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Башкирский Государственный Аграрный Университет

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Управленческое консультирование. Учебное пособие для студентов вузов, обучающихся по специальности 061100 (Менеджмент организации)

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Ækvl xlnsjttn tj vxtvkjtqq wénlkjéqznstvmv lqjmtvoj xyuuqéyízx¹qrvtxyszjtzwénlxzjks¹nzxkvnvwqxjtqnwévisnu wsjtvxynxzksntq¹ojljtq¹jojznu

lvxzqntq¹zn}tq·nxrqnunévwéq¹zq¹

tvpxqxznuxnzq wvléjolnsntq¹ kknlntqn tvkvpwévméjuuwvl mvzvkrq wnéxvtjsj q zl Ív kvouvtvxzq |nsq xsnlynz wénlxzjk s¹zkkqlnréqznéqnkrj·nxzkjéjivzkrvsq·nxzknttvuqounéntqq vwqxkj¹kmvlrvzvénwvsy·qzrsqntznxsqojljtqniylnzk wvstntvyxwn¡tvËjlvzjrn vi~¹xtqz viqn {qtjtxvkn kmvl

·zvivttjknét¹rj wvt¹sq}otj·ntqnfv|qjstnqsqrj·nxzknt tn kmvl ikjnzzéyltv kéjoqzk |q{éj} Ê} vwqxkjíz rjr

kivéxzéjznmqqkwvstntq¹ojljtq¹

tjun·jnz|nsqqtytnls¹q}

énvémjtqoj|q¹qt{véuj|qvt

Ívlëzquu





uvtvwvlévitnn q¹xtnnlv}vl·qkvvi~¹xt¹ízrjrxsnlynzqoinmjz zyujtt}wvt¹zqprvzvénuvmyzizwvéjotvuyqxzvsrvkjt

êzjw kwvstntq¹ ojljtq¹ xsnlynz wévméjuuqévkjz lvkvstv lnzjstvÆvxtvktvurvtxyszjtziylnzlkqmjzx¹wv{jojuén¡ntq¹ wévisnu qsq wév|nxxj rvtxyszqévkjtq¹ ®jéjrzné lnpxzkqp rvt xyszjtzjqrsqntzjunt¹nzx¹kojkqxquvxzqvz{joÌinxzvévt lvstotjz·nmvvqljnzléymj¹xzvévtjtjrjlvuëzjwn

unttvp méj{qr

 kwvstntq¹ ojljtq¹ ² rsí·nkvp ësnuntz xzéjznmqq

Æén

Çjrvpznuwéjivzkiéjz"Æwnékyív·nénlëzvvwénlns¹nzx¹wv zénitvxz¹uqrsqntzjvltjrvnxzqléymqnxvviéjntq¹tjwéquné

zn}tq·nxrqnzéylvknq{qtjtxvknkvouvtvxzqrsqntzjq

N

rvtxyszjtzj vxynxzkqupqvwzqujstpznuwqountntqp

N

nsjznstvxz{jovkvmv wvl}vljr kwvstntqí ojljtq¹tj

N

·jz x wvléjolnsntq¹ rvzvévn ivs¡n kxnmv wvlmvzvksntv r qountntq¹uqnsjnz xvzéyltq·jz kkvlqztvkyíx}nuyxtj

·jsjërxwnéquntzjstuwyznuqzl

Ìwénlnsntqn évsnp

 ² xzéjznmq·nxrqp ësnuntz wsjtqévkjtq¹ oj ljtq¹ Ënvi}vlquv zv·tv vwqxjz tjun·jnun unévwéq¹zq¹ yrj okj¹xsnlyínn

rjrqnlnpxzkq¹kwvst¹nzrsqntzqrjrqnrvtxyszjtz

N

rzvwvlmvzjksqkjnzljttnqlvryuntzj|qíkrjrvukqln

N

rjrqniylyzqxwvsovkjzx¹kxzén·qéjiv·qnméyww|nsnkn

N

méywwq{véuméywwvkvpéjivzqrzviylnzktq}y·jxz kvkjz rjrqnxwn|qjstnunévwéq¹zq¹ wv viy·ntqíqqt{véuqév

N

kjtqíiylyzwénlwéqtqujzx¹

Ívxsnlnzjstvmvvwénlnsntq¹évsnprvtxyszjtzuvnzk¹kqz

énxyéx

 tnvi}vlqun ls¹ kwvstntq¹ ojljtq¹ tj rjlvp xzjlqq

krsí·j¹

énxyéxrvzvénwénlvxzjks¹nzrvtxyszjtzkénu¹rvtxys

N

zjtzj rjt|ns¹éxrqn xénlxzkj xwn|qjsqoqévkjttn éjx·nz tjy·tvqxxsnlvkjznsxrj¹éjivzjíéqlq·nxrj¹wvuvq léy mqnyxsymq énxyéxrvzvénwénlvxzjks¹nz rsqntzkénu¹éyrvkvlxzkjq

N

wnéxvtjsjunévwéq¹zq¹wv kojquvlnpxzkqí jluqtqxzéjzqktj¹ wvllnérj rvtzvéxrvn vivéylvkjtqn xénlxzkj tj qxwzjtqn ërxwnéquntzjstyíéjivzyk·qxsqznstnvwnéj|qqqzl

Jk`_fia`hczefc`hmn

Æivs¡qtxzknxsy·jnkkwénlsvntq¹rsqntzykrsí·jízx¹ ·n

zénéjolnsjkrvzvé}wéqkvlqzx¹kx¹tnvi}vlquj¹qt{véuj|q¹

zn}tq·nxrqpéjolns

N

 ² wénlkjéqznstn ljttn wvsy·nttn rvtxyszjtzvunmvv|ntrjwévisnuwvl}vl rvzvép vt tj unéntkiéjzwévméjuujéjivzrvzvéyívtwénlsjmjnz





éjolnswv yrvuwsnrzvkjtqí¡zjzj

N

²quntjqwév{qsqéjiv zxvzéyltqrvkrvtxyszjtzjrvzvéniylyzkwvst¹zojlj tqn xzjé¡qn rvtxyszjtz tytn ls¹éyrvkvlxzkj qrvt zévs¹tjléjivzvpméywwkvémjtqoj|qqrsqntzn

éjolns wv rkjsq{qrj|qq rvtxyszjtzj

N

²vwzqrvuwnzntz tvxz rvtxyszjtzxrvp vémjtqoj|qq k xk¹oq x zénivkjtq¹uq rvtrénztvmvrsqntzj

{qtjtxvkpéjolns

N

²xzvquvxzyxsymkvouvtpévxzxzvq uvxzq q tnwénlkqlnttn éjx}vl j zjrn méj{qr q léymqn wvrjojznsqls¹vwsjzmvtvéjévkqwvrézq¹éjx}vlvk

Èvs¡qtxzkvrvtxyszjtzvk wénlwv·qzjíz tnvzwéjks¹z wénl svntq¹wévxzv wvwv·znjsq·tv kéy·jzq}rsqntzywéq kxzén·n rvzvéj¹tj·qtjnzx¹xrvévzrvmvyxztvmvqkqoyjstvmvnxsqkvo uvtvwénlxzjksntq¹réjzrvmvxvlnéjtq¹vz·nzjÇvtxyszjtz mvzvk vzkn·jz tj kvwévx vztvxqznstv tj·jsj wénlwvsjmjnuvmv ojljtq¹ cxsq rsqntz tjxzévqsx¹ q xvmsjxnt tj·jz nxz ¹ktn wénquynxzkjxlnsjzëzvwvrjëtzyoqjoutnvxzsj yxzjtvksnt tnrvtzjrzxknqkwju¹zqsílnp

Çsqntz uvnz nsjz qxwvsovkjz yxsymq rvtxyszjtzj tv tn vlvié¹ztnrvzvénjxwnrzwénlsvntq¹Ìi·tvëzqjxwnrzwénl svntq¹éjxxujzéqkjízx¹qqount¹ízx¹nxsqrvtxyszjtz tn xwv xvint kqlvqount¹z xkvp wvl}vl Ìin xzvévt lvst wéqpzq r wvstvuyxvmsjxqívztvxqznstvzvmvrjrlnpxzkvkjzljs¡n

Íjéjssnstvxvxzjksntqíwénlsvntq¹rsqntzyrvtxyszjtzwvl mvzjksqkjnz

ktyzénttqnxnrénztnojunzrq

wvvémjtqoj|qqrsqntzy qwvzvuyrjrvpwvl}vltjun·jnzx¹qxwvsovkjzêzqojunzrq qtvmlj tjokjnun viovétuq vxvinttv kjt k réywt} rvt xyszjtzxrq} vémjtqoj|q¹} nxsq ls¹ wsjtqévkjtq¹ q kwvstntq¹ ojljtq¹qxwvsoyízx¹ éjotn wév{nxxqvtjs Ìtqtnkrsí·jízx¹ kwénlsvntqnrsqntzy

Eihmk[emh[eihlnfwmcki][hc`

Íéqéjivznxrsqntzvutnujsvkjtvxvxzjksntqnrvtzéjrzjtj

rvtxyszqévkjtqnbs¹ ëzvmvtnvi}vlquvljnviéjjzx¹rrvuwn

zntztukëzvpx{nénrvtxyszjtzju²íéqxzju

Íénlsvntqn¹ks¹nzx¹ vxtvkvprvtzéjrzjunlyrsqntzvuqrvt xyszjtzvuqkëzvuxuxsnlvstvxvlnéjzvzknztjxsnlyíqn kvwévx

éjivzjrvzvéyí lvsnt kwvstqzrvtxyszjtz q wvxzjks¹n

N

unzvkjéjzjrnéjivzjrvzvéj¹kwvst¹zx¹tniylnz énxyéxrvzvénlvsntvinxwn·qzrsqntz

N

méj{qr kwvstntq¹ éjivz q wévlvsqznstvxz wévnrzj k

N

|nsvu wéqt|qwvwsjzéjivz

N





Êtvmljtnrvzvénqoëzq}jxwnrzvkuvmyzizwnénxuvzéntk }vlnwévnrzjcxsqzjrwévqx}vlqzzvtnvi}vlquvëzvojrénwqzlv ryuntzjstvtjwéqunékwqxunrsqntzywvlzknéljínuq}lvx zvknétvxz

Ënvi}vlquv zjrn vmvkvéqz xsnlyíqn yxsvkq¹ ojrsí·ntq¹ lvmvkvéj

rjrlvsmvljttvnwénlsvntqnvxzjnzx¹kxqsnkvouvtv·zv

N

rvtxyszjtzoj}v·nzwnénxuvzénz xunzy vwsjznxsqrsqntz tnwéqtqujnzén¡ntqnvtj·jsnéjivzkzn·ntqn¡nxzqunx¹ |nk qsq nxsq rvtxyszjtz wnékvtj·jstv tjotj·nttn tj wévnrzyntnéjivzjíztjltqu

·zvkrsí·ntvkxzvquvxzkrsí·ntsqtjrsjltnéjx}vl

N

qtjsvmtjlvijksnttyíxzvquvxzqsqvtqéjolnsntrzv iylnz vinxwn·qkjz xnrénzjéxrqn q léymqn yxsymq ² rsqntz qsq rvtxyszjtz nxsq wvxsnltqp zv iylnz sq tjotj·ntj oj tq}vzlnstj¹vwsjzj uvmyz sq xzjkrq mvtvéjéj wnénxujzéqkjzx¹ k }vln kwvstn

N

tq¹wévnrzj rjrvkyxsvkq¹vwsjz

N

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