Английский для дизайнеров (English for Designers). Учебное пособие

KEYS

9.Translate from Russian into English. Slow TV – slow Norwegian TV.

Norway is considered to be a rather boring developed country, where nothing interesting happens. However, Norwegians don’t feel bored but enjoy their boring life. Moreover, they have invented SlowTVwhich shows videos lasting for several hours or even for several days, where nothing happens. Slow TV shows railways (roads) from a cockpit of a moving train, a process of fishing, contests of knitting a sweater. Balanced Norwegians find the idea to be exciting. But not only Norwegians are excited by Slow TV. Nowadays Netflix is promoting the checked and tested idea in 190 countries including developing ones. Satisfied Norwegians are proud of the fact they have created the worldwide trend. However, the founder of slow moviewasanAmericanAndyWarhal.In1963thedistinguishedpop-artartistallovertheworld made theanti-filmSleep,whereatiredmanwassleepingfor5 hoursand 35 minutes.Thattime theWarhol’s idea didn’t seem to be inspiring and theidea failed. Boring Norwegians managed to do what the outstanding bellwether didn’t manage to do.

10. Match the English nouns to their Russian Equivalents.

11. Translate from English into Russian.

Массимо Винелли. Отец карты метро

МассимоВинелли(1931–2014)былсамымплодотворнымитальянскимдизайнером, работавшим в различных областях дизайна от упаковок и мебели до уличного. Его девизом было «Если ты можешь сделать дизайн чего-то одного, ты сможешь сделать дизайн всего остального», что и нашло отражение в широком ассортименте его работ. Винелли неизменно работал в модернисткой манере, делая упор на простоту, используя базовые геометрические фигуры. Величайшим его достижением было создание современного облика Америки.

Майкл Бейрут: «Мне казалось, что весь город Нью-Йорк служил постоянной выставкойработ Винелли.Чтобы добраться до офиса, я ехал на метро с созданной Винелли картой метро, шёл по тротуару вместе с людьми, несущими созданные Винелли сумки дляшопинга,проходилмимоцерквиСв.ПетрассозданнымВинеллиорганом».Вавгусте 1972 году разработанная Винелли карта Нью-Йоркского метро появилась на стенах его станций и стала одним из самых знаковых объектов XX века.

МассимоВинелли:«Жизньдизайнера–этоборьба.Борьбасуродством.Также,как врачи борются с болезнями. Для нас визуальная болезнь – это то, что мы видим вокруг и с чем мы как-то пытаемся бороться с помощью дизайна».

12. Match the terms to their definitions from the Dictionary.

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Английский для дизайнеров

PROGRESS CHECK

UNITS 5–8

1. Fill in the gaps with the English equivalents.

Over the past 50 to 100 years, the color black has gone through a significant transition. Blackhasmadeitswayfrombeingacolorpermanentlyassociatedwithnegativetooneknown asaconsiderable fashionicon.Accordingtomanyoftheworld’screationstoriesthebeginning of time was totally black until an arbitrary flash of light created the Universe. Originally people thought of black color as the color of night, the color of darkness. Prehistorically, people were obviously more at risk of being attacked by predators or by enemies when in the dark. So, through evolution, humans have consistently developed a tendency to be scared of darkness and black. For instance, many cultures rigorously insist black animals bring bad luck.However,blackisn’tasdarkaspeoplethinkastheword“black”originally meant“shining whiteorflashing”andtheidiom“tobeintheblack”meanstogainrelatively highprofits.Since the beginning of the 20th century fashion has consequently persuaded people that as the color black can bring fear to most, it can provide relevant security to those who wear black. So, todaywhensomethingundoubtedly popularcomesalongpeopletendtocallit“thenewblack”.

2. Fill in the gaps with the Comparative or Superlative forms of adjectives.

Purple is the marriage of opposites, a mixture of the hottest color and the coldest one. It is much more energetic than any other color and the most powerful color of the rainbow. The green planet that we call home may have actually looked purple in the earliest days, according to the“Purple Earth theory”.There werethe tiniest microorganismsthat dominated the planet and possibly created the purist purple hue that could be seen from space. Later times the most saturated hues of purple were adopted by ancientupper class. Imperial purple became the monopoly of Roman emperors who prohibited their citizens from wearing purple clothing under penalty of death, though poorer citizens couldn’t afford it –a pound of purple woolwasmuchmoreexpensivethanmostpeopleearnedinayear.Purplewasthe most favorite color of Egypt’s Cleopatra known for her most extraordinary purple sails ship of the time. Purple has survived for centuries, has been the most legislated color in history, has sent men to their deaths and yet still causes most people to smile when they look at it. But this may be the biggest threat purple has ever faced.

3.Fill in the gaps with Present or Past Participles.

We feel more comfortable and find it more pleasing when the parts of an artwork seem to balance each other. Imbalance gives us an unsettled feeling, and that is something that for most artists is notthedesired effect. Balance was very much important for Japanese art starting from the 14th -16th centuries when it was under the inspiring influence of Zen Buddhism. ThesculpturesofZenmasters theycreated wereallarticulated andbalanced withanemphasis on the strength of their balanced life. In contrast, Indian art reflected the value of prana, or thebreath of life, which can be seen in theanimated quality of its sculptures. Indian sculptures emphasized the sense of movement and suggested a dancing motion.The most distinguished Japanese art of later centuries put an emphasis on asymmetrical balance which influenced

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KEYS

the developing European modern art of the 19th – 20th centuries as Japanese use of dramatic coloring and dashed lines added an elegant and detailed look to a simple image. The turning pointinartworkofHenrideToulouse-LautreccamewhenhelearntJapaneseukiyo-e,flourishing

Japanese art of the 17th-19th centuries translated as “pictures of the floating world”. Vincent van Gogh, adopted thedevelopedartistic style of Japanese asymmetry in his paintings too. He wasinspiredbyKatsushikaHokusai,themostlycited ukiyo-eartistduetohiswork“The Great Wave” from a focused series of prints on the Mount Fuji. Hokusai’s rolling asymmetry of landscapes motivated Vincent van Gogh to create his asymmetrical recognized landscapes.

4. Fill in the gaps with the appropriate Passive Voice tenses (Present Simple, Past Simple, Present Perfect or Future Simple).

She was the first woman who was awarded the PritzkerArchitecture Prize, in 2004. She was made the Commander of the Order of the British Empire in the 2002, and then she was named the Dame by Elizabeth II for services to architecture in 2012. She was described by The Guardian of London as the “Queen of the curve”. Some of her designs have been presented recently, including the statuette for the 2017 Brit Awards, and many of her buildings have been still constructed, including the Al Wakrah Stadium in Qatar, a venue for the 2022 FIFAWorld Cup. Her name was Dame Zaha Hadid, an Iraqi-British architect, who is internationally known for her built, theoretical and academic work. Her outstanding contribution to architecturehasbeenacknowledgedby theworld’s most respected institutions. Her architectural style is not easily categorized, as she said she was not influenced by only one style or school. Nonetheless, in different periods of her career she was named as a major figure in architectural Deconstructivism (MoMA, 2016). Her work was also described as an example of Parametricism. In 2009 an article profiling Hadid in the New Yorker magazine was titled “TheAbstractionist”. Nowadays Hadid’s works are found all across the globe. Her most famous buildings are situated in Europe, the USA, andAsia; and her non-architectural workshave been presentedin themajor world’s museums since 1978 including theone which was shown in Russia’s Hermitage in 2015. Many of her projects were not completed during her lifetime; nevertheless, they will be finished by her architectural design firm “Zaha Hadid Architects” which is located in London.

5.Translate from Russian into English using appropriate Passive Voice tenses.

1.The first color wheel was developed by a great scientist Sir Isaac Newton in 1666, and since then a concept of color has been widely discussed and modernized (improved).

2.In Newton’s works the meanings of colors were explained by the physical laws, moreover, 7 colors of the wheel were linked to 7 musical notes.

3.In1810inGermanytherewaspublishedabook“Theoryofcolors”byanoutstanding writer and poet Johann Wolfgang von Goethe, which influenced Modern art significantly.

4.The main emphasis in Goethe’s book was put on that how color is perceived by

people.

5.Despite the book has been criticized by physicists since its creation, nowadays it is studied by psychologists.

6.“TheArt of Color”, a book by a famous painter and teacher of a well-known school “Bauhaus” Johannes Itten, was written on the basis of Newton’s and Goethe’s works.

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ЛИТЕРАТУРА

1.Alex White, The elements of graphic design, 2011, Allworth Press, 214, стр. 17–52.

2.Andy Warhol, The Philosophy of Andy Warhol, 1977, Harvest; 265.

3.Ben Parr, Captivology: The Science of Capturing People’s Attention, 2015, HarperOne, 256. стр. 149.

4.Bruno Munari, Design as Art, 1971, Penguin, 14–15, 224.

5.Christian Pixis, Uta Abendroth, World Design, 1999, Chronicle Books, 324.

6.Itten, The Elements of Color, 1970, Van Nostrand Reinhold Company; 96.

7.Louise Hashemi, Raymond Murphy, English Grammar in Use, 2004, Cambridge University Press, 122.

8.Marjorie Elliott Bevlin, Design Through Discovery, 1993, Harcourt Brace College Publishers, 410.

9.Massimo Vignelli, The Vignelli Canon, Lars Muller, 112.

10.Steven Bradley, Design Fundamentals, 2018, Vanseo Design Boulder, Colorado, 317., стр. 31–105.

11.Thomas Hauffe, Design, 1996, Baron’s, 250, стр. 28–36, 64–83, 88–89, 110, 148–150.

Периодические издания

1.CNN, Dieter Rams’ most influential designs, Nov. 20, 2018.

2.CNN, Godfather of Helvetica, Feb.28, 2014, стр. 41–42.

3.CNN, How architecture’s ‘Queen of the Curve’ redefined our cities, May. 22, 2018.

4.CNN, More than words: 6 typefaces that changed how we see the world. Dec. 20. 2017.

5.CNN, The 10 greatest book covers of all time, June. 30, 2015.

6.CNN, The game-changing typeface made to go unnoticed, Aug.15, 2017.

7.CNN, Why Stanley Kubrick was a design genius, Apr. 26, 2019.

8.The Guardian, Doyen of American critics turns his back on the ‘nasty, stupid’ world of modern art, Oct. 28, 2012.

9.The Guardian, Nadja Sayej, Marina Abramović: I’m not interested in small questions, Feb.13, 2018.

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СОДЕРЖАНИЕ

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