Copycats
O4S is helping PepsiCo to fight counterfeiters using UID based Anti-Counterfeiting Technology
The company online business
Pepsi’s e-commerce business includes sales through retail sites such as Amazon.com Inc. and Walmart Inc.
The company means of communication
PepsiCo uses print and media advertising extensively as a traditional channel to transmit the marketing message to the target customer segment.
The company supply chain management
There are five stages in a supply chain (Supplier Manufacturer Distributor Retailer Customer) and four supply chain process cycles (customer order, replenishment, manufacturing, procurement cycle).
Phases of the company product development
Innovations include Tostitos Cantina, Mountain Dew Kickstart, Doritos Cheetos Fun Multipack Mix, and Gatorade Fierce Blue Cherry and Frost Glacier Cherry.