Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:
инглиш билеты.docx
Скачиваний:
53
Добавлен:
16.03.2015
Размер:
36.86 Кб
Скачать

14.What is the difference between customer service and customer support?

Customer care and customer service is all about thinking of the welfare of the customers. These two are always present no matter how large or small a company is. Companies are always striving in providing good care and service to their clients.

Customer Care

Customer care is the kind of approach a company does in winning and maintaining clients or customers. The most vital method of any company is staying in business. They put customers at the core of all activities, this can be seen by giving quality service, price and item differentiation. Customer care is keeping customers informed, making an avenue for complaints and give them some opportunities. In short, this is their way of listening to them. In order to achieve customer satisfaction, all their plans evolve on the customer’s satisfaction.

Customer Service

Customer service is a method when the company deals with its clients. This is most apparent in sales and post-sales service. These are design to improve the stage of customer satisfaction (the feeling that the service or item has reached customer expectation). This method has the commitment of giving significant services to internal and external customers. This includes attitude, knowledge, quality of service and technical support.

Differences between Customer care and Customer service

Customer care is focusing on customers in making them satisfied and knowing their interests while customer service focuses on the jobs involved when servicing customers rather than their needs. Customer care centers themselves on long-term gain and income implications while customer service is more of the cost related to the customer’s requirements. Customer care is more of a supportive management, where procedures are pretty essential in encouraging responsiveness to client’s needs and find methods where management can support in achieving commercial goals; Customer service is a hierarchal management that follows procedures and strives to meet administrative and technical requirements.

Therefore, customer service is part of customer care’s ways in reaching customer’s satisfaction. Without the two, there will be no harmony in business since companies are more focused on gaining without even thinking of the client’s welfare. Customer care is always practiced in every company and should always be prioritized.

15.Why is customer support important?

Customer service is important to an organization because it is often the only contact a customer has with a company. Customers are vital to an organization. Some customers spend hundreds and even thousands of dollars per year with a company. Consequently, when they have a question or product issue, they expect a company's customer service department to resolve their issues.

Customer service is also important to an organization because it can help differentiate a company from it competitors, according to the article titled "The Importance of Customer Service" at Drew Stevens Consulting website. For example, it may be difficult to tell the difference between two small-town drug stores, especially if their prices are similar. Therefore, putting extra efforts into customer service may be thing that gives one drug store a competitive advantage.

A company with excellent customer service is more likely to get repeat business from customers. Consequently, the company will benefit with greater sales and profits. Contrarily, companies with poor customer service may lose customers, which will have a negative impact on business. It costs a lot more money for a company to acquire a customer than to retain them, due to advertising costs and the expense of sales calls. Therefore, the efforts that go into maintaining quality customer service can really pay dividends over time

People that have a positive experience with a company's customer service department will likely tell two or three others about their experience, according to Consumer Affairs website. Therefore, quality customer service can be a source of promotion for organizations.