9 Control – Calm Seas case

Tasneem Khan, as the General Manager at Calm Seas, has a lot to keep track of. She has the overall responsibility for the profitability and the continued growth of Calm Seas. This didn’t happen by accident. She and other people in the organization had to figure out how to make sure everything was going according to plan.

She thought that if she had to keep a list of everything she had to monitor, it would take too long. She and the others just had to do it. As long as she looked at the different functions, plans for the company and the separate operations, she would be OK. Tasneem also recognized that the only way they could make sure everything was going in the right direction was to have everyone working together. This way, they could all get to the place they wanted to be.

Tasneem was glad that they had worked together to form the plan for the company. They knew that they wanted to continue to emphasize quality in all of their products and they knew they had to design and develop new models. These were their top priorities. In addition, they also knew that the way to achieve this was to ensure that they had a large number of factors in place, including: the right employees in place, motivated, skilled and trained employees, efficient work processes in place, reliable suppliers for their raw material, good relationships with their distributors, a reasonable increase in sales, as well as many others.

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