Английский для дизайнеров (English for Designers). Учебное пособие

Т. В. Магарина

Английский для дизайнеров

English for Designers

Учебное пособие

Москва

2020

УДК 811.111`04 ББК 81.2Англ-923 М12

Магарина Т. В.

М12 Английский для дизайнеров (English for Designers): учебное пособие / Т. В. Магарина. – М.: Университет «Синергия», 2020. – 128 с.

ISBN 978-5-4257-0446-7

Данноеучебноепособиепредназначенодляформированияобщекультурныхипрофессиональныхкомпетенцийиразвитиякоммуникативныхнавыковустудентовбакалавриата по направлению обучения «дизайн».

Пособие рассчитано на обучающихся, владеющих английским языком уровня

Pre-Intermediate и Intermediate.

УДК 811.111`04 ББК 81.2Англ-923

ВВЕДЕНИЕ

УчебноепособиеEnglishforDesignersпредназначенодлястудентовфакультетов дизайна, а также всех, кому необходим деловой английский в сфере арт-индустрии.

Цельюданногопособияявляетсяотработканавыковчтения,общенияиперевода. Втекстахотраженширокий спектрпрофессиональной тематики, ааутентичные материалы ведущих экспертов позволяют будущим дизайнерам овладеть деловой лексикой и познакомиться с актуальными вопросами художественного конструиро-

вания в англоязычных источниках.

Пособие состоит из восьми уроков (units), структурированных следующим образом: новый лексический и грамматический материал, упражнения на закрепление, вопросы для обсуждения и темы устных докладов. В конце урока дается тематический словарь.

Двеконтрольныеработы(progresscheck)подводятитогизучениютем1–4и5–8. Успехов в изучении курса!

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UNIT 1. DESIGNAND DESIGNERS

Design can be art. Design can be aesthetics.

Design is so simple, that’s why it is so complicated.

Paul Rand, american art director and graphic designer

Pre-reading

1.Fill in the table with the appropriate adjectives.

Reading

Nothing is stopping you from becoming a designer

Therearesomemisconceptionsthatusuallykeeppeoplefromtryingtogetintodesign.Myth numberoneisthemythoftalentswhichgoeslike“I’mnotacreativeperson,orI’mnotjustborn creative”.And it is a misconception.When we watch skillful world class athletesat Olympics we understand all the years and decades of hard work and training that went into this big performance. But on theother hand, when we watch a creative person at complicated work just bursting withideas, we say: “Well, this person is lucky to be born so creative”.But here is thebignewsforyou.Peoplearenotborncreative.Peoplebecomecreative!Andthesameway we can train our bodies to get stronger and faster we can train our brains to be more creative.

Themythnumbertwoisthemythofskillsthatgoeslike“IwishIstudieddesign,butI don’t know how todraw”.But that’s not really important! Drawing, or even using software, these are all just tools, but being a designer is about the state of mind, not the tools you use.And the tools, you just get to learn all along the way. So don’t worry about the skills when you just start.And now you ask: “I don’t need skills, I don’t need talent,and what do I need to become a designer?”What you just need for now is to have a curiosity. Curiosity

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UNIT 1. DESIGN AND DESIGNERS

abouttheworld,andthewayworldis,andthewayworldcouldbe.Ifyouhavethatcuriosity you will make a really successful designer!

Nenad Catic, IE School of Architecture & Design

2.Which of the statements are true? Correct the false ones.

1.Absence of talent can stop you from becoming a good designer.

2.Creativity can be trained.

3.Good designers are made not born.

4.State of mind is more important than tools a designer uses.

5.Adesigner doesn’t need skills like drawing.

6.Curiosity is enough to become a good designer.

Active Vocabulary

3.Match the English verbs to their Russian equivalents.

4.Make the word partnerships. More than one match possible.

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Английский для дизайнеров

5.Fill in the gaps with English equivalents from the box.

How toAchieve Success

Human minds have the ability to tell us that something is impossible long before we (делаем попытку) ________________. Our mind says, “I can’t do this. I’ll never make it. It’s not possible”. Those who let themselves think this way are sure to (потерпеть неудачу) ________________ because they stop trying to (преуспеть) ________________. (Разработка) ________________ a good plan is the secret weapon for (приобретение)

________________ a positive thinking. Once you’ve spent much time thinking about your goal that you can see it, touch it, taste it, and smell it with your mind’s eye, you won’t easily (отказаться) ________________ on it. A good example of the great success is the Wright brothers’first flight on December 17th, 1903. Although they (терпели неудачу) ________________ hundreds of times before they (преуспели) ________________, they never (отказывались) ________________ on their dream but (совершенствовали)

________________ their skills which (привели) ________________ them to success.

6.Fill in the gaps with English equivalents.

Designers should have strong creative and (художественные навыки)

______________________tomaketheirdesigns(эстетически)______________________

pleasingfortheirclients.Theyselectavarietyof(инструменты)____________________

with the clients’ interests and tastes in mind. Although many design aesthetics are learned through (развитие) ____________________ and (совершенствование)

____________________ of their skills, a natural creative talent and(любознательность)

____________________ help designers to be (успешными) ____________________. Tofindclientsandunderstandtheir(мировосприятие)____________________,designers needexcellentcommunicationskills.To(достичь)____________________ahighlevelin profession designers should learn and (много трудиться) ________________________.

Translation

7.Translate from Russian into English.

1.Хороший дизайн эстетичен и функционален. 2. Дизайнерами не рождаются, дизайнерами становятся. 3. Основное качество дизайнера – любознательность.

4.Дизайнерам необходимо развивать креативность. 5. Трудолюбие – одно из качеств, которое приводит к успеху. 6. Мировосприятие творческого человека отличается от мировосприятия обычного человека. 7. Успешный человек постоянно

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UNIT 1. DESIGN AND DESIGNERS

работает над совершенствованием навыков. 8. Чтобы достичь цели, необходимо много работать. 9. Рисование – один из навыков, которые необходимо приобрести дизайнеру. 10. Компьютерные программы – один из инструментов, которые необходимы для выполнения работы. 11. Дизайнеры создают не только новые продукты, но и новую эстетику. 12. Дизайн – это совершенствование художественных традиций в сфере бизнеса.

Grammar

Present Simple – Present Continuous

8.Use Present Continuous in the second sentence. Explain the meaning.

Pattern: I usually have a breakfast at 7:00 am, but today I am having breakfast at 8:00 am.

1.She usually surfs the design sites, but today she ________________ information for the latest news.

2.I usually meet clients in theoffice, but today I ________________ them in a cafe.

3.Heusuallyhasalunchinthenearestcafe,buttodayhe________________alunch at his office.

4.He usually makes a project himself, but now he ________________ a project in

a team.

5.I usually listen to music, but these days I ________________ an audio book.

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Английский для дизайнеров

6.She usually responds her e-mails in the morning, but this morning she

________________ her clients’calls.

7.They usually have creative tasks, but now they ________________ a routine task.

8.IusuallyspendmyweekendgoingoutbutthisweekendI_______________athome.

9.She usually works up to 7:00 pmbuttodayshe ________________ upto9:00pm.

10.Heusuallycreatesaestheticdesignsbutnowhe____________afunctionaldesign.

11.They usually use software tools in work but now they ________________ just hand drawing.

12.I usually develop my professional skills but now I ________________ my communication skills.

Active Vocabulary

9.Open the brackets using Present Simple or Preset Continuous.

My working day

I (come) ________________ at my boutique showroom office at 9:00 am. I usually (spend) ________________ the first forty five minutes surfing design sites for the latest news and trends. But now I (spend) ________________ much more time doing this, and actually, I really (love) ________________ this process of getting new ideas and insights. My colleagues at the moment (sift through) ________________ e-mails and (respond) ________________ to customers’ calls. As a rule, the first clients (arrive)

________________ for their consultation at 10:00 am, and some of them have already come. I (wait for) ________________ my client to arrive. She (come) ________________

to see some items I have included in the blueprint.

1:00pm:Mycustomerhasn’tcomeyet.Nowshe(plan)________________ tovisitmy office at 5:00 pm. Meanwhile, our showroom(buzz) ________________ with visitors.And I (leave) ________________ for a meeting with a new client. I(meet) ________________

new customers 2 times a week at lunch time. I (plan) ________________ to return back at 4:30 pm. and to finish my working day at 7:00 pm.

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UNIT 1. DESIGN AND DESIGNERS

10.Translate from Russian into English.

Яхочу стать веб-дизайнером. Сейчас я изучаю дизайн на курсах. Я учусь рисовать и развиваю навыки в Photoshop и Illustrator. Я рисую по три часа в день. Иногда я читаю книги по дизайну, а также биографии знаменитых дизайнеров. Обычно я делаю сайты для своих друзей и каждые полгода их улучшаю. Сейчас я работаю над своим первым сайтом для заказчика. Это сложная работа, но я делаю её с удовольствием. Также сейчас я создаю свой портфолио. Я считаю, что человек, который постоянно развивает и улучшает свои навыки, может стать хорошим дизайнером. Я планирую найти работу в большой компании. Для этого я много работаю и учусь. Каждый, у кого есть цель, достигает её, если верит в свой успех.

Pre-reading

11. Match the English nouns to their Russian equivalents.

The Design Icon of the Unit

12. Translate from English into Russian.

Paul Rand. Think Different

The outstanding graphic designer Paul Rand (1914–1996) started his successful career with stock images in various newspapers and magazines. In the 1950s and 1960s he gained his fame in corporate logos. Rand’s most widely known contributions to design are his corporate identities, many of which are still in use: IBM,ABC, Cummins Engine,UPS. His cooperation with Steve Jobs led to some of the most beautiful industrial design and revolutionary products in human history. Steve Jobs hired Rand to create the corporate identity for his company NeXT. Jobs recognized his great talent, calling Paul Rand “the greatest graphic designer”.

Interviewer: “Was he the first designer that you approached?” Steve Jobs: “He was the only one we approached”.

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Английский для дизайнеров

A moment of impact between a legend of industry and a legend of graphic design stands as a marker of a collaboration that undoubtedly shaped the things to come.

The Key Terms of the Unit

13. Match the terms to their definitions from the Oxford Dictionary.

VOCABULARY

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