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Воронежский государственный технический университет

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[НЕСОРТИРОВАННОЕ]

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Учебное пособие 800612

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//	-					. – 2014. – № 1. –			. 121-125.
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,	. .	//								.
	. – 2004. – № 28. –			. 92-96.
3.		. .			,
					-
			/ . .		//
	:			:	«	. . .			». – 2017. – 3
. – . 280-289.
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			/ . .		//
. – 2009. – № 4 (13). – . 208-210.
5.	. .			/ . .	//			. – 2011. – № 1.
– . 121-126.				/ . .	//			. – 2011. – № 1.
– . 121-126.

THE APPLICATION OF TIME SERIES IN THE INTEREST OF FORMING OF THE INVESTMENT PORTFOLIO

V.P. Morozov, S.I. Moiseev, I.P. KuХОsСoЯ

Morozov Vladimir Petrovich*, Voronezh State Technical University, Candidate of Technical Sciences, Associate Professor, Professor at the Department of Construction Management

Russia, Voronezh, e-mail: vp_morozov@mail.ru, tel. +7-951-545-63-69

Moiseev Sergey Igorevich, Voronezh State Technical University, Candidate of Physical and Mathematical Sciences, Associate Professor, Associate Professor at the Department of Construction Management

Russia, Voronezh, e-mail: u00740@vgasu.vrn.ru, tel.+7-473-2-76-40-07 Kuleshova Irina Pavlovna, Voronezh State Technical University, post-graduate Russia, Voronezh, e-mail: kuleshova_i_p@mail.ru, tel.+7-906-675-18-55

Abstract. In the article the main methods of processing time series suitable for use by the decision maker in the formation of their investment portfolios are described. On a concrete example, the efficiency of application the time series analysis apparatus in aid of predicting the amount of dividend payment interest for successful identification of worth assets (shares) is considered.

Keywords: time series, trend extrapolation, investment portfolio, dividend strategy, dividends, stocks.

References

1.Zybin A.A. The concept, types and purposes of the formation of an investment portfolio

[Ponyatiye. tipy i tseli formirovaniya investitsionnogo portfelya]. A.A. Zybin. Nauchnometodicheskiy elektronnyy zhurnal Kontsept. – 2014. – № 1. – P. 121-125.

2.Kirianov B.F. Forecasting time series with «special» ЯКlЮОs [Prognozirovaniye

ЯrОmОnnвФС rвКНoЯ s «osoЛвmТ» гnКМСОnТвКmТ]. B.F. Kirianov. Yu.Yu. Petrova. Vestnik

Novgorodskogo gosudarstvennogo universiteta im. Yaroslava Mudrogo. – 2004. – № 28. – P. 9296.

3. Kuleshova I.P. Time series analysis as a promising way of modeling and forecasting socio-economic phenomena in the modern market economy [Analiz vremennykh ryadov, kak perspektivnyy sposob modelirovaniye i prognozirovaniya sotsialno-ekonomicheskikh yavleniy v

sovremennykh usloviyakh rynochnoy ekonomiki]. I.P. Kuleshova. Mezhdunarodnaya sЭЮНОnМСОsФКвК olТmpТКНК po sЭКЭТsЭТФО: sЛornТФ nКЮМСnвФС ЭrЮНoЯ: FGBOU VO «REU Тm. G. V. PlОФСКnoЯК». – 2017. – 3 pt. – P. 280-289.

4.Merkulova V.S. The model of forecasting financial time series under the conditions of the effective market hypothesis [Model prognozirovaniya finansovykh vremennykh ryadov v

usloviyakh gipotezy effektivnogo rynka]. V.S. Merkulova. Srednerusskiy vestnik obshchestvennykh nauk. – 2009. – № 4 (13). – P. 208-210.

5.Sirunyan M.L. The properties of time series of price changes in the long run period in the conditions of the Russian stock market [Svoystva vremennykh ryadov izmeneniya tsen v

dolgosrochnom periode v usloviyakh rossiyskogo fondovogo rynka]. M.L. Sirunyan. Novyye tekhnologii. – 2011. – № 1. – P. 121-126.

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		ч ва	К и	и а	в а, В
			, c	. 1931
Р	,	. В		, e-mail: kstopycheva@bk.ru,			. +7-473- 276-40-07
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1.		11.05.2018).			.		. URL: https://fom.ru/	(
		11.05.2018).
2.		. 10				2017	. – Д	]. –
		: http://ibusiness.ru/blog/future/42397.
3.		. .					//
		.	–	Д		].	–	:
https://www.cfin.ru/press/marketing/2000-4/01.shtml.
4.	Ч	.			2017	:		? –
Д		].	–		: https://in-scale.ru/blog/trendy-marketinga-v-2016-i-
2017-godu.html.
5.		.			:		. - Д
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marketing/marketing_buduschego:_osnovnie_tendentsii_razvitia.html.

MARKETING OF THE FUTURE: MAJOR DEVELOPMENT TRENDS

E.V. Bautina, . . Kukhtina, K.A. Stopycheva

Bautina Elena Vladimirovna *, Voronezh State Technical University, Candidate of Technical Sciences, Associate Professor, Department of Construction Management

Russia, Voronezh, e-mail: bautina_elena@mail.ru, tel. + 7-910-249-22-93

Kukhtina Tatyana Vitalyevna, Voronezh State Technical University, student c. 1931 Russia, Voronezh, e-mail: tat.kukhtina2015@yandex.ru, tel. + 7-473- 276-40-07 Stopycheva Kristina Alekseevna, Voronezh State Technical University, Student gr. 1931 Russia, Voronezh, e-mail: kstopycheva@bk.ru, tel. + 7-473- 276-40-07

Abstract. The analysis of the main tendencies of marketing development on the basis of statistical data and data of surveys conducted on social networks is presented in article. Features of target audiences and popular channels of communication about goods and services, requirements of consumers to modern means of promoting are considered, the key marketing directions on the near-term outlook are defined.

Keywords: marketing, main tendencies of development, advertizing, consumers of generation of Z

References

1.Foundation of public opinion [Fond oschestvennogo mneniya]. Official site. URL: https://fom.ru/ (Date of circulation 11.05.2018).

2.Smirnov E. 10 main trends of marketing in 2017 [10 glavnyh trendov marketinga d 2017 godu]. – [Electronic resource]. – Access mode: http://ibusiness.ru/blog/future/42397.

3.Golubkov, E.P. Modern trends in marketing development [Sovremennye tendentsii razvitiya markeinga] // Marketing in Russia and abroad [Marketing v Rossii i za rubezhom]. – [Electronic resource]. – Access mode: https://www.cfin.ru/press/marketing/2000-4/01.shtml.

4.Chemiakin E. Marketing Trends in 2017: the Stone Age or a Bright Future? [Trendy marketinga 2017 goda: kamenny vek ili svetloe buduschee?] – [Electronic resource]. – Access mode: https://in-scale.ru/blog/trendy-marketinga-v-2016-i-2017-godu.html.

5.Dityashova I. Marketing of the future: the main development trends [Marketing buduschego: osnovnye tendentsii razvitiya]. – [Electronic resource]. – Access mode: https://koloro.ru/blog/brending-i marketing/marketing_buduschego:_osnovnie_tendentsii_razvitia.html

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