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community, based on the values and references acquired. This provides an
opportunity for self-actualization 85.
E.P. Ermolaeva holds a view that professional identity may only be
completely built up at the stage of choosing professional activities.
E.P. Ermolaeva points out that “the content of professional identity is a
stable concordance of the basic elements of a professional process” 86.
Thus, professional identity suggests an individual being a member
of a certain professional group. At the same time, the factors of attributing a
person to one professional group or another are of smaller importance than
the fact of such attribution itself. Where an individual supposes him or
herself to be a representative of a certain professional group, he or she starts
to adhere its rules and learn its norms, references, values, and traditions.
All this will subsequently regulate his or her behavior at the
moments of actualizaing his or her professional identity. In other words,
important is not the degree of the individual’s experience in his or her
professional activities, but his or her acknowledgement of the fact that he or
she is an expert in a certain area, such as ‘manager’, ‘logistician’,
‘marketer’, ‘engineer’, etc.
The degree of an individual professional identity within the
structure of the personal identificational grounds depends on the objective
role attributed to a specific professional institution and the importance of
this profession within the society, in which role the value of this profession
reflects into the social consciousness. In the societies, where a certain
profession is acknowledged as a respectful one and attributed to a special
social status, professional identity is denoted as a factor of well-being and
success.
At the modern stage of developing the Russian society, complex
social, political, and economic processes take place. According to
85
Miklyayeva, A.V. (2008) Sotsialnaya identichnost lichnosti: soderzhaniye,
struktura, mekhaniszmy formirovaniya [Social Identity of a Person: Content,
Structure, and Development Mechanisms]. In: Monograph by Miklyayeva,
A.V. and Rumyantseva, P.V. eds. St. Petersburg, Herzen University Publishing
House. P. 93–118. (In Russian).
86
Ermolaeva, E.P. (2001) Professionalnaya identichnost i marginalizm:
kontseptsiya i realnost (statya pervaya) [Professional Identity and Marginalism:
Concept and Reality (Article One)]. In: Ermolaeva, E.P. ed. In: Psikhologichesky
zhurnal [Psychological Journal]. Vol. 22. N. 4. P. 51–59. (In Russian).
RUSSIAN SOCIETY AND RUSSIAN CIVIL IDENTITY
71

sociologists, this creates the need for concentrating people on a certain
territory that contains social institutions, logistic schemes, and large
business centers. Such territories attract more and more people searching
for success and start to expand. This is the manner, in which cities and
towns become urbanized. It means that the density of urban population
increases due to migration, births, etc. Urban territories are also being
added to with population due to rural depopulation. These processes lead to
appearing a special city-type that becomes universal. There appear special
mentality, values, and views that form the urban identity during
identification.
Urban identity uderstood as a process of a person’s identification
with a group of people included into the population of a certain location
having a status of a ‘city’ and opposed to the population of other cities or
locations. Urban identity is a ‘by-way’ in sociology. Nevertheless,
according to the studies performed by a number of authors, it is included
into the structure of social identity of modern Russians, along with those
studied conventionally: Gender, ethnic, age, and professional identities 87.
Groups that may help develop urban identity are the inhabitants of
cities and rural population. This is why we can say that two identification
centers manifest in forming urban identity. These outgroups are a kind of
conceptual cores in forming urban identity. Urban outgroup helps
conceptualize the values, behavior, norms, and ruls of a city inhabitant,
opposing them to the special features of living in rural areas, i.e.
understanding the statement: “I’m an urbanite” is being formed. The second
process is related to forming a specific identity of a specific city and
assimilating with exactly this city’s specific features and values; i.e.,
understanding the statements of “I’m a native of Kazan,” “I’m a
Moscuvite,” etc., is being formed. A special point in forming urban identity
may be evaluating one’s city as a capital city or a provincial town. It is
proved empirically that the processes of forming urban identity flow
differently among the inhabitants of large cities and those of small towns 88.
87
Daudrikh, N.A. (2000) Sotsialnaya identichnost: metodichesky aspect [Social
Identity: A Methodical Aspect]. In: Daudrikh, A.N. ed. In: Sotsiologicheskiye
issledovaniya [Sociologcal Studies]. N. 13. P. 77–95. (In Russian).
88
Akopov, G.V. Rossiyskoye soznaniye: istoriko-psikhologicheskiye ocherki
[Russian Connsiousness: Historical and Psychological Sketches]. In: Akopov G.V.
ed. Samara. P. 108. (In Russian).
RUSSIAN SOCIETY AND RUSSIAN CIVIL IDENTITY
72

The content component of urban identity is formed via several
channels. One of them is the established practices of structuring, valuebased norming, and regulating the social interaction of people. The other
one is related to conceptualization (or, most often, mythologization) of the
history of one’s city and its importance for the past, present, and future of
one’s country 89.
Urban identity crisis may take place where a person moves from
one city to another, from a village to a city, or vice versa. This is related to
the fact that an individual has to adapt to the social and material conditions
and apply a new lifestyle, when in a new reality. Forming a positive urban
identity is one of the most important criteria of the individual’s adaptation
to his or her new place of residence.
Thus, in the modern conditions of social development, an
individual may be simultaneously a member of different social groups or
communities, which allows us to consider social identity as a multi-sided
phenomenon. Apparently, the structure of social identity is not limited to
the configurations considered. With the advancement of technology,
communications networks, and virtual spaces, new roles, values, and
references develop, which determines emerging new identities. In general,
the configurations considered, seem to be the most important social
categories reflecting the main aspects of the personal social development.
The content of the identification of an individual with one social group or
another is dynamic and may change depending on the situation. Certain
conditions may help actualize some components of social identity as
compared to other components.
89
Miklyayeva, A.V. (2008) Sotsialnaya identichnost lichnosti: soderzhaniye,
struktura, mekhaniszmy formirovaniya [Social Identity of a Person: Content,
Structure, and Development Mechanisms]. In: Monograph by Miklyayeva A.V. and
Rumyantseva, P.V. eds. St. Petersburg, Herzen University Publishing House.
P. 93–118. (In Russian).
RUSSIAN SOCIETY AND RUSSIAN CIVIL IDENTITY
73

Part 2
METHODOLOGY OF THE ANALYSIS
OF THE RUSSIAN IDENTITY
AND ITS CONFIGURATIONS UNDER THE INFLUENCE
OF SOCIO-ECONOMIC AND SOCIO-CULTURAL FACTORS
The methodological grounds for analyzing the identity problems
can be divided into socio-economic and socio-cultural research frameworks.
Socio-economic factors that influence identification are inextricably linked
to the dynamics of certification processes in the society (classes, strata,
clusters, allocated on the basis of property relations, resource potentials,
material security, etc.).
Here, we can even identify, as does V.A. Khashchenko, the actual
"economic identity" of an individual 90. Based on the thesis of the
paramount importance of the wealth/poverty parameters, people's ideas
about the material standing, the author believes that these factors play a
pivotal role in everyday economic behavior, affect the entire system of
relations with the state and society members, set the life vector, values and
world outlook of a person. Economic identity, therefore, is understood as
defining the formation of the society members social identity.
These ideas were primarily worded in H. Tajfel’s social identity
theory and J. Turner’s self-categorization theory. It is argued that both
personal and social identities are based upon the unified processes of
categorization - social identification (awareness of belonging) and
differentiation (awareness of differences). The modern followers of this
theory consider the identity problem within the framework of the cognitive
scheme I-We-Others. Besides, social and personal identities form a single
image of the I-personality. Personal identity in this sense is a subsystem of
knowledge about oneself, which is created from comparing oneself to
members of the "ingroup" (insiders) and consists of a set of personality
traits specific to the self. The social identity is also constituted by a set of
specific features, but identified in social comparison of representatives of
90
Khashchenko, V.A. (2004) Ekonomicheskaya identichnost lichnosti:
psikhologicheskiye determinanty formirovaniya [Personal Economic Identity:
Psychological Determinants of Formation]. In: Psikhologichesky zhurnal
[Psychological Journal]. Vol. 25. N. 5. P. 32–49. (In Russian).
RUSSIAN SOCIETY AND RUSSIAN CIVIL IDENTITY
74

the ‘ingroup’ and ‘outgroup’ (outsiders) 91. In other words, identity is only a
phenomenon of intergroup perception. This approach prevails in ethnic
identity studies 92.
"The specific feature of economic identity formation process,
unlike other types of identity, for example, ethnic identity, lies in the fact
that it is the result of social categorization (identification and
differentiation) in the bipolar system of concepts of ‘the rich – the poor’
economic categories 93 and, accordingly, attributing to them high and low
status positions.
Identification of various ‘medium’ and ‘near-medium’ groups, with
objectively expressed boundaries is rather difficult. The existing objective
signs of a person's economic identification (income level, possession of
property – real estate, valuables, etc.) have a pronounced national, socioeconomic, cultural, and often regional character, and information on the real
property situation is difficult to find. Many researchers agree 94 that
"objective criteria for differentiating groups of owners are dynamic and
variable."
Thus, the level of a person's income can change objectively, as the
welfare of the community grows or because of the specific economic or
social circumstances of his life, for example, if he moves to another country
for permanent residence, etc. This in many respects neutralizes the
differentiating power of these features. Therefore, we can talk about the
existence in the public and individual minds of more or less specific ideas
about groups of poor and rich people. The notions about the ‘intermediate’
economic groups of the population in the ordinary and scientific mind are
extremely "loose" in the objective sense. At the same time, owner groups
91
Breakwell G.M. Integrating paradigms, methodological implications // Empirical
approaches to social represent-tations / Eds. Breakwell G.M., Canter D.V. Oxford
Clarendon Press, 1993. P. 180–201; Jaromowic M. Self-We-Others schemata and
social identifications // Social identity: International perspective / Eds. Worchel S.,
Morales J.F., Paez D., Des-champs J. N.Y.: Sage Publ., 1998. P. 44–52
92
Erikson, E. Identity, Youth and Crisis (Russian edition, 1996).
93
Khashchenko, V.A. (2004) Ekonomicheskaya identichnost lichnosti:
psikhologicheskiye determinanty formirovaniya [Personal Economic Identity:
Psychological Determinants of Formation]. In: Psikhologichesky zhurnal
[Psychological Journal]. Vol. 25. N. 5. P. 32–49. (In Russian).
94
Khashchenko, V.A., Gorshkov, M.K., Tikhonova, N.E., Traub-Merz, R. et al.
RUSSIAN SOCIETY AND RUSSIAN CIVIL IDENTITY
75

largely act as a "product" of social representations or statistics. Typically,
researchers distinguish such groups as "the poor", "the rich" and "
middlemen".
These methodological grounds have also determined the empirical
studies of economic identity carried out by V.А. Khashchenko. As a
subjective determinant of an individual's perception of his belonging to a
owner group, there is a number of the individual's economic awareness
components: the attitude to property (including the awareness of the
individual’s economic status assessment by others); the attitude to oneself
as an economic entity, including the person's self-image (economic Self of
personality), economic well-being, economic aspiration, the "locus of
control" economic self-awareness type (orientation to the external – friends,
government, or internal – own efforts – factors to ensure their own material
well-being ); and the attitude to life conditions 95.
Russian sociology widely relies on the approach that determines the
identity of a social group and its members within the framework of the
social structure theory. In the late twentieth century, T. Zaslavskaya
proposed a model for dividing the Soviet society into 78 groups. The first
place among these relationships was taken by the professional and position
status (what a person did), whose significance is great in the stratification
processes around the world.
On second place was the social and labor structure (where a person
worked). This feature of the social structure was specific for the USSR,
where the living conditions of labor collectives in various sectors and
departments were sharply differentiated. The third place was taken by the
family and economic structure, which accounted for the majority of the
differences between groups in the consumer sphere. The socio-territorial
substructure which was associated with other substructures closer than all
the rest was not far behind it. In this way, it seems as though the differences
born in other substructures were projected onto it 96.
95
Khashchenko, V.A. (2004) Ekonomicheskaya identichnost lichnosti:
psikhologicheskiye determinanty formirovaniya [Personal Economic Identity:
Psychological Determinants of Formation]. In: Psikhologichesky zhurnal
[Psychological Journal]. Vol. 25. N. 5. P. 32–49. (In Russian).
96
See Zaslavskaya, T.I. Ryvkina, R.V., (1991) Sotsiologiya ekonomicheskoy
zhizni. Ocherki teorii [Sociology of Economic Life. Theory Overview].
Novosibirsk: Nauka [Science]. (In Russian).
RUSSIAN SOCIETY AND RUSSIAN CIVIL IDENTITY
76

The Soviet society researchers from the FRG, who also worked
within the framework of the stratification approach in M. Weber’s
traditions, in addition to the ‘purely’ social and economic identification
factors, put forward the factors of power and prestige of occupations that set
an extremely important for a person system of privileges 97.
The corporate nature of the society that existed, in their opinion, in
the USSR, defined in each corporation its benefits and privileges. But in
any of them there were three main layers: 1) the governing layer, which has
both power and privileges; 2) the layer of privileged executors who do not
have power, but who receive certain privileges; 3) the layer of unprivileged
executors who possess neither power nor privileges.
Not without reason, in the USSR there used to be a joke “may you
live only on your salary”. It mirrors the various stratification identifications
of the ‘payrollers’ and the ‘privileged benefit receivers’. All this was
accompanied by the division into the WE (the common people and the
intelligentsia) and the They (the privileged and powerful circles). Together
with that, the discourse of discontent with the system of privileges was
superimposed on the desire of many members of society to break into the
‘zone of greater privileges’.
A prominent modern representative of the ‘socio-structural’
approaches is N. Tikhonova 98, who studies the socio-economic
identification factors in the context of ‘social stratification’ concept. Thus,
she notes that “the central tasks of social stratification analysis include:
1) Identification of the main groups of statuses (status positions)
characteristic of this type of society, 2) analyzing features of manifestation
and causes of inequality predetermined by these statuses, and 3) defining
mechanisms of ‘ranging’ people in specific statuses, taking up respective
97
Teckenberg W. Die soziale Struktur der sowjetischen Arbeiterklasse im
internationalen Vergleich. Auf dem Wege zur industrialisierten Standegesellschaft?
Munchen, Wien, Teckenberg, W. (1981-1982) The Social Structure of the Soviet
Working Class. Toward an EstatistSociety? International Journal of Sociology,
Vol. XI, N. 4. The neo-Weberian approach was also applied by the Russian
researchers V.V. Radayev and O.I. Shkaratan (1996), see Sotsialnaya stratifikatsiya
[Social Stratification].Moscow: ASPECT-PRESS (in Russian).
98
Tikhonova, N.E. (2014) Sotsialnaya struktura Rossii: teoriya i realnost [Social
Structure of Russia: Theory and Reality]. Moscow: Novy khronograf [New
Chronograph]: RAS Institute of Sociology. 408 p. (In Russian).
RUSSIAN SOCIETY AND RUSSIAN CIVIL IDENTITY
77

status positions by them” 99. In the modern society, which she refers to as
‘modernized’, “macroidentities begin to form primarily through civic
identities. There comes the era of economic rationality, and there is a
commodification of social relations, and interpersonal relations lose their
integral character and become function- and-role-based”
100
.
N. Tikhonova, in her research, does not only rely on statistics in the
level and methods of income generation, but also actively uses the
respondents' subjective views on their place in the social structure, noting
that ‘... they say with unfailing regularity that when determining their status
in the society, they base, first of all, on the level of their material wellbeing. Indeed, the data indicate a direct effect of the level of material wellbeing on people's self-awareness in terms of their social status.
With that, the formal indication of average per capita income in the
late 1990s was and still is relatively less important than an integral selfassessment of the level of one’s material security directly affecting the
indicators of social status’
place in the society, both graphical
101
. To determine respondents' perceptions of their
102
and verbal tests are used. As studies
show, Russians by and large continue to assess their social status mainly
based either on their level of material well-being or on their life style
(which means, in fact, the same level of well-being, but with the refraction
of the latter through the life style features of different social strata).
Among the main socio-economic factors of social identity,
N. Tikhonova points out the following: 1) Factors related to the place of
work and features of the market position of the person, including the type of
ownership of the enterprise where he worked, the industry to which it
belonged; 2) experience in executive positions and entrepreneurship, his
professional status, etc.; 3) factors related to the region and the place of
residence, reflecting the state of the local labor market; 4) factors associated
99
Ibid. P.12
100
Ibid. P.13
101
Tikhonova, N.E. (2014) Sotsialnaya struktura Rossii: teoriya i realnost [Social
Structure of Russia: Theory and Reality]. Moscow: Novy khronograf [New
Chronograph]: RAS Institute of Sociology. P. 63 (In Russian).
102
One of such graphical tests is the vertical ten-point scale of social statuses
(‘social ladder’), at which the respondent should indicate his or her place in the
society. This test is widely used in both foreign and Russian sociology. Thus, for
example, it has been used for decades in the ISSP research program.
RUSSIAN SOCIETY AND RUSSIAN CIVIL IDENTITY
78

with the ascriptive characteristics of a person (age, health, sex); 5) factors
associated with his habitus, especially the presence of individualistically
attaining (or conformistically paternalistic) attitudes, psyche mobility, etc.,
as well as the place of residence in the initial period of socialization, related
to the opportunities of getting into the norms of urban or rural culture and
influencing the trajectories of the person’s future mobility; 6) factors related
with the person’s behavioral strategies (having secondary employment,
acquiring a new speciality, changing the type of activity, etc.).
Today, the set of factors, while maintaining the overall
configuration, has changed – the status of the family of origin has come to
the fore, after the factors of well-being (self-assessment of the financial
situation, assessments of one’s own abilities in different areas of
consumption – food, clothes, holiday making, etc.). This showed the ever
increasing intergenerational conservation of status in modern Russia, the
closure in it of means of social mobility. And the higher was the status of
respondents, the more important were the indicators related to the parental
family. The question: "What is your family background?" does not lose its
relevance, but rather reinforces it. Besides, health is put forward to the
leading roles as the factor of occupying certain status positions and
especially as the factor of well-being. Equally important today is the factor
of the place of residence. So, the socio-economic identification factors are
pushing to clustering not only into the rich-medium-poor groups and upperlower classes, but ‘belonging to more influential or less influential
families’, ‘more healthy – less healthy’, ‘residents of capitals and
megacities – provincials‘, ’people in work – the retired’, ’the youth – the
middle-aged – the elderly’.
Speaking about the socio-economic identification problems in
terms of ‘wealth-poverty’, N. Tikhonova emphasizes that, despite the
relativity in determining membership in these categories, "in Russian
society, there are rather clear notions about what can be defined as wealth,
and what poverty is, and this concerns both their monetary threshold and
the features of their life styles that correspond to ‘wealth’ or ‘poverty’ (i.e.,
their non-monetary criteria)"
103
. Russians also have quite clear ideas about
the financial thresholds of wealth. However, these ideas strongly depend on
103
Tikhonova, N.E. (2014) Sotsialnaya struktura Rossii: teoriya i realnost [Social
Structure of Russia: Theory and Reality]. Moscow: Novy khronograf [New
Chronograph]: RAS Institute of Sociology. P. 98. (In Russian).
RUSSIAN SOCIETY AND RUSSIAN CIVIL IDENTITY
79

the welfare of the respondents themselves – the higher is your own income,
the higher is the ‘wealth threshold’ bar”
104
. The place of residence of
respondents also plays a very significant role. We can talk about significant
regional differences in the scale of ‘poverty-wealth’. This reflects the
objective fact that settlement and regional differences in the cost of living in
Russia are very large.
Following the logics of analysis of socio-economic factors of
identification, the Human Development Index
105
is used as the integral
indicator‚ reflecting not only what a family has, but also what it does not
have, but it would like to have (a deprivation factor), and also taking into
account the consumption of not only material goods but also services
(education, leisure, etc.). In this view, the socio-economic identification of
Russians appears as follows (see table).
Speaking about the applicability of the idea of class affiliation as
the basic identifying scheme, N. Tikhonova notes that "the importance of
class affiliation in modern Russian society is indicated both by the personal
experience of each Russian, and by research data, during which the
overwhelming majority of respondents easily identify their class affiliation.
Moreover, the general picture of such a ‘subjective class structure’, as
already noted above, remains quite steady in recent years, and in the tests
for "self-identification" most of the working Russians among their main
social roles name those related to their belonging to certain classes
(‘worker’, ‘representative of the middle class’, etc.).
All this means that it is necessary to continue searching for the
grounds and criteria for class identity in Russian society, even though the
class structure in it is still being developed"
106
. If in the above studies the
104
Read more about this study in: Bednost i bednyye v sovremennoy Rossii
[Poverty and the Poor in Today’s Russia]. In: Gorshkov, M.K., Tikhonova, N.E.,
and Traub-Merz, R. eds. Moscow: Ves mir [Ves Mir Publishers]. (In Russian).
105
The Human Development Index was developed by N. Tikhonova together with
N. Davydova. Read more in: Tikhonova, N.E. (2004) Indeks urovnya zhizni i
model stratifikatsii rossiyskogo obshchestva [Human Development Index and the
Stratification Model of the Russian Society]. In: Tikhonova, N.E., Davydova,
N.M., and Popova, I.P., eds. In: Sociological Studies. N. 6. (In Russian).
106
Tikhonova, N.E. (2014) Sotsialnaya struktura Rossii: teoriya i realnost [Social
Structure of Russia: Theory and Reality]. Moscow: Novy khronograf [New
Chronograph]: RAS Institute of Sociology. P. 243. (In Russian).
RUSSIAN SOCIETY AND RUSSIAN CIVIL IDENTITY
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