Английский для магистрантов. Практикум-1

12.Since 2004 sales by volume of LCD flat-panel screens, used in televisions, computers and mobile phones have increased tenfold, and their prices have fallen by three-quarters.

13.Hitachi and Mitsubishi Heavy Industries, hit by post-Fukushima fall-out, discuss a merger.

14.Japan’s electronics companies once epitomised its national power and defined late-20th-century consumer technology: Sony introduced the transistor radio and the Walkman, Toshiba was first to mass-produce laptops.

15.Japanese electronics firms see outsourcing as part of the solution to their woes.

16.Sitting in the office of an Indian boss when the Reserve Bank of India (RBI) raises interest rates with an unexpectedly aggressive jerk, things get a little tense.

17.What happens at the bargaining table over the next six weeks could determine the long-term viability of both the union and Detroit’s Big Three carmakers.

18.Mr. Toyoda took the reins in 2009, just as Toyota displaced General Motors as the world’s largest car company.

19.With a degree from Stanford, a renowned British university, and several years’ work experience in a leading investment bank, British graduates believed they knew how to get into a top MBA programme.

20.Spain’s IE Business School is launching two new finance programmes: the Executive Master in Finance, a part time programme which will launch next year; and the Global Master in Finance, which mixes online and residential modules in London and Madrid, starting in October.

2. Прочитайте статью и составьте список коротких советов для тех, кто хочет преуспеть в бизнесе.

Success in Business

By Lucy Friend, eHow Contributor updated

You’ve started your small business and want to get the word out. Your success depends partly on word of mouth, a little luck, good timing and perseverance. Do something every day to let others know about

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your business. Even one hour spent at a community breakfast or luncheon for business people can have great results. Market to your family and friends first and ask for their help. Have a website in place and keep it up to date. With confidence, determination and planning, you can succeed with whatever type of business you have.

Take your business cards with you everywhere, even to the local coffee shop where you might strike up a conversation with a stranger who lives nearby. Hand them out, post them on community bulletin boards, and give 3 to each friend or family member to help spread the word to people who might be seeking your product or service. Include your website’s address on your cards.

Learn all you can about your own community. Starting your own local project is a good way to network, too. Projects like promoting recycling, supporting a senior’s group, heading up a celebratory event or anything that will help uplift your community gets you seen. It also tells everyone you have a stake in the community. Attend business breakfasts,luncheonsandeventstonetwork.Youcanfindthesegroups at local Chambers of Commerce, Rotary Guilds, women’s groups and church associations. Also try the Small Business Administration and any organization directly related to your own service, skills, talents and products. Network elsewhere, including places you shop, children’s schools, your athletic teams or gym, at meet ups, and with neighborhood service organizations.

Purchase an inexpensive two-line ad in your local paper. Run it at least three times for better exposure. Write a description of your business and a short biography and send it to your local paper as an announcement of a new business.

Hand out free samples of products at events if you bake or cook. Can- dle-makers can make a few small candles to distribute in high-visibil- ity places. Ask the local shop keepers if they would mind letting you put up a small display, and consider offering them a percentage of sales resulting from people who learned about you from that shop.

Get a booth at the local farmer’s market, craft fair or other similar community event to show your wares or share your services. Small ones offer excellent ways to be seen and get the word out1.

1 Read more on https://www.successharbor.com/

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3. Переведите статью на русский язык.

Составьтесловарькулинарныхтерминов,использованных в ней.

Пример: 1. Vegetarian burgers — вегетарианские гамбургеры 2. Paneer — прессованный домашний сыр

Say (Cottage) Cheese

McDonald’s Paneer Burger for the Indian Palate

Kushan Mitra Edition

Every April McDonald’s India executives hold an offsite meeting to chart the brand’s future growth plans and consider modifications to its menu. At the last-year meeting, the team felt that while McDonald’s India had an excellent array of vegetarian products, there was no ‘premium’— priced above Rs 50 — offering on this platter. It decided there should be one. Abhijit Upadhye, menu management and supply chain head, was given the responsibility of creating it. That was the starting point of a two-year-long saga that culminated in the launch of ‘McSpicy Paneer’in end-March this year, which has proved so popular that most McDonald’s Indian outlets keep running out of stock every day.

India is the fast food chain’s global vegetarian hub. It is also the only country where McDonald’s does not serve its iconic Big Mac, since the burger patty contains beef. Until recently it was also the only country where McDonald’s served vegetarian burgers, though lately, the UnitedArab Emirates has been picking up McDonald’s vegetarian products too, primarily to cater to the expatriate Indian population.

Upadhye, who earlier played a key role in adapting McDonald’s French fries for the Indian market and launched the breakfast menu in India, began from scratch. Early on, he and his team decided — on the basis of focus group studies — that the premium burger would be paneer based. The problem? No one had ever made a paneer burger before. McDonald’s had introduced paneer in its menu earlier — it used to have McCurry Pan, which comprised crumbled paneer nuggets — but the paneer burger was a different ball game. Consumer

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feedback showed they wanted a large slice of paneer filling — and easy as it sounds, that presented a host of problems.

As Sudha Shankarnaryanan, General Manager, Product Development and Quality Assurance, points out, there is very little written material on paneer. “Even Indian cookbooks have barely a page on paneer processing,”shesays.InacompanylikeMcDonald’swhichisdevoted to processes, it meant Shankarnaryanan would have to delineate and standardise the process herself. The first task she embarked upon, along with McDonald’s India’s largest food processor Vista, was to figure out a way to massproduce a spicy paneer ‘fillet’, that would comprise the filling of the paneer burger.

“We ruled out crumbled filling inside the burger,” says Upadhye. “Even after that, there were many options. We considered a product with two thin slices of paneer with a chutney in between. There was also the option of infusing spices into the paneer at the processing stage. But finally we figured that a spicy, breaded paneer fillet gave the right ‘bite’and taste.”

ShankarnaryananandateamfromVistavisitedtheSingaporeregional headquarters of Kerry Systems, the global coating-systems supplier of McDonald’s, to work out the coating for the paneer fillet. They carried the paneer with them. A coating was devised all right, but a new challenge arose. “Meats absorb flavours and any coating sticks to them very easily. Paneer is not so amenable,” says Shankarnaryanan. How to coat the paneer without compromising its softness? To get the right equipment, Shankarnaryanan along with representatives of Vista and KerryvisitedtheNetherlands-basedCFS,arenownedfoodprocessing equipment company, to acquire the exact equipment they needed. They found it.

At first, McDonald’s could find no paneer supplier in India capable of delivering the 120-odd tonne required by the fast food chain every month. But Vista Managing Director Bhupinder Singh had a friend — Rajan Malik, Chairman of the Thane-based dairy-processor Good Day Foods, which had already established itself as one of the largest suppliers of curd to Mother Dairy in western India. Malik, a graduate from the National Dairy Research Institute at Karnal in Haryana, was flabbergasted by the sheer quanity of paneer Upadhye’s team wanted.

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“Paneer looks easy to make at home. But mass-producing it to exact standards is tough,” says Malik. He and Shankarnaryanan tried several hundred formulations together for making paneer using different kinds of milk and creating different levels of moisture in the finished cheese. “We needed a paneer that was neither so soft that it crumbled easily during processing nor so firm that it became rubbery on frying. We had to walk a fine line,” says Shankarnaryanan.

Malik decided to use buffalo milk from the Kolhapur belt, whose quality, he says, is among the best in the country. Milk from northern India was rejected for several reasons, including major production problems during the summer months. “We needed assured supplies and quality,” says Malik, highlighting the fact that he travels to the dairy villages once a month. The McDonald’s name helped too, as the fast food giant is known to clear dues with vendors quickly.

Back to the preparation table. Now that the paneer was ready, the team switched its attention to the sauce. “The sauce is vital for paneer,” Upadhye explains. He spent a few days with sauce technicians from Mrs Bector’s, a food specialities firm at Phillaur in Punjab. At onesuchmeeting,atechnicianrecalledaparticulartandoorisaucehe had once made. One taste of it, and Upadhye knew he had found what he was looking for…1

4. Предложите русские эквиваленты выражений из текста

‘Say (Cottage) Cheese’упр. 3:

to hold an offsite meeting, to chart future growth plans, to consider modifications to, to be a starting point of, to culminate in, to prove popular, to be the only country, to cater to, to play a key role in, to begin from scratch, to be a different ball game, consumer feedback, to present a host of problems, to figure out a way, to figure how, to work out sth., to be an option, to be capable of doing sth., to establish oneself as, to be flabbergasted, neither soft nor firm, to walk a fine line, to switch one’s attention to.

1 https://www.businesstoday.in/magazine/corporate/mcdonalds-paneer-burger- mcspicy-paneer-mccurry-pan/story/

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UNIT 6

FINANCE

1. Переведите предложения на русский язык:

1.Bank-funding stress is on the rise again, and a bigAmerican bank announces negative deposit rates.

2.Thebanksaresufferingnowbecauseoftheirtiestogovernments; they were at the centre of the storm three years ago because of their own bad decisions.

3.The amount of cash that euro-area banks deposited with the European Central Bank hit a six-month high this week.

4.Across theAtlantic, investors withdrew $66 billion from moneymarket funds in the week ending August 3rd, according to data from Lipper, a research firm.

5.What is good news for the borrowing costs of the American government is not good news for the dollar-funding needs of European banks.

6.Liquidity is a key factor in all markets.And it is often more elusive and fragile than it appears.

7.While there are some corporations that do act more like financial institutions, and vice versa, generally the corporate business is very much driven by cash flow hedging needs.

8.There is deep market knowhow with regard to special currency pairs in particular regions, for example Eastern Europe, and in facilitating global trade flow between Germany andAsia.

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9.Clients expect creativity and innovation, research, knowhow and market intelligence.

10.Probably, with the further development of theAsian fixed income market, there will be greater demand for currency overlay, for more currency pairs, and a much higher liquidity.

11.Trading dynamics have changed radically in the last decade.

12.Investors used to wait months or years for investmentprospects. Today, technology allows traders and investors to seize opportunities instantly and manage risks directly.

13.The company’s goal is to become one of the world’s major brokerage firms.

14.Standard accountshelp new tradersgain experienceeasily, without a high exposure to risk.

15.Transparency is more than a mantra for IronFX: traders are totally aware of their costs, without any hidden fees or opaque charges.

16.Accuracy in prices and excellent execution for clients’orders is another vital consideration when choosing to invest with a broker.

17.Conventional investment wisdom advocates investments that combine multiple financial products.

18.When investors scrutinise a broker, their first impression often comes from the support offered by the customer service department.

19.All three major indexes plunged more than 4 % Thursday and erased all their gains for the year. In just the last 10 days, the Dow, Nasdaq and S&P 500 have all fallen 10 %.

20.GDP has grown for three quarters but the rate is modest — slightly less than 1 % per quarter on average or around 4 % annualized.

2. Замените профессионализмы, выделенные жирным шрифтом в упр. 1, более простыми синонимами.

Пример: withdrew — took.

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3. Используя словарь, переведите статью из ‘The Telegraph’ на русский язык.

Выпишите относящиеся к теме раздела словосочетания.

Should the euro be abolished? Ambrose Evans-Pritchard thinks so

By Ambrose Evans-Pritchard

To be charitable, you could say the euro has proved itself merely by surviving until its 20th birthday this January. That is a low bar. Monetary union has otherwise failed as an economic and political endeavour.

“One day, the house of cards will collapse,” says Professor Otmar Issing, the founding chief economist of the European Central Bank and the chastened prophet of the euro project.

The London School of Economics has assembled package of papers by illuminati from Europe and North America to mark this week’s anniversary, published by the journal Comparative Political Studies. Mark Copelovitch, Jeffry Frieden, and Stefanie Walter do not pull their punches in the prologue. The calamitous EMU saga has led to the “most serious economic crisis in the history of the European Union”. Ithasdone“morelastingdamage”toswathsofEuropethantheGreat Depression of the 1930s, and pitted eurozone states against each other in a bitter struggle for control over the levers of policy. The political dynamics have become poisonous. Years of rolling crisis “entrenched and amplified the power and influence of creditor countries such as Germany”, working through the ECB and the European Council.

In other words, EU bodies became debt collectors for the creditor bloc, and enforcers of a German-imposed strategy of debt deflation and fiscal contraction. The burden of adjustment fell on the weaker states, leading to a contractionary bias for the whole system. The Nobel fraternity have watched this display of pre-modern and preKeynesian illiteracy with a mixture of horror and despair.

Yet nothing is actually changing. There has been no Truth and Reconciliation to probe the disaster that was allowed to unfold. Those in control of the EU machinery still think they were right. The ideology prevails.

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The LSE papers said EU leaders have responded at every stage with halfmeasuresina“sequentialcycleofpiecemealreform”,justenough to stop the collapse of EMU without resolving the core deformities of an orphan currency with no fiscal union to back it up. “What is clear is thatthestatus quo cannot persist indefinitelyifthe Euro is to survive in the long term,” it said.

I would argue that the spectacle of an EU in such a shambles from 2010 to 2015 led directly to Brexit. It profoundly shook the moral prestige of the EU, and demolished claims of economic competence1.

4. Ответьте на вопросы к статье из упр. 3.

1.For how long has the euro managed to survive?

2.Who is Professor Otmar Issing and does he believe in euro endurance?

3.What sort of information was published by the journal Comparative Political Studies to mark the 20th birthday of the euro?

4.What problems did the study conducted by The London School of Economics reveal?

5. Переведите на русский язык основные понятия, которыми оперируют в финансовой среде:

Asset — any item of value that you own: house, land, gems, stocks, bonds, money in savings, etc.

ATM — These letters stand for Automatic Teller Machine. This is an electronic machine that enables people to take care of Credit Union business 24 hours a day, 7 days a week.You can deposit and withdraw money, pay loans, etc., at mostATMs.

Bankruptcy — a state of being in so much debt that you are legally declared unable to pay in full the people and companies you owe. When you legally declare yourself bankrupt in some states, you must sell off all your possessions and pay off your debts as best you can.

Bond — an IOU issued by a corporation or government that confirms you are lending the corporation or government money. Bonds pay interest regularly to lenders. At the end of the term of the bond, the

1 https://www.telegraph.co.uk/business/

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