- •Предисловие
- •Part I. BUSINESS DEALS
- •Warm up. Do you know how to start retailing?
- •Text I. How to Start Retailing.
- •Read and translate the text
- •Unit I
- •Ex. 1. Arrange synonyms in pairs:
- •Ex. 2. Arrange antonyms in pairs:
- •Ex.3. Fill in the gaps using your active vocabulary:
- •Ex.4. Translate into Russian:
- •Ex. 5. Translate into English:
- •Warm up. What do you know about markets in general?
- •Text II. Changing Markets
- •Read and translate the text
- •Unit 2
- •Active Words and Word Combinations:
- •Ex. 2. Arrange antonyms in pairs:
- •Ex.3. Fill in the gaps, using your active vocabulary:
- •Ex.4. Translate into Russian:
- •Ex. 5. Translate into English:
- •Text III. The Retailing Sector
- •Read and translate the text
- •Unit3
- •Ex.1. Arrange synonyms in pairs:
- •Ex.2. Arrange antonyms in pairs:
- •Ex.3. Fill in the gaps using your active vocabulary:
- •Ex.4. Translate into Russian:
- •Ex.5. Translate into English:
- •REVISION ( Units 1-3 )
- •Warm up. What kinds of merchandise do you know?
- •Text IV. Knowledge of Merchandise
- •Read and translate the text
- •Unit 4
- •Ex.1. Arrange synonyms in pairs:
- •Ex.3. Fill in the gaps using your active vocabulary:
- •Ex.4. Translate into Russian:
- •Ex. 5. Translate into English:
- •Warm up. What does economics study?
- •Text V. What’ s Economics?
- •Read and translate the text
- •Units 5
- •Ex. 1 Arrange synonyms in pairs:
- •Ex.2. Arrange antonyms in pairs:
- •Ex.3. Fill in the gaps using your active vocabulary:
- •Ex.4. Translate into Russian:
- •Ex. 5. Translate into English:
- •Warm up. What do you know about investment?
- •Text VI. Different Types of Investment
- •Read and translate the text
- •Unit 6
- •Ex. 1 Arrange synonyms in pairs:
- •Ex. 2 Arrange antonyms in pairs:
- •Ex. 3 Fill in the gaps using your active vocabulary:
- •Ex.4 Translate into Russian:
- •Ex. 5 Translate into English:
- •REVISION ( Units 4-6 )
- •Read and translate the text
- •Текст A. At the Trading Centre
- •Tasks to the text.
- •Ex.2 Choose Russian equivalents for the following word combinations:
- •Ex.4 Tell us about your way of shopping, using the following questions:
- •Текст В. At the Oriental Market
- •The tasks to the text
- •IT IS INTERESTING TO KNOW
- •Reading Food Labels
- •USEFUL ADVICE
- •Shopping in Britain
- •PROVERBS AND SAYINGS TO MEMORIZE
- •Read and translate the text
- •COOKING IN KATE’S HOUSE
- •Dialogues
- •At Table
- •Make up dialogues, using the following plots:
- •I. Give the ways of cooking a fried chicken in a correct order:
- •II. Choose the Russian equivalents to the following words:
- •Methods of Cooking
- •IT IS INTERESTING TO KNOW
- •PROVERBS AND SAYINGS TO MEMORIZE
- •Ex. 4. Make the mind map, concerning traditional Russian salads
- •Ex. 1. Give English equivalents to the following:
- •THE TWO ASPECTS OF FOREIGN TRADE
- •VISIBLE AND INVISIBLE IMPORTS AND EXPORTS
- •If you take care of our imports, our exports will take care of themselves.
- •Ex. 3. A. What kind of goods can you buy in the following sections of the department store? Match the items with the department.
- •1. Give a definition of a price.
- •PART IV. CLASSIFICATION OF RESTAURANTS IN MODERN HOSPITALITY INDUSTRY.
- •Pre-reading
- •Ex.1. Read and translate the following words
- •4. What is the difference between the front and the back of the house area?
- •DUTIES OF MANAGERS, HOSTESSES, AND SERVERS
- •Duties of hostesses
- •Duties of servers
- •6. Do you agree that management of a restaurant begins in the parking lot and ends in the bathrooms? Prove your point of view.
- •Text 3. AT THE ACADEMY CANTEEN
- •Text 4. TYPES OF MENUS
- •The menu may be the most important ingredient in the restaurant’s success. The restaurant’s menu must agree with the concept, the menu must exceed the market expectations. The type of menu will depend onthe kind of restaurant deing operated.
- •There are six main types of menus:
- •A la carte menus offer items that are individually priced.
- •Table d’hote menus offer a selection of one or more items for each course at a fixed price. This type of menu is used more frequently in hotels.
- •Du jour menus list the items of the day.
- •Tourist menus are used to attract tourists’ attention.
- •California menus are so named because in some California restaurants guests may order any item on the menu at any time of the day.
- •Cyclical menus repeat themselves over a period of time.
- •A menu generally consisits of perhaps six to eight appetizers, two to four soups, a few salads, eight to sixteen entrees and about four to six desserts.
- •The many considerations in manu planning attest to the complexity of the restaurant business. Cobsiderations include the following:
- •. Needs and desires of guests;
- •. Capabilities of cooks;
- •. Consistency and availability of menu ingredients;
- •. Price and pricing strategy (cost and profitability);
- •. Nutritional value;
- •. Contribution margin;
- •. Accuracy in menu;
- •. Menu analysis;
- •. Menu design.
- •Tasks to the text:
- •Ex1. Find answers to these questions from the text:
- •1. Why is the menu the most important ingredient in the restaurant’s success?
- •2. How many main types of menu are there?
- •3. Wnat tipe of menu is most frequently used in hotels?
- •4. What is cyclical menu?
- •5. What do cosiderations include?
- •Ex2. Produce communicative situatuions, using the following expressions:
- •Ex.3. Produce a mind map concerning types of menus;
- •Ex.4. Do a composition, describing your own menu;
- •A DIALOGUE TO KNOW AND LEARN
- •WHAT WOULD YOU LIKE TO EAT?
- •Waiter: Hello, please have a seat.
- •What would you like to eat?
- •Ann: I think I’ll have a steak
- •And then for dessert a steak
- •Medium? Rare? Perhapse well-done?
- •Potatoes? Some salad? Some cheese?
- •Served on a toasted bun.
- •I’d like some ketchup too.
- •Waiter: I’ll fix it just right for you.
- •Lots of string beans, lots of cheese,
- •And a salad would be nice,
- •And bring me some water with ice.
- •PROVERBS FOR SAYING TO MEMORIZE
- •1. It makes ones’s mouth water.
- •2. Eat at pleasure, drink with measure.
- •3. One man’s meat is another man’s poison.
- •4. Appetite comes with eating.
- •5. A hungry man is an angry man.
- •6. An apple a day keeps the doctor away
- •GIVE IT A NAME
- •2. It is used to flavour food. It is found in the earth and in the sea water.
- •3. It is something you can drink from. It is made of glass and does not have a handle.
- •4. It is the liquid that comes from fruit when you squeeze it.
- •5. It is food that people eat, usually at fixed times during the day.
- •6. It is food that just enough for one person.
- •7. It is something you can drink from. It is made of china or clay and has a handle.
- •Text 5. RUSSIAN AND AMERICAN RESTAURANT SERVICE.
- •American service.
- •Needs and desires of guests.
- •Another example of good service is when the server does not have to ask everyone at the table who is eating what. The server should either remember or do a seating plan so that the correct dishes are automatically placed in front of the guests.
- •A new creative service has emerged. A less formal – yet professional – approach is preferred by most of the guests.
- •Servers are not only order takers; they are the salespeople of the restaurant. A server who is undereducated about the menu can seriously hurt business.
- •One wouldn’t be likely to buy a car from a salesperson who knew nothing about the car, likewise, customers feel uneasy ordering with an unknowledgeable waiter.
- •Professional Service schools suggests two strategies:
- •It is also a good idea for the chef to coach the servers.
- •Tasks to the text:
- •Ex.1. Complete the sentences, using the information from the text:
- •1. The needs and desires of the guests are what is important - - -
- •2. A less formal – yet professional - - -
- •3. Good servers quickly learn - - -
- •4. Another example of good service is - - -
- •5. People are all impressed by - - -
- •Ex.2. Agree or disagree with the following statements:
- •1. Servers are mainly order takers.
- •2. Customers feel uneasy ordering with an unknowledgeable waiter.
- •3. It is not a good idea for the chef to coach the servers.
- •4. With Russian service the food is cooked in the kitchen.
- •5. American service is not a simplified version of Russian service.
- •Ex.3. Answer the following questions:
- •1. What are the main types of restaurant service.?
- •2. Russian service can be used at a banquet, can’t it?
- •3. Is American service a simplified version of Russian service?
- •4. Name the examples of good restaurant service.
- •5. Do you think Russian service is better than American service?
- •Ex.4. Identify key points in the text and extract information from it to pass on to your partner.
- •Ex.5. Let your partner see whether key points identified by you are the same as those covered in the text. Let him agree or disagree with you.
- •Ex. 6. Produce a mind-map concerning types of restaurant service.
- •Ex. 7. Compose situations with the following expressions:
- •Russian service; American service; good service: bad service; a music to the ear and ego.
- •Text 6. STARBUCKS
- •Global expension of Starbucks has been a large success all over the world. Its name was derived from “Mobi Dick” novel. The people all over the world enjoy reading it. They also enjoy visiting Starbucks, having fun and drinking nice coffee.
- •Tasks to the text:
- •Ex. 1.Work in pairs:
- •a) Look at the following words and phrases and think of a story that might combine them all. You may reorder them in any way you like using any form of the verb:
- •. a new coffee shop opened;
- •. the background of Starbucks
- •. rigorous training
- •b) When you have decided upon the story, tell it to your partner. Then listen to that of your partner. Ask each other as many questions as you can to learn further details or clarify some points.
- •Ex. 2. Divide the text into other logical parts and entitle each of them.
- •Ex. 3. Produce the role-play:
- •Ex. 4. While making your decision consider the following possible steps:
- •1. to research food trends;
- •2. to keep the guests happy:
- •3. to replace old coffee shops and restaurants:
- •4. to find niche:
- •5. to meet the diverse clientele’s needs:
- •6. to establish a combination of “hands on” and formal training:
- •7. to promote your subordinates.
- •PART V. ADDITIONAL TEXTS.
- •Text 1 AMERICAN FOOD AND EATING HABITS
- •Text 2. BUYING MODERN GOODS.
- •Text 3. LEARNING ABOUT MERCHANDISE.
- •There are several ways a salesperson can increase his knowledge of his goods. Here are some of the sourses from which information can be obtained.:
- •Trade Journals.
- •Trade journals contain articles on new products, ideas for selling old ones and improvements in manufacturing methods. The advertisements in the journals proved useful information about product lines.
- •Manufacturers.
- •Store Personnel.
- •Product information may often be obtained from such store personnel as department heads, merchandise managers, owners, buyers and experienced salespeople.
- •Government Grades and Srandards.
- •Labels.
- •Text 4. YOUR RIGHTS WHEN BUYING GOODS
- •When you buy something from a shop you are making a contract. This contract means, that it is up to the shop – not manufacturer – to deal with your complaints, if the goods are not satisfactory.
- •What do we mean by satisfactory?
IT IS INTERESTING TO KNOW
Fusion cooking
Fusion cooking is cooking which combines one or more elements from different cooking traditions, either techniques or ingredients., also called cross-cultural cooking, or cooking without barriers. Fusion ingredients usually come from Asia, Central America or South America.
Cuisine is changing. Nowadays people want food that has more flavour, there are other reasons for the spreading of fusion cooking. They are free communication revolution (a chef can fax a recipe in seconds) as well as the improved quality and speed of overseas food transportation.
LIMERICKS
There was a man in Calcutta Who had a terrible stutter
And he said: "If you please, Will you p-p-p-a-ss m-e t-he ch-ee-se And t-he bu-tt-er
There was an old Man of the East Who gave all his children a feast. But they all ate so much
And their conduct was such
That it killed that old Man of the East.
PROVERBS AND SAYINGS TO MEMORIZE
1Neither fish nor flesh.
2To fall off the frying pan into the fire.
3You cannot eat your cake and have it.
4A watched pot never boils.
Текст С.f Russian Cuisine
Russian cuisine is very rich and varied. There is a big choice of appetizers, soups, hot and dessert dishes. Soup makes an important part of a Russian meal. The traditional Russian soups are shchee (fresh cabbage shchee, sauerkraut shchee, shchee Petrovsskie cooked from pike and fresh cabbage), borshch, rassolnik (kidney and salted cucumber soup), ukha, mushroom soup and soup in season — okroshka.
Many ways of cutting and cooking meat came from France, that is why they have French terms: antrekot, eskalop, file. Roast suckling pig is a classic festive dish
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on the Russian table.
The traditional method was to roast the pig on a baking tray in the oven. It was cooked with the head left on, basted frequently with oil or butter and served with buckwheat and sometimes with a hot sauce. Alexander Grigoryevich Stroganoff gave his name at the end of the 19th century to a dish—beef Stroganoff.
Pelmeni is another specialty of Russian cookery, which has its history. Under the Mongol yoke pelmeni became established in Siberia and the Urals and gradually spread on all the territory of Russia. Nowadays there is a great number of recipes and varieties of them. There is a local tradition in Siberia that the families gather at the table once or twice a month in winter and spend the whole afternoon making a vast batch of pelmeni. The women make the dough and chop the meat, the men do the folding. Then the pelmeni are deep frozen and kept in sacks, bags or buckets in cold place.
Russian cooking makes greater use of mushrooms than any other cuisine in the world. They are eaten raw, dressed with herbs, cooked into soups and pies, baked with cream.
The English word "porridge" is no good for translating kasha, which covers almost all ways of cooking all grains in water, milk and cream. There is a large variety of consistencies from dry (like rice) to a thick puree. The simplest and traditional way to serve Russian kasha is with plenty of good butter. As the saying goes: "You can't spoil kasha with butter".
As for drinks, Russian cuisine offers you its orignal beverages: kvas, and zbiten, and a lot of different fruit and berry beverages. Kvas is beverage made from rye bread and water fermented by yeast. Zbiten is an old Russian beverage made from kvas, cognac or vodka, honey, tea and spices.
Russian people are very hospitable and generous at the table. They invite everyone who enters their house to eat with them. Bread and salt are the symbolic offering at welcome. The guest is welcome to share the food even if the house has not more to offer than bread and salt. Hospitality is a typical trait of character of a Russian.
Tasks to the text
Ex. 1. Translate the following sentences into English, using the words and word-combinations from the text:
1. Жареный молочный поросёнок — традиционное праздничное блюдо русского стола. 2. В деревнях Сибири существует целая церемония приготовления пельменей. 3. Женщины делают тесто и рубят мясо, мужчины
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лепят пельмени. 4. Русское слово «каша» обозначает все способы приготовления круп. 5. Как говорится в пословице, «кашу маслом не испортишь». 6. Сметана — универсальная приправа в русской кухне. 7. Русская кухня знаменита различными пирожками. 8. Русские люди очень гостеприимны; они приглашают к столу каждого, кто входит в дом. 9. Гостеприимство — типичная черта русского характера. 15. Сбитень — это старинный русский напиток, который готовят из кваса, водки, меда, чая, специй.
Ex. 2.Answer the following questions:
1.What is the name of the popular Russian dish made of meat cut into strips and cooked in sour-cream sauce?
2.What is the name of the highly seasoned soup made of beet root and cabbage and served with sour cream?
3.What are the names of the most popular Russian yoghourt-type beverages of fermented cow's milk?
4.What is the name of the Russian national dish made of cooked grain?
5.What is the name of a many-layed Russian pie?
6.What is the name of the Russian Easter cake?
7.What is the Russian counterpart (двойник) of Italian ravioli?
8.What is the name of the Russian cottage cheese?
9.What is the most typical trait of the Russian character?
Ex. 3. Produce communicative situations, using the following expressions:
Russian beverages, Russian pies, Russian porridge.
Ex. 4 Do a mind map, concerning Russian cuisine.
Read and translate the text
Teкст D. Specialties of Russian Cuisine
According to Russian style, a meal begins with the appetizers, for example a variety of salted and pickled cucumbers, cabbage and mushrooms, also soaked apples and cowberry.
The special feature of any Russian feast is the Olivier salad. It consists of potatoes, green peas and cold chicken and dressed with mayonnaise.
Vinaigrette, another Russian-style salad, is based on boiled beetroot . To this are added boiled carrots and potatoes, salted cucumbers, chopped onions and sauerkraut. The salad is dressed with sunflower oil.
Studens. Studen is the name of a Russian dish made of veal, beef or pork boiled to a soft and state. The resulting thick broth is mixed with finely chopped meat
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and cooled until it jellies. The dish is eaten with horseradish.
Pancakes. Pancakes (bliny) is a popular hot dish in Russia. They are made of wheat, buckwheat or millet and served with black and red caviar,, lightly-salted fish and sour cream. Pancakes come not only as appetizers but also as desserts with strawberries, jams or honey.
Traditional Russian Desserts. Many Russian desserts are prepared with fruits and berries, for example, baked apples with apples baked with honey. Also popular are forest berries , homemade curds with berries, fruits, honey and whipped cream; cranberry kissel with ice cream and raspberry liqueur.
Tasks to the text
Ex. 1.Translate the foolowing sentences into English, using the words and word-combinations from the text:
1. Еда начинается с закуски 2. Блины - традиционное русское блюдо 3. Студень - старинное русское блюдо. 4. Многие русские десерты готовятся с добавлением фруктов 5. Винегрет готовится из свеклы, моркови, соленых огурцов, квашеной капусты. 6. Салат «Оливье» - непременное блюдо новогоднего стола.
Ex. 2. Answer the following questions:
1. What are the traditional Russian appetizers? 2. Which dish do you prefer, pancakes or studen. Why? 3. How is studen prepared? 4.What are bliny served with? 5.What are traditional Russian Desserts? 6. Do you like kissel? 7. Do you like pancakes with kissel?
Ex. 3. Produce communicative situations, using the following expressions:
Russian salads, traditional Russian desserts, Russian pancakes.
Ex. 4. Make the mind map, concerning traditional Russian salads
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Part III. TYPES OF TRADE
Read and translate the text 1.
VoluntaryTrade
Individuals in our economy are involved in masses of voluntary trades. They trade their labour services (time and skills) to their employer for money. They then trade this money with a multitude of merchants for goods (like petrol and groceries) and services (like plumbing and hair styling). The employer trades the goods it produces for money and trades this money for labour services. Even your savings account can be viewed as a trade: you give the bank 100 today in exchange for the bank's promise to give you 105 at the end of the year (your original deposit plus 5 percent interest).
Why is it that people engage in this complex set of economic relations with others? The answer is that people are better off as a result of trading just as individuals within a country find advantageous to trade with one another, so too do countries find trade advantageous. Just as it is impossible for any individual to be self-sufficient, it is impossible for a country to be self-reliant without sacrificing its standard of living.
Commercial policy. Countries that have no barriers to trade are said to practice free trade, but most countries engage in some form of protectionism; that is, in one way or another they restrict the importation of goods. Policies directed at affecting either imports or exports are referred to as commercial policies.
There are four major categories.of trade barriers - tariffs, quotas, voluntary export restraints and other non-tariff barriers, and a set of laws called "fair trade laws" that actually serve to impede trade rather than promote fair trade.
Tariffs. Tariffs are simply a tax on imports. Tariffs put the foreign goods at a disadvantage. They discourage imports. In the absence of a tariff the domestic price is equal to the international price. With a tariff, the price consumers have to pay is increased. Domestic production is increased-pfoducefs are better off as a result. But consumers are worse off. The consumption is" reduced. Since production is increased and consumption reduced imports aibe reduced the domestic industry has been protected against foreign ihipbrts.
Quotas. Rather than setting tariffs, many'countries impose quotas-limits on the amount of foreign goods that can be imported. With limitations on the quantity imported the domestic price increases above the international price. With quotas, domestic producers know precisely the magnitude of the foreign supply. If foreigners become more efficient or if exchange rates change in favour of foreigners, they still cannot sell any more. In that sense, quotas provide domestic producers with greater certainty than do tariffs, insulating them from the worst threats of competition.
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