Ролевая игра по теме «Презентация фирмы (предприятия)». Учебное пособие по английскому языку для студентов, обучающихся по специальности «Логистика и
.pdfCommon Guidelines on Visual Aids
Here are some common guidelines of how to make a PowerPoint presentation. One of the most challenging aspects of writing a presentation is the ability to organise information in a logical way.
Use the following phrases for welcoming and thanking the audience. Don’t forget to use expressions for introducing the subject and outlining the structure of your presentation. Mention them in your closing summary and recommendations:
Good morning, ladies and gentlemen
Good evening, everyone
Thank you for inviting me to speak about…
Tonight I’m going to talk about…
I would like to start with…
I shall begin by…
The purpose of the presentation is to introduce the range of …
Let us begin with…
However…
As far as … is concerned …
Moving on to…
My third point deals with…
And last but not least…
So, in conclusion, you can see that…
Let me summarise what I’ve said.
Finally, may I remind you of the main points we’ve considered.
Choose attractive background and suitable text colours. Presentation software can be fun to use. Be creative, but do not include too many effects which may distract your audience from your content. Make sure the text is large enough so that the audience can read it easily from any place. Also, use a
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standard font that is not too complicated or distracting. Use positive statements like ‘The figures show…’ rather than a vague language like ‘The data could possibly suggest…’.
Your presentation will be effective if you know basic rules of working with slides. Don’t use too many slides: one or two per minute will be enough for your presentation. Don’t present information in sentences and paragraphs; divide it into individual parts. Try not to present more than six points on a slide. You should also reduce your text to the keywords and phrases: try to have no more than six words per line. Remember that a graph or a chart is much easier to understand than a text. Still, too many visuals may confuse the audience: don’t overload them with clips. Try to help the audience to understand the matter better by highlighting. Explain the most important information. Check all materials and equipment beforehand, and make several backups of your presentation. Don’t be too technical: adapt to the target audience, and don’t read out the text on the slides.
Use the following expressions for opening, directing and closing the meeting:
Right, shall we get started?
The first thing we have to discuss is…
I’d like to give the floor to…
Does anyone have any comments?
Would you like to come in here?
We seem to be losing sight of the main issues.
With respect, I don’t think that is entirely relevant.
Could we stick to the subject under discussion,
please?
Perhaps we could come back to that later.
I’ll come to you in a minute.
Are there any other points anyone wishes to make?
To sum up,…
Are we all agreed on this?
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Shall we take a vote? Are all those in favour? Are all those against?
I declare this meeting closed.
Questions:
1.What common guidelines of making presentation are pointed out in the text?
2.Why is it not recommended to use too many effects in the presentation?
3.What are basic rules of working with slides?
4.How should the information be presented in the
slides?
5.What general advice can you give for using visuals?
Possible Roles and Speech Tasks
Speaker – leads the presentation: opens it, gives reporters the floor, comments the reports, invites to ask questions, declares the meeting closed.
STAFF OF THE COMPANY
Chief Executive Officer – gives the name of the company, its location, size, history background, its products, main fields of activity. Describes the company branches and representation offices. Speaks about the present position of the company in the market, its total sales and dividends. Answers the question about anti-recession measures.
Financial Director – informs about the form of business organisation, authorised capital, share prices.
Sponsor – gives information about possible investments.
Speaks about advantages of investing into the company’s business, highlights the payback period, the average return on book value, and the net present value and the internal rate of return.
Chief Information Officer – analyses corporate networks, answers the questions about the software.
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Logistics Manager – describes the logistic system and answers the questions about warehousing.
Sales Manager – discusses the sales and the structure of the company export; presents the form of the contract, answers the questions about the contract clauses.
PR-manager – describes PR actions of the company – press-releases, publications, excursions, advertising campaigns, speaks about corporate design and promotional products, discusses the possibility to take part in PR actions.
Designers – describe the products of the company, define the market share, speak about existing lines and plans for the future.
Head of the Marketing Department – presents the company performance and the sales over the last three years; defines the market share; suggests improvements in the styles of ladies’ wear, and explains how the company gains new market shares.
Advertising Manager – speaks about advertising activity of the company – commercials, advertisements, exhibitions and so on, gives contact information.
Staff Manager – focuses organisational structure and labour conditions of the employees and answers the questions about the personnel.
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Exercises
Speaker
(Спикер)
Exercise 1
Переведите следующие слова и словосочетания с русского языка на английский.
автомобиль, водительские права, высшее образование, гибкий, деньги, дизайнер, компьютер, комфорт, менеджер, мобильный телефон, мода, навыки работы на компьютере, надежный, оборудование, опыт работы, посреднические услуги, производственная линия, производственная фирма, профессионализм, серьезное отношение к работе, скорость, торговая компания, хорошо образованный
Exercise 2
Заполните пропуски в предложениях, используя переведенные на английский язык слова и словосочетания из Упражнения 1.
1. Professionals working in financial, media, legal and medical spheres cannot be imagined without ……………….
2. Businessmen must be …………….. . 3. …………… is a style of modern life. 4. A modern company can’t be imagined without …………….. . 5. An applicant for the vacant position must have …………….. . 6. …………… is the main treasure of a ………… company. 7. If it is necessary to follow a dress code, it means that ………….
Exercise 3
Составьте предложения с использованием новой лексики. Используйте устойчивые обороты, например,
I’m sure, certainly, no doubt, in general, as a rule, that’s why, fortunately, interestingly.
Привлечение клиентов, установление деловых отношений, продвижение продукции, информация о компании,
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условия труда, сфера деятельности, репутация на мировом рынке, перспективы развития
Exercise 4
Объясните значение следующих слов на английском (или русском) языке. Составьте вопросы с данными словами.
Speaker, presentation, slogan, customer, price-list
Exercise 5
Прочитайте текст и определите его целевую аудиторию
Our appearance and the way we dress reflect who and what we are. Therefore, it is very important to be consistent in the style we adopt throughout the life. Consistency suggests a trustworthy person, variety in styles gives the opportunity to be attractive or comfortable depending on the circumstances you are in. Today we present the company “In Style”. “We are making your life brighter” is the slogan of the company, which produces fashionable blouses, dresses, skirts, shirts, trousers, sweaters, costumes, coats, and many other garments. The main customers of the company are professionals working in financial, media, legal, and medical professions. The products of the company are rather expensive, for example, a two-piece suit costs €800. In their presentation folders our guests will find the latest firm catalogues with price-lists.
On behalf of the top management of the company it is my honour and duty to declare our presentation open. The program of our meeting is very busy. The employees of the company
“In Style” are going to deliver eleven reports. It is necessary to fix a time-limit for every report. Will ten minute be all right? Shall we take a vote? Are all those in favour? Are all those against? Are there any other points anyone wishes to make? Right, shall we get started? The first thing we have to discuss is
«The past, the present and the future of the company». I’d like to give the floor to Chief Executive Officer.
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Exercise 6
Подготовьте вступительную речь ведущего для презентации, организованной Вами и Вашими друзьями компании: автомобильного завода, железнодорожной компании, коммерческого банка, туристической фирмы. Составьте список необходимых для этого ключевых слов. Подчеркните, чем Ваша компания отличается от конкурирующих фирм.
Exercise 7
Многие компании сопровождают свои презентации демонстрацией слайдов. Что Вы разместили бы на слайдах, сопровождающих вступительную речь ведущего презентацию компании?
the name of the company; its slogan;
the photo of the entrance of the company’s head office; the photos of the employees, of the company’ products; the names and official positions of the reporters.
Exercise 8
Согласно программе проведения презентации компании “In Style” на сообщения сотрудников компании отводится в общей сложности три часа. Успеют ли все выступить?
How long will it take the employees of the company to deliver their reports if they strictly follow the 10-minute timelimit? Will they finish ahead of the schedule and save an hour?
“I recommend you to take care of the minutes: for hours will take care of themselves,” – said Philip Chesterfield, a British statesman and man of letters.
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Chief Executive Officer
(Главный исполнительный директор)
Exercise 1
Переведите следующие слова и словосочетания с русского языка на английский.
вызвать положительный отклик в сознании общественности, дивиденд, дисциплинировать сотрудников, закупка нового оборудования, занять достойное место в ряду подобных организаций, контролировать, курсы повышения квалификации, ненадежность поставщиков, неудачное название, низкая квалификация персонала, объем операций, организатор, основатель, планировать, прибыль, увеличение заработной платы, управлять, учредитель
Exercise 2
Заполните пропуски в предложениях, используя переведенные на английский язык слова и словосочетания из Упражнения 1.
1. People who are planning to create an organization are usually called …………... 2. They give the organization a name which will help ……………. 3. …………… choose what kinds of goods to produce. 4. The main reason of the bankruptcy is ……………. 5. Success of the company is determined by ……………. 6. Top managers’ duties are
…………… the overall activities of the organization. 7. The companies use their profit for …………….
Exercise 3
Составьте предложения с использованием новой лексики. Используйте устойчивые обороты, например,
I’m sure, certainly, no doubt, in general, as a rule, that’s why, fortunately, interestingly.
Качество товара, повышение спроса, улучшение технологических процессов, пользоваться спросом, хорошее впечатление, имидж компании, местоположение, район,
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здание, внутренний интерьер офиса, сотрудник, квалифицированный, вежливый
Exercise 4
Объясните значение следующих слов на английском (или русском) языке. Составьте вопросы с данными словами.
Background, sales point, supplier, bankrupt, teething problems
Exercise 5
Прочитайте текст и определите, следует ли докладчик заявленному плану.
Good morning, ladies and gentlemen! I am happy to meet you! To start with I’ll describe historical background of the company. I’ll highlight some problems we’ve encountered and tell you how we have overcome them. Then I’ll speak about the present situation and the possibilities for further growth.
Our company was founded in 1999. Its first name was
“Cheap and Chick”. The company was very small; we had only
3 sales outlets in the city. Nevertheless, we had a lot of customers because our designers worked very well. The company had been working successfully for two years but by the end of 2001 the sales had decreased. So, we provided a thorough analysis of the situation. It turned out that our supplier had been cheating us for a long time selling the goods of lower quality. He used to sell us cheap fabrics for unreasonably high prices. That’s why the customers refused to buy our products.
So “Cheap and Chick” company became a bankrupt.
By the end of 2002 we had hired a new personnel to restart the business. We changed the name of the company for
“In Style”, because the previous name had been a failure. Now the head office is located in Newtown, and we have got four branches which cover the country and six representation offices abroad. Nowadays we employ more than 500 people. Three years ago a foreign trade division was set up in the company.
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Its employees managed to resolve successfully all teething problems. Last year was particularly good for our company. We expanded the volumes of operations. The company beforetax earning increased twice. The total dividend was equal to 8% last year. I am satisfied with the work of the company. We are all proud of our success. In business if you don’t go forward, you lose ground. Success doesn’t continue automatically. We are planning to construct a new plant for budget clothes production, to expand the range of our models, and to put new production lines into operation. We have worked out the policy of careful investment. We are planning to gain a new market share and to export our products to Australia. Now we are having a lot of sales outlets in Russia and abroad. Our business is growing and spreading, and we believe in future success.
Exercise 6
Как следует из текста, компании не удалось избежать банкротства. Составьте список словосочетаний, обозначающих меры, направленные на обеспечение успешной работы компании, например, проверка каче-
ства товаров, получаемых от поставщиков. Переведи-
те эти словосочетания на английский язык. Подготовьте сообщение об успешной работе организованной Вами компании.
Exercise 7
Найдите в тексте слова, к которым приведены толкования:
1.an amount of the profits that a company pays to people who own shares of the company;
2.to make an organisation work better (especially in a way that saves money);
3.lack of success in doing or achieving something.
Exercise 8
Переведите на русский язык выражение «Rest on
your laurels», которое означает «to feel so satisfied with
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