Effective Presentations = Эффективные презентации. Практикум

•Managers will feel their previous status in being undermined.

•The incentive of promotion as a reward for good work will be lost.

•There may be «empire-building» in some areas, leading to conflict.

Task 6. Choose one of the topics below. Prepare your arguments for and against. Use appropriate body language and emphasizers/ minimizers to make your points (a) strongly, and (b) more tentatively.

•We need strong leaders.

•There are not enough women in business.

•People should retire earlier to create more jobs for young people.

•Working from home will become more common in the 21st century.

•All international business people should speak English.

Task 7. You are going to role-play a press conference. Working with a partner, decide which of the following roles to take, and read your role card. Prepare your questions and answers before you start.

A.JOURNALIST.You are a journalist.You have been invited to a company press conference at one of Europe’s top fashion and cosmetics companies. You know that they will be announcing the appointment of Ben Hammond as the new CEO. He is an ex-oilman, in his fifties, and has a reputation as a very hard businessman. You need to prepare questions in the following areas:

1.His astronomical salary — reported to be more than 1.75 mil­lion dollars.

2.Hisage,andlackofexperienceinthecosmeticsorfashionindustries.

3.The choice of a man when a woman would have been a more obvious appointment in this type of a company.

B.COMPANY SPOKESPERSON. You are responsible for press and public relations in an international fashion and cosmetics

61

company. You have organized a press conference to announce your company’s decision to appoint a new CEO. The new man is called Ben Hammond. He is aged 55,American, and has gained most of his experience in the oil industry. He has a reputation for being a very tough businessman.

You should prepare for the questions in the following areas:

1.His annual salary — 1.25 million dollars (including bonuses).

2.His lack of experience in the fashion industry.

3.The choice of a male CEO in a femail-dominated industry.

Task 8. You are going to role-play part of a public meeting. Working with a partner, decide which of the following roles to take,andreadyourrole-card.Prepareyourquestionsandanswers before you start.

A.LOCAL RESIDENT. You live one kilometer from the new Allo-Chem plant, which produces industrial chemicals. The plant has been open less than a year. Recently, a small leak of toxic fumes meant that 200 local residents, including your family, had to leave their homes for 24 hours. Although no-one’s health was affected, you are concerned about safety standards at the plant. Prepare questions covering the following areas:

1. Current safety standards — you have heard that Allo-Chem wants to keep operating costs to a minimum.

2. Responsibilityfortheleak—equipmentfailureorbadmanagement?

3.The possibility of future leaks.

4.Proposed changes to safety standards at the plant.

B.COMPANY SPOKESPERSON. You are the Safety Officer at Allo-Chem, a company which produces industrial chemicals. Following a small leak of potentially dangerous fumes from one of you newest plants, during which 200 people living nearby had to leave their homes for 24 hours, you have organized a public meeting to reassure local residents of your company’s concern for safety.You will have to answer some difficult questions; prepare your answers in the following areas:

62

1.Current safety standards — the plant was only opened last year.

2.Causes of the leak — equipment failure or human error?

3.The possibility of future leaks.

4.What changes you propose in safety procedures.

Task 9.You are going to role-play a TV interview. Working with a partner, decide which role to take — interviewerorinterviewee — and read your role card. Prepare your questions and answers before you start.

A. INTERVIEWER.

A news story has just broken. Hummond Electronics Inc. (an American multinational) is going to close its plant in Southern Germany and move to Portugal. The closure will result in more than 2000 job losses. Your job is to interview the Human Resources Manager at Hammond’s European headquarters in Brussels. Cover the following question areas:

a.reasons for relocation

b.effects of relocation

c.policy of company for European production

d.future in Germany

B. INTERVIEWEE.

You are the Human Resource Manager at Hummond Electronics Inc. (an American multinational). You are based at the company’s European headquarters in Brussels. Hammond has just announced thatitwillcloseitsplantinSouthernGermanyandmovetoPortugal, with the loss of 2,000 jobs in Germany. Your job is to answer questions about this decision. Prepare your answers in the following areas:

a.reasons for relocation

b.effects of relocation

c.policy of company for European production

d.future in Germany

63

Task 10.

•Readthisarticleandunderlinethosewordsyouwouldemphasise. Read them aloud.

•Read the sentences aloud, stressing the auxiliaries.

•Repeat important words.

•Ask rhetorical questions to involve the audience.

•Focus key points so that everyone knows you want them to listen to what you have to say next.

The Importance of Choosing a Career Path15 by Lisa McQuerrey, Demand Media

Choosing a career path can help you set professional goals and develop a strategy for getting where you want to be. Part of choosing an appropriate career path involves making an honest self-evaluation of your talents, abilities and interests. While elements of your path maychangeovertimeduetochoiceorcircumstance,havinganoverall professional objective with which to guide yourself will help you make critical decisions with greater clarity.

Education

When you have an idea of the career path you want to pursue, it canhelpyoumakethebestdecisionsaboutyourtrainingandeducation. Many lines of work require specific degrees and certifications, which can take years to pursue. Understanding the requirements of your chosen path will allow you to plan to prepare yourself for the career you want.

Career Planning

A career path is just that — a journey, rather than a single onetime decision. Every career path has milestones along the way. For example, if you want to pursue a career as a chef, you may start working in a restaurant busing tables when you’re in high school, working as a waiter in college, attending a culinary arts school and then taking an entry-level job as a prep chef. Understanding the chronological steps of a career path will help you make decisions

15 McQuerrey L. Importance of Choosing a Career Path [Электронный ресурс]. — URL: http://work.chron.com/importance-choosing-career-path-11645.html

64

about how to go about building experience and working your way through the ranks of your chosen occupation.

Long-term Goals

When you choose a career path, you position yourself to look far into the future at your ultimate objectives. This can help you identify positions you want to hold and income levels you want to achieve. It can also help to guide you in building your personal and professional networks in the industry in which you’re interested. Having long-term goals in place will help you stay focused on your ultimate career objectives, rather than moving aimlessly from job to job.

Family Considerations

Your choice of profession can dictate where you live and may affect if and when you marry and have a family. Choosing a career path can help you make other important life decisions. Achieving a satisfactory work-life balance can be a challenge for many professio­ nals, but career planning can help to minimize some of this stress.

3.2. Presentation Practice

Task 11.

•Readthisarticleandunderlinethosewordsyouwouldemphasise. Read them aloud.

•Read the sentences aloud, stressing the auxiliaries.

•Repeat important words.

•Ask rhetorical questions to involve the audience.

•Focus key points so that everyone knows you want them to listen to what you have to say next.

•Make a presentation.

Types of career support16

Career information describes information that supports career and learning choices.An important sub-set of career information is labour market information (LMI), such as salaries of various professions,

16 Types of career support //Wikipedia [Электронный ресурс]. — URL: https:// en.wikipedia.org/wiki/Career

65

employment rate in various professions, available training programs, and current job openings.

Career assessments are tests that come in a variety of forms and relyonbothquantitativeandqualitativemethodologies.Careerassess­ ments can help individuals identify and better articulate their unique interests, personality, values, and skills to determine how well they may match with a certain career. Some skills that career assess­ments could help determine are job-specific skills, transferable skills, and self-managementskills.Careerassessmentscanalsoprovideawindow of potential opportunities by helping individuals discover the tasks, experience, education and training that is needed for a career they would want to pursue. Career counselors, executive coaches, educa­­ tional­ institutions, career development centers, and outplacement companies often administer career assessments to help individuals focus their search on careers that closely match their unique personal profile.

Career counseling assesses people’s interests, personality, values and skills, and helps them to explore career options and research graduate and professional schools. Career counseling provides one- on-one or group professional assistance in exploration and decision making tasks related to choosing a major/occupation, transitioning into the world of work or further professional training.

Career education describes a process by which individuals come to learn about themselves, their careers and the world of work. There is a strong tradition of career education in schools, however career education can also occur in a wider range of other contexts including further and higher education and the workplace. A commonly used framework for careers education is DOTS which stands for decision learning (D), opportunity awareness (O), transition learning (T), and self-awareness(S).Oftentimes,highereducationisthoughtofasbeing too narrow or too researched based and lacking of a deeper under­stan­ ding of the material to develop the skills necessary for a certain career.

Some research shows adding one year of schooling beyond high school creates an increase of wages 17.8 % per worker. However, additional years of schooling, beyond 9 or 10 years, have little effect on worker’s wages. In summary, better educated, bigger benefits. In 2010, 90 % of the U.S. Workforce had a high school diploma, 64 % had some college, and 34 % had at least a bachelor’s degree.

66

The common problem that people may encounter when trying to achieve an education for a career is the cost. The career that comes with the education must pay well enough to be able to pay off the schooling. The benefits of schooling can differ greatly depending on the degree (or certification) obtained, the programs the school may offer, and the ranking of the school. Sometimes, colleges provide students more with just education to prepare for careers. It is not uncommon for colleges to provide pathways and support straight into the workforce the students may desire.

Task 12. Read two articles about the Blue Lagoon in Iceland and make a presentation.

The one Minute Guide to... The Blue Lagoon, Iceland17 by Jo Tweedy, Travel Mail

What: Iceland’s most popular visitor attraction, the Blue Lagoon is a giant bathtub that pools six million litres of geothermal seawater from 2000 metres beneath the earth’s surface. By the time it reaches the lagoon, the mineral-rich milky, aqua blue waters simmer at temperatures between 37 and 39 °C. In addition to the lagoon, there’s asauna,steambathcarvedoutofalavacaveandamassagingwaterfall. Ashop, café and viewing deck keeps spectators amused.

Where: In a lava field in Grindavik on the Reykjanes Peninsula, on Iceland’s south-west coast, 45 minutes from Reykjavik, the country’s capital and 25 minutes from KeflavikAirport.

Why go? Because, even though the Blue Lagoon is an out-and- out tourist attraction, it manages to wow even the biggest cynics with its special brand of geothermal magic. Slow poaching your cares away anddaubingonwhite-silicamudagainstabackdropthatisspectacularly lunar is enough to send your endorphins hurtling into a feel-good frenzy.

Random fact: The lagoon is actually artificial and was created as an over-spill pool for the nearby Svartsengi geothermal power station.

17 Tweedy J. The One Minute Guide to... The Blue Lagoon, Iceland [Электронный ресурс]. — URL: http://www.dailymail.co.uk/travel/holidaytypeshub/ article-597756/The-One-Minute-Guide---br--The-Blue-Lagoon-Iceland.html

67

When heat and electricity has been generated from the water, it is pushed through to the lagoon.

Best bit: That first sublime dip into the warm, cloudy blue waters feels like you’re taking the bath of your life.Watching the rising steam dance and swirl above the waters is a sight to behold, especially if you’re there when the sun sets.

Why the Blue Lagoon in Iceland Isn’t a Natural Wonder18 by Matt Long

Earlier this year one of my favorite travel magazines made an announcement that surprised me a bit. In a special ″Wonders of the World″edition,NationalGeographiclistedtheBlueLagooninIceland as one of the most impressive wonders of the world. Now this declaration seems fine and normal on the surface, until you realize that the Blue Lagoon really isn’t a natural phenomenon at all.

More than half a million people visit Iceland every year.This may not sound a lot, but keep in mind that there are only 320,000 residents of this northern island. Of this half a million tourists, more than 400,000 visit the Blue Lagoon thermal spa alone.Almost every tourist who visits Iceland visits the Blue Lagoon. This is a stunning statistic and I’m almost positive no attraction in the world can lay claim to a similar market share of visiting tourists. To learn how this has come to be and why the Blue Lagoon isn’t really a natural phenomenon, you have to first learn about the (somewhat) short history of what is arguably the world’s most famous spa.

IcelandisoftencalledtheLandofFireandIceduetotheincredible geological activity that is seen around the country every day. Because of its unique position between two continental plates, earthquakes, volcanoes, geysers and lava fields define the natural character of this constantly changing nation. It only makes sense then that geothermal energy accounts for about a quarter of all power used in Iceland and meets the heating and hot water requirements of approximately 87 % of all buildings in Iceland.

18 Long M. Why the Blue Lagoon in Iceland Isn’t a Natural Wonder [Электронный ресурс]. — URL: http://landlopers.com/2012/03/04/blue-lagoon-iceland

68

In the mid-1970s, the Svartsengi geothermal plant was built about 20 minutes from the international airport at Keflavik and 40 minutes from the capital city of Reykjavik. The process of generating heat from this plant is fairly simple. Superheated water is vented from the ground near a lava flow and used to run turbines that generate electricity. After going through the turbines, the steam and hot water passes through a heat exchanger to provide heat for a municipal hot water heating system. What happens next to the water though has become a multimillion industry in its own right.

After the water is used to provide heat for the water system, it is fed into what we know today as the Blue Lagoon. The water from the Blue Lagoon is a direct result of the geothermal plant found right next door.

Visitors to the massive spa complex may not even see the nearby power plant, much less realize that it is the source of the Blue Lagoon magic. It’s cleverly hidden just out of sight and unless you look, you probably won’t notice it and if you do, it probably won’t make an impact.

So when National Geographic called the Blue Lagoon a wonder of the world, was it completely accurate? Mostly. Yes, the water that feeds the Blue Lagoon is naturally occurring, but I don’t think the spa isnaturalinthewaymostvisitorsbelieveitis.Therewasn’tanexisting pool that someone found and decided to make into a tourist attraction. A pool was formed, quite unnaturally, and transformed over the years into the mega-business it has become.

But that doesn’t mean the Blue Lagoon doesn’t have certain benefits and it doesn’t mean it’s not worth a visit.The warm waters are rich in minerals like silica and sulfur and bathing in the Blue Lagoon is reputed to help some people suffering from skin diseases such as psoriasis. The water temperature in the bathing and swimming area of the lagoon averages 98–102 °F, the perfect temperature for soaking. Havingbeentheremyself,Icanattestthatitisindeedafunexperience. The waters are warm and pleasantly murky and the landscape surrounding the spa is beautiful and otherworldly. But it’s also a machine.

When you first arrive, usually as part of an organized tour, you’re fed through the intake center where you are confronted with a variety of options.

69

Basic Fees:

Entrance fee for adults — 30 Euros (includes locker rental); Towel — 5 Euros;

Bathing suit rental — 5 Euros; Bath robe rental — 9 Euros.

After paying at least 30 Euros, and usually more, then it’s time to join the herds in the changing rooms (leave modesty outside) before proceeding to the event itself. I’ve been to quite a few of these spas recently and there’s no doubt that the Blue Lagoon was the best managed. Guests are given electronic bracelets that serve as locks for lockers as well as a virtual charge card for any food or drinks you may purchase while you take the waters. Like I said, it’s a machine, but a beneficent one. They are intent on making money, yes, but they are also intent in providing the guest with a great experience. And that’s what I had, even after spending 5 Euro for a towel and $20 for a sandwich and a soda.

While the Blue Lagoon isn’t really a natural wonder, not in the purest sense, it is a natural-ish quasi-wonder and after visiting, I understand why every tourist feels drawn to the site. Whether by design or accident, taking the waters at the Blue Lagoon, enveloped by aqua blue water and surrounded by immense lava fields is truly an experience you will find nowhere else in the world.

Task 13. Read two articles about Coca-Cola and make a presentation.

Coca-Cola

History19

Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed ″excellent″ by those who sampled it. Dr. Pemberton’s partner and bookkeeper,

19 Aboutus.Coca-Colahistory.EvolutionoftheCoca-Colabottle[Электронный ресурс]. — URL: https://www.worldofcoca-cola.com/about-us/coca-cola-history/

70