Bibliography

[1] Veronis Suhler Stevenson (2005), "Communications Industry Forecast 2005-2009," New York.

[2] Susan Spillman (1985), "Marketers Race to Leave Their Brand on Films," Advertising Age, July 1, 56 (51): 3-4 and http://www.itvx.com/SpecialReport.asp as retrieved on May 5, 2006

[3] http://www.subservientchicken.com/

[4] Wilcha, Kristin. (2005) "Winning Ways," Shoot June 10, p15(3)

[5] Creamer, Matthew (2006), "Disclosure doesn't Hamper Word of Mouth Marketing," Advertising Age, January 19, http://www.adage.com/news.cms?newsId=47532.

[6] Wasserman, Todd (2006) "Word Games," Brandweek, April 24, 2006 p24(4)

[7] Daniel Gross (2005), "The Scramble on Mad. Ave.," Fortune, August 8, 63-64.

[8] Cliff Peale (2006), "P&G Angles for Fusion Razor," The Cincinnati Enquirer, February 8, 2006.

[9] William C. Symonds ( 2005) "Gillette's Five-Blade Wonder," BusinessWeek, September 15, 2005.

[10] Jack Neff (2005), "Gillette to launch Fusion Shaver with Super Bowl Ad," Advertising Age, December 21 (http://www.adage.com/news.cms?newsId=47247)

[11] Justin Rubner (2006) "Telecom giants square off in ad spat," Atlanta Business Chronicle, May 19, 2006

[12] Solman, Gregory (2005). "Mazda Is Fine-tuning Media Mix With Less TV." ADWEEK Western Edition, December 21, 2005

[13] http://www.sric-bi.com/VALS/innovators.shtml

[14] Yuichi Washida (2005), "Collaborative Structure between Japanese High-tech Manufacturers and Consumers," Journal of Consumer Marketing, 22(1), 25-34.

[15] http://www.smrb.com/

[16] http://www.mediamark.com/

[17] http://www.census.gov/

[18] Bill Harvey (1997), "The Expanded ARF Model: Bridge to the Advertising Accountability Future," Journal of Advertising Research, March/April: 11-20.

[19] Avery M. Abernethy (1990), "Television Exposure: Programs vs. Advertising," Current Issues and Research in Advertising, 13, 61-78.

[20] Reynolds, Mike (2006) "Nick bullish on kids' market." Multichannel News, March 13, 2006 p25.

[21] Jack Z. Sissors and Roger B. Baron (2002), "Advertising Media Planning," Sixth Edition, McGraw-Hill.

[22] Michael J. Naples (1979), "Effective Frequency: The relationship between Frequency and Advertising Awareness," Association of National Advertisers, New York.

[23] John P. Jones (1995a), When Ads Work: New Proof that Advertising Triggers Sales. New York: Lexington Books.

[24] Erwin Ephron (1997), "Recency Planning," Journal of Advertising Research, 37(4), 61-65.

[25] Joseph W. Ostrow (1984), "Setting Frequency Levels: An Art or a Science?" Journal of Advertising Research, 24(4), I-9 to I-11.

[26] "Biggest brands: Top 10 by category." Marketing, August 24, 2005

[27] "Go Daddy's Super Bowl Ad Receives Unprecedented Publicity." (2005) PR Newswire, March 3, 2005.

[28] George Raine (2005), "The Super Bowl: Malfunction Junction / Fox Scrambles to Explain Why It Pulled Racy TV Ad," San Francisco Chronicle (Feb 9):A1.

[29] "Go Daddy's Super Bowl Ad Receives Unprecedented Publicity." (2005) PR Newswire, March 3, 2005.

[30] TravelScope Profile of U.S. Travelers to Louisiana (2002) prepared by The Research Department of the Travel Industry Association of America, Washington, D.C., August 2002. http://www.latour.lsu.edu/

[31] Alan Deutschman (2005) "Commercial Success," Fast Company, January 2005 p74. http://www.fastcompany.com/magazine/90/commercial-success.html

[32] Steve McClellan (2005) "Fox Breaks Prime-Time Pricing Record," Adweek, September 12, 2005 http://www.adweek.com/aw/search/article_display.jsp?vnu_content_id=1001096022

[33] Snyder Bulik, Beth. (2006) "How to make the connection." Advertising Age, May 1, 2006 p85

[34] Solomon Dutka (1995), Defining Advertising Goals for Measured Advertising Results," second edition, NTC Business Books.