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Pharmacy and public health CHAPTER 5
diabetes, cardiovascular disease, many cancers includ­ing colorectal and prostate cancers in men and breast or endometrial cancer in women, osteoarthritis, poor self­image and decreased life expectancy.
Increasingly the measurement of waist circumfer­ence is being undertaken as it presents a simple way of assessing someones risk rather than measuring BMI. Men are at an increased health risk if their waist mea­surement is 94 cm and at substantially increased health risk if the measurement is 102 cm. Equiva­lent waist measurements for women are 80 cm and 88 cm.
Raising issues of weight management can be difficult but opportunities for the pharmacist to intervene may arise when a person complains of being unhappy with their weight, short of breath or having mobility pro­blems associated with back or hip pain. Alternatively, opportunities may arise when individuals request pro­ducts such as slimming aids, blood pressure monitors, cholesterol monitoring kits, alternative or complemen­tary therapies for use in weight loss or receive pre­scribed or purchased medicines for arthritis, diabetes, cardiovascular or respiratory disease. Key advice to be offered will need to address healthy eating and exercise.
Alcohol
Excessive alcohol intake is associated with a range of health problems including serious liver disease, disor­ders of the stomach and pancreas, anxiety and depres­sion, sexual problems, high blood pressure and cardiac disease, involvement in accidents, particularly car crashes, a range of cancers, including those of the mouth, throat, liver, colon and breast, and becoming overweight or obese.
Alcohol misuse currently accounts for approxi­mately 22 000 deaths each year, with consumption above the recommended limits of 3 units per day for men and 2 units per day for women being exceeded by 22% of adult females and 39% of adult males. Of equal concern is the fact that 20% of the population in England drink to get drunk (binge drink). This is defined as consuming more than 8 units for men and more than 6 units for women and is strongly associated with involvement in accidents and with cardiovascular disease.
Most people are sensitive about revealing the details of their drinking habits; however, opportu­nities for pharmacists to raise awareness of sensible drinking may arise when individuals present with a hangover, headache, indigestion, or complain of
insomnia, excessive tiredness, depression, stress, be­ing overweight or report having been involved in a minor accident. Individuals seeking advice about test­ing blood pressure or dietary information, requesting products for hangovers, painkillers or antacids, and requesting kits to test drinks for contaminants also present opportunities for intervention. Requests for alternative medicines/complementary therapies that may be used to treat alcohol-related problems, or supplying a prescribed or over the counter medicine known to interact with alcohol are further opportu­nities that may allow discussion with the individual.
Exercise
Regular exercise for adults that is equivalent to at least 30 minutes a day of moderate physical activity on 5 or more days of the week, can help prevent or manage a range of disorders including cardiovascular disease, type II diabetes, musculoskeletal disorders, mental ill­ness and a range of cancers. Children are required to undertake at least 60 minutes ofmoderateactivity each day to promote healthy growth, development and psy­chological well-being. Recent surveys have shown less than 37% of adult men and 24% of women undertake sufficient exercise to gain any health benefit. Older people need to maintain their mobility and undertake regular dailyactivity, and attempts to improvestrength, coordination and balance may be particularly beneficial.
Clearly the amount of physical activity an individual needs to undertake will be influenced by their daily routine and the nature of their job. Opportunities for the pharmacist to raise issues relating to physical activ­ity may arise when people are unhappy with their weight, complain of being short of breath or tired, have mobility problems, suffer from depression or stress, or have difficulty sleeping. Again, when an individual seeks advice about monitoring blood pressure or cho­lesterol levels or requests dietary information on how to loseweight, it may be opportune to discuss exercise­related issues. Likewise the purchase of support equip­ment, for example for knees, requesting alternative or complementary medicines to provide energy, or ob­taining prescribed or purchased medicines for blood pressure may be additional opportunities.

Measuring deprivation

Although a number of different approaches have been developed to measure the deprivation of a given population, most have significant limitations.
59
SECTION ONE Pharmacy practice and society
Over recent years new tools have emerged to give more robust estimates of deprivation. One of the most widely used measures of deprivation has been the Townsend index, which produces a composite score for relative deprivation based on four vari­ables obtained from the national census undertaken every 10 years in the UK. These variables include proportion of:
*
Households with no car
*
Households not owner occupied
*
Unemployed economically active persons aged 16–59 years (females) and 16–64 years (males)
*
Households overcrowded.
The Townsend index has a number of limitations, including a lack of validity in rural areas where, unlike urban areas, ownership of a car may be a necessity at all levels of deprivation. The Townsend index continues to be widely used because its con­struction is independent of health-related variables and the component data are captured in the national census. However, over recent years each of the con­stituent countries in the UK has developed its own approach to measuring deprivation. As a conse­quence it is increasingly difficult to compare depri­vation across, for example, England and Wales. In England a new index was introduced in 2004 to measure multiple deprivation based on seven dis­tinct domains:
*
Income: captures the proportion of the population in an area living on low income
*
Employment: measures unemployment assessed as the involuntary exclusion of those of working age from work
*
Health deprivation and disability: identifies areas with high rates of premature deaths or whose quality of life is impaired by poor health or who are disabled
*
Education, skills and training: captures education deprivation for children and young people and the level of skills and qualifications among the working age adult population
*
Barriers to housing and services: measures wider barriers such as household overcrowding, homelessness, difficulty of becoming an owner occupier and geographical barriers such as distance to GP premises, convenience store, primary school and Post Office
*
Crime: measures the incidence of recorded crime in an area for burglary, theft, criminal damage and violence
*
Living environment: measures the quality of the indoor living environment and the outdoor living environment including air quality and road traffic accidents involving injury to pedestrians and cyclists.
From the above it can be seen that the Index of Multiple Deprivation 2004 is based on the principle of distinct dimensions of deprivation that can be recognized and measured separately. Individuals may be counted in one or more domains depending on the type of deprivation they experience. The final deprivation score is a composite, weighted score of each of the seven domains. In 2007 there were 354 local authorities in England and each could be giv en a score and a rank on the index of multiple deprivation. The lower the rank the more deprived the distric t.
In comparison to the English index, the Welsh Index of Multiple Deprivation 2005 is compiled from seven similar indicators of deprivation: in­come,employment,health,education,housing,ac­cess to services and environment. However, the data sources utilized in the domains vary between the two countries and therefore the scores obtained cannot be used to compare deprivation in England andWales.Evenwithinasinglecountrysmalldif­ferences in deprivation scores mean little and the scores do not really allow you to determine how much more deprived one area is compared to ano­ther. Likewise, where two areas have markedly dif­ferent deprivation scores, one area may be considered less deprived than the other, but not moreaffluent,i.e.theindicesareameasureofdep­rivatio n and not affluence.

Changing habits and lifestyle

To assist people in making changes to their habits and lifestyle there is a need to recognize the part played by socio-cultural influences and the environment. There are many models that are used to help understand the change process. One that has found use within public health is the three Es model for lifestyle change.In this model three stages are identified:
*
Encouragement
*
Empowerment
*
Environment.
Encouragement involves raising awareness that may include the use of adverts, leaflets, one-to-one advice and targeted campaigns. This stage of the
60
Pharmacy and public health CHAPTER 5
changeprocessisusedtoactasatriggerforpeople to make healthy choices, or at least consider the healthy options. By itself, encouragement is unlike­ly to bring about sustained change in the population without empowerment and changes to environmen­tal factors.
Empowerment involves the education and devel­opment of the individual and the community. Central to empowerment is the development of knowledge, life skills and confidence that will enable individuals, groups or populations to make the healthy choice. This process will be enhanced by the pharmacist, who can instil confidence in patients rather than undermining them, and by making changes to envi­ronmental factors.
Environment changes are targeted at the social, cultural, economic and physical surroundings in which people live and work. These changes aim to make the healthy choice the easy option.
A good example that can be used to illustrate this process is the need for the wider population to reduce their intake of salt to less than 6 g per day. Encouragement could involve a campaign to raise awareness of the daily intake of salt and the harm­ful effect of excessive intake; empowerment might target the labels on food and ensure they are easy for everyone to understand and to know what they are consuming; changes to the environment could involve a reduction in the salt content of prepared foods by manufacturers and the availability of low salt options in supermarkets and restaurants, there­by making it easier for consumers t o reduce dietary salt intake.

Conclusion

This chapter has highlighted the key determinants of health and focused on areas of li festyle advice where t he pharmacist has traditionally contributed to the public health agenda. Hopefully it is apparent to the reader that to make a substantive contribu­tion to public health, pharmacy will need to build on its current roles. Some public health pharmacy roles, such as assessing the health and social needs of communities through involvement in surveil­lance, surveys and information gathering exercises, acting as an advocate for local communities on health issues, and building sustainable communities or working in partnership with relevant statutory and voluntary services to promote and protect the
health of the public, may be seen as roles best undertaken by individuals who choose to specialize in public health. Nevertheless, a large number of public health activities can be undertaken from a pharmacy, whether it is located in the community or hospital sector. Some of these are identified in
Box 5.3.
Box 5.3
Examples of public health roles that could be undertaken by most pharmacies
*
Develop closer working relationships with local authorities and other non-pharmacy bodies to influence the wider determinants of health
*
Develop community leaders and health champions from within pharmacy
*
Develop pharmacy services in deprived areas to provide additional pharmaceutical support and tackle health inequalities
*
Provide information and advice to the public on health improvement and health protection
*
Improve medicines and health literacy of patients, public and carers
*
Provide access to, or signpost, health information resources and services
*
Provide lifestyle advice for individuals with disease risk factors
*
Provide services to promote self-care
*
Promote health literacy and participate in national campaigns
*
Provide stop smoking services
*
Provide sexual health services, e.g. emergency hormonal contraception (EHC), Chlamydia screening, free condoms
*
Provide healthy weight programmes
*
Provide safe use of alcohol services
*
Provide health screening services
*
Encourage immunization uptake and provide immunization services
*
Monitor and track safe use of medicines including reporting of adverse reactions
*
Promote safe, efficient and effective use of prescribed and purchased medicines
*
Develop medicines management programmes for those with chronic conditions
*
Make pharmacies more accessible for difficult to reach groups, e.g. men, teenagers
61
SECTION ONE Pharmacy practice and society
KEY POINTS
*
Pharmacist have many opportunities to promote health
*
Public health pharmacy can be defined in many ways
*
More than 70% of the factors affecting an individuals health are outside the domain of the health services
*
Public health has improved markedly during the past 150 years
*
During this time, social inequalities have widened, with disadvantaged groups showing little improvement
*
A wide range of factors affect the health of an individual, some of which are fixed, while others can be modified
*
Both employment and unemployment are associated with adverse health effects
*
Air pollution is associated with raised morbidity and mortality
*
It is with individual lifestyle determinants that pharmacists have had a traditional role
*
Community pharmacists may offer support with smoking cessation, weight management, exercise and problems with alcohol
*
Measures of deprivation vary from one country to another
*
While these details vary, the main factors are income, employment, health, education, housing, crime and the environment
*
To help people change lifestyle or habit, think – encouragement, empowerment, environment
62
Chapter Six
Types of patient charges for medicines and their impact
Ellen Schafheutle
6
STUDY POINTS
*
Know the reasons for charging patients for (part of)
their prescribed medicines
*
Define the different types of co-payments for
medicines
*
Understand the effect of patient charges on uptake
of medicines
*
Differentiate between essential and less essential
medicines, and the differing effect of charges on
them
*
Define patient groups that are likely to be most
susceptible/vulnerable to the impact of medication
cost
*
Describe strategies patients use to manage or
reduce medication cost
*
Describe strategies healthcare professionals,
especially pharmacists, can use to help patients
cope with medication cost sharing issues

Introduction

Healthcare expenditure has been rising steadily over the past decades, and with the ever evolving advent of new technologies and treatments this trend is likely to continue. In the developed world payment for health care is usually covered by third-party payment sys­tems to which the population (or members) contrib­ute in the form of regular insurance premiums or taxes. However, paying for health care and medicines through such third-party providers removes the price barrier to consumption, as healthcare services become – or rather appear – free to the patient on access. Getting patients to contribute something when acces­sing health care is thus seen as the reintroduction of
such a price barrier, with the aim of deterring unnec­essary access and medicines use, and thus reducing potential waste. Such contributions or payments borne by patients are commonly referred to as cost sharing, as they make a contribution to the actual cost of treatment. Besides creating a cost barrier to (un­necessary) demand, cost sharing also creates another form of revenue to the healthcare provider.
Cost sharing can be levied on some or all types of health care. In some countries patients have to pay when visiting a doctor. In the UK, for example, patients have to contribute considerably towards den­tal and optical care, but visits to family doctors and hospitals are free. One particular form of cost sharing that is relatively easily defined, identified and imple­mented is on prescribed medicines. The impact of this cost has been widely studied and is of particular in­terest to pharmacists, which is why it is the focus of this chapter.

Types of cost sharing arrangements

Essentially, there are three types of cost sharing for medicines, i.e. the cost the patient has to pay them­selves, out-of-pocket, in order to obtain prescribed medication. These are a:
*
Flat rate fixed charge, usually called a prescription charge
*
Percentage co-payment system
*
Deductible system.
A prescription charge is a fixed fee that is payable per item on a prescription, or per prescription (containing
SECTION ONE Pharmacy practice and society
one or more items). Flat rate prescription charges are independent of actual drug cost and exist in Austria and the UK. They are used in combination with other forms of cost sharing in Finland and Germany.
Percentage co-payment (also termed co-insurance) is probably the most common form of cost sharing and is based on a percentage payment of actual drug cost. The percentage amount that is payable by the patient can vary depending on the type of medicine and the seriousness of the underlying pathology. In France, for example, patients have to pay 35% of actual cost towards medicines that are classed as being of major therapeutic value, but have to contribute 65% for those where therapeutic value is judged as mod­erate or low. Certain drugs, treating conditions that are considered as not usually of a serious nature,may need to be paid in full, and many drugs that are avail­able to buy over the counter (OTC) from pharmacies fall into this category.
In a deductible system a patient has to pay 100% of the cost of their prescribed medication up to a set amount (the deductible), after which the cost is sub­sidized. This system is often combined with a per­centage co-payment or prescription charge once the deductible has been reached.

Protection mechanisms and exemptions

In many countries cost sharing arrangements are ac­companied by mechanisms to protect vulnerable groups against undue or excessive expenses for drugs. Such protection mechanisms can take the form of reduced (i.e. subsidized) payments, exemptions, caps on expenditure, or complementary insurance to cover all or part of out-of-pocket cost sharing. These pro­tection mechanisms may be available to all (e.g. com­plementary insurance), or apply to particular types of drugs, e.g. essential drugs treating chronic or life­threatening conditions. They may also apply to par­ticular groups in the population, who can access prescribed drugs at a reduced or no cost (i.e. exempt). Criteria that usually define vulnerable groups and qualify for exemption or subsidy are:
*
Clinical conditions – commonly those defined as chronic or life-threatening and requiring essential medication, usually implemented as a list of qualifying conditions or drugs. (In the UK, for example, patients requiring medication for type I or type II diabetes are exempt.)
*
Level of income – where people on low incomes are protected against undue expense.
*
Age – childre n are exempt in Austria, Germany, Ireland, New Zealand, Sweden and the UK; older peopl e are exempt or have reduced cost sharing arrangements in Australia, Austria, Belgium, Canada, Denmark, Ireland, New Zealand, Portugal, Spain, the UKandtheUS.(NB:definitionsforchildren and older peoplediffer in the different countries, the latter being linked to retirement in some.)
Caps on co-payments
Only a few countries (e.g. New Zealand and Sweden) have reduced medication co-payments for high users, but many have some form of cap. Caps are sometimesalsoreferredtoasout-of-pocketmaxi­mums and define the maximum amount a patient should be asked to cost share. Caps can either apply per prescription or be annual caps. Caps per pre­scription exist, for example in Taiwan. Annual caps are probably more common and can either apply to the whole of the population (e.g. Sweden and Norway) or only to certain groups, such as the chronically ill (e.g. Denmark, Finland and Germany). Some countries also have systems where medication co-payments are tax deductible (e.g. Ireland and Portugal).
Complementary insurance
Complem entary insurance covering the cost o f pre­scription co-payments is another form of protection mechanism; patients who have bought this type of insurance do not have to cost share or, if they are asked to pay an amount out-of-pocket, are subse­quently reimbursed. Complementary insurance is widespread in France (mutuelle)butcanalsobe found in a number of other countries. In England, Scotland and Northern Ireland a so-called pre­payment certificate (PPC) exists, which can be bought to cover the cost of any prescription charges over a 3- or 12-month period, thus providing a cap through advance payment. The problem with com­plementary insurance and PPCs is that they only allevia te the financial burden for those that can afford to purchase this cover, which raises equity concerns.
64
Types of patient charges for medicines and their impact CHAPTER 6

Impact of cost sharing on drug use and health outcomes

Impact on drug consumption
A large body of international literature exists showing that cost sharing reduces access to health services in general (where cost sharing applies), and use of pre­scribed medication in particular. This is, of course, one of the aims of having such a policy in place, whereby patients respond to cost sharing by assessing whether a visit to their doctor, and the use of pre­scribed medication in particular, are seen as important enough to warrant the relevant out-of-pocket pay­ment. For unnecessary visits or self-limiting condi­tions that patients may be able to treat themselves (either through self-care or the use of self-medication remedies, for example), avoiding the use of formal health care may be the most appropriate action. This will save cost to the patient, as no cost sharing is incurred, or possibly a reduced amount is paid if OTC remedies are purchased. It further reduces re­source use by the health service itself (third party payment), which is the aim of a cost sharing policy.
Differential effect on essential and less essential medication
Cost sharing should therefore only affect patient de­mand that may not be entirely clinically necessary. It should thus also only affect the use of less essential medication. The latter is defined as medication that provides symptomatic relief without having an effect on any underlying disease process (see Table 6.1 for a
more detailed definition). Indeed, the negative effect of cost sharing on drug utilization has been found to be more pronounced for non-essential drugs, but it does also reduce the use of essential medication (Soumerai et al 1987; Stuart & Grana 1998). As the terminology suggests (see Table 6.1), essential drugs are those whose withdrawal would have important effects on morbidity and mortality, and thus a cost-related re­duction in essential medication is likely to have a negative effect on health outcomes.
Effect on health outcomes
Even though there are not as many studies that show that a cost-related reduction in the use of essential medicines impacts negatively on health outcomes, convincing large-scale evidence does exist. Tamblyn et al (2001) used interrupted time series analysis to examine the effect of the Quebec drug policy re­form, where a 25% co-payment and income linked caps were introduced. Using a random sample of 93 950 elderly persons and 55 333 adult welfare recipients, the authors showed that the use of es­sential drugs decreased by 9.12% and 14.42% in the two groups; and the use of less essential drug s de­creased by 15.14% and 22.39% respectively. The authors further demonstrated an increase in emer­gency department visits and serious adverse events (defined as hospitalization, nursing home admission or mortality) in association with the decrease of essential drugs use, but not in association with the reduction in less essential drugs. They thus estab­lished a causal link between the reduction in drug use in response to cost sharing and a negative effect on health outcomes.
Table 6.1 Definitions of essential and non-essential medications (Tamblyn et al 2001)
Drug category Definition Drugs included in categories
Essential drugs Medications that prevent deterioration in health
or prolong life and would not likely be prescribed in the absence of a definitive diagnosis
Less essential drugs Medications that may provide relief
of symptoms but will likely have no effect on the underlying disease process
Insulin, anticoagulants, angiotensin converting enzyme inhibitors, lipid-reducing medication, antihypertensives, furosemide, b-blockers, antiarrhythmics, aspirin, antivirals, thyroid medication, neuroleptics, antidepressants, anticonvulsants, antiparkinson drugs, prednisone, b-agonists, inhaled steroids, ciclosporin
65
SECTION ONE Pharmacy practice and society
Furthermore,Rice &Matsuoka (2004)and Lexchin & Grootendorst (2004) provide two independently published reviews of the literature on the impact of prescription medicine fees on drug and health ser­vice use, as well as health status. They both conclude that cost sharing leads to a decrease in essential drug use and a decline in health status in vulnerable populations.
Negative effect on healthcare use and resources
If cost-related reduction in the use of essential med­ication leads to worse health outcomes, this will in­variably lead to an increased use of healthcare services (such as increased numbers of visits, increased hospi­tal admission and additional treatment and medica­tion). This, in turn, will have an effect on resource use, as all such increased health service use will need to be funded. It is thus important to note that any savings in drug spend (due to a reduction in drug use because of cost sharing) may be offset by cost increases in other healthcare areas. However, very few studies exist that have demonstrated such a link. Soumerai et al (1994) assessed the effect of a Medicaid imposed cap, allow­ing a maximum of three prescriptions a month, on 268 permanently disabled, non-institutionalized patients with schizophrenia. They demonstrated a decrease in the use of essential mental health drugs and a con­comitant increase in the use of acute mental health services among low-income patients. They estimated that the average increase in mental healthcare costs per patient during the cap exceeded the savings in drug costs to Medicaid by a factor of 17. From a societal perspective this runs counter to the aim of any cost sharing policy.
Effect of cost sharing on different population groups
Besides having differing effects on essential versus less essential drugs, cost sharing can also affect different groups in the population to differing extents. The elderly, people with disabilities (including mental health problems), those taking medication for chronic conditions and people on low incomes are particularly vulnerable and susceptible (Lundberg et al 1998; Safran et al 2005; Stuart & Grana 1998). Essentially, these are the groups that are most likely to have high morbidity and high use of essential medication, while
being least likely to be able to afford cost sharing. To protect them, many countries have exemptions and other protection mechanisms in place, which have already been mentioned.

Impact of cost sharing on patients and healthcare professionals

The preceding sections have provided insight into the fact that medication cost sharing reduces drug utilization, and that certain groups of patients are more vulnerable or susceptible to this effect, partic­ularly those on low incomes or regular medicine users.However,thesestudiesprovidelittledetail on how drug utilization is reduced, i.e. how individ­ual patients cope with the cost of their m edication. Rather than relying on the analysis o f large insurance reimbursement or claims databases that provided much of the above evidence, studies that employed methodologies involving direct contact with patients have explored this. In-depth interviews and focus groups have provided some of the depth and detail on how patients cope with medication cost, and questionnaire surveys have allowed quantifi­cation of this information (Cox et al 2001; Cox & Henderson 2002; Safran et al 2005; Schafheutle et al 2002, 2004).
Effect of cost sharing on patients – coping strategies
From these studies we know that patients respond to cost sharing in complex ways. Furthermore, there are many factors that can impact on whether patients decide to adhere to their medication, and cost is just one of them. Indeed, medication cost is often not an overriding factor when patients decide whether to adhere to their prescribed medication regimen or not, but it can be at least a mediator. If patients per­ceive their condition as serious and the prescribed treatment as one providing an important health ben­efit, cost is less likely to have an effect. On the other hand, if a condition is judged to be less serious, and where treatment may be mainly symptomatic rather than curative, cost is more likely to impact. The evi­dence presented in the previous section, where cost sharing was shown to have a greater effect on less essential than essential medication, supports this.
66
Types of patient charges for medicines and their impact CHAPTER 6
The actual amount of cost sharing is also important, and the higher it is the more likely it is to impact on patientsmanagement behaviour (called price elas­ticity). Patients’‘affordability factorsare also im- portant, where patients on lower incomes and with competing demands on the resources they have avail­able are more likely to be affected by cost sharing than patients on higher incomes, without affordability issues.
When cost sharing does affect patientsmanage­ment behaviour, patients respond by using a variety and combination of strategies, which all aim to either make the cost manageable or reduce it. Their use is strongly influenced by patientsincome and afford­ability, where people on below average incomes are significantly more likely to use these cost reduction strategies than those on above average incomes (Schafheutle et al 2004).
In order to cope with cost sharing, patients may decide to:
*
Not have their medication dispensed at all
*
Take less of their medication to make it last longer
*
Delay having their prescription dispensed until they have money available
*
Borrow money to pay for their prescription
*
Prioritize, i.e. get only some items dispensed if more than one has been prescribed.
In some cases patients may also decide not to go to the doctor to avoid getting a prescription that would then need to be paid for, a strategy that will be particularly prominent in systems where cost sharing also exists for physician visits.
Patients in all types of cost sharing systems use many of the above strategies , as they reduce patientsout-of-pocket expense for prescription medicines regardless of the type of cost sh aring that is in place. However, some strategies are o nly used in certain systems, as their effectiveness in terms of cost reduction depends on the particular type of cost sharing system. A UK specific strategy, for e xample, would be to buy a pre-payment certificate, while the specific French strategy is to buy the comple­mentary insurance mutuelle.Strategiesthatare specific to patients who pay a proportional co­payment are to:
*
Shop around at different pharmacies which may offer different discounts
*
Purchase their prescribed medication cheaper in another country (e.g. Mexico if from USA)
*
Apply to a pharmaceutical companys Prescription Drug Patient Assistance Program (USA).
Asking for cheaper generic drugs instead of more ex­pensive brands is also a strategy likely to be used in countries with proportional co-payments.
Self-medication strategies
Patients may also respond to high medication cost sharing for prescribed medicines by opting to access cheaper OTC remedies, if they are available. This approach is only likely to work in systems with a flat prescription charge, where the cost of the charge is generally higher than the cost of many OTC products (such as in the UK). Buying OTC products will also be a strategy in countries where (some or all) OTC pro­ducts are not prescribable (blacklisted), or are not covered (i.e. paid for) by the healthcare system (such as France, Germany and the Netherlands).
It is further interesting to note that patients are price sensitive when making self-medication choices (Schafheutle et al 2004). Especially if they experi­ence affordability issues, patients consider the price of different OTC products and may choose a cheaper alternative. Conversely, in some cases paying a pre­scription charge works out cheaper than buying one of the more expensive OTC products, which may make some patients more likely to visit the doctor rather than self-medicate. (This may be different in countries where patients have to pay out-of-pocket when they visit a doctor.)
Involving the prescriber
Prescribers also have a number of options available to them which allow them to, in effect, prescribe in a way that gives patients best value for money. The types of strategies they can use, again, depend on the cost sharing system within which they operate. In a flat fee charge system (e.g. Austria, Germany or the UK), they can, for example, issue a prescription for a longer supply or a larger pack size, as this allows patients to obtain a larger supply for the same fixed charge. UK and German doctors may issue a private prescription (in the UK alongside an NHS one) for low cost drugs whose actual price is less than the flat fee prescription charge. In a proportional co-payment system, physicians can issue prescriptions for cheaper generic rather than branded items.
Physicians may try to prescribe more effectively by issuing fewer items, provided this does not com­promise the clinical effectiveness of their treatment. They may also prescribe a drug that may be more
67
SECTION ONE Pharmacy practice and society
likely to be effective straight off and not require sev­eral attempts at finding a suitable drug, each requiring a further charge (one example being a prescription for a proton pump inhibitor for those that pay, rather than
antagonist, in the management of dyspepsia).
an H
2
UK doctors have further mentioned issuing samples that have been left by pharmaceutical industry repre­sentatives (thus avoiding any patient charge) or packs that were returned unused by patients (the latter, however, is not usually a legal strategy; Weiss et al
2001). Doctors also have a role to play in recommend­ing money-saving options, such as the availability of pre-payment certificates (UK) or complementary in­surance, or suggesting cheaper OTC alternatives.
For prescribing doctors to be likely to use strategies that will help patients to afford their medication, doctors need to be aware that patients pay and that they do, in fact, experience affordability issues. How­ever, patients are generally reluctant or embarrassed to raise issues of cost and affordability with their doctor, as they consider this to be their own problem rather than that of their doctor, whose role they see as choosing the clinically most appropriate treatment. Nevertheless, if cost sharing impacts negatively on patientsadherence to prescribed regimens, this can undermine their effectiveness, particularly if the medicines in questions are essential. In order for doc­tors to be able to find the best treatment for their patients, they need to know whether their patients adhere to their medication, and if not, why not.

The role of community pharmacies

In most countries, community pharmacies are the places where patients go to have their prescriptions dispensed. This is therefore also the place where patients have to pay the amount that is due for med­ication cost sharing, which makes it likely that patients will raise issues of cost and affordability there. Pharmacists and their staff thus have an impor­tant role to play in response to patientscost and affordability issues, and the impact this may have on their decisions not to adhere to their prescribed med­ication regimen as intended. Pharmacists can support patients to make appropriate decisions, using some of the above mentioned patient strategies. They can, for example, raise awareness of complementary insur­ance programmes (or the pre-payment certificates in the UK), recommend generic substitution or the purchase of a cheaper OTC product where available.
However, pharmacists will also be faced by patients delaying prescriptions, prioritizing certain items, i.e. getting only some dispensed, or choos­ing not to have any of their medication dispensed, because they cannot afford (or do not want) to pay the medication cost sharing amount that is due. In some cases these requests will relate to essential med­ication where adherence is crucial to achieving full health benefit. In other words, cost-related non­adherence may lead to worse health outcomes for these patients. An example might be that a patient only wants to get his b-agonist inhaler dispensed when he also requires a steroid inhaler. Or patients may choose not to take medication for hypertension, as the effect of this medication is not immediately evi­dent to them andany long-term benefits are intangible.
Pharmacists have an important role in advising patients about the action and benefits of their medi­cation and the importance of adherence in order to fully achieve this benefit. If understanding is in­creased, patients who can afford to pay may choose to do so. Nevertheless, this advice is unlikely to work for those patients who simply cannot afford to pay the cost sharing. In these cases pharmacists may want to liaise with doctors and other members of the health­care team to discuss options to support this patients treatment. Pharmacists and their staff may also be able to inform patients about the availability of in­come-related systems for exemptions or subsidy and how to go about applying for them (pharmacies may even have the relevant forms available).
To ensure that issues of cost and affordability are raised where necessary, pharmacists could incorpo­rate appropriate questioning into pharmaceutical care plans, or when conducting medication use reviews. They should also ensure that they communicate any relevant information to the prescribing doctor and any other relevant healthcare professionals, so that a ther­apeutic plan can be discussed and agreed which meets the patients clinical and other needs in the best (and most affordable) way.

Conclusion

Cost sharing for medicines is a mechanism used in many healthcare systems with the aim of deterring unnecessary demand and thus containing healthcare and drug expenditure. Drug use is indeed reduced when cost sharing is implemented, but essential as well as less essential medicines are affected. This can have a negative impact on health outcomes,
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