orlovskaya_english
.pdfupon [э'роп] prp на |
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vehicle ['vi: ikl] n любое средство |
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urban ['a:ben] a городской |
передвижения {автомобиль, ле |
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usable [Juizebl] a пригодный для |
тательный аппарат и т.п.) |
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употребления |
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velocity [vi'lositi] п скорость |
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usage ['ju:zicl5] n |
употребление, |
Venus [Viinas] п Венера |
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использование |
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versatile |
[Vaisetail] |
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разносто |
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use [ju:s] n польза, употребление; |
ронний, гибкий |
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п много |
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in ~ в эксплуатации; v [ju:z] ис |
versatility [,ve:se'tiliti] |
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пользовать, употреблять |
сторонность |
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useful ['juisful] a полезный |
version ['vajen] п вариант; версия |
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usefulness ['juisfulnis] n польза |
vertical [Vaitikal] д вертикальный |
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useless ['ju:slis] a бесполезный |
very [Veri] adv очень; the ~ тот са |
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user ['juize] n потребитель |
мый; - much очень много |
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via [Vaia] prp через {лат,) |
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usual Пи:зиэ1] a обычный |
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vibrate [vai'breit] v вибрировать |
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usually nu:3ueli] adv обычно |
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vibration |
[vai'breijan] |
n колеба |
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utilize ['juitilaiz] v использовать |
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ние, вибрация |
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vice versa [VaisiVa:sa] adv наобо |
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vacation [ve'keijen] n каникулы |
рот {лат.) |
n соседство, |
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vicinity |
[vi'siniti] |
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vacuum |
['vaekjuem] n вакуум; - |
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близость; Moscow ~ Подмосковье |
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chamber вакуумная камера |
victory [Viktari] n победа |
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valid [Vaelid] a ценный, обосно |
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view [vju:] n вид; v осматривать, |
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ванный |
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рассматривать |
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value [Vaelju:] n ценность, значе |
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village ['vilicfe] n деревня |
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ние, величина |
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violin [^vaialin] n скрипка |
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valve [vaelv] n клапан; электрон |
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ная лампа |
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virtue [Va:^u:] «достоинство; by- |
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vaporize [Veiperaiz] v испа- |
благодаря чему-либо |
фактиче |
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рять(ся) |
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virtually |
[Va:^uali] |
adv |
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varied [Veerid] a разнообразный, |
ски, в сущности, поистине |
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различный |
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visible [Vizabl] a видимый |
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variety [ve'raieti] n разнообразие, |
vision [Vi3an] n зрение, видение; |
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большое число; a large ~ of самые |
night ~ ночное видение |
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разнообразные |
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visit ['vizit] n посещение, визит; |
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various |
[Vsaries] |
a различный, |
V посещать, навещать |
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разнообразный; - kinds of раз |
visual [VizjuaI] a зрительный, ви |
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ные, разнообразные |
димый |
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vary [Veari] v менять(ся), изме- |
vital [Vaitl] a жизненно важный; |
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нять(ся) |
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существенный |
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vast [vest] a огромный, обшир |
vocational [vau'keijani] a профес |
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ный |
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сиональный |
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voice [vois] n голос
voltage ['veulticfe] n напряжение, вольтаж
voltmeter [Veult,mi:t9] n вольт метр
volume [Voljum] n том, книга, объем
W
wait [weit] v ждать, ожидать
walk [wo:к] v ходить, гулять; ~ about прогуливаться; n прогулка
wall [wo:I] n стена
wander ['wonde] v бродить, откло няться
want [wont] V хотеть war [wo:] n война warm [wo:m] a теплый
warming ['wo:mir|] n нагревание, подогревание
warmth [wo:m9] n тепло
warn [wo:n] vпредупреждать, пре достерегать
warning ['wo:nir|] n предупрежде ние, предостережение; safety ~ сигнал предупреждения
warrior ['worie] n борец, воин
wash [woJ] n мытье; -^ing machine
стиральная машина
waste [weist] n отходы, отбросы; v тратить впустую; стать полно стью непригодным к употребле нию
watch [wo^] V наблюдать, следить, сторожить; п часы
water ['wo:t9] п вода; а водный; ~ system водопровод
watertight ['wo:t9tait] а водоне проницаемый
wave [weiv] п волна
wavy ['weivi] а волнистый
way [wei] п путь, дорога, способ; in such а ~ таким образом, так что; in this ~ таким образом; ~ out выход из положения; to be under ~ проводиться; to give ~ уступать
(дорогу)
weak [wi:k] а слабый weapon ['wepen] п оружие
wear (wore, worn) [w89, wo:, wo:n] V носить (одежду)
weather ['we&e] n погода
week [wi:k] n неделя; ~ day буд ничный день; ~ end время от суб боты до понедельника (уик-энд)
weigh [wei] v взвешивать weight [weit] n вес; by ~ no весу
weightlessness ['weitlisnis] n неве сомость
welding ['weldiT]] a сварной; - techniques способы сварки, сва рочные процессы
well [wei] adv хорошо; as - также; as ~ as так же как; —known хоро шо известный, популярный
wheel [wi:l] п колесо; v повернуть
whenever [wen'ev9] с/когда бы ни, всякий раз когда
whereas [w89r'aez] с/тогда как; не смотря на то, что
whichever [wi^'evg] cj какой угод но, какой бы ни
while [wail] cJ в то время как; ~ speaking разговаривая; for а ~ на время
whole [houl] а весь, целый; the - of весь, целый; as а ~ в целом
why [wai] adv почему; that is ~ вот почему
wide [waid] a широкий, обшир ный; a - range of много, большое число; a ~ variety of самые разно-
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образные; - screen широкоэкран ный
widely ['waidli] adv широко; - dif ferent совершенно различные, неодинаковые; -- used широко ис пользуемые
widen ['waidn] v расширять width [widG] n ширина wife [waif] n жена
will [wil] V хотеть, желать; to be ~ing очень хотеть; n воля; good - добрая воля
willingly ['wiliTjIi] adv охотно
win (won) [win, WAn] V выигры вать; ~ a prise получить премию; ~ a recognition завоевать признание
wind [wind] n ветер; - screen ['windskri:n] n переднее ветровое стекло
wire ['wai9] n проволока, провод; ~ telegraph телеграф
wise ['waiz] a мудрый, умудренный (опытом)
wish [wij] V желать, хотеть; я же лание
within [wi'&in] prp внутри, в пре делах
work [wa:k] v работать; n работа; ~ out разрабатывать
workable ['weikebl] a годный для обработки
worker ['W9:k9] n рабочий
working ['w9:kiT|] ~ conditions ус ловия труда
workshop ['w9:kJop] n мастерская, цех
world [w9:ld] n мир; a всемирный; - wide всемирный; ~ War II вто рая мировая война; throughout the -- BO всем мире, повсюду
worry ['wAri] n беспокойство, тре вога; V беспокоить(ся), волно ваться
worth [W9:0] a достойный; to be ~ заслуживать, стоить; to be —while иметь смысл
wrist [rist] n запястье
wrong [roTj] a неправильный, не тот, ошибочный
year [j9:] n год; ~s before за ... лет до; ... -s old ... лет
without [wi'6aut] prp без; ~ heating |
yellow ['jel9u] a желтый |
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без нагрева |
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yet [jet] adv все еще, однако; cj |
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withstand (withstood) |
[wid'staend, |
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все же |
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wi6'stu:d] V выдерживать (нагруз |
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ки, температуры) |
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wonderful ['wAndeful] |
a прекрас |
zinc [zir|k] n цинк |
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ный, удивительный, |
замечатель |
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ный |
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zone [z9un] n зона, пояс, полоса |
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ПРИЛОЖЕНИЕ 1
ДОПОЛНИТЕЛЬНЫЕ МАТЕРИАЛЫ ДЛЯ ФАКУЛЬТЕТА
«ИНЖЕНЕРНЫЙ БИЗНЕС И МЕНЕДЖМЕНТ» Text 1
Какое влияние оказывает Интернет на бизнес и глобальную экономику? Приведите примеры последних лет.
А. Прочитайте текст и найдите слова, означающие:
work (to be in action), large (substantial), terrible (horrible) experience, deal with, paymentforprofessional service, follow, business deal, trade, in the end, keep a secret, re duce drastically, reduction, very great, offer a price at an auction sale.
Car Giants' Single Online Supply Store
General Motors, Ford Motors and Daimler Chrysler compa nies have announced plans to open the online auto marketplace, potentially making it the largest Internet business yet created. It will allow suppliers and buyers to automate routine transactions and streamline^ the bidding process for everything from car win dows and fuel-injection parts to paper clips and paint through elec tronic sales, auctions and «reverse auctions» in which buyers state their needs and receive bids from sellers.
Consumers are not likely to see massive price cuts because of the new system. But it should help automakers keep a lid on retail prices as new features are introduced, such as electronic steering, computerized transmission systems and weight-sensitive air bags. It will also make it possible for customers to order more personalized vehicles and to take delivery of them faster.
General Motors, Ford and Daimler Chrysler will have an equal share of the new company, which is expected to be running by the end of June. They will also open their virtual marketplace to other automakers and could eventually expand the service into other in dustries, such as aerospace, construction and office supplies.
The joint marketplace is the most powerful sign of the migra tion of commerce from the old world of salesmen and brick stores to the new virtual world of electronic commerce (e-commerce). It is going to change the way businesses interact with each other by taking out the huge inefficiencies that have been built around the old methods of using the phone and mail.
By using the speed of Internet communications and the power of large computerized databases to handle global sales and purchasing,
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the companies hope to control costs, slash production inefficiencies and reduce the logistical nightmare of tracking millions of parts.
«The Internet is transforming every piece of our company and our industry», Ford president said in a statement.
In one of thefirstpurchases made by Ford on its own online mar ketplace the company was reported to save more than $10 million.
There will ultimately be more than 100,000 supply companies on the system. The company could become a profit maker since it will collect a fee or commission for every transaction that takes place over the network.
Note to the Text
1.to make more efficient by simplifying
B.Найдите в тексте антонимы слов:
buy, buyer, sale, wholesale price, waste (use more than needed), destroy, increase, loss, small.
C. Составьте возможные словосочетания прилагательных из колонки А и существительных из колонки В:
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А |
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1. |
electronic |
a. |
share |
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2. |
routine |
b. |
sales, |
commerce |
3. |
retail |
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price |
cuts |
4. |
equal |
d. |
transactions |
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5. |
global |
e. |
prices |
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6. |
massive |
f. |
marketplace |
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7. |
virtual/joint |
g. sales and purchas |
D. Заполните пропуски, образуя составные слова, общеизвестные словосочетания или термины. Запомните их.
auto ... |
online ... |
profit... |
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... clips |
... injection |
....-sensitive ... |
bag |
Упражнение 1. Прочитайте определения наиболее распространенных терминов по маркетингу. Дайте русские эквиваленты выделенных слов. Пе реведите предложения.
1.Market is the total demand for goods.
2.Market economy is one in which prices and quantities are determined by supply and demand.
3.Marketing is a theory and practice of large scale selling.
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4. The marketing 4cmixi^ often referred to as the four Ps includes choosing the right product a company produces; selling it at the right price; using the right kind of promotion, i.e., the ways to make the product popular and well-known by advertising; making it available in the right place, where you sell the product and how it reaches the consumer, which is also known as distribution.
5.People who buy and use products are called consumers.
6.People who buy the products of a particular company are that company's customers or clients.
7.One of the equal parts into which capital of a company is di vided is called a share.
8.Market share is the % of a market that a company has, e.g., 25 % market share.
9.Market leader is the company or product with the largest market share.
10.Market research provides information about what people want, need and buy.
11.Profit is money made or gained in business.
12.You call the amount you have sold sales figures.
13.Sales target means the amount you would like to sell in the
future.
14.The amount you hope to sell next two years is sales forecast.
15.Sales representative (usually sales rep) is a person who sells a company's products.
16.The person who runs the sales or marketing department is called sales or marketing manager.
17.To launch a new product is to introduce a new car onto the market.
18.The main competitor is the most important company in the same market.
19.The idea that people have of the company is the image of the company.
Ущуажиенше 2. Подберите к словам в колонке А слова-партнеры из ко лонки В.
А |
В |
1. buy |
а. seller |
2. buyer |
b. wholesale |
3. buying |
с. increase |
4. sale |
d. sell |
5. retail |
e. demand |
6. export |
f. loss |
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7. supply |
g. selling |
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8. |
save |
h. import |
9. |
profit |
i. purchase |
10. |
reduce |
j. waste |
Упражнение 3. Составьте возможные словосочетания глаголов из колонКИ A и существительных из колонкиB.
А |
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В |
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1. make |
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a. the service |
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2. cut |
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b. inefficiency |
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3.save |
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с goods |
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4. have |
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d. commission (fee) |
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5. launch |
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e. money |
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6. expand |
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f. a profit |
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7. control |
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g. a new product |
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8. collect |
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h. prices |
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9. automate |
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i. a share |
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10. reduce |
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j . transaction |
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11. handle |
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k. costs |
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Упражнение 4. Заполните пропуски словами: |
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market leader |
image |
customers |
buying sales figures |
sales forecast |
profit handle |
product |
consumers |
competitors price |
sales rep retail |
marketing |
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1. The company is interested in (1) ... this enterprise, but we find the (2)... to be too high. 2. The wholesale price is always lower than the (3) ... price. 3. Our marketing manager thinks the com pany will not make as much (4) ... this year. 4. We do not (5) ...
goods of that kind in this company. 5. Everybody was impressed with the (6)... for the new product. 6. What is your company's (7)
... for the next year? 7. Our main (8) ... are going to take part in a
(9) ... conference this week. 8. An experienced (10) ... should have an excellent knowledge of his company's (11)..., the needs of (12)
... in his particular market and, of course, the needs of their com pany's most important (13) ... 9. IBM is one of the (14) ... in the USA computer industry. 10. The (15) ... of a company is very im portant in sales and marketing.
Упраяшенне 5. Замените одно слово в каждом предложении так, чтобы все предложение приобрело противоположное значение.
1.Nobody thought that the company would lose a lot of money.
2.The company has decided to sell the factory in Leeds. 3. Our sales manager cannot get used to being an unsuccessful businessman.
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Упражнение б. Заполните таблицы на словообразование:
Noun |
Adjective |
Noun |
Adjective |
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competition |
expensive |
sense |
reliable |
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fashion |
power |
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dangerous |
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availability |
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Упражнение 7. A. Назовите 20—25 ключевых слов и словосочетаний на тему «Marketing».
В.Speak about:
1.The market leader in the motor car (computer) industry in our country, its market share and main competitors.
2.A car (computer) that has been launched lately.
Text 2
Какие преимущества предлагает Интернет в сфере банковских услуг? Прочитайте текст и найдите слова, означающие:
а sum of money to be paid in case of accident (loss, etc.), money in one's account, money to be paidfor lighting (heating in your house), a manner or way of doing smth., al low to.
Banking on a Web Lifestyle
According to Bill Gates, a well-known winner of MN Golden Certificate from Microsoft, within 5~8 years, and possibly much earlier, many people will manage their finances via the Internet. Each bank will put up Web pages that present its products in an easy-to-use fashion, making it simple for customers to manage money quite well electronically.
If you are a customer, your funds will move automatically to meet your needs. You will easily get answers to questions such as: Am I saving enough? Have I gathered all the information I need to file a tax return (налоговая декларация)? Am I keeping to my budget? How does this month's electric bill compare to the bill for the same month last year?
These changes won't come at the expense of the banking indus try. On the contrary, the Web will let companies offer services that meet individual needs, which is an essential advantage.
Productivity improvements tend to produce many more win ners than losers. Life gets better when people discover a fundamen-
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tally better way to do something important. That is why the Web is unlikely to dehumanize banking or anything else.
The Web will offer banks great opportunities, especially as their services expand to include insurance, advice and a broad range of investments. Some banks will offer to manage your assets (иму щество, активы баланса) and provide you with credit. If your checking account balance (баланс счета) gets too high, the bank will offer to move funds into investments that have higher yields (процентный доход).
Banks will advise you to pay down credit-card balances or other loans (заем, ссуда), and let you do it with a click. They will know that if they do not give you this kind of advice and convenience, you are likely to take your business elsewhere.
The Internet is a tool of communication, a place for people as well as for extensive information.
Упражнение 1. Дайте русские эквиваленты выделенным словам. Переве дите предложения. Запомните ключевые слова и словосочетания.
1.Businessmen can lend (давать взаймы) and borrow (брать взаймы) money.
2.The money to be borrowed from the bank is called a loan.
3.Most companies borrow money to finance (i.e., to pay for) investments (e.g., equipment they buy in order to do business).
4.If you borrow money from the bank you must pay interest. Interest rate is per cent (процентная ставка) you should pay back.
5.Businesses have to make a profit, not to make a loss.
6.To make a profit means to earn or receive more money than you spend.
7.If a company does not make a profit or a loss, it breaks even (рентабельна, безубыточна).
8.The money a company receives for its products is called the turnover.
9.The money spent is called the expenditure.
10.A company spends money on raw materials, labour (work ers, employees, staff) and overheads (e.g., rent for buildings, elec tricity, telephone, etc.)
11.In order to grow or expand and prosper (do well, be success ful) the companies need low inflation or rate of inflation (which means the continuous increase in the price of products), low inter est rates, economic and political stability, a healthy economy, not an economy in recession, and tax cuts as well. Recession is a pe-
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nod of reduced and slow business activity. Tax is a sum of money to be paid by citizens (according to income, for example) to the gov ernment for public purposes.
12. A trend is a change or movement of prices, profits, sales, etc. To describe a trend we can use the following expressions:
The government will raise taxes.
Taxes will rise (increase, go up) by 2 % (or to 28 %). There will be a sharp rise in inflation.
Taxes will fall (go down, decrease) slowly. There will be a slow fall (decrease) in taxes.
Prices are up by 5 %; profits are down by $2 million. Inflation will probably remain stable at around 3 %.
13. Expenditure is spending or using money, for example, gov ernment expenditure.
Упражнение 2. Замените выделенные слова и словосочетания близким по значению словом или словосочетанием.
1. Our company is doing well now. 2. Sales have increased dra matically. 3. This came after a dramatic fall last year. 4. Profits have risen considerably. 5. Our turnover has gone up this year. 6. The company is growing very quickly. 7. We expect sales to in crease for about two years. 8. Then they will fall slightly. 9. It is necessary to spend more money on R&D (Research and Develop ment).
Уш|1ажненше 3. Заполните пропуски, образуя составные слова или обще известные фразы.
healthy ... |
... and loss |
credit... |
... stability |
interest... |
... return |
break... |
... materials |
account... |
economy in... |
tax... |
productivity... |
turn ... |
over ... |
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Упражнение 4, Составьте возможные словосочетания глаголов из колон ки А и существительных из колонки В.
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А |
В |
1. |
finance |
а. money on |
2. |
offer |
b. services |
3. |
provide with |
с a profit / loss |
4. |
gather |
d. needs |
5. |
make |
e. investments |
6. |
meet |
f. information |
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