Ролевая игра по теме «Презентация фирмы (предприятия)». Учебное пособие по английскому языку для студентов, обучающихся по специальности «Логистика и

Presentation. List of Words

1.advertisement – рекламное объявление;

2.anniversary – годовщина, юбилей;

3.arbitration – арбитраж;

4.authorised capital – уставной капитал;

5.average return on book value – средняя доходность инвестиций;

6.average salary – средняя зарплата;

7.balance sheet – баланс предприятия (одна из форм финансовой отчётности, в которой приводится информация об активах, пассивах и капитале предприятия по состоянию на определенную дату);

8.bar code – штрих-код;

9.cash flow statement – анализ движения денежной наличности;

10.Chief Executive Officer – главный исполнительный директор;

11.Chief Information Officer – руководитель инфор-

мационной службы компании, управляющий по информатизации;

12.circumstances – обстоятельства;

13.claims – претензии;

14.conclusion – заключение;

15.customs clearance – таможенная очистка;

16.decrease – снижать;

17.delivery – поставка;

18.discount – скидка;

19.duration of annual paid vacation –

продолжительность ежегодного отпуска;

20.economic indexes – экономические показатели;

21.efficiency of investments – эффективность инве-

стиций, эффективность инвестиционного проекта;

5

22. force majeure clause – форс-мажорные обстоятель-

ства;

23.gain new market share – приобретать новую долю

рынка;

24.growth – рост;

25.individual agreement – индивидуальное соглаше-

ние;

26.inferior quality – низкое качество;

27.internal rate of return – внутренняя норма окупаемости инвестиций;

28.introduction – введение, вступление;

29.legal titles of the contracting parties – юридические названия сторон;

30.loss – убыток;

31.market share – доля рынка;

32.medical insurance – медицинское страхование;

33.net present value – чистая приведенная (текущая) стоимость;

34.obligation – обязательство;

35.output expansion – расширение производства;

36.overtime payment – оплата за внеурочные работы;

37.passageway – проход;

38.payback period – срок окупаемости;

39.payment – платеж;

40.performance – производительность;

41.profit – прибыль;

42.protocol of intentions – протокол о намерениях;

43.quality – качество;

44.quantity – количество;

45.representative – представитель;

46.requirement – требование;

47.social package – социальный пакет;

48.stock of goods – запас товаров;

49.stock price – цена за акцию;

6

50.stock zone – зона складирования;

51.storage facilities – складские мощности, складское хозяйство, складское оборудование;

52.subject matter – предмет изучения; сущность; содержание; предмет; существо; тема (книги, лекции)subject of the contract – предмет контракта;

53.subsidiary – дочерняя фирма;

54.supplier – поставщик;

55.terms of inspection – сроки проверки;

56.turnover – оборот;

57.vertical stacking – вертикальное складирование;

58.volume – объем;

59.warehouse – склад;

60.warehousing – складирование;

61.“Who comes first” game – игра на опережение.

Graphs and Diagrams. List of Words

1.bar graph, column diagram – столбиковая диаграм-

ма, гистограмма;

2.chart – график, диаграмма;

3.circular graph – круговая диаграмма;

4.pie graph, pie chart – круговая диаграмма с вырезанными секторами;

5.broken line graph – диаграмма в виде ломаной

линии;

6.block diagram – блок-схема, принципиальная

схема;

7.pictorial diagram – наглядный чертёж, иллюстрированная схема;

8.present by a diagram – изображать графически.

7

A Company Presentation Description

A firm presentation is the first introduction of a new company to the general public. It can also be devoted to the anniversary of the company, to the opening of a new subsidiary firm, or launching a new product.

The purpose of presentations is to attract more clients or prospective investors in order to establish business relations or to boost the image of the company to the target market or to create and develop brands.

Preparations for the presentation often start with placement of advertisement about the forthcoming presentation in the press. The company prepares displays which demonstrate to the guests its products, promotional gifts, and logos.

The company presentation usually includes:

the name of the company;

location and history background;

products or services;

information about top management;

the form of the business organisation (a sole proprietorship, a partnership, a corporation);

authorised capital;

subsidiary firms;

the size of the company (small companies have 10 – 49 employees, middle sized companies have 50 – 500 employees, large companies have more than 500 employees);

organisational structure;

average salary, overtime payment, duration of annual paid vacation;

market specialisation depending on the company’s status (a production, trade or intermediary services);

main fields of activity;

main goals of the company;

8

turnover (the turnover of a small company is €1,000 – €1,000,000, the turnover of a middle sized company is €1,000,000 – €100,000,000, the turnover of a large company is more than €100,000,000);

possible investments;

stock prices;

market share;

reputation in the world market;

corporate design;

corporate communications;

development prospects;

contacts;

references.

The company presentation may also include information about the best results and the best employees.

An effective presentation involves four key components: Subject Matter – determines the purpose, the theme, and

the place where your presentation will be held.

Audience – identifies the needs and expectations of your audience. You should determine what people want to hear; but not what you want to tell them. Do they really care about details of your company structure? Maybe they would like to know what benefits they will get out of your unique proposal. Always think of the key points you want your audience to remember.

Speaker – understands and controls fears, creates a unique presentation style.

Presentation – planning, preparing and delivering. Every presentation should have an introduction, a body,

and a conclusion. The opening sets the stage of what is going to be said. The body is the part in which the subject matter is presented. The conclusion should be brief and summarise the key points and the main ideas of your presentation.

9

If demonstration of the product is included into the company presentation, it’s necessary to give:

its brand name and a trade mark,

the place of production;

its advantages in comparison with competitors’ prod-

ucts;

price;

terms of delivery;

guarantee period.

The companies want to show their permanent customers that they are successful and know how to treat clients well.

That’s why presentations are very important.

Questions:

1.What is a firm presentation?

2.What can a presentation scenario include?

3.What are firm presentations used for?

4.What information is usually included into the presen-

tation?

5.Name the key components of how to make an effective presentation and give their brief descriptions.

6.What are the main parts of a product presentation?

7.Why are presentations very important nowadays?

10