- •Transmedia storytelling
- •New users/readers/viewers/consumers
- •Paleo/neo/hyperTV
- •From paleo to hypertelevision
- •From paleo to hypertelevision
- •From paleo to hypertelevision
- •Hypertelevision
- •Hypertelevision
- •Hypertelevision
- •Hypertelevision
- •Hypertelevision
- •Definition(s)
- •Television
- •Television
- •Television
- •Television
- •Television
- •Television
- •Television
- •Card game
- •Card game
- •Card game
- •Anything else?
- •Anything else?
- •User-generated contents
- •Implicit consumers
- •Strategies
- •Taxonomy
- •Transmedia storytelling is not just a semiotic affair:
- •Branding
- ••Transmedia storytelling is not new.
- •Research agenda
- •Gracias! And may the Force (and the CTU) be with you!
Hypertelevision
•Identikit of hypertelevision:
–Multiplication of narrative programs.
–Screen fragmentation.
–Acceleration of rhythm.
–Intertextuality.
–Complexity of narrative and transmedia storytelling.
Definition(s)
•First mention: Technology Review (January 15, 2003)
•Transmedia stories at the most basic level ‘are stories told across multiple media. At the present time, the most significant stories tend to flow across multiple media platforms’ (Jenkins et al., 2006).
•Semantic galaxy:
–cross media (Bechmann Petersen, 2006)
–multiple platforms (Jeffery-Poulter, 2003)
–hybrid media (Boumans, 2004)
–intertextual commodity (Marshall, 2004)
–transmedial worlds (Klastrup & Tosca, 2004)
–transmedial interactions (Bardzell et al., 2007)
–multimodality (Kress & van Leeuwen, 2001)
–intermedia (Higgins, 1966).
|
Definition(s) |
Transmedia storytelling ≠ Intersemiotic translation |
|
Jenkins |
Jakobson/Eco |
Let’s see an example of Transmedia Storytelling…
Television
Television
Comics
Television
Comics
Books
Television
Comics
Books
Webisodes
Television
Comics
Books
Webisodes
Mobile game
Television
Comics
Books
Webisodes
Mobile game
Videogame