- •Economic and management
- •Introduction
- •2. Allocation of study time
- •3. The content of the discipline
- •4. Educational-methodical maintenance of discipline.
- •4.1. List of basic and additional literature.
- •4.2. A list of the main forms and methods of training and control of educational achievements.
- •4.3. The list of guidelines and technical training.
- •4.3.1 Methodological support independent work
- •4.3.2 Logistics discipline
- •5. The rating system of control of knowledge of students.Assessment criteria on students1 knowledge:
- •6. Form for the description of the module
- •2. Discipline data
- •3. Prerequisites
- •4.Postrequisites
- •5. Brief course description
- •6.Course content
- •6.1 Lectures Topics
- •6.2 Practical classes’ topics
- •7.Schedule of student’s output
- •8. Reference The basic literature
- •The additional literature:
- •9. Course policy Students are not allowed to
- •10.Knowledgeassessment
- •11.1 Approximate scheme of knowledge assessment during the course
- •11.2 Approximate scheme of the student’s grading at the exam
- •1.Economics as a science
- •1.1Why Study Economics?
- •1.2 The Scope of Economics
- •1.3 The Method of Economics
- •1.4 Appendix: How to Read and Understand Graphs
- •2. Economic systems
- •2.1 Economic Questions and Economic Systems
- •2.2 Production Possibilities Frontier
- •2.3 Comparative Advantage
- •3. Laws of market economy
- •3.1 Theory of Demand
- •Individual Demand
- •3.2 Theory of Supply
- •Individual Supply
- •3.3 Market Equilibrium
- •3.4 Government Intervention in the Market
- •4. The world economy
- •4.1 “Globalization”
- •4.2 Elements of the World Economy
- •4.3 Ways that Countries Interact
- •4.4 Policies that Affect Others
- •5 Indicators of economic efficiency
- •5.1 Indicators of economics efficiency
- •5.2 Business Cycle
- •4 Stages of the Business Cycle
- •5.3 Aggregate Demand and Supply
- •6. Management. Definitions and principles
- •6.1 Definition. Management function. Process of Management
- •6.2 Managerial Skills. Order of Management. Efficiency & Effectiveness
- •1 Division of Work:
- •7. Planning
- •7.1 Definition. Process of planning
- •7.2 Principles and types of planning
- •7.3 Group or sectional planning
- •8. Organizing
- •8.1 Definition of organizing. Fundamental concept of organizing.
- •Importance of Organizing
- •8.2 Importance of organizing.
- •Importance of organizing:
- •8.3 Process of organizing.
- •Motivation
- •9.1 Definition оf motivation
- •9.2 Qualities Of Motivation. Process of motivation
- •9.3 Six c’s of motivation. Basic model of motivation.
- •9.4 Theory of motivation. Case study
- •Controlling
- •Definition оf controlling. The Control Process
- •Establish Objectives and Standards. Measuring Actual Performance
- •10.3 Types of control
- •10.4 Organizational Control Systems
- •11 Marketing
- •11.1 Definition of marketing and marketing evolution
- •11.2 Marketing process
- •11.3 Marketing Approaches and Customer Orientation siva
- •Promotion
- •12.1 Definition of promotion and promotion objectives
- •12.2Developing And Managing An Advertising Program
- •12.3 Sales Promotion
- •13. Price
- •13.1 The Importance of Price
- •13.2 Pricing Considerations
- •Skimming Pricing Strategy (Gillette Mach3)
- •Penetration Pricing Strategy (Nintendo)
- •Intermediate Pricing Strategy
- •14. Sale and Distribution
- •14.1 Definition of sales and distribution
- •14.1 Definition of sales and distribution
- •14.2 Managing the sales force:
- •14.3 Methods of Selling and Channel Management and Channel strategy
- •Sales Policy.
- •15. Advertisement. Packing
- •15.1 Definition of advertising and packing
- •15.2 Advertising and Marketing
- •15.3 The main aspects of packing
- •1. Management. Definitions and principles
- •2. Evolution of management
- •A Defective Product
- •3. Organizations
- •Quality is not what you think
- •4. Goals of management
- •5. System approach
- •6. Internal and external environment
- •My Favourite Boss
- •7. Authorities and delegation
- •8. Individuals and team management
- •I think you'll like our new ... On the wall outside.
- •Coca Cola and Pepsi are both famous ... .
- •9. Planning
- •10. Organization
- •11. Motivation
- •12. Controlling
- •13. Communications
- •14. Decision making
- •Project
- •Insider trading
- •15. Management culture and ethics
- •The Unforgiving Demands of ‘Six Sigma’ Process Controls
- •Schedule of student’s output № 1
- •What it’s Like to be a Manager
- •Schedule of student’s output № 2
- •Schedule of student’s output № 3 media dependence on public relations
- •Vocabulary:
- •Schedule of student’s output № 4
- •Schedule of student’s output № 5
- •Schedule of student’s output №6
- •Schedule of student’s output № 7
- •Ethical Investing Linked to Lifestyle and Image
- •Schedule of student’s output № 8
- •Being Ethical
- •Schedule of student’s output №9
- •Schedule of student’s output №10
- •Questions for the interim control for the subject "Economics and management"
- •Tests to consolidate students' knowledge
- •Literature
1. Management. Definitions and principles
Exercise 1. Revise the active vocabulary from the unit. Create a sentence for the each word or word group given.
Office productivity, targets, standards of performance, corrective action, strategic planning, concern, merchandise, consistent, to measure, input, ongoing, to emphasize, accuracy, flexibility, timeliness, reward system, to assess, benchmarking, continuous improvement, hierarchy, to generate compliance, feed forward control, concurrent control, feedback control, input quality, end product, strategic objectives, quality circle, total quality management, outsourcing, bureaucratic control. |
Exercise 2. Study the following words and word groups concerning control and total quality management. Match them with their definitions. Find their Russian equivalents in your bilingual dictionary and do the exercise that follows.
1. specifi cations (specs) |
a) no faults at all |
2. dimensions |
b) doing sth again |
3. conformity |
c) with no correcting mistakes later |
4. zero defects |
d) quick random examinations during production to ensure everything is going well |
5. right first time |
e) a detailed description of a product including its design, the materials used, etc. |
6. reworking |
f) improvements |
7. spot checks |
g) correspondence or likeness in form or appearance |
8. enhancements |
h) the recognized methods of correctly running businesses or providing services |
9. mystery shoppers |
i) a complete restructuring of an organization |
10. best practice |
j) size |
11. business process reengineering |
k) people who pretend to be shoppers to check service in shops |
Exercise 3. Complete the crossword with words from Ex.1 and Ex. 2.
Across
3. See 6 down.
4, 5 down Right … … . (5, 4)
8. Could be length, height or width. (9)
11. Total quality … . (10)
12, 10. Making sure things are alright. (4, 6)
Down
1. What the designer decides . (13)
2. Doing it again when you shouldn’t have to. (9)
4. 11 across. Topics relating to the environment. (5, 6)
5. See 4 across.
6, 3 across. No mistakes at all. (4, 7)
7. A quality … meets to suggest improvements. (6)
9. Short form of 1 down in plural. (5)
2. Evolution of management
Exercise 1. Which expression from ex. 1 and ex. 2 describes each of these situations? One of the expressions is used twice.
1. A police service reduces the number of forms to fill in when a crime is reported, first from fifteen to twelve, then to ten, then to seven, then to three.
2. A travel company closes all its high street shops, lays off middle managers and half of its sales assistants and retrains the others to sell on the phone. It also starts an Internet service.
3. A telephone company looks at other telephone companies to see which one issues bills with fewest mistakes to customers. It then copies this company’s methods to reduce the mistakes in its own bills.
4. Most parcel delivery companies deliver 70 per cent of parcels by 10 am the next day, but one company has an advanced computer system that enables it to achieve an 80 per cent delivery rate.
5. An Internet banking service starts by allowing customers to see how much money they have in their accounts, and the latest transactions in the order they took place. Six months later customers can view the transactions in different orders. Three months later, they can make payments using the Internet service, which they couldn’t do before.
Exercise 2. Study the following words concerning quality control and customer service. Use these words to complete the text below. Mind the form of the verbs.
Verbs: identify, modify, fail, re-launch, recall, test.
Nouns: durability, reliability.
