- •Предисловие
- •Part I. BUSINESS DEALS
- •Warm up. Do you know how to start retailing?
- •Text I. How to Start Retailing.
- •Read and translate the text
- •Unit I
- •Ex. 1. Arrange synonyms in pairs:
- •Ex. 2. Arrange antonyms in pairs:
- •Ex.3. Fill in the gaps using your active vocabulary:
- •Ex.4. Translate into Russian:
- •Ex. 5. Translate into English:
- •Warm up. What do you know about markets in general?
- •Text II. Changing Markets
- •Read and translate the text
- •Unit 2
- •Active Words and Word Combinations:
- •Ex. 2. Arrange antonyms in pairs:
- •Ex.3. Fill in the gaps, using your active vocabulary:
- •Ex.4. Translate into Russian:
- •Ex. 5. Translate into English:
- •Text III. The Retailing Sector
- •Read and translate the text
- •Unit3
- •Ex.1. Arrange synonyms in pairs:
- •Ex.2. Arrange antonyms in pairs:
- •Ex.3. Fill in the gaps using your active vocabulary:
- •Ex.4. Translate into Russian:
- •Ex.5. Translate into English:
- •REVISION ( Units 1-3 )
- •Warm up. What kinds of merchandise do you know?
- •Text IV. Knowledge of Merchandise
- •Read and translate the text
- •Unit 4
- •Ex.1. Arrange synonyms in pairs:
- •Ex.3. Fill in the gaps using your active vocabulary:
- •Ex.4. Translate into Russian:
- •Ex. 5. Translate into English:
- •Warm up. What does economics study?
- •Text V. What’ s Economics?
- •Read and translate the text
- •Units 5
- •Ex. 1 Arrange synonyms in pairs:
- •Ex.2. Arrange antonyms in pairs:
- •Ex.3. Fill in the gaps using your active vocabulary:
- •Ex.4. Translate into Russian:
- •Ex. 5. Translate into English:
- •Warm up. What do you know about investment?
- •Text VI. Different Types of Investment
- •Read and translate the text
- •Unit 6
- •Ex. 1 Arrange synonyms in pairs:
- •Ex. 2 Arrange antonyms in pairs:
- •Ex. 3 Fill in the gaps using your active vocabulary:
- •Ex.4 Translate into Russian:
- •Ex. 5 Translate into English:
- •REVISION ( Units 4-6 )
- •Read and translate the text
- •Текст A. At the Trading Centre
- •Tasks to the text.
- •Ex.2 Choose Russian equivalents for the following word combinations:
- •Ex.4 Tell us about your way of shopping, using the following questions:
- •Текст В. At the Oriental Market
- •The tasks to the text
- •IT IS INTERESTING TO KNOW
- •Reading Food Labels
- •USEFUL ADVICE
- •Shopping in Britain
- •PROVERBS AND SAYINGS TO MEMORIZE
- •Read and translate the text
- •COOKING IN KATE’S HOUSE
- •Dialogues
- •At Table
- •Make up dialogues, using the following plots:
- •I. Give the ways of cooking a fried chicken in a correct order:
- •II. Choose the Russian equivalents to the following words:
- •Methods of Cooking
- •IT IS INTERESTING TO KNOW
- •PROVERBS AND SAYINGS TO MEMORIZE
- •Ex. 4. Make the mind map, concerning traditional Russian salads
- •Ex. 1. Give English equivalents to the following:
- •THE TWO ASPECTS OF FOREIGN TRADE
- •VISIBLE AND INVISIBLE IMPORTS AND EXPORTS
- •If you take care of our imports, our exports will take care of themselves.
- •Ex. 3. A. What kind of goods can you buy in the following sections of the department store? Match the items with the department.
- •1. Give a definition of a price.
- •PART IV. CLASSIFICATION OF RESTAURANTS IN MODERN HOSPITALITY INDUSTRY.
- •Pre-reading
- •Ex.1. Read and translate the following words
- •4. What is the difference between the front and the back of the house area?
- •DUTIES OF MANAGERS, HOSTESSES, AND SERVERS
- •Duties of hostesses
- •Duties of servers
- •6. Do you agree that management of a restaurant begins in the parking lot and ends in the bathrooms? Prove your point of view.
- •Text 3. AT THE ACADEMY CANTEEN
- •Text 4. TYPES OF MENUS
- •The menu may be the most important ingredient in the restaurant’s success. The restaurant’s menu must agree with the concept, the menu must exceed the market expectations. The type of menu will depend onthe kind of restaurant deing operated.
- •There are six main types of menus:
- •A la carte menus offer items that are individually priced.
- •Table d’hote menus offer a selection of one or more items for each course at a fixed price. This type of menu is used more frequently in hotels.
- •Du jour menus list the items of the day.
- •Tourist menus are used to attract tourists’ attention.
- •California menus are so named because in some California restaurants guests may order any item on the menu at any time of the day.
- •Cyclical menus repeat themselves over a period of time.
- •A menu generally consisits of perhaps six to eight appetizers, two to four soups, a few salads, eight to sixteen entrees and about four to six desserts.
- •The many considerations in manu planning attest to the complexity of the restaurant business. Cobsiderations include the following:
- •. Needs and desires of guests;
- •. Capabilities of cooks;
- •. Consistency and availability of menu ingredients;
- •. Price and pricing strategy (cost and profitability);
- •. Nutritional value;
- •. Contribution margin;
- •. Accuracy in menu;
- •. Menu analysis;
- •. Menu design.
- •Tasks to the text:
- •Ex1. Find answers to these questions from the text:
- •1. Why is the menu the most important ingredient in the restaurant’s success?
- •2. How many main types of menu are there?
- •3. Wnat tipe of menu is most frequently used in hotels?
- •4. What is cyclical menu?
- •5. What do cosiderations include?
- •Ex2. Produce communicative situatuions, using the following expressions:
- •Ex.3. Produce a mind map concerning types of menus;
- •Ex.4. Do a composition, describing your own menu;
- •A DIALOGUE TO KNOW AND LEARN
- •WHAT WOULD YOU LIKE TO EAT?
- •Waiter: Hello, please have a seat.
- •What would you like to eat?
- •Ann: I think I’ll have a steak
- •And then for dessert a steak
- •Medium? Rare? Perhapse well-done?
- •Potatoes? Some salad? Some cheese?
- •Served on a toasted bun.
- •I’d like some ketchup too.
- •Waiter: I’ll fix it just right for you.
- •Lots of string beans, lots of cheese,
- •And a salad would be nice,
- •And bring me some water with ice.
- •PROVERBS FOR SAYING TO MEMORIZE
- •1. It makes ones’s mouth water.
- •2. Eat at pleasure, drink with measure.
- •3. One man’s meat is another man’s poison.
- •4. Appetite comes with eating.
- •5. A hungry man is an angry man.
- •6. An apple a day keeps the doctor away
- •GIVE IT A NAME
- •2. It is used to flavour food. It is found in the earth and in the sea water.
- •3. It is something you can drink from. It is made of glass and does not have a handle.
- •4. It is the liquid that comes from fruit when you squeeze it.
- •5. It is food that people eat, usually at fixed times during the day.
- •6. It is food that just enough for one person.
- •7. It is something you can drink from. It is made of china or clay and has a handle.
- •Text 5. RUSSIAN AND AMERICAN RESTAURANT SERVICE.
- •American service.
- •Needs and desires of guests.
- •Another example of good service is when the server does not have to ask everyone at the table who is eating what. The server should either remember or do a seating plan so that the correct dishes are automatically placed in front of the guests.
- •A new creative service has emerged. A less formal – yet professional – approach is preferred by most of the guests.
- •Servers are not only order takers; they are the salespeople of the restaurant. A server who is undereducated about the menu can seriously hurt business.
- •One wouldn’t be likely to buy a car from a salesperson who knew nothing about the car, likewise, customers feel uneasy ordering with an unknowledgeable waiter.
- •Professional Service schools suggests two strategies:
- •It is also a good idea for the chef to coach the servers.
- •Tasks to the text:
- •Ex.1. Complete the sentences, using the information from the text:
- •1. The needs and desires of the guests are what is important - - -
- •2. A less formal – yet professional - - -
- •3. Good servers quickly learn - - -
- •4. Another example of good service is - - -
- •5. People are all impressed by - - -
- •Ex.2. Agree or disagree with the following statements:
- •1. Servers are mainly order takers.
- •2. Customers feel uneasy ordering with an unknowledgeable waiter.
- •3. It is not a good idea for the chef to coach the servers.
- •4. With Russian service the food is cooked in the kitchen.
- •5. American service is not a simplified version of Russian service.
- •Ex.3. Answer the following questions:
- •1. What are the main types of restaurant service.?
- •2. Russian service can be used at a banquet, can’t it?
- •3. Is American service a simplified version of Russian service?
- •4. Name the examples of good restaurant service.
- •5. Do you think Russian service is better than American service?
- •Ex.4. Identify key points in the text and extract information from it to pass on to your partner.
- •Ex.5. Let your partner see whether key points identified by you are the same as those covered in the text. Let him agree or disagree with you.
- •Ex. 6. Produce a mind-map concerning types of restaurant service.
- •Ex. 7. Compose situations with the following expressions:
- •Russian service; American service; good service: bad service; a music to the ear and ego.
- •Text 6. STARBUCKS
- •Global expension of Starbucks has been a large success all over the world. Its name was derived from “Mobi Dick” novel. The people all over the world enjoy reading it. They also enjoy visiting Starbucks, having fun and drinking nice coffee.
- •Tasks to the text:
- •Ex. 1.Work in pairs:
- •a) Look at the following words and phrases and think of a story that might combine them all. You may reorder them in any way you like using any form of the verb:
- •. a new coffee shop opened;
- •. the background of Starbucks
- •. rigorous training
- •b) When you have decided upon the story, tell it to your partner. Then listen to that of your partner. Ask each other as many questions as you can to learn further details or clarify some points.
- •Ex. 2. Divide the text into other logical parts and entitle each of them.
- •Ex. 3. Produce the role-play:
- •Ex. 4. While making your decision consider the following possible steps:
- •1. to research food trends;
- •2. to keep the guests happy:
- •3. to replace old coffee shops and restaurants:
- •4. to find niche:
- •5. to meet the diverse clientele’s needs:
- •6. to establish a combination of “hands on” and formal training:
- •7. to promote your subordinates.
- •PART V. ADDITIONAL TEXTS.
- •Text 1 AMERICAN FOOD AND EATING HABITS
- •Text 2. BUYING MODERN GOODS.
- •Text 3. LEARNING ABOUT MERCHANDISE.
- •There are several ways a salesperson can increase his knowledge of his goods. Here are some of the sourses from which information can be obtained.:
- •Trade Journals.
- •Trade journals contain articles on new products, ideas for selling old ones and improvements in manufacturing methods. The advertisements in the journals proved useful information about product lines.
- •Manufacturers.
- •Store Personnel.
- •Product information may often be obtained from such store personnel as department heads, merchandise managers, owners, buyers and experienced salespeople.
- •Government Grades and Srandards.
- •Labels.
- •Text 4. YOUR RIGHTS WHEN BUYING GOODS
- •When you buy something from a shop you are making a contract. This contract means, that it is up to the shop – not manufacturer – to deal with your complaints, if the goods are not satisfactory.
- •What do we mean by satisfactory?
autumn and winter — red bilberries and cranberries and all year round you can have jams.
After buying all the necessary products, you come up to the cashier's desk to pay the money.You compare prices, pick out foodstuffs, always look at the date on the labels of perishable foods, check the changes. As the English say, "A penny saved is a penny earned."
Tasks to the text.
Ex.1 Write out from the text the sentences or their parts which contain the following words and phrases and translate them into Russian:
1. kinds of shops; 2. a modern supermarket; 3. a dairy counter; 4. a bread counter; 5. a delicatessen counter.
Ex.2 Choose Russian equivalents for the following word combinations:
shops catering for needs of the population, regular customer, to put all the products you buy, tinned fish, all kinds of cereals, ready packets, a big choice of items, all year round, it doesn't take much time, to compare prices.
Ex.3 Translate into Russian using words and word-combinations from the text:
1. Прилавки с фруктами и овощами выглядят очень красиво. 2. В супермаркетах продают не только продукты питания. 3. Здесь вы можете купить все необходимые продукты. 4. Там всегда большой выбор рыбы. 5. Всё продаётся в готовых упаковках. 6. Яйца часто продают в молочном отделе. 7. Дальше — прилавок с колбасами. 8. Торговый ряд с овощами и фруктами выглядит очень привлекательно. 9. Сделав покупки, вы подходите к кассе, чтобы заплатить деньги.
Ex.4 Tell us about your way of shopping, using the following questions:
1.What do you prefer — to buy food in a big supermarket or in small shops? Why?
2.Is the shop where you prefer to buy food close to your block of flats or far from it?
3.What is your favourite supermarket?
4.Are the foodstuffs expensive or cheap there?
5.Do you pay attention to the price of the foodstuffs?
6.Do you pay attention to the brand name when you buy food?
7.Do you buy at once or look around for lower prices?
8.How often do you go shopping?
9.Do you often buy expensive products?
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10. How do you pay — in cash, by checks or by credit card?
Read and translate:
Текст В. At the Oriental Market
Have you ever been at the oriental market for shopping? It is a wonderful trip. Everything is cooked fresh, daily, and the quality of the produce is superb. There is a huge variety of foods such as beans, bitter herbs, olives, almonds and other nuts. Just look at the tomatoes ripened and so full of peppers, aubergines and avocados.
You'll find grapefruit and lemons, strawberries and black cherries, plums, apricots, sweet seedless grapes.
A lot of silver fish make an attractive sight in the market — red mullet, sea bass and the delicious swordfish. You will also flind octopus, squid and cuttlefish. Moving on to the meat stalls, you'll see plenty of red carcasses. Meat is eaten very fresh, and you may well notice the difference in flavour. Lamb and beef are lean and tasty and have good quality. Goat has a slightly gamy flavour; it's very lean and well worth trying.
.Sausage varies in flavour, depending on where it is made. The meat content is very high and usually crushed coriander, hot peppers and other spices are added. Before being smoked, the sausages are soaked in red wine.
But perhaps it's time to leave the market? No, not quite. Let's stop at one of the mobile baking stands on our way out. There is fresh, seedcoated bread, buns full of black olives, mint and onion sesame paste, tasty pastries and sausage rolls in these stands.
Last look out for delicious almond-filled pastries or lady fingers, honey soaked doughnuts in syrup.
You are always welcome at the oriental market!
The tasks to the text
Ex. 1 Find in the text the following words and phrases, make sure that you are able to explain in English what they mean, and add them to your working vocabulary:
A home-baked bread, the quality of the produce, smoked pork, exotic vegetables, a flavour, the delicatessen stall, the meat content, the oriental market.
Ex. 2 Answer the following questions trying to use as many topical words and phrases as you can:
1. What is your idea of the Oriental market?
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2 .Is shopping at the Oriental market a wonderful trip or not?
3.Can you describe the delicatessen stall?
4.What are the peculiarities of the meat stall?
5.How come you know all the details about The Oriental market?
Ex. 3 Put down an essay on the Oriental market.
Ex. 4 Dialogues
Read, translate and make your own d i a l o g u e s :
Going Shopping
Ann: Look, Kate. We haven't got any bread. Go to the bakery and buy a white
bread.
Kate: May be anything else?
Ann: Get half a kilo of soft cheese and a sower-cream.
Ann:. On your way back drop in Greengrocer's and buy a large cabbage and a kilo of carrots.
Kate: How about the grapes and the oranges?
Ann: Yes. Buy a kilo of grapes and half a kilo of oranges. Kate: Anything else?
Ann: No, that is all. Thank you.
At the Supermarket
Pete: I have to go to the shop. My mother's made a shopping list for me. Oleg: Let's go together. I'll buy something forsupper, too.
Pete: I have to buy some meat. Look, they've got excellent choice today. I need some beef and a chicken. The beef is of superior quality.
Oleg: Maybe. But I don't care for meat. I am a vegetarian, you know. Nick: And I can't do without meat. I'll take a boiling chicken. Pete: What's next on your shopping list?
Oleg: Two packets of milk.
Bob: I'll buy some cartons of yogurt. I'm fond of dairy products, and the produce is fresh.
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IT IS INTERESTING TO KNOW
Reading Food Labels
Over the past 40 years, the range of foods available in packets, jars and cans has increased dramatically. Legislative bodies recognized that consumers required more information in order to make the best choices for health, which resulted in improved product labels. Food manufacturers in the European Community and North America are required by law to provide the following information on product labels: total weight or volume, a list of the ingredients and of the additives in order of weight, the name and address of the manufacturers and the country of origin.
Manufacturers should also list caloric value per 100 g, suggested number of servings the packaged food provides and the date after which the product cannot be sold or should not be eaten. This date is usually stamped on the lid or the base of products. Many labels also provide a nutritional analysis of food, such as total fat, carbohydrate and protein content.
USEFUL ADVICE
Shopping in Britain
1.You are welcome to the stores and shops, but the managers ask you to abide by the normal British rules and regulations.
2.Shopping is not necessarily the same as in your native country and your home town — if you have any doubt, ask the sales staff to assist you.
3.Where baskets are provided, please, use them, do not put any item in your bag or pocket until you have paid for it.
4.Do not mishandle any of the goods on display, do not handle perishable goods (fruit, etc.) or fragile items, unless you have permission to do so.
5.No alcoholic drink may be bought anywhere by persons under the age of 18.
6.Always keep the receipt that you receive.
7.Do not congregate in groups in such a way that you restrict the free passage of other shoppers, or interfere in any way with the sales staff.
8.Security staff works in most of the stores and shops in England. They will be watching for any irregularity, and they have the power by law to detain you.
PROVERBS AND SAYINGS TO MEMORIZE
1.Don't put all your eggs in one basket.
2.To buy a pig in a poke.
3.Take care of the pence and the pounds will take care of themselves.
4.A penny saved is a penny earned.
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