Деловой этикет. Ч.2. Учебно-методическое пособие
.pdfR. V.: Mr…, why are there so many people carrying books in their hands? F. R.: We’re passing by one of the many schools.
R. V.: What a nice building! It must be stadium.
F. R.: You are right. Sport is gaming in popularity. Now, Mr … we are approaching the old part. It’s nothing much, I must admit, but the Government is carrying out an extensive housing programme, so these small houses will go soon.
R. V.: What goes on here?
F. R.: There are small businesses – retail shops and clothing factories. You’ll see them all around here.
II.PLANS FOR THE WEEKEND
F.R.: Is there anything you are planning for the coming weekend, Mr… ?
R. V.: I haven’t made up my mind about anything yet. In fact I leave it to you.
F. R.: What would you say if we went to Agra?
R. V.: That’s a splendid ides. To be honest I’ve been looking forward to this invitation. I’m told the Taj Mahal is a “must” for all visitors of India.
F. R.: There are actually several sights to be seen in Agra besides the Taj Mahal. It’s Agra’s Fort from which a grand view of the Taj Mahal opens up. We could also visit the Dead City some 40 km away. It dates back to the 15th century.
R. V.: Incidentally, Mr…, is Agra a long way from Delhi?
F. R.: About 180 km. It’ll take us from 3 to 4 hours by car. The road is picturesque and there are several ancient temples on the way.
R. V.: All this sounds very exciting. I’ve heard so much about the Taj Mahal, but they say it’s better to see it once than to hear a lot about it.
F. R.: Exactly so. I’m sure you’ll enjoy the visit.
III. ASKING THE WAY RECEPTIONIST: Good afternoon, sir. Is there anything you need? R. V.: Good afternoon. I was wondering when the news-stand opens.
R.: Normally it’s open from 10 a.m. to 3 p.m., but today it’s closed because the man has fallen ill.
R. V.: What a pity! I was going to buy some stamps for my son. Stamp collecting is his hobby, you know.
R.: You can buy them at the post office nearby.
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R. V.: Is it very close to the hotel? I’d rather do it right away before I forget. Which is the best way there?
R.: When you go out walk as far as the traffic lights, cross the street and walk along the right-hand side. You’ll soon see a high modern building. That’s the post office. You can’t miss it.
R. V.: Thank a lot. You’ve been very helpful.
R.: You are welcome.
IV. FEELING UNWELL
F. R.: You are not looking well, Mr…. Is anything the matter?
R. V.: I’ve been out in the sun too long. I may have a sun stroke. Besides I’ve got a splitting headache.
F. R.: Sit down and rest a bit. There’s a chemist’s across the street. I’ll get you some medicine and something to drink. (Brings the medicine). Here you are. Take this pill and wash it down with an iced coke. It’ll do you good and you’ll soon be quite well again.
R. V.: Thank you. I’m sorry for all the trouble I’ve given you.
F. R.: Oh, no trouble at all. Are you better? R. V.: Definitely. We can go now.
F. R.: You should sit quietly for a while, on a bench over there. And take your time.
There’s no need to hurry.
R.V.: I must remember to wear a cap next time I go out.
V. STOPPING IN A BAR DURING A SIGHTSEEING TOUR R. V.: I must confess I’m rather tired.
F. R.: That’s the trouble with sightseeing. You get tired in no time. What are you drinking, Mr…?
R. V.: A beer, please.
F. R.: I’ll have a soda water. My stomach is giving me trouble these days.
R. V.: Cheers!
F. R.: All the best! What’s the beer like?
R. V.: Very good, indeed. It feels good in this heat. Cigarette?
F. R.: Thank you, I like this brand. They are good quality. What will you have? You must be hungry.
R. V.: Not really. A cup of coffee and a sandwich will do. F. R.: The same for me.
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Words and Phrases
Sightseeing – осмотр достопримечательностей
Go sightseeing – осматривать достопримечательности
Be faced with a dilemma – сталкиваться с проблемой
Make the best use of smth – использовать что-либо наилучшим образом
Be keen on – любить, интересоваться
Display – экспозиция
The receiving party – принимающая сторона
Entertaining – развлекательный
Arrange – устраивать
Ancient – древний
Architectural masterpieces – архитектурные шедевры
Attraction – место, привлекающее посетителей
Impressive – впечатляющий
Give a clue – давать представления о чем-то
Way of thinking – образ мышления
Life style – образ жизни
Make a contribution to – вносить вклад
Advantageous cooperation – взаимовыгодное сотрудничество
Take smb for a ride – прокатить кого-либо по городу
Look different – выглядеть иначе
Busy area – деловая часть
Railway terminal – железнодорожный вокзал
Spire – шпиль
In the out skirts – на окраине
Gain in popularity – приобретать популярность
Carry out an extensive housing programme – выполнить широкую программу жилищного строительства
Retail shop – магазин розничной торговли
Show smb round – показать кому-либо достопримечательности
Look forward to – ждать с нетерпением
Date back to … century – датироваться … веком
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Picturesque – живописный
News-stand – газетный киоск
Normally – обычно
Traffic light – светофор
Chemist’s – аптека
Wash smth down – запить (таблетку)
Iced coke – охлажденная кока-кола
Do smb good – пойти на пользу
Do smb harm – повредить
It feels good – приятно на вкус
Brand – спорт
Speech Patterns
It’s very kind of (you) – очень любезно (с вашей стороны)
You’ve guessed right – вы правильно угадали
Incidentally – между прочим
To mention but a few – для примера
It’s nothing much – ничего особенного
It’s been a pleasure – это доставило мне удовольствие
The pleasure was all mine – я очень рад
Sorry to interrupt you – простите, что перебиваю вас
I was wondering – я хотел узнать
Fortunately – к счастью
I hear – я слышал, что
In fact – фактически, на самом деле
To be honest – откровенно говоря
Exactly so – именно так
No trouble at all – мне это не доставило беспокойства
Take your time – не торопитесь
You’d better take care
All the best
That reminds me
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Exercises
10.Answer the following questions.
1)What dilemma are people going abroad faced with?
2)What should you do on the end of your trip abroad?
3)How do people tastes in sightseeing differ?
4)In what way does the receiving party take care of their counterpart’s leisure?
5)What can promote closer ties among nations?
11.Act the conversations Nos. I – IV.
12.Supply the missing remarks.
1)– What a beautiful building!
– That’s St. Paul’s Cathedral! …?
– Let’s stop here …?
– Yes, you can take snaps if you wish.
2)– … ?
– I haven’t made up my mind yet. Why?
– …?
– I would love to. I hear it’s a must for every visitor.
3)– I’m awfully thirsty, I must confess.
– …?
– Yes, an iced soda water would be most welcome.
4)– Why aren’t you wearing a cap?
– You are right. I must buy one as soon as possible.
– Yes, …
13.Make up dialogues on the basis of the following situations.
1)You are abroad on business. Once walking about the central part of the city you find you’re lost your way. Ask a passer by (policeman) how to get to your hotel.
2)You are in London exchanging of the city with the representative of the foreign firm. He tells you about his forthcoming visit to Moscow. As he has never been to Moscow tell him about the capital of Russia, its sights, climate: promise to repay his hospitality.
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3)Your colleague is going on business to the country you’ve recently been to.
Give him some practical advice on how he should make the best use of his time sightseeing.
PART IV
ETIQUETTE
14. Read and remember the following. Say what the visiting card should be. Describe different types of visits and messages written on cards.
Visiting Cards and Visits
Size and Engraving. The sizes of visiting cards vary, necessarily, according to length of name.
A married woman’s card is usually from 3 to 3 ½ inches wide and from 2 ¼ to 2 ½ inches high, although the smaller of these two dimensions has been for many years in fashion. A man’s card is narrower in shape from 3 to 3 ¼ inches long and from 1 ¼ to 1 5/8 inches high. The cards are made from white to cream-white glazed or unglazed cardboard of medium thickness.
The engraving much in use is shaded Roman, Script is always good form. Other letterings have a temporary vogue.
Titles on Cards. A doctor, military officer in active service and holders of titlebestowing offices all have their cards engraved with their titles: Doctor Henry Gordon; Colonel Thomas Doyale; Judge Horace Rush. But a man holding high degrees does not add their letters to his name and his cards not engraved “professor”, unless he is a public teacher of highest rank who holds an established chair in a university.
The double card reads card reads "Doctor and Mrs. Henry Gordon" etc. It is best form to engrave titles in full.
The double card is also used in paying formal visits.
Fold-over Cards. Fold-over cards known as "informals" are convenient when one wants to write a very brief note but one that requires more space than is afforded by a visiting cards. Fold-over cards are substitutes, for note paper and not to be left in place of visiting cards.
The P.P.C. Card. This is merely a visiting card on which the initials P.P.C. (pour conger – to take leave) are written in the lower left corner. This is usually sent by mail to acquaintances when one is leaving and means nothing except “I’ve gone away – good-bye”.
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Visits which Everyone Must Pay. Paying visits differs from leaving cards in that you must asked to be received. A visit on condolence should be paid at once to a friend when a death occurs in her immediate family.
A visit of congratulation is paid to a new mother and, of course, it is always very pleasing if you can take a present to the baby.
Messages Written in Cards. "With sympathy "or" with deepest sympathy” is written on your visiting card with flowers sent to a funeral.
The Duration of a Formal Visit. The duration of a formal visit should be in the neighbourhood of fifteen minutes. But if other visitors are announced, the first one on a very formal occasion – may cut her visit short. Or if conversation becomes especially interesting, the visit may be prolonged five minutes or so. On no account must a visitor stay longer than half an hour.
The Typical Visitor.A gentleman visitor always leaves his hat and coat in the hall and also removes and leaves his gloves and rubbers should he be wearing them. A gentleman entering a room in which there are several people who are strangers, shakes hands with the hostess and slightly bows to the others, whether he knows them personally or not. He, of course, shakes hands with any who are friends, and with all men to whom he is introduced but with a lady only if she offers him her hand.
How to enter a Drawing-room. There should be no more difficulty in entering a drawing room of Mrs. Worldly than in entering the sitting-room at home. Perhaps the best instruction would be: take plenty of time. Before entering a room full of people, it is best to pause on the threshold and see where the hostess is and the most unencumbered approach to her. The way not to enter a drawingroom is to dart forward and then stand awkwardly bewildered and looking about in every direction. After greeting the hostess, talk with her for a few minutes and then either join friends of your own or those to whom the hostess introduces you.
How to Sit Gracefully. The perfect position is one that is easy, but dignified. No lady should cross her knees when wearing kneelength skirts that are so lacking in fullness; neither should her foot be thrust out so that her toes are at knee level. An arm akimbo is not a graceful attitude, nor is a twisted spine. Everyone, of course, leans against a chair back (except in a box at the opera and in a ball-room). The proper way for a lady to sit is in the center of her chair, or slightly sideways in the corner of the sofa. She may lean back, of course, and easily, her hands relaxed in her lap, her knees together or if crossed, her foot must not be thrust forward like a pump-handle, or hooked around the chair leg in vine fashion. In a ball dress a lady of
distinction never leans really backward or against anything.
A gentleman may even on very formal occasions lean against the back of his chair, but he must give the appearance of sitting on a chair, not lying at ease on a sofa.
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Birthday and other Greeting cards. Birthday and anniversary cards and all other messages of friendship are charming evidences of good wishes. But the engraved or printed card intended as a substitute for a written note of thanks is abominably rude and utterly lacking in taste.
15.What can you say about visiting-cards and visits in Russia? Compare them with visiting-cards and visits described above.
16.Translate the following into English and retell the text.
Обязательный атрибут первой встречи с деловым партнером – обмен визитными карточками. В этикете бизнеса они играют огромную роль и большинстве случаев заменяют любой документ.
Визитная карточка должна быть отпечатана на русском языке, а на обороте на английском, французском или на языке страны пребывания. В ней надо максимально доступно для иностранцев указать не только свою должность (не «заместитель директора», а «заместитель директора по финансовым вопросам»), но и реальную сферу интересов, полномочия; обязательно должен быть почтовый адрес фирмы, номер телефона, факса, телекса, а также телефон секретаря. Маленькая и вполне невинная хитрость в том, что наличие двух-трех телефонов на карточке создает у иностранцев впечатление, что они имеют дело с солидной фирмой, обладающей большим штатом сотрудников.
Так же можно почерпнуть некоторые сведения о партнере, если проанализировать визитные карточки, полученные ранее. К примеру, если фирма имеет собственное здание, а не арендует контору, это знак финансовой прочности. С другой стороны, если арендованный офис занимает этаж в шикарном небоскребе в центре города, это одно, а если ютится где-то на задворках, хотя и в собственном доме – это совсем другое. Наличие на карточке номеров внутренней связи указывает, что у компании есть собственный коммутатор, а это свидетельствует о многочисленности ее персонала и, значит, о солидности.
Обмен визитными карточками ведется строго по ранжиру, начиная с самых высокопоставленных членов делегации. Поэтому заранее договоритесь с сопровождающими или переводчиками, чтобы они незаметно показали боссов, иначе можно попасть впросак. Такая задача облегчается при визите за рубеж, поскольку, согласно этикету, первыми должны вручать свои визитные карточки хозяева.
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Карточку предлагается передавать партнеру так, чтобы он могу сразу прочитать ее вслух. При этом следует вслух произносить свою фамилию, чтобы иностранец мог более или менее ее усвоить.
Вручать визитные карточки необходимо обеими руками или только правой рукой. При это вручающий и принимающий обмениваются легкими поклонами. Приняв визитную карточку, нужно прочитать вслух имя партнера, уяснить его должность и положение.
Во время переговоров следует положить карточки перед собой, расположив их в том порядке, в каком сидят партнеры.
Ни в коем случае нельзя мять чужие визитные карточки, делать на них пометки, вертеть в руках на глазах хозяина. Это воспринимается как неуважение, обида. Также нельзя громко хохотать и фамильярничать, если вы смущены и пытаетесь скрыть это развязностью. Бизнесмены без труда различают развязность и раскованность, которую они высоко ценят.
Если вы посылаете свою визитную карточку, то в зависимости от конкретного случая в левом нижнем углу визитной карточки карандашом или чернилами пишутся буквы латинского алфавита (начальные буквы французских слов):
p.p. (pour presenter) – в случае заочного представления нового должностного работника; посылается его руководителем одновременно с визитной карточкой этого работника, на которой ничего не пишется. Ответ дается визитной карточкой без надписей в адрес представляемого лица;
p.f. (pour feliciter) – в случае поздравления. Ответ дается визитной карточкой с подписью p.r.;
p. f. N.A. (pour feliciter nouvel An) – в случае поздравления с Новым Годом.
Ответ дается визитной карточкой с надписью p.r.;
p.c. (pour condolence) – в случае соболезнования. Ответ дается визитной карточкой с надписью p.r.;
p.r. (pour remercier) – с случае выражения благодарности;
p.p.c. (pour prendre conge) – в случае окончательного отъезда из страны пребывания (вместо личного визита). Ответ не дается.
В менее официальных случаях и в зависимости от характера отношений с адресатом на визитных карточках делаются и другие надписи, обязательно в третьем лице. Например: «благодарим за новогоднее поздравление», «поздравляем с праздником», «благодарим за внимание», «с наилучшими пожеланиями» и т.д.
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На визитных карточках, посылаемых в одном конверте сразу нескольким лицам, например в ассоциацию, на фирму и др., в верхнем левом углу каждой визитной карточки ставится фамилия лица, которому она адресована, например: «Г-ну Рокфору».
Визитные карточки либо лично вручаются адресату, либо оставляются у него дома при его отсутствии, либо посылаются с курьером, либо по почте. В карточках, завозимых лично, загибается верхний правый угол, но считается грубым нарушением этикета, если загнутую визитную карточку поручают завезти курьеру или посылают по почте.
На полученные или завезенные визитные карточки полагается дать ответ визитными же карточками в течение 24 часов.
Бизнесмену рекомендуется всегда иметь при себе не менее десяти визитных карточек.
17.Read the text given below and answer the following question:
–What forms of invitations are unchangeably fixed?
–What should the size of the card and the lettering be?
–What kinds of cards are used for invitations?
–How is it possible to recall an invitation?
–How is it possible to accept an invitation?
–Describe the formal invitation be telephone.
On the subject of Invitations. The engraved forms of invitations and announcements we use are almost unchangeably fixed.
All formal invitations are recognized as such because they are worded in the third person and their acceptance and regrets are invariably answered in the game form and by hand. The words must be placed on specified line, and centered as evenly as possible. Names of hosts belong on the first line; “request the pleasure of” on the second; names of guests on the third; and so on.
All formal invitations are engraved or written by hand, on white suede-finished cards, either plain or plate-marked.
Formal third-person invitations are sometimes written on paper headed by a very small monogram, but never are engraved on paper headed by an address.
The size of invitation varies with personal preference. The most graceful proportion is three units in height to four in width (or four high by three wide).
The lettering is a matter or personal choice but the plainer the design, the safer. Punctuation is used only where words requiring separation occur on the same line, and in certain abbreviations, such as R.S.V.P.
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