THE SUMMARY
In degree work “ Psychology of a customer as the factor of advertising strategy ” is decided a problem of development of an advertising reversion of firm in conditions, when actual there is engaging attention of a customer to advertising the producer.
The degree work common 88 pages consists of the 3-rd chapters, introduction, inference and list of the literature from 28 names.
In chapter 1 of degree work the basic moment of psychology of a customer are described during handling an information with selection of the factors of engaging of attention, understanding, acceptance, reminder of an advertising reversion.
In chapter 2 the process of development of advertising strategy of firm is analyzed.
In chapter 3 is investigated singularities of the outdoor advertising in places of sale and the recommendations on е ё to a content are given.