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МИНИСТЕРСТВО ОБРАЗОВАНИЯ И НАУКИ РОССИЙСКОЙ ФЕДЕРАЦИИ

Нижегородский государственный университет им. Н.И. Лобачевского

БИЗНЕС-ЛИДЕР

BUSINESS LEADER

Практикум

Рекомендовано методической комиссией филологического факультета для бакалавров Института экономики и предпринимательства ННГУ

Нижний Новгород

2017

УДК 811.111:33(075.8) ББК Ш143.21+Ч011я73

Б59

Б59 БИЗНЕС-ЛИДЕР. Составитель: Н.А. Скурихин / Практикум – Нижний Новгород: Нижегородский госуниверситет, 2017. – 27 с.

Рецензент: доктор экономических наук, профессор А.В. Золотов

Практикум содержит задания на тренировку и совершенствование навыков устной и письменной речи, развитие стратегий чтения, закрепление лексико-грамматических навыков. Для самостоятельной работы студентов в пособии представлены кейсы.

Ответственный за выпуск:

председатель методической комиссии филологического факультета ННГУ, к.ф.н., доцент И.В. Кузьмин

УДК 811.111:33(075.8) ББК Ш143.21+Ч011я73

 

CONTENTS

PART 1 CAREERS.......................................................................................................

4

PART 2 COMPANIES..................................................................................................

8

PART 3 SELLING......................................................................................................

13

PART 4 GREAT IDEAS.............................................................................................

16

PART 5 STRESS.........................................................................................................

22

PART 1 CAREERS

1. LEAD-IN

1) Is it part of your career plan to work abroad one day? If you have worked abroad, was it good for your career? Why? / Why not?

2. READING

1) Read this article from the Financial Times by Rhymer Rigby and answer the questions.

WORKING ABROAD

by Rhymer Rigby

A period overseas is seen by many as an important addition to your CV. But how do you make sure that it really works to your s

5advantage?

1._____________________

“Think carefully about the job,” says executive coach, Nicola Bunting. “Does it fit in with your 10 career goals or are you being attracted by the lifestyle? Also before you go, you need to have a re-entry plan.” Kevan Hall, chief executive of the international people management

15is group. Global Integration, says you shouldn’t underestimate the culture shock. “Go out there beforehand. Sec what you’re getting into.”

2._____________________

20 Nigel Parslow, UK managing director of Harvey Nash executive search, says staying where you are may not be possible if you work for an organisation that has overseas

25 operations. He adds that the experience you gain is also very attractive.

3._____________________

The biggest is family. This can

30be particularly hard for people in the middle of their careers who may have children at school. Ms Bunting says: “There’s your partner’s career too.

Some people’s spouses try and

35commute back and I’d really advise against this as it makes an already stressful situation even more difficult.”

4._____________________

40 Mr Hall says: “There’s been a power shift to Asia, and that, coupled with low growth in America and Europe, means that particularly if you’re ambitious you might want to

45spend some 45 time there.”

5._____________________

Many people say two to three years. But this will vary according to the country and organisation. Mr Par

50slow thinks that if you spend too long abroad, you can end up with a not entirely positive expat* label attached to you.

* An expat is someone who lives and

55works abroad, often for a long period.

2) Find the correct place in the article for each of these questions.

a)Is there an ideal length of time?

b)What about the destination?

c)What are the advantages and disadvantages?

d)What are the personal considerations?

e)What should I consider before I go?

3) Look through the whole article and match each person 1-3 with their organisation a)-c), and their opinions/advice i)-viii). (Each person has more than one opinion/ piece of advice.)

1Nicola

a)

Global

i.

Don't stay abroad too long.

Bunting

 

Integration

 

 

2Kevan

b) Harvey

ii.

Make sure the overseas job suits your career

Hall

 

Nash

 

goals.

3Nigel

c) not

iii.

Think about your partner’s career.

Parslow

 

mentioned

iv.

Don’t underestimate the culture shock.

v.You may have no choice about going abroad

vi.Think about what you will do when you get

vii.Go to work in Asia.

viii.Go to the place beforehand to check it out.

4)Read paragraph 2 and decide if these statements about expressions are true or false.

If you...

1)consider if a job fits in with your career goals (lines 8), you think about the long-term consequences of taking the job.

2)go to work abroad and have a re-entry plan (line 11), you have an idea about what you are going to do when you get back.

3)underestimate something (line 15), you give it more importance that it really has.

4)suffer from culture shock (line 15), you find it easy to get used to another

culture.

5)get into a situation (line 17), you get involved in it.

5)When you work overseas,... the experience you gain is... very attractive,

(lines 23-24) Attractive to whom?

6)Find the answers to these questions in paragraphs 4, 5 and 6. Start your answers with because...

When considering a job abroad...

a)why is it especially hard for people in the middle of their careers?

b)why should married people consider the issues carefully?

c)why is it a bad idea for the husband or wife to commute back to the home

country?

d)why is Asia a good place to go and work for a while?

e)why is it a good idea not to stay there too long?

3. SPEAKING 1

1) Imagine that a colleague of yours is going to work or study abroad for two years. What advice would you give them?

4. SPEAKING 2

1) Some say that the business world is becoming more or less the same everywhere, and that people should have less and less trouble adjusting to work in a new country. Do you agree or disagree? Give your reasons.

5. TELEPHONING: MAKING A CONTACT

1) There is one word missing in each of the expressions below. Put the missing word into each expression.

a.Could I speak Ken Wu, please?

b.This Pedro Casas in Buenos Aires.

c.I'm calling our latest order.

d.Could you transfer to the production department, please?

e.Could you ask him call me back?

f.Can I leave message, please?

g.Could you tell what it's about?

h.I’ll put through.

i.Can I get him call you?

j.I can transfer to his voicemail.

2) Work in pairs. Rearrange the two parts of this phone conversation into a logical order.

AHello.

BHello. Is this Kiev Agro?

AYes, that's right.

BCould I speak to Ludmila Sharapova, please?

AWho's calling, please?

BAnton Schmidt at EFG Chemicals in Dresden.

ACould you tell me what it’s about?

BI'm a supplier and I'm calling about our contract.

AI'll put you through ... I'm afraid there’s no answer. Can I get her to call you?

BYes, please. She has my number, I think, but here it is just in case: 00 49

351...

A 00 49 351...

B 48900 01.

A 00 49 35148900 01.

B That's it. Could you get her to call me back as soon as possible. It's very urgent.

A OK, no problem. I’ll do that. Goodbye. B Thanks. Goodbye.

6. CASE STUDY WRITING TASK: MODEL ANSWER

1) Study the sample e-mail and explain the key features of e-mail: structure, style, language.

To: Regional Director From: Head, interviewing team

Subject: Appointment of Sales and Marketing Director (Brazil, Argentina,

Colombia)

Dear Claudia,

We recently interviewed three candidates for this position. We have decided to appoint Chantal Lefevre.

I will briefly describe the candidate's strengths and explain the reasons for our decision.

Chantal has great personal qualities. She is a direct and honest person. She will have the respect of her sales teams, as she has a great sales record herself.

She is currently one of our sales representatives in Switzerland, but has worked in Spain and Portugal, so she will be able to adapt easily to Latin American markets. (She speaks Portuguese fluently. Her Spanish is only intermediate, but I'm sure she will improve quickly.)

It's not only a good salesperson that we need. Chantal has a marketing diploma. Her course included advanced statistical methods, and she will be able to work in technical areas in market research.

Please let me know when Chantal can start work at your office in Sao Paulo. Looking forward to hearing from you,

Best regards, Ricardo

2) Write an e-mail reply from Claudia Lopez.

Thank Ricardo for his e-mail.

Say that Chantal Lefevre seems a very good choice for the job.

Tell him when Chantal can start work, and say that Chantal should get in touch with you directly about arrangements for moving to Sao Paulo and starting work there.

End suitably.

3) Write a different e-mail reply from Claudia Lopez.

1)You have met Chantal Lefevre at a sales conference.

2)You are not sure that she is the right person for the job.

3)Give two reasons (for example, she is not a leader - she may be a good salesperson, but this is not enough...).

4) However, you are willing to give her a trial period of three months to see if she can do the job. End suitably.

PART 2 COMPANIES

1. LEAD-IN

1) What’s the best way to keep a company’s employees happy and motivated?

2. READING

1) Read this article from the Financial Times by Stefan Stern and answer the questions.

THE REAL VALUE OF MANAGING INFORMATION AND PEOPLE by Stefan Stern

 

SAS has been a pioneer in the

 

SAS has just been named by

 

business

of

 

“analytics".

This

 

Fortune magazine as the best

 

involves

not

just

gathering

 

company to work for in the US. The

 

information, but

also processing it

 

on-site perks and benefits at SAS

5

and getting the value from it. Its

25

headquarters

are

remarkable.

 

chief executive, Jim Goodnight, says:

 

Medical care,

childcare, sports

 

“When

the

economic

downturn

 

centres, massage, food, hairdressers

 

started I told everyone there would

 

and a 35-hour week: these all form

 

be no job losses, that we might have

 

part of the employee package.

10

lower profits but that was line with

30

There is a downside SAS does

 

me,” he says. "I didn't care because I

 

not pay the highest wages in its

 

prefer keeping everybody's jobs. I

 

sector. But it is a successful business

 

think

everybody

actually

worked

 

with low staff turnover. Most

 

harder

is

to

save money, to

cut

 

employees seem happy with the deal,

15

expenses, to try to bring in more

35 which is designed to make working

 

revenue, and we actually ended up

 

life easier. It is these software

 

growing last year by 2.2 per cent. I

 

programmers who in turn keep

 

always say if you treat people like

 

SAS’s clients happy.

 

 

they make

a

difference they

will

 

 

 

 

20make a difference."

2)Look through the whole article. Which organisation is it about?

Complete these statements with words from paragraph 1, as they are used in the article.

a)A is a person or organization that does something that has not been done before. (7 letters)

b)If you collect information, you it. (6 letters)

c)If you information, you try to make it easier to use, understand, etc. (7

letters)

d) An economic

is a time when business activity goes down. (8 letters)

e)You say that something happened when you want to talk about what really happened, not what might have happened. (8 letters)

f)is another word for 'costs’(8 letters)

g)is money from sales. (7 letters)

h)If you people in a particular way, you manage them in that way. (5 letters)

3) Read paragraph 1 and choose the best summary.

SAS got through the economic downturn ...

a)but profits increased and some employees lost their jobs.

b)but it made a loss; however, everyone kept their jobs.

c)and the company even grew during that time.

4)

Now answer these questions about paragraph 1.

a)

What does SAS do?

b)

During the downturn, why didn’t Jim Goodnight worry about having

lower profits?

c)

How did his employees manage to get the company to grow?

d)

What is his 'philosophy* in relation to employees?

5)

Read paragraph 2. Imagine that SAS employees make the comments

below. Which perk or benefit is each employee referring to?

a)

‘I like being able to leave work at 5.301’

b)

'If I get ill, I can always go and see the company doctor.’

c)

'I can leave my kids in the creche and pick them up when I leave work.’

d)

'It’s great to be able to play tennis at lunchtimes.’

e)

’I can always get my hair cut without going into town.’

f)

‘The hamburgers are delicious.’

6)

Choose the alternative with the closest meaning to the expression in

italics.

 

1)

There is a downside, (line 34)

a.

disadvantage

b)

disagreement

c)

disappointment

2)

SAS does not pay the highest wages... (line 35)

a)

earning

b)

salaries

c)

payments

3)

... in its sector. (line 35)

a)

segment

b)

industry

c)

area

4)

But it is a successful business with low staff turnover. (line 36)

a)few employees who leave

b)low sales per employee

c)few employees who sell

5) Most employees seem happy with the deal, ... (line 37)

a)location and salary

b)healthcare and sports centres

c)pay and benefits

3. SPEAKING 1

1) Think about your own organisation or one you would like to work for.

What perks and benefits would you most like to have?

4. SPEAKING 2

1) SAS is based on a ‘campus’ outside Raleigh, Virginia. (A campus is a kind of park, often on the edge of a city, where a company has its offices.) Would you prefer to work on a campus like this, or in a city centre office? Give your reasons.

5. PRESENTING YOUR COMPANY

1) Match each of the headings (1-6) to one of the expressions (a-f).

1.

Introducing

 

a) Here are some key figures on our amazing growth over

yourself

 

the last five years

2.

Stating your aim

b) That’s it for today. Thank you very much.

3.

Outlining

the

c) My name’s Katie Woo and I’m Head of Marketing here at

presentation

 

Fragrant Perfumes.

4.

Introducing new

d) My talk is divided into four parts.

information

 

 

5.

Changing

to a

e) I’m here to tell you about our exciting new products to be

new section of the

launched next year.

talk

 

 

6.

Ending

the

f) That’s all I have time for on lipstick. I’ll move on now to

presentation

 

shampoo

2) Work in groups of three. The directors of three new Internet start-ups make presentations about their companies to possible investors. You are one of the directors. Use the notes to make a presentation about your company.

 

Linkalot

Vidcall

 

Source-it

 

Based

Hoxton, London

Stockholm, Sweden

Riga, Latvia

 

 

Nature of site

Social networking

Video calls using

the

Putting

suppliers

and

 

 

Internet

 

buyers

in

touch

with

 

 

 

 

each other

 

 

Users

Young professionals

Businesses

and

Businesses

in

cars,

 

aged 25-40

individual consumers

electronics

 

and

 

 

 

 

construction

 

 

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