- •Implicit consumers
- •Strategies
- •Taxonomy
- •Transmedia storytelling is not just a semiotic affair:
- •Branding
- ••Transmedia storytelling is not new.
- •Research agenda
- •Gracias! And may the Force (and the CTU) be with you!
Television
Comics
Books
Webisodes
Mobile game
Videogame
Mobisodes
Card game
Card game
McFarlane Toys
Card game
McFarlane Toys
Complete kit
24
Timeline
Upgrade:
December 2008
Anything else?
Anything else?
Yes! User-generated contents! --> Prosumer
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