MONEY

MONEY

Return on investment - прибыль на инвестированный капитал, the profit on an investment in relation to the amount invested = Return on capital

Deposit - вклад в банке, an amount of money paid into a bank account or held in a bank account, especially when it is earning interest.

Interest - an amount paid by a borrower to a lender, for example to a bank by someone borrowing money for a loan or by a bank to a depositor (someone keeping money in an account there )

Loans - заём, ссуда, money borrowed from a bank, person etc on which interest is usually paid to the lender until the loan is repaid

Insurance companies – a company that sells insurance

Bonds - an amount of money borrowed by a government or an organization. The government or organization produces a document promising that it will pay back the money that it has borrowed, usually with interest. The document, which can be bought and sold, is also called a bond.

Default - неспособность выплатить долги, when someone fails to pay money that they owe at the right.

Shares - one of the parts into which ownership of a company is divided

Dividend - a part of the profits of a company for a particular period of time that is paid to shareholders for each share that they own

Capital gain - доход от прироста капитала, profit that is made when an asset is sold for more than it cost.

Pension funds – пенсионный фонд

Bankrupt - not having enough money to pay your debts

Risk - the possibility that something may be lost, harmed, or damaged, or that something bad, unpleasant, or dangerous may happen

Return - if an investment returns a particular amount of money that is the amount of profit it makes.

Venture capitalists - someone who invests money in new businesses.

Start-up - start-up costs, spending etc are connected with beginning and running a new business or new business activity

Investors - a person or organization that invests money in order to make a profit.

Borrowers - someone who has borrowed money, especially from a bank.

Institutions – a large important organization

Equities - the capital that a company has from shares rather than from loans.

Mutual funds = unit trusts - (финансовая организация, объединяющая взносы ряда вкладчиков в единый пул средств и осуществляющая централизованное инвестирование собранных средств; капитал разбивается на паи, которые можно покупать и продавать )a company that invests money in stocks and shares of many different businesses for small investors

Money and currency markets - валютный рынок, валютная биржа, денежный рынок

Commodities markets - товарная биржа, рынок товаров

Property - all the things that someone owns

Futures – buying and selling futures contracts : commodity futures - agreements to buy or sell a particular amount of a product or type of raw material that is sold in large quantities : currency ˌfutures FINANCE agreements to buy or sell a fixed amount of currency on a fixed date in the future at a fixed price

Stock markets - a market where company shares are traded

Options - a choice between two or more possible things, for example products ; something that is offered in addition to the standard equipment when you buy something, especially a car : also option to purchase when an organization buys something, the possibility that it will buy more later

Trading floors - 3 dealing/​trading/​exchange floor FINANCE the part of a financial market where shares, COMMODITIES (= oils, metals, farm products ) etc are bought and sold.

Issuers - a person or organization that officially gives something such as a document to people who need or want it / FINANCE a company that makes its SECURITIES (= bonds, shares etc ) available for

Traders - someone who deals in shares, bonds, currencies, commodities(=oil, metal, farm products) etc on a market either for themselves or for a financial institution, or someone who buys and sells goods

Securities house - an organization that makes available and sells companies' shares, bonds etc for itself and for its clients, and provides other financial services to companies

Money supply - денежная масса - the amount of money in an economy at a particular time, and the speed with which it is used. M0/​M1/​M2 etc different measures of a country's money supply depending on the types of money they include, such as cash, BANK DEPOSIT s (=money held by banks), COMMERCIAL PAPER (=borrowing for short periods of time by organizations) etc

Fundamentals – основы - basic information about a company, the economy etc that must not be forgotten when looking at share prices, currencies etc

Brokers - a person or organization that buys and sells SECURITIES , currencies, property, insurance etc for others

ADVERTISING

Hoardings = billboard - a large sign used for advertising

Internet advertising - advertising posted in internet

Online shopping

Point of sale - the place where a product is sold

Sponsorship - financial support given to pay for sports

Product placement - when the market of a product arranges for it to appear in a film or television programme as a form of advertising

Direct marketing - any form of marketing where possible consumers are contacted directly by the seller, for example by phone or post.

Bellow-the-line - relating to a company’s spending on marketing activities other than advertising, for example research

Targeted - investing relatively small amounts in targeted areas can bring big profits

Mailshorts - when information or advertising material is dent through the mail to a large number people at one time

Advertisinf agence - a business that advice to companies about how they should advertise their product

Advertising campaigns - an organization’s programme of advertising activities

Media buying - buying adv space in newspapers etc or buying adv time on TV

Pack design

Corporate identity - a unified look in all of a company’s communication, perhaps with the use of a logo

Logo - a design or way of writing a company’s name

Market research - the activities involved in obtaining inf about a particular market

Word of mouth - when people hear about a product from their friends

Prime-time TV - реклама в лучшее эфирное время