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Файл:Уч.пос.Сергейчик-2010.doc
X
- •Предисловие
- •Unit 1 the language of science
- •Study the list of topical vocabulary to avoid the difficulties in understanding the text of this unit. Consult a dictionary to pronounce the words correctly.
- •II. Translate the following words and word combinations into Russian. Try to memorize them. Make up sentences using these words.
- •III. Read and translate the text, say what its main points are.
- •Vocabulary notes:
- •IV. Find all the international (scientific and everyday) words in the text. Say what Russian words help to guess the meaning of these words.
- •V. Match these word combinations with their Russian equivalents.
- •VI. Read the sentences, substitute the underlined words by the synonyms from the box.
- •VIII. Read the sentences, insert the proper prepositions into them. Try to memorize some of these expressions.
- •IX. Match the words in column a with their definitions in column b. Define the part of speech the words in column a belong to.
- •X. Answer the following questions and discuss the main points of the text “Scientific English”.
- •XI. Translate the following Russian sentences into English using the vocabulary of the text Scientific English.
- •Unit 2 economics as a science
- •V. Read and translate the text. Economics as a science
- •VI. Match these word combinations with their Russian equivalents.
- •VII. Paraphrase the sentences using the synonyms from the box instead of the underlined words.
- •VIII. Match the words in column a with their antonyms in column b. Make up word combinations with some of them.
- •IX. Insert the proper prepositions. Try to memorize some of these expressions.
- •X. Match the words in column a with their definitions in column b.
- •XVII. Match the words in column a with their definitions in column b. Define the part of speech the words in column a belong to.
- •XVIII. Before reading the text below take part in a group discussion and share your ideas with partners on the following questions.
- •XIX. Read the text about the main types of economic systems.
- •Vocabulary notes
- •Types of economic systems
- •XX. Complete the sentences with the information from the text.
- •XXI. Answer the following questions.
- •XXII. Speak on the topic “Economics as a Science” according to the plan:
- •Unit 3 writing business letters
- •I. Study the list of topical vocabulary to avoid the difficulties in understanding the text of this unit. Consult a dictionary to pronounce the words correctly.
- •II. Read and translate into Russian the following international words and word combinations. Make up sentences using them.
- •III. Read and translate the text, say what its main points are.
- •IV. Read the sentences, substitute the underlined words by the synonyms from the box.
- •V. Insert the proper prepositions.
- •VI. Make the following sentences complete by translating the words in brackets.
- •VII. Answer the following questions.
- •VIII. Read and translate the sample of a business letter. For more samples turn to Appendix 1.
- •IX. Compose the letter below placing its parts in the proper order. To practise in composing business letters turn to Appendix 2.
- •X. Write a business letter using the typical ways of beginning and finishing a letter.
- •Unit 4 telephone communication
- •Telephone communication
- •IV. Read the sentences, substitute the underlined words by the synonyms from the box.
- •V. Practice in using phrasal verbs and insert the proper adverbs.
- •VI. Answer the following questions.
- •VII. Complete the statements using the information from the text or your own experience.
- •VIII. Practice in making up telephone calls using the phrases below.
- •IX. Act out telephone conversations given in Appendix 3.
- •X. Work in pairs and make up telephone calls according to the following situations.
- •Unit 5 applying for a job
- •I. Study the list of topical vocabulary to avoid the difficulties in understanding the text of this unit. Consult a dictionary to pronounce the words correctly.
- •II. Read the following international words correctly and define their meaning.
- •III. Define the meaning of the following words and the part of speech they belong to.
- •IV. Read and translate the text below, say what its main points are. Applying for a job
- •V. Match these word combinations with their Russian equivalents.
- •VI. Insert the proper prepositions.
- •VII. Paraphrase the sentences using the synonyms from the box instead of the underlined words.
- •VIII. Act out the dialogues a and b. Make up your own dialogues concerning job search.
- •In a minute or so.
- •IX. Read the following information and say what general rules of composing a resume are. Consult the Vocabulary notes.
- •X. Study the sample of resume and prepare your own resume.
- •XI. Imagine that you are interviewed by the representative of the company. Please answer his questions.
- •XII. Act out the situation In a Job Interview: the interviewer makes up a list of questions, the applicant(s) writes a resume and prepares to be interviewed (see exercise XI).
- •XIII. Scan the text. What are the main factors of job satisfaction and job dissatisfaction? job satisfaction
- •XIV. Read the text and complete the sentences with the appropriate words and phrases given in the box. Filling a vacancy
- •Unit 6 management
- •Management
- •IV. Match these word combinations with their Russian equivalents.
- •V. Paraphrase the sentences using the synonyms from the box instead of the underlined words.
- •VI. Insert the proper prepositions. Try to memorize some of these expressions.
- •VII. Match the words in column a with their definitions in column b. Define the part of speech the words in column a belong to.
- •VIII. Answer the following questions.
- •IX. Read the text about management styles and take part in a group discussion. Management Styles
- •Unit 7 marketing
- •III. Read and translate the sentences paying attention to the word value used in different meanings as noun or verb.
- •IV. Look through the table presenting noun suffixes. Do the exercise in the third column putting the suitable suffix to the words, translate them.
- •V. Read and translate the text. Marketing
- •VI. Match these word combinations with their Russian equivalents.
- •VIII. Read the sentences, insert the proper prepositions into them. Try to memorize some of these expressions.
- •IX. Match the words in column a with their definitions in column b. Define the part of speech the words in column a belong to.
- •X. Answer the following questions.
- •XI. Find some additional information and prepare short reports on the following topics:
- •XII. Read the text about advertising and be ready to answer the questions after it. To make your understanding clearer some vocabulary notes are given below.
- •Advertising
- •XIII. Speak on the topic “Marketing”. Use your own studies, ideas and conclusions on the subject. Unit 8
- •Inflation
- •I. Study the list of topical vocabulary to avoid the difficulties in understanding the text of this unit. Consult a dictionary to pronounce the words correctly.
- •II. Read the international words. Say what Russian words help to guess their meaning. Make up sentences using these words.
- •III. The words below can function as different parts of speech (zero affixation). Find their meanings, consult a dictionary if necessary.
- •IV. Read and translate the sentences paying attention to the word scale used in different meanings.
- •VI. Read and translate the text.
- •Inflation
- •VII. Match these word combinations with their Russian equivalents.
- •IX. Match the words and word combinations in column a with their antonyms in column b.
- •X. Insert the proper prepositions. Try to memorize some of these expressions.
- •XI. Match the words in column a with their definitions in column b.
- •Unit 9 taxation and tax system
- •II. Read the international words. Say what Russian words help to guess their meaning. Make up sentences using these words.
- •III. The words below can function as different parts of speech (zero affixation). Find their meanings, consult a dictionary if necessary.
- •IV. Read and translate the sentences paying attention to the verb apply used in different meanings.
- •V. Look through the table presenting adjective suffixes. Do the exercise in the third column putting the suitable suffix to the words, translate them.
- •VI. Read and translate the text. Taxation and tax system
- •VII. Match these prepositions, conjunctions, adverbs and adverbial phrases with their Russian equivalents.
- •VIII. Paraphrase the sentences using the synonyms from the box instead of the underlined words.
- •IX. Insert the proper prepositions. Try to memorize some of these expressions.
- •X. Match the words in column a with their definitions in column b.
- •XVI. Match the word combinations from the text below with their Russian equivalents.
- •XVII. Read the text about the history of taxation in the usa and answer the questions after it. To make your understanding clearer some vocabulary notes are given below.
- •Vocabulary notes
- •The history of taxation in the usa
- •XVIII. Complete the sentences correctly according to the text “The history of taxation in the usa” putting suitable data into gaps.
- •XIX. Complete the sentences with the information from the text “The history of taxation in the usa”.
- •Unit 10 company structure
- •II. Read the international words. Say what Russian words help to guess their meaning. Make up sentences using these words.
- •III. Read and translate the sentences paying attention to the word head used in different meanings as noun, verb or adjective.
- •IV. Read and translate the text, say what its main points are. Company Structure
- •V. Match these word combinations with their Russian equivalents.
- •VI. Paraphrase the sentences using the synonyms from the box instead of the underlined words.
- •VII. Insert the proper prepositions. Try to memorize some of these expressions.
- •VIII. Match the words in column a with their definitions in column b.
- •IX. Give your definitions to the following terms.
- •X. Answer the following questions.
- •Complete the business letters with the appropriate words or phrases listed in the box
- •Contents
- •Сергейчик Татьяна Сергеевна Английский для делового общения
- •650043, Кемерово, ул. Красная, 6
- •650043, Кемерово, ул. Ермака, 7
VI. Match these word combinations with their Russian equivalents.
-
customers' requirements
изучать желания потребителей
sales promotion activities
польза, получаемая от товаров
promotional education
требования потребителей
competitive world
действия по стимулированию продаж
to investigate consumers’ wishes
информирование с целью стимулирования продаж
monetary price
установить цену
benefit of goods
цена в денежном выражении
to set a price
мир, в котором распространена конкуренция
VII. Paraphrase the sentences using the synonyms from the box instead of the underlined words.
goods, main, customers, difference, need, desires |
A number of company’s actions can influence the consumer’s decision to buy products and services.
Production orientated companies do not spend much time investigating consumers’ wishes.
A number of modern companies see the major function of their business in satisfying the desires of customers.
Sometimes products are good in a technical sense but they do not match the benefits the consumers require.
There is a real distinction between marketing and sales orientation in the work of a company.
VIII. Read the sentences, insert the proper prepositions into them. Try to memorize some of these expressions.
with (2) of for on (2) |
Marketing is closely connected … management.
Marketing makes extensive use … social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience.
The product aspects of marketing deal … the specifications of actual goods or services.
Pricing refers to the process of setting a price … a product.
Marketing of services must be based … the unique nature of services.
The success of a product depends … effective advertising, selling and promotion.
IX. Match the words in column a with their definitions in column b. Define the part of speech the words in column a belong to.
A |
B |
1) promotion
|
a) a detailed instruction about how a product should be made |
2) advertisement
|
b) a process of supplying goods to shops and companies for selling them |
3) distribution
|
c) the sale of goods in shops to customers, for their own use and not for reselling to anyone else |
4) retail
|
d) the activity helping something to develop or increase (e. g. selling a product) |
5) specification
|
e) a picture, a set of words, or a short film, which is intended to persuade people to buy a product or use a service, or that gives information about a job that is available, an event that is going to happen |
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