Hello

Hello, Nikita. I’ve just got the “newly-wed kit” and I’m very disappointed.

Hi! Really? What’s wrong with it? What did they put there?

Oh, they gave us only a cheap deodorant and a new chequebook. It’s very distasteful and ugly.

Common, I’m sure it’s quite useful.

And where can I use these things?

I suppose that you, for example, give nephew the deodorant on his birthday. I believe he will enjoy it.

Ok, it may be the present but only in addition to the something more.

It’s nice to hear that. So what’s wrong with chequebook?

I think it means that marriage stands for financial worries?

Stop thinks this way! It’s only the gift and nothing more! This company gives the chequebooks all “newly-wed” pairs and many of them enjoy it because it’s free.

Maybe you are right but I believe that using this marketing technique is unacceptable.

Why?

Because I’m sure that certain points in life like marriage make people especially vulnerable to sales pitches. Do you agree with me?

Yes, I absolutely agree with you. Many companies have found this to be a very effective way to target extremely profitable consumers such as young couples. I suppose it’s no ethically because people can’t control emotions in situations like this.

Thank you very much. Now I understand that “newly-wed kit” is only the way to attract customers. And there are no any hints.

I’m happy that you have understood it.