Учебное пособие 1715

tion that celebrates and promotes local Gaelic culture and heritage as well as the strong cultural links of the Gàidhealtachd diaspora [2*].

2)Ergonyms (company’s names) related to tourist business: Annual service in commemoration of the Battle of Culloden, hosted by the Gaelic Society of Inverness, Comunn

Gàidhlig Inbhir Nis [1*].

3)Gaelic cultural events lacking their English equivalents and promoting Gaelic culture are semanticized through context or translation: Scottish music in Glasgow throughout the year, and some of the venues’ names even show their Gaelic connection – Òran Mór, which holds a variety of arts events in the west end, means ‘great melody of life’ in Gaelic. Or take in a ceilidh while you’re in the city – coming from the Gaelic for ‘gathering’ or ‘party’, we don’t need to tell you how fun these are! Ceòlas has grown from a weeklong music and dance school established in 1996 to become one of the Outer Hebrides’ leading Gaelic culture, heritage and arts organisations [2*].

4)Fixed set-phrases are translated into English and present examples of code switching:

Failte gu Stormpods Uibhist! Welcome to Uist Pods –Gaelic Learners welcome – Tha Gaidhlig air a'bhruidhinn an seo! [2*].

5)Gaelic topographic vocabulary: Stunning journey to Scotland’s outer edge and wild Atlantic coast, to Gearranan blackhouse village, dramatic coastline, beaches, cliffs, bens, lochs & glens [2*].

6)Gaelic anthroponyms: Highland based and Fiona Mackenzie perform songs from the Scottish and Irish traditions (in Gaelic and English) as well as their own material inspired from numerous genres of music [1*].

These lexico-semantic groups possess the greatest cultural potential of Gaelicness. Despite the fact that the lexemes have counterparts, English or anglicized equivalents, the authors of the website texts use Gaelic foreign elements or Gaelic loan words to impart locality, as well as otherness and exoticism to the tourist text, which has an impact on the potential tourist’s choice. Non-verbal elements enhance the effect of otherness via photographs of objects and phenomena, colours, Gaelic graphics of letters.

Conclusion.

The official tourist website functions as an arena for marketing communication, as well as a tool for promoting local languages and cultures. The specificity of promoting a tourist product is conditioned by the genre requirements. The tourist website text is marketing by nature and multicode by structure because it makes wide use of natural language signs, as well as iconic and other signs, images, video, sounds.

The tourist website texts promoting the tourist destination with local autochtonous languages, contain foreign elements and exotic lexemes, thus creating the effect of the locality of the text and the destination, adding the local linguistic colouring to the discourse and authenticity to the destination. The use of foreign elements in the text also has didactic value which can be revealed through their choice, functions, ways of presentation and semantization. These parameters contribute to bridging the gap between cultures and overcoming cultural differences because the meaning of the foreign element is disclosed through explanation, definition, translation or contextualization. The authors of the text prefer exotic lexemes to their English equivalents in order to create the effect of locality. Lexical units (foreign elements and exotic lexemes) function as linguistic realia denoting unique and specific phenomena of the autochtonous culture and language. Their counterparts in English are anglicized lexemes or lacunas.

The research proved that the minority language plays a major role in promoting the destination with the tourist website in two aspects: using lexical realia and graphic peculiarities of the source language.

References

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[1]Mechkovskaya N.B. History of Language and History of Communication from Cuneiform Writing to the Internet: a Course of Lectures on General Linguistics. – M.: Flinta; Nauka, 2009. – 582 p.

[2]Ukhova L.V. Speech Impact of the Advertising Text // Medialinguistics in terms and notions. – M.: Flinta, 2018. – P. 281-283.

[3]Tulupov V.V. Advertising // Medialinguistics in terms and notions. – M.: Flinta, 2018. – P. 279-281.

[4]Marketing Linguistics. Regularities of the Promoting Text: group monography / ed. by E.G. Borisova, L.G. Vikulova. – M.: Flinta. 2020. – 164 p.

[5]Dann G. The Language of Tourism: a sociolinguistic perspective. Oxford: CAB International, 1996. 304 p.

[6]Francesconi S. Reading Tourism Texts: A Multimodal Analysis. – Bristol, Buffalo, Toronto: Channel View Publications, 2014. 200 p.

[7]Cappelli G. Travelling words: Languaging in English tourism discourse // Travels and Translations. Amsterdam, NewYork: Rodopi, 2013. P. 353-364.

[8]Gandin S. Investigating loan words and expressions in tourism discourse: a corpus driven analysis on the BBC travel corpus // European Scientific Journal, 2014. Vol.10. No.2. URL: https://eujournal.org/index.php/esj/issue/view/112.

[9]Kelly-Holmes H., Pietikӓinen S., Moriarty M. Promoting Tourism in Linguistic Minority Spaces on the Web: A Study of Linguistic and Visual Resources on Tourist Websites for

Dingle, Ireland and Inari, Finland // Tourism Culture & Communication · July 2011 31-42

[10]MacCannell D. The Tourist: A New Theory of the Leisure Class. Berkeley: University of California, 2013. 280 p.

[11]Dictionary of Intercultural Communication Terms / I.N. ZHukova, M.G. Lebed'ko, Z.G. Proshina, N.G. YUzefovich; ed. by M.G. Lebed'ko and Z.G. Proshina. — M.: Flinta : Nauka, 2013. — 632 p.

[12]Dictionary of Sociolinguistic Terms. – M.: IYA RAN, 2006. – 312 p.

[13]Belikov I. V., Krysin L. P. Sociolinguistics: textbook for bachelors and master students. —M.: Publishing House Yurait, 2016. — 337 p.

[14]Rozina R.I. Alien and Domestic Words in Moscow Streets // Language in Dynamics.

–M.: YAzyki slavyanskoj kul'tury, 2007. – P. 491-505.

[15]Bondarets O.E. Foreign Borrowings in speech and language. – Taganrog: Taganrog State Pedagogical University, 2008. - 144 p.

[16]Wilson A. The Local Language of Tourism in International Tourist Information Encounters // Strategies of adaptation in tourist communication: Linguistic Insight. Leiden: BRILL, 2018. P. 95-122.

Analyzed sources

[1*] The List: Events guide – what’s on, URL: https://www.list.co.uk/events/ (vremya obrashcheniya – 07.04.2020).

[2*] Visit Scotland: Scotland’s National Tourist Organisation,

URL: https://www.visitscotland.com/ (vremya obrashcheniya – 07.04.2020).

Dictionaries used

[1**] Macmillan English Dictionary for Advanced Learners / ed. By M. Rundell. – New York: Macmillan, 2007. – 1748 p.

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SCIENTIFIC OVERVIEW

FRENCH INSTITUTE’S FIFTH SUMMER SCHOOL IN RUSSIA

One of the most important and large-scale events of 2019 in the scientific and educational sphere of Russia is the Fifth all-Russian summer school, organized by the French Institute and the French Embassy on June 24-26 in Rostov-on-Don on the basis of the Southern Federal University. The French Alliance of the Rostov region also took part in the organization of the summer school. This annual event, which has already become a tradition, covers French language teachers working in secondary schools in various regions of Russia. It is held once a year at one of the universities of Russia, which are the partners of the Embassy of France and where French is taught as part of the training profile.

The summer school, which brought together at the southern Federal University more than a hundred Russian school teachers of French and three French teachers from the French Alliance of the Rostov region, is an event of a scientific and practical nature, in which its participants received advanced training under the program “Innovative educational technologies in teaching French”. This event is a seminar that examines and solves such problems in the field of pedagogical sciences as the theory and methodology of teaching foreign languages, French in particular.

In order to solve methodological and didactic problems in various aspects, the seminar consists of six thematic sections. In each of these sections classes are conducted by one Russian and one French teacher of French as a foreign language, who has extensive experience not only at home, but also abroad. Many of these teachers have academic degrees.

The first section of the seminar was entitled “Digital and multimedia technologies at the lessons of teachers of French as a foreign language who are not specially trained to use them”. Classes in this section were intended for those school teachers who need to acquire additional competencies in the use of these technologies at the lessons of French as a foreign language, allowing them to give an interactive and more creative character to these lessons.

The second section was under the title “The use of literary works at French lessons for foreigners”. Classes in this section were devoted to the method of introducing literary sources to the process of learning French, based on viewing video clips of filmed works of French fiction.

The didactic and methodological content of the third section was reflected in its title “Pedagogical foundations of the project in school education”. Classes in this section provided methodological support for French language teachers. It will facilitate their choice of the training project topic, and the determining of its content, which correlates with the educational program of teaching French at school.

The fourth section of the summer school seminar was called “Motivational fragments of lessons with the audience of adolescent and pre-adolescent age”. The content of classes in this section assumed the organization of such fragments of the lesson of French as a foreign language, which stimulated the most the interactivity of students of the corresponding age categories.

The fifth section was called “Preparing students for the unified state examination, the basic state examination, the academic competitions and the international diplomas qualification”. Classes in this section were aimed at methodological support for school teachers of French as a foreign language working in high schools, which will help them to prepare their students more effectively for the basic state examination, the unified state examination, the international exams in French at levels B1, B2, as well as for the French language academic competitions.

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The specificity of the sixth section is reflected in its title “Improving the language: teaching at high levels (B2 and C1)”. Classes in this section were intended for high school teachers, as well as teachers working in schools that specialize in teaching French.

Kravtsov S. M. Doctor of Philology, Professor of Romance Philology Department,

acting head of the Department of Romance Philology of the Institute of Philology, Journalism and intercultural communication, Southern Federal University (Rostov-on-Don)

SCIENTIFIC INFORMATION

ABOUT INTERNATIONAL SCIENTIFIC CONFERENCE

TO THE MEMORY OF E. N. SOLOVOVA

12-13 December 2019, on the basis of The National Research University «Higher School of Economics» the International scientific and practical conference "Language Education: Traditions and the Modern Times" was held, dedicated to the memory of the Doctor of Pedagogical Sciences, the head of the HSE Department of Foreign Languages, Professor Elena Nikolaevna Solovova (6 November 1956 – 5 July 2019).

Elena Nikolaevna Solovova, without exaggeration, was the main expert in the methodology of teaching foreign languages in our country. Her professional interests were from teaching the foreign language at school and training foreign language teachers to postgraduate education.

The conference to the memory of E.N. Solovova was organized by her follower and her close friend, an expert at the Department of Foreign Languages of the Higher School of Economics, candidate of pedagogical sciences, associate professor E.S. Markova.

At the opening ceremony the participants of the conference were greeted by Yaroslav Ivanovich Kuzminov, the rector of the Higher School of Economics, the Dean of the Faculty of Humanities, Doctor of History, Professor M. A. Boytsov, as well as the present head of the Department of Foreign Languages, Ph.D., associate professor E. A. Kolesnikova. All of them noted the enormous contribution made by Elena Nikolaevna to the development of the Department of Foreign Languages and the formation of language education at the Higher School of Economics.

Doctor of Philology, Professor, President of the Faculty of Foreign Languages and Regional Studies of Moscow State University, Honorary President of the National Association of Teachers of English S.G. Ter-Minasova, Doctor of Philology, Professor of Moscow State Pedagogical University M. A. Bloch, Candidate of Pedagogical Sciences, Associate Professor of the South Ural State Pedagogical University, Chairman of the Coordinating Council of the National Association of Teachers of English S.V. Sannikova, Doctor of philological sciences, Professor, Chairman of the commission of developers of the State Exam in foreign languages FIPI M.V. Verbitskaya, Candidate of Pedagogical Sciences, Associate Professor of Voronezh State University L.G. Kuzmina spoke at the plenary meeting. Various aspects of E. Solovova’s scien-

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tific and pedagogical activity were covered in the reports. M. V. Verbitskaya spoke about the contribution of Elena Nikolaevna to the development of language testing in Russia. L.G. Kuzmina in her report made an analysis of the E.N. Solovova’s scientific and methodological heritage.

In term of the methodology of teaching a foreign language at school, E.N. Solovova developed programs for primary (1–4 forms) and secondary (5–9 forms) schools, and it was shown that the functions of the subject “Foreign Language” go far beyond the pragmatic mastery of school material and the development of communicative skills in speaking and writing in the foreign language, but the role of a foreign language in the implementation of the Federal State Educational Standard for secondary school is the development of universal logical and communicative-cognitive actions of schoolchildren.

From the point of view of developing the methodology of teaching a foreign language at a high school, the contribution of E.N. Solovova to the development of new approaches to the training specialists in both linguistic and non-linguistic universities, the creation of modular level programs in ESP (English for special purposes), the development of additional educational programs and a mark-rating assessment system.

E.N. Solovova also developed the principles of professional training for a foreign language teacher, including the reflectivity of one’s own experience, autonomy, the modularity of training courses and programs, and their integrability. Much has been done to provide methodological training for a teacher of a foreign language at a high school, a course of lectures and a manual for practical studies on the methodology of teaching a foreign language, several video courses have been created. In terms of professional retraining and certification of teachers Elena Nikolaevna developed criteria and indicators of competence of a foreign language teacher, professional development stages in the teaching, scientific and methodological, expert, management and mentoring activities.

Elena Nikolaevna traveled a lot around the country, made methodical seminars for teachers, and paid a great attention to the activity of Russian National Association of Teachers of English.

Representatives of different regions, schools and universities of the country spoke at the round table “Elena Nikolaevna Solovova: she is always in our hearts” held after the Plenary meeting. There were warm memories about Elena Nikolaevna as a scientist, a head, a colleague, a friend.

The second day of the conference was devoted to workshops and the work of nine sections. The reports delivered in the sections were devoted to the development of ideas of Elena Nikolaevna and covered the problems of the theory and practice of teaching foreign languages and cultures from the point of view of traditions and modern times, training and retraining of teachers and lectures of a foreign language, language control in the system of uninterrupted language education.

The conference was a tribute to the memory to the remarkable scientist, teacher and person professor Elena Nikolaevna Solovova.

Candidate of Philology (Ph.D),

Associate Professor of the Chair of

Foreign Languages and Translation Technology

Voronezh State Technical University

L. V. Lukina

Doctor of philological science, professor Head of the English Chair for Science Departments Voronezh State University M. A. Sternina

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INFORMATION ABOUT AUTHORS

1.Abramova E.I. - PhD of Philology, Associate Professor, Associate Professor of the English Language Theory and Practice Chair, Moscow Region State University (Moscow).

2.Borbotko L.A. - PhD of Philology, Associate Professor of Linguistics and Translation Studies Department, Moscow City University, Institute of Foreign Languages (Moscow).

3.Ghezaili N. - Doctor of Philology, Professor, Teacher of Russian Language, Deputy Dean on Scientific Research of the Faculty of Arabic Philology and the Eastern Languages, Algiers University 2 named after Abu Elkassem Saad Allah (Algiers).

4.Gutareva N. Ju. - PhD of Philology, Associate Professor, Tomsk Polytechnic University

(Tomsk).

5.Zabrodina I.K. - PhD of Pedagogy, Associate Professor, Tomsk State University of Architecture and Building (Tomsk).

6.Kapkova S.Yu. - PhD of Philology, Associate Professor of the Chair of English Language, Voronezh State Pedagogical University (Voronezh).

7.Karpova N.A. - PhD, Associate Professor of the Department of English Philology, National Research Tomsk State University (Tomsk).

8.Kobenko Yu.V. - Doctor of Philology, Professor of the Division for Foreign Languages, National Research Tomsk Polytechnic University (Tomsk).

9.Kozhukhova I.V. - PhD of Philology, Associate Professor at Theory and Practice of the English Language Department, Chelyabinsk State University (Chelyabinsk).

10.Kravtsov S.M. – Doctor of Philology, Professor of Romance Philology Department, acting head of the Department of romance Philology of the Institute of Philology, journalism and intercultural communication, Southern Federal University (Rostov-on-Don).

11.Krasnoshchekova G.A. - PhD of Philology, Professor, Head of the Department of Foreign Languages, Institute of Management in the Economic, Environmental and Social Systems, Southern Federal University (Rostov-on-Don).

12.Lukina L.V. - PhD of Philology, Associate Professor, Associate Professor of Department of Foreign Languages and Technology of Translation, Voronezh State Technical University (Voronezh).

13.Maximets S.V. – PhD of Philology, Associate Professor of «Scientific and technical translation and professional communication» department, Don State Technical University (Rostov- on-Don).

14.Miroshnichenko E.N. - PhD of Pedagogy, Associate Professor of the Department of Foreign Languages, Voronezh State University of Engineering Technologies (Voronezh).

15.Nekhaeva O.G. - PhD of Pedagogy, Associated Professor of the Foreign Languages and Technology of Translation Department, Voronezh State Technical University (Voronezh).

16.Obvintseva N.V. - PhD of Philology, Associate Professor of Department of Foreign languages of Ural Humanitarian Institute, Ural Federal University named after the first President of Russia B.N. Yeltsin (Yekaterinburg).

17.Riabova E.S. – PhD of Philology, Associate Professor of the Department of Foreign Languages and Russian as the Second Language, Samara National Research University (Samara).

18.Sternina M.A. - Doctor of Philology, Professor, Head of the Department of the English Language of the Faculties of Natural Science, Voronezh State University (Voronezh).

19.Fedorov V.A. – Doctor of Philology, Associate Professor, Head of the Department of Foreign Languages and Technology of Translation, Voronezh State Technical University (Voronezh).

20.Frolova V.P. - PhD of Philology, Associate Professor of the Department of Foreign Languages, Voronezh State University of engineering technologies (Voronezh).

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21.Khlopova A.I. - PhD of Philology, Associate Professor of the Department of Lexicology and Stylistics of the German Language, Faculty of the German Language, Moscow State Linguistic University (Moscow).

22.Tsisar V.K. – Student of Faculty of Linguistics and Translation, Chelyabinsk State University (Chelyabinsk).

23.Chernossitova T.L. – PhD of Sociology, Associate Professor of «Scientific and technical translation and professional communication» department, Don State Technical University (Ros- tov-on-Don).

24.Yukhmina Е.А. - PhD of Philology, Associate Professor of Department of Business Foreign Languages, Faculty of Linguistics and Translation, Chelyabinsk State University (Chelyabinsk).

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Further:

•References (not more than 15).

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Scientific Journal “Modern Linguistic and Methodical-and-Didactic Researches” Issue 2 (29), 2020 ISSN 2587-8093

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or

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