Список использованной литературы

1. Васильева Л. Деловая переписка на английском языке. М., 2001.

2. Зайцева Л. А. Английский язык в рекламе. М., Изд. «Флинта», 2006.

3. Луканина С. А. World of Mass Media. Английский язык в рекламе, PR, Журналистике. М., 2008.

4. ПавлоцкийВ.М. Test Your English. Inremediate and Upper-intermediate.С.-П., 2001.

5. Телень Э. Ф. Средства массовой информации. М., 2004.

6. Шевелёва О. А. Язык рекламы. М., 2005.

7. Jones L., Alexander R. New International Business English. CUP, 2001.

8. Ulmer G., Rieger V. Advertising: Theory and Practice. A programmed Course Based on Authentic Texts. Frankfurt-am-Main, Berlin, München, 2004.

Список интернет источников

http://www.bbc.co.uk/worldservice/learningenglish

http://www.onlinenewspapers.com

http://www.economist.com

http://www.ft.com

http://www.dailynewspaper.co.com

http://www.guardian.co.uk

http://www.advertisingabout.com

http://www.marketingtoday.com

http://www.allbusiness.com

http://www.pronetadvertising.com

Данная учебно-методическая разработка представляет собой сборник из 20 аутентичных учебных текстов по специальности «Реклама» для изучающего чтения с лексическими и грамматическими упражнениями, а также с заданиями для развития навыков разговорной и письменной речи.

Цель данного пособия – научить студентов читать литературу по широкому кругу проблем, связанных с их специальностью, а также вести дискуссию на профессиональные темы.

1Scoopn. – exciting news report printed, broadcast, etc. before one’s competitors can do so =cf.exclusive

2Hard news (story) – all news that recounts precise, immediate happenings as distinct from background information or commentaries of the news. Hard news consists of the basic news facts, which most editors feel to be included. The implication behind this phrase is that much other news is a matter of little importance.

3 News bulletin – сводка новостей

1A tabloid– a newspaper with rather small pages, many pictures, and a limited amount of serious news

2A quality paper– a newspaper which is directed at readers who want full information on a wide range of public matters –качественнаягазета

1 Snap – ам. лёгкая прибыльная работа.

1To break out of a pattern= to escape from –вырватьсяизрутины

2To think big–infl.To plan to do things on a large scale rather than carefully or in a limited way –зд.дерзать

3Chorological products–производствочасов

1To get the agency staff more upbeat – зд.оживитьработусотрудниковагентства

2To be in the doldrums– to be in a condition of stagnation or recession

3Understanding–зд.обоснование

1Trite: commonplace, worn out

2Inane: empty, silly

3Copywriter: a person who writes advertising copy (for publication)

1Kingpin: here – the essential thing

2Hoarding: a large board used for advertising outside

3To harp: here – to play, (on/upon) to keep talking or complaining about smth in a way that makes people bored or annoyed

1Tolerance: here (techn.) – the amount by which the size of a part of a machine can be different from the standard size before it prevents the machine from operating correctly

2To be in clover: to live in great comfort and luxury

3Pitch: here – appeal

1Compulsive – very difficult to stop or control.

1Carte blanche– freedom to do exactly what one wants to.

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