Английский для дизайнеров (English for Designers). Учебное пособие

KEYS

9.Put the adjectives in brackets into the comparative or superlative form.

Dear Paul,

I’mwritingtotellyouaboutmynewhouse.It’slovely!It’sthe nicest designprojectIhave everseen.It’smuchbigger thanmylastonethoughit’smuchmoreexpensive.Thehouselooks very contemporary.There are much open space with large windows and wooden floors. I have occupied the most spacious room for my work. Also my house has much greater view than my previous one.Agood thing about it is that it has an absolutely amazing garden! There are lots of flowers and trees around which make theplace muchmore colorful. It’s a very peaceful area. It’s actually the quietest area I’ve ever lived in. My neighbors are also very nice. They are definitely the friendliest people I have ever met.

Well, that’s all my news. Hope you’ll visit my place soon and see that I’m living in the most beautiful house of all you’ve seen!

Yours,

Amanda

10.Put the adjectives in brackets into the comparative or superlative form.

1.the most innovative

2.better, more

3.older, the most creative

4.better, less

5.most concentrated

11.Translate from Russian into English.

The 5 most successful graphic designers of the world

1.SaulBass(1920–1996)isoneofthemostfamousgraphicdesignersofthe20th century. He was the best in creating the most unusual shapes and lines.

2.Paul Rand (1914–1996) is the most outstandingAmerican designer who created

corporate logos in the 20th century. He developed more (a bigger number of) logos than other designers of the time.

3.AlanFletcher(1931–2006)istheBritishdesignerwhowasnamedbyDailyTelegraph “themost respected graphic designer of his generation”. One of his corporate projects, thelogo Reuters looked much more attractive than other logos of the mid 60-s.

4.Sagi Haviv, the trendiest contemporary designer is a partner of Chermayeff &

Geismar, the creators of the most iconic brands in the world. His coolest projects are logos of the NewYork national parks and Library of Congress. His further plan is cooperation with the fashion brandArmani Exchange.

5. Walter Landor (1913–1995) is the most famous German designer who the most innovative project is the logo FedEx. Nowadays the logo design of FedEx is considered to be one of the best projects in the world.

12.Translate from English into Russian.

Сол Басс. Человек, который проник в сердце кино

Сол Басс (1920 – 1996)был графическим дизайнером и кинематографистом, наиболее известным своим дизайном афиш и заставками к фильмам. Он полностью изменил

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роль титров в фильмах. Традиционно начальные титры были статичными и не были важны, и их, как правило, показывали на закрытом занавесе, который открывался только на первой сцене фильма. Басс однако, вдохнул жизнь в графику, сделав её частью кинематографического процесса. Буквы, которые рисовал Басс, начали двигаться вместе с различными изображениями по экрану. За свою сорокалетнюю карьеру Басс работал с величайшимиголливудскимирежиссёрами,включаяАльфредаХичкока,СтэнлиКубрика, Мартина Скорсезе и других. Киноиндустрии он стал известен после создания заставки к фильму «Человек с Золотой Рукой» 1955 года с Фрэнком Синатрой в главной роли. Басс также разработал и некоторые из наиболее знаковых логотипов в Северной Америке, включая изначальный логотипAT&T«колокол» в 1969 году и их более поздний логотип «глобус» в 1983 году.

13.Match the adjectives to their definitions from the Oxford Dictionary.

1.– c.

2.– a.

3.– d.

4.– b.

UNIT 6

1.Match the English word partnerships to their Russian equivalents.

3.Fill in the gaps with the English equivalents.

A color wheel based on red, yellow and blue, is traditional in the field of art. Sir Isaac Newton developedthefirst circular diagram of colors in 1666.Since then, scientists and artists have studied andhave created numerous variations of this concept. In reality, anycolor wheel presents a logically arranged sequence of pure colors. In traditional color theory the primary colors are the 3 pigment colors that cannot be mixed or formed by any combination of other colors.Thesecondary colors green,orangeandpurpleareformedbymixingtheprimarycolors. Theanalogous colors areanythreecolorswhichareside bysideon a12-partcolor wheel such as yellow-green, yellow, and yellow-orange. Usually one of the three colors predominates.

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The complimentary colors are any two colors which are directly opposite each other, such as redandgreenandred-purpleandyellow-green.Theseopposingcolorscreatemaximumcontrast and maximum stability. The monochromatic colors are tins and shades or tone variations of

7.Match the colors to their psychological meanings.

5. – h.

8.Fill in the gaps with the English equivalents in the following quotes.

9.Translate the text from Russian into English.

Max Lüscher (1923–2017) is a Swiss psychologist and creator of his famous ColorTest. His test based on color preferences reflects a psychological state of a person.

Lüscher thought that color perception is universal and individual color preferences help to find out a psychological type of a person. He worked out (developed) the 4 main types of people: blue, green, red, and yellow. People of blue type prefer harmony, calm and traditional

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clothes. People of green type prefer material wealth, development and classical clothes.They are not interested in fashion trends and don’t buy clothes of fashionable hues. People of red type are curious and intend to succeed.They like extraordinary clothes which differ them from the others. Yellow type prefers creative development and fashionable clothes. He changes a colorpaletteoftenfeelinghimselfinavant-garde.TheLüschercolortesthasbecomethemostly known color diagnostics in the world and widely used in all the countries.

10.Fill in the gaps with the English equivalents.

1.out of the blue, in the black, in the red

2.green hand, purple patch

3.White Collar, felt blue

4.Yellow journalism, browned off

5.the new black, in the black

6.in the red, white elephant

11.Write the correct adverbs.

12.Fill in the gaps with the adverbs.

“Instead of trying to reproduce impressively what I exactly see before me, I make more arbitrary use of color to express myself more forcefully. To express the love of two lovers by the marriage of two complementary colors... The thought of a brow by painting expressively the radiance of a light tone against a dark background. To express hope by some star… Someone’s passion by the radiance of the setting sun…” – Vincent van Gogh.

13. Fill in the gaps with the adverbs.

14. Match the English adverbs to their Russian equivalents.

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15. Fill in the gaps with the English adverbs.

The2018 Color called“IntheMoment” isobviously inspired bynature.“IntheMoment” is Pastel Spruce Blue combined of green, gray and blue tones hasrelatively changed the color palette.Thename and color of this huedefinitelyspeaks to our wish to take a break, be present and relaxed. It is a considerably soft color which supports an idea of comfort and peace. “In the Moment” is undoubtedly perfect to use for both interior and exterior design projects as it improves our living conditions significantly.

16. Translate from Russian into English.

Color trends undoubtedly reflect economic and political situation in a country. Also the worldwide trends influence color preferences significantly. For example, themost popular colors in the world in 70-s were bright saturated colors, in 80-s cool hues, in 90-s warm tints of red and orange. An international cooperation of experts in the field of architecture, art, fashion and design helps to develop a relatively universal color palette for a particular time period. For example, in 2016 designers worked with warm pleasant hues adding dark and almost mysterious colors. A balance of opposites will possibly be trendy in the further time period too. It’s obviously that the trend of the second decade of the 21th century is ignoring of primary pure colors. Designers create various hues mixing and combing their tones and tints.

17. Translate from English into Russian.

Этторе Соттсасс. Гений, создавший 80-е

Этторе Соттсасс (1917–2007) был итальянским архитектором и дизайнером, изготавливавшим мебель, ювелирные изделия, стекло, приборы освещения, предметы для дома и офисную технику. В 1980-е – начале 1990-х яркая графика и красочные геометрические фигуры, заполонившие экраны ТВ, универмаги и игровые площадки средних школ Америки, копировали дизайн «Мемфиса», коллектива Соттсасса, состоявшего из двух дюжин итальянских креативщиков.

Соттсасс был вдохновителем господствующей эстетики той оптимистичной поры, как и поколений молодых дизайнеров из разных областей. Он был настоящей «фигурой Возрождения», изобретая экстравагантные предметы, на которые обращали внимание коллекционеры самого высокого уровня, включая Карла Лагерфельда и Дэвида Боуи. Его наиболее известными продуктами являются: оранжево-красная пишущая машинка Valentine 1969 года, считающаяся знаковым событием XX века и ставшая топовым модным аксессуаром, и телефон Enorme 1986 года, ставший частью постоянной коллекции МoМА в Нью-Йорке.

Ханс Ульрих Обрист, директор Лондонской галереи Serpentine, о Этторе Соттсассе: «Для людей, внёсших огромный вклад в свою область, является обычным делом пробовать себя и в других областях. Но очень редко когда люди сделали потрясающий вклад в совершенно разных областях. Он был уникален».

18. Match the terms to their definitions.

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UNIT 7

1.Design Principles

2.Match the English nouns to their Russian equivalents.

3.Which of the statements are true? Correct the false ones.

4.Fill in the gaps with the English equivalents.

4. grabs/captures our attention

5.Translate from Russian into English.

“Order and Chaos”

Design principles are the rules that help to create more attractive projects. One of

the design principles is a principle of balance which refers to symmetrical and asymmetrical arrangement of elements in a composition including an effective using of negative space. ThepioneerofnegativespacewasaDutchpainterandgraphicdesignerM.C.Escher.Nowadays many contemporary artists and designers use his innovative method of working with negative space in their projects.Also, Escher worked with thegeometry of space and thelogic of space. His optic illusions became the symbols of the 20th century and many artists have cited them till now. His experiments on creation of a compositional flow by using regular, flowing and progressiverhythmsledtohisfamousseriesof“Metamorphoses”whichisasampleofanideal use of the principle in art and design. Nowadays Escher’s works can be seen in the museums of the Netherlands, the USA, Canada, Israel, and Japan.

6.Fill in: is, are, was or were.

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7.Turn from active into passive.

1.Gestalt principles wereworkedoutby the Berlin School of experimental psychology.

2.The development of Gestalt theory­­­­­­­­­­was influenced by I. Kant, E. Mach, and J.W.

von Goethe.

3.The human mind and behavior as a whole are studied by Gestalt psychology.

4.The laws of perception: Similarity, Pragnanz, Proximity, Continuity, and Closure were proposed by Gestalt theory.

5.Similarity law says: similar elements are perceived as a part of group.

6.Pragnanz law says: complex shapes are reorganized by human mind into simpler components.

7.Proximity law says: objects that are closer together are perceived by human mind as more related than objects that are further apart.

8.Continuity law says: elements arranged on a line or curve are thought by people to be more related than elements not on the line or curve.

9.Closure law says: a complex arrangement of elements is turned by human mind into a single, recognizable pattern.

10.The modern study of human sensation and perception was influenced by Gestalt school of psychology significantly.

8.Fill in: was, were, has been or have been.

9.Put the verbs in brackets into Present Simple, Present Perfect, orPast Simple passive. The Isabella Stewart Gardner Museum Theft

In 1990 the Isabella Stewart Gardner Museum in Boston was robbed. 13 works of art valued at $ 500 million were stolen. It is considered the largest-value theft of private property in history. Despite efforts by the FBI and multiple probes around the world, no arrests have been made and no workshave been recovered till now.The museum initially offered a reward of $ 5 million for information leading to their recovery, but in 2017 this rewardwas doubled to $ 10million.ThestolenworkswerepurchasedbyartcollectorIsabellaStewartGardner(1840– 1924). Since the collection is permanent, empty frames remain hanging to the missing works for when they are returned.

Experts have been puzzled by the choice of paintings that were stolen, especially since more valuable artwork was untouched. According to the FBI, the stolen artwork was moved through the region and offered for sale in Philadelphia during the early 2000s. They believe thethievesweremembersofacriminalorganizationwhichisbasedinthemid-AtlanticandNew England. Boston gangster Bobby Donati, who was murdered in 1991 as a result of ongoing gang wars, has been cited as a possible collaborator in the robbery. Due to the high profile of the museum theft, it has been referenced and parodied in many different works.

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10. Translate from Russian into English.

Edvard Munch’s The Scream is a work of art which is mostly stolen.Aseries of four paintings called The Scream was created by Munch during a period of 1893–1910. Firstly The Scream was shown to the public at Berlin exhibition in 1893 and was perceived negatively. In 1930-s all the Munch’s works were prohibited in Germany. Nowadays the painting (which was) painted in 1893 is kept in The National Gallery of Norway; another work painted in 1910 is kept in The Munch Museum in Oslo. The pastel version of The Scream of 1893 is exhibited there too. The fourth work, the pastel version of 1895, has been bought byAmerican financier Leon Black for $ 120 million. The Scream was stolen twice. The first painting was stolen from The National Gallery of Norway in 1997. That time the Winter Olympics were held there. Due to effective work of Norwegian police the painting was found and recovered to the museum. The painting has been exhibited again. In 2004 The Munch Museum in Oslo was robbed. The Scream was stolen again. In 2006 the thieves were caught but The Scream was exhibited just in 2008 after setting a security system for $ 6 million. Since then Norway has been more visited in order to see the paintings. They haven’t been traveled out the country for the exhibitions. The Scream is very popular in mass culture. In the 20th century it was parodied, imitated and copied. It was copied byAndy Warhol. It was taken for a creation of an appearance of the characters of Silence race in the British series Doctor Who. Nowadays The Scream is considered the symbol of Expressionism, and one of the iconic masterpieces.

11.Translate from English into Russian.

Раймонд Лоуи. Отец промышленного дизайна

Раймонд Лоуи (1893 –1986) был американцем французского происхождения, ставшим основателем промышленного дизайна и прославившимся своим вкладом в различные отрасли промышленности. В 1945 году он основал «Раймонд Лоуи Ассоциацию», ставшую крупнейшей в мире фирмой промышленного дизайна. Работая в тесном сотрудничестве с инженерными компаниями, он разрабатывал дизайн автомобилей «Студибеккер», локомотивов, пассажирских вагонов и автобусов. Им также был создан дизайн для таких товаров, как электрические бритвы, зубные щётки, шариковые ручки, офисная техника, бутылки для безалкогольных напитков, радио, упаковки, включая упаковку сигарет Lucky Strike. С 1967 по 1973 год он был принят на работу в NASAв качестве консультанта для разработки дизайна космической станции Skylab, запушенной в космос в 1973 году. Самый же его известный дизайн в мире – бутылка Coca-Cola. В прессе его называют «Человеком, который создал Америку», «Отцом промышленного дизайна». 5 ноября 2013 года Google Doodle изобразила локомотив Лоуи, используя колёса поезда для образования слова Google.

Раймонд Лоуи: «Форма, которая стремится стать простым и ясным выражением инженерного совершенства, становится органичной».

12. Match the terms to their definitions from the Oxford Dictionary.

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UNIT 8

1.Match the English adjectives to their Russian equivalents.

2.Which of the statements are true? Correct the false ones.

3.Match the following DesignApproaches to their definitions.

3. – b.

4.Fill in the gaps with the English equivalents. Translate the text into Russian.

The boring designers choose obvious over clever every time. They value their clients’

relevant experience over their own. Adaptable “compromises” they choose make their clients to benefit and that’s all that matters. The boring designers rarely (seldom) stand their ground. They chase the appropriate idea over their random ideas. They respect their team and will try almost any arbitrary idea that gets thrown their way instead of arguing about whose idea should win. They consistently request feedback and new ideas. The boring designers value laziness. They realize that it isn’t crucial to put their personal stamp on everything they touch. The boring designers love consistency. The boring designers love rigorous guidelines.They pick the right moments to upgrade or update tested and checked laziness-promoting tools. If no laziness-promoting tools exist, the boring designers temporarily allow themselves to be super-exciting so they can create those tools and go back to being boring once more. People trust the boring designers to look at their essential problems with a practical eye. The boring designers are relevantly trusted and valued, because people know they’re in it for the product and the client. The boring designers ask consequent and precise questions and consistently rely on others’experience and expertise, creating even more trust over time.

5.Translate from Russian into English.

Empathy is not a tool, empathy is a lifestyle

Empathy is one of crucial approaches in design. To create iconic products a designer should know his clients and take care of their lives consistently. People are not rational, as they make random emotional decisions.The purpose of designers is a consequent improving of their clients’experiences by adapting a product to their essential needs. Designers who promote their vision rigorously are not able to satisfy their customers’ needs relevantly.

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Empathic designers ask for a feedback consistently listening to the arbitrary clients’ideas. Empathic designers never ask:”How do you like the result?”Aclient won’t give a relevant answer. An empathic designer asks a more appropriate question:”What could I do better?” Empathy also means that a designer corrects his approach consistently to gain a better decision for his clients.

6.Underline the correct item.

A:I didn’t know you were interesting / interested in coding.

B:I’m not. I feel it’s reallyboring / bored, but my friend is being sick at themoment and he is worrying / worried that he wouldn’t finish it in time.

A:Oh, I understand now. I was really surprising / surprised to see you doing this job.

B:This is tiring / tired. I feel exhausted / exhausting already.

A:What about your friend? Does he find it exhausted / exhausting?

B:He’s been doing it for 10 years and says he‘s never been boring / bored.

7.Fill in the gaps with an adjective ending in -ing or -ed.

Whether physical or online, your design portfolio is your career calling card. Physical design portfolios are tailored creations to the job you are applying for. To make an amazing portfolio you should aim to fill at least 20 pages of a physical folio, and at least 30 examples for an online space. Include just finished examples that are appropriate to the position you are looking for. Employed illustrators and designers got a job not just for their style but also for interpreting a creative brief. Make sure you use explaining annotations and notes to talk about how and why the work was created. Your portfolio doesn’t need to be limited to only including client work. Self-initiated projects are acceptable in full-time applications, and recommended for freelance work – especially for illustrators. Take a step back and try to look at your design portfolio through another’s eyes. Experienced employers, project managers and agents know how to match up a resume to a design portfolio. Put an emphasis on mostly interesting examples not to make your employer get bored to look for them. So think critically about what a designed portfolio says about you.

8.Translate into English using appropriate Participles.

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